Study #: 3755 | Published: 10/2019 | Pages: 250 | Individual User License: US$ 5,600

Demand in the US for packaged lawn and garden consumables – including fertilizer, pesticides, growing media, seeds, and mulch – is forecast to rise 2.9% per year through 2023 to $9.9 billion. Demand gains will be primarily supported by a change in the product mix toward higher value products as well as pricing gains. Going forward, the best sales opportunities exist for:

  • fast-acting products that require a single application and are easier to use because of improved formulations or packaging

  • multipurpose formulations and controlled release products that save time and energy, which will benefit landscapers as labor shortages continue

  • products that are safe to use around pets and children and compatible with pollinator landscapes and organic gardening

Key Findings in the Lawn & Garden Consumables Study:

Product Development Continues to Bring Higher Value Products to the Marketplace

As volume growth remains slow, suppliers of lawn and garden consumables will continue to add higher value features to their product offerings in order to increase sales. Suppliers continue to tweak and adjust formulations to meet an array of consumer needs, including by marketing products that:

  • are specialized and meet more specific needs, ranging from plant-specific nutrients to organic options
  • serve multiple purposes, such as weed and feeds
  • provide quick results following application, such as through development of nonselective, broad spectrum herbicides
  • act for longer periods of time, as controlled release fertilizers do
  • Additionally, improvements to packaging – such as dispensers that improve ease of use – will contribute to value gains.

Outdoor Living & Millennials’ Interest in Gardening & Indoor Plants Are Affecting Product Mix

Living trends and generational preferences are having an effect on lawn and garden consumables, shifting demand from products primarily used to maintain grass to those used in more specialized applications:

Outdoor living weakens demand for grass seeds and fertilizer, as consumers frequently replace grassy areas with hardscapes. However, live goods such as trees and shrubs are often planted to complement outdoor living spaces, which can support demand for products such as mulch.

Millennials are increasingly gardening, leading to elevated demand for ornamental bulbs, seeds, growing media, and higher value organic consumables, which can alleviate health and environmental concerns surrounding these products, especially for edible gardening.

Study Coverage

This Freedonia industry study analyzes the This Freedonia industry study analyzes the $8.6 billion US lawn and garden consumables industry. It presents historical demand data (2008, 2013, and 2018) and forecasts (2023) by product (fertilizers, pesticides, growing media, seeds, and mulch) and market (residential, golf courses, government and institutional, and commercial and industrial). The study also presents retail-level sales for both consumer and professional products; analyzes consumer survey data and trends; presents factors impacting demand and major opportunities for growth; and evaluates company market share and competitive analysis on industry competitors including Bayer, Central Garden & Pet, Nutrien, Scotts Miracle-Gro, Simplot, Spectrum Brands, and Turf Care.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Historical Market Trends

Lawn & Garden Market Overview

End Users

DIY vs. DIFM Trends

Demand by End User

Consumer/DIY

Lawn Care & Landscaping Service Firms

Other Professional End Users

International Activity & Foreign Trade

Global Demand

Foreign Trade

Major Opportunities for Growth

FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

Pricing Trends

Raw Materials

Consumer Trends

Regulatory Issues

Pesticides

Fertilizers & Other Lawn & Garden Consumables

Environmental Trends & Issues

Climate & Seasonality

Water Conservation

Native Plants & Organic Gardening

Wildlife Conservation & Pollinator-Friendly Gardens

Homeownership, Urbanization, & Outdoor Living

Demographic Trends

Urban Green Spaces & Park Investment

MARKETS

Key Findings

Lawn & Garden Consumable Demand by Market

Residential

Demand by Product

Consumer/DIY vs. Professional

Golf Courses

Government & Institutional

Commercial & Industrial

Other Markets

PRODUCTS

Key Findings

Lawn & Garden Consumable Demand by Product

Fertilizers

Demand by Application & Market

Demand by Media

Organic Fertilizers

Pesticides

Demand by Application

Demand by Type

Herbicides

Product Description

Demand by Market

Suppliers

Insecticides

Other Pesticides

Organic Pesticides

Growing Media

Demand by Market & Application

Demand by Type

Packaged Soil

Soil Amendments (Compost, Peat, Perlite, & Other)

Scope & Product Description

Demand by Type

Suppliers

Seeds

Demand by Market

Demand by Type (Grass, Turf, Ornamental, & Other Seeds)

Suppliers

Mulch & Other Ground Coverings

Product Description

Demand by Market

Demand by Type

Other Lawn & Garden Consumables

Scope & Product Description

Demand by Market

CONSUMER INSIGHTS & TRENDS

Key Findings

Homeownership Trends

Homeownership Trends: Ownership vs. Rentals

Homeownership Trends: Annual Household Income

Homeownership Trends: Age Brackets

Prevalence of Outdoor Spaces at Home

Size of Owned Land Around Home

Gardening Participation

Types & Locations of Plants Grown

Growing Plants by Age Bracket

Millennials & Generation Xers More Likely to Grow Vegetables, Herbs, & Fruit

Lawn & Garden Consumables Purchases

Purchases by Product

Preference for Organic Consumables by Age Bracket

Priorities When Purchasing Lawn & Garden Consumables

Sources of Information Used When Making Purchasing Decisions

Pesticide & Herbicide Preferences

Organic & Environmental Preferences

Lawn & Garden Maintenance

Consumer Attitudes About Lawn & Garden Care

RETAIL SALES & DISTRIBUTION CHANNELS

Key Findings

Retail vs. Professional Distribution

Retail Sales by Product

Retail Sales by End User

Retail Distribution

Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet

Home Centers

Mass Merchandisers

Garden Centers

Mail Order/Internet

Other Retail Distribution

Professional Market Distribution

Distribution by Market

Direct Sales

Professional Service Firms

Agricultural Chemical Distributors

Other Professional Market Distribution

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Overall Market Share

Consumer Products

Professional Products

Industry Restructuring

Competitive Strategies

Consumer vs. Professional Markets

Brand Name Recognition

Brand Names & Private Label Names

Licensing Brand Names to Complementary Products

Packaging

Product Line Expansion

Product Focus

Cooperative Agreements

Marketing

Conventional Advertising

Strategic Media Partnerships

Internet

Other Marketing

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Housing Stock

Regional Population & Housing Starts


List of Tables

OVERVIEW

Table 2-1 | Lawn & Garden Consumable Market, 2008 - 2018

Table 2-2 | Lawn & Garden Product Demand by End User & Product, 2008 - 2023 (billion dollars)

Table 2-3 | Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)

Table 2-4 | Growth Opportunities in Lawn & Garden Consumables

FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

Table 3-1 | Lawn & Garden Consumables Pricing Trends, 2008 - 2023 (dollars per pound)

Table 3-2 | Lawn & Garden Chemical Raw Materials Demand, 2008 - 2023 (million pounds)

Table 3-3 | Consumer Trends Affecting Lawn & Garden Consumables

Table 3-4 | State Lawn & Garden Fertilizer Regulations

MARKETS

Table 4-1 | Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)

Table 4-2 | Residential Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-3 | Residential Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)

Table 4-4 | Golf Course Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-5 | Government & Institutional Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-6 | Commercial & Industrial Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-7 | Demand for Lawn & Garden Consumables in Other Markets by Product, 2008 - 2023 (million dollars)

PRODUCTS

Table 5-1 | Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 5-2 | Lawn & Garden Fertilizer Demand by Application & Market, 2008 - 2023 (million dollars)

Table 5-3 | Lawn & Garden Fertilizer Demand by Media, 2008 - 2023 (million dollars)

Table 5-4 | Organic Lawn & Garden Fertilizer Demand, 2008 - 2023 (million dollars)

Table 5-5 | Lawn & Garden Pesticide Demand by Application, 2008 - 2023 (million dollars)

Table 5-6 | Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)

Table 5-7 | Lawn & Garden Herbicide Demand by Market, 2008 - 2023 (million dollars)

Table 5-8 | Lawn & Garden Insecticide Demand by Market, 2008 - 2023 (million dollars)

Table 5-9 | Other Lawn & Garden Pesticide Demand by Market & Type, 2008 - 2023 (million dollars)

Table 5-10 | Organic Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)

Table 5-11 | Lawn & Garden Growing Media Demand by Application & Market, 2008 - 2023 (million dollars)

Table 5-12 | Lawn & Garden Growing Media Demand by Type, 2008 - 2023 (million dollars)

Table 5-13 | Lawn & Garden Packaged Soil Demand by Type, 2008 - 2023 (million dollars)

Table 5-14 | Lawn & Garden Soil Amendments Demand by Type, 2008 - 2023 (million dollars)

Table 5-15 | Lawn & Garden Seed Demand by Market, 2008 - 2023 (million dollars)

Table 5-16 | Lawn & Garden Seed Demand by Type, 2008 - 2023 (million dollars)

Table 5-17 | Lawn & Garden Mulch & Other Ground Covering Demand by Market, 2008 - 2023 (million dollars)

Table 5-18 | Lawn & Garden Mulch & Other Ground Covering Demand by Type, 2008 - 2023 (million dollars)

Table 5-19 | Other Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)

CONSUMER INSIGHTS & TRENDS

Table 6-1 | Home Ownership & Rentals in the US, 2008 - 2018 (percent)

Table 6-2 | Home Ownership & Rental Trends in the US by Annual Household Income, 2008 - 2018 (percent)

Table 6-3 | Presence of a Lawn, Garden, or Outdoor Space at Home, 2019 (percent)

Table 6-4 | Share of Households That Own Land Around the Home by Size of Land, 2008 - 2018 (percent)

Table 6-5 | Lawn & Garden Consumables Purchases in the Last 12 Months by Consumers Who Grow Plants, 2019 (percent & responses)

Table 6-6 | Most Helpful Source of Information When Making Lawn & Garden Supplies Purchases, 2019 (response & percent)

Table 6-7 | Secondary Source of Information When Making Lawn & Garden Consumables Purchases, 2019 (response & percent)

Table 6-8 | Who Performs Lawn & Garden Maintenance at Your Home, 2019 (response & percent)

Table 6-9 | Who Performs Lawn & Garden Maintenance at Your Home by Area, 2019 (percent)

RETAIL SALES & DISTRIBUTION CHANNELS

Table 7-1 | Lawn & Garden Consumables Sales by Distribution Channel, 2008 - 2023 (million dollars)

Table 7-2 | Lawn & Garden Consumables Retail Sales by Product, 2008 - 2023 (million dollars)

Table 7-3 | Lawn & Garden Consumables Retail Sales by End User, 2008 - 2023 (million dollars)

Table 7-4 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)

Table 7-5 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)

INDUSTRY STRUCTURE

Table 8-1 | US Lawn & Garden Consumables Sales by Company, 2018 (million dollars)

Table 8-2 | Selected Mergers & Acquisitions

Table 8-3 | Lawn & Garden Consumables - Key Private Label Brands

Table 8-4 | Selected Cooperative Agreements

APPENDIX

Table 9-1 | Relevant Industry Codes

Table 9-2 | Relevant HS Codes

Table 9-3 | Abbreviations & Acronyms Used in Study

Table 9-4 | Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)

Table 9-5 | Population & Households, 2008 - 2023 (million persons)

Table 9-6 | Personal Consumption Expenditures, 2008 - 2023 (billion dollars)

Table 9-7 | Housing Stock by Type, 2008 - 2023 (million units)

Table 9-8 | Population by Region & Subregion, 2008 - 2023 (million people)

Table 9-9 | Single Family Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)

Table 9-10 | Multifamily Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | US Lawn & Garden Consumables Market

OVERVIEW

Figure 2-1 | US Lawn & Garden Consumables Market Trends

FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

Figure 3-1 | Urban Dwellers Percent of Total US Population, 2000 - 2023

MARKETS

Figure 4-1 | Key Trends in US Lawn & Garden Consumables Markets

Figure 4-2 | Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (billion dollars)

Figure 4-3 | Residential Market: Consumer/DIY vs. Professional Products

Figure 4-4 | Golf Course Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

Figure 4-5 | Government & Institutional Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

Figure 4-6 | Commercial & Industrial Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

Figure 4-7 | Other Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

PRODUCTS

Figure 5-1 | Key Trends in US Lawn & Garden Consumable Products

Figure 5-2 | Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (billion dollars)

Figure 5-3 | Lawn & Garden Fertilizer Demand Growth by Market, 2018 - 2023 (billion dollars)

Figure 5-4 | Fertilizers: Key Demand Drivers

Figure 5-5 | Lawn & Garden Pesticide Demand Growth by Application, 2018 - 2023 (billion dollars)

Figure 5-6 | Pesticides: Key Demand Drivers

Figure 5-7 | Growing Media: Key Demand Drivers

Figure 5-8 | Lawn & Garden Packaged Soil Demand Growth by Type, 2018 - 2023 (million dollars)

Figure 5-9 | Lawn & Garden Seed Demand Growth by Market, 2018 - 2023 (million dollars)

Figure 5-10 | Seeds: Key Demand Drivers

Figure 5-11 | Lawn & Garden Mulch & Other Ground Covering Demand Growth by Market, 2018 - 2023 (million dollars)

Figure 5-12 | Mulch & Other Ground Coverings: Key Demand Drivers

Figure 5-13 | Other Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (million dollars)

CONSUMER INSIGHTS & TRENDS

Figure 6-1 | Key Consumer Insights & Retail Trends in Lawn & Garden Consumables

Figure 6-2 | Home Ownership & Rentals in the US by Age Bracket, 2008 & 2018 (percent of population)

Figure 6-3 | Location of Plants Grown, 2019 (percent)

Figure 6-4 | Types of Plants Grown, 2019 (percent)

Figure 6-5 | Do You Grow Plants by Age Bracket, 2019 (percent)

Figure 6-6 | Types of Plants Grown by Age Bracket, 2019 (percent)

Figure 6-7 | Organic Consumables Purchases by Age Bracket, 2019 (percent)

Figure 6-8 | Consumer Priorities When Purchasing Lawn & Garden Consumables, 2019 (percent)

Figure 6-9 | Pesticide & Herbicide Preferences of Consumers Who Grow Plants, 2019 (percent)

Figure 6-10 | Organic Preferences of Consumers Who Grow Plants, 2019 (percent)

Figure 6-11 | Environmental Preferences of Consumers with a Lawn, Garden, or Outdoor Space, 2019 (percent)

Figure 6-12 | Consumer Attitudes About Lawn & Garden Care, 2019 (percent)

RETAIL SALES & DISTRIBUTION CHANNELS

Figure 7-1 | Key Trends in the Distribution of Lawn & Garden Consumables

Figure 7-2 | Total Retail Markup by Product, 2018 (billion dollars)

Figure 7-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)

Figure 7-4 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent)

Figure 7-5 | Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)

Figure 7-6 | Professional Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)

INDUSTRY STRUCTURE

Figure 8-1 | US Lawn & Garden Consumables Market Share, 2018 (billion dollars)

Figure 8-2 | US Consumer Lawn & Garden Consumables Market Share, 2018 (billion dollars)

Figure 8-3 | Consumer Lawn & Garden Consumables: Leading Supplier

Figure 8-4 | Consumer Lawn & Garden Consumables: Second Leading Supplier

Figure 8-5 | Consumer Lawn & Garden Consumables: Third Leading Supplier

Figure 8-6 | Consumer Lawn & Garden Consumables: Fourth Leading Supplier

Figure 8-7 | US Professional Lawn & Garden Consumables Market Share, 2018 (billion dollars)

Figure 8-8 | Professional Lawn & Garden Consumables: Leading Supplier

Figure 8-9 | Professional Lawn & Garden Consumables: Second Leading Supplier

Figure 8-10 | Professional Lawn & Garden Consumables: Third Leading Supplier

Figure 8-11 | Professional Lawn & Garden Consumables: Fourth Leading Supplier

Figure 8-12 | Examples of Products Licensed Under the Scotts & Miracle-Gro Brands

APPENDIX

Figure 9-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 9-2 | Annual Population Growth, 2003 - 2018 (percent)

Figure 9-3 | Housing Stock by Year of Construction, 2018 (percent)


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