Study #: 3881 | Published: 09/2020 | Pages: 240 | Individual User License: US$ 5,000

US demand for residential roofing is expected to advance an average of 0.7% annually to 164.1 million squares valued at $12.5 billion in 2024. Growth in demand will be supported by:

  • increases in new housing starts – particularly in the key single-family segment
  • the nation’s large stock of residences with older roofs that will require repair, if not outright replacement
  • rising interest among homeowners, insurers, and construction professionals in installing roofing materials that can better withstand severe weather events

Residential roofing demand will hold up well in 2020 as a strong recovery over the summer will limit losses for the year. An improving economy and a rise in new housing starts will support demand growth in 2021.

Metal Roofing to See Strong Demand Gains Going Forward

Metal roofing products are expected to see strong demand growth in the residential market going forward. Increasing numbers of homeowners will opt for these materials because of their durability and ability to withstand severe weather events. Standing seam metal roofing will continue to account for the larger share of demand because of its leak resistance properties, while such products as metal shingles, shakes, and tiles will post growth because of their resemblance to traditional roofing materials.

Asphalt Shingles to Continue to Lead Residential Roofing Market

Asphalt shingles accounted for the vast majority of residential roofing demand in 2019 and will continue to do so through 2024, with nearly 80% of the market. Use of these products is supported by their favorable performance and aesthetics properties and modest cost. Standard laminated shingles will remain the type most installed on residences, but high-performance asphalt shingles will see the more rapid gains due to their superior resistance to high winds and impact damage.


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Table of Contents

1. Executive Summary

2. Overview

Key Findings

Historical Residential Roofing Market Trends

Impact of COVID-19 on Residential Roofing

Residential Roofing Area Demand

Residential Roofing Value Demand

Production & Trade

Shipments, Imports, & Exports

Effects of Tariffs on Trade

3. Factors Impacting Residential Roofing Demand

New Housing Trends

Weather-Related Reroofing

Roof Slope (Steep-Slope vs. Low-Slope)

Product Pricing Trends (Manufacturers' Level)

Installation Considerations

Comparative Installation Costs

Shortage of Trained Installers

Changing Residential Building Codes

Insurer Requirements

Energy Efficiency Standards

ENERGY STAR

LEED

Cool Roofing

Solar Roofing

4. Asphalt Shingles

Key Findings

Definition & Scope

Demand by Product

Standard Laminated Shingles

High-Performance Laminated Shingles

Three-Tab Shingles

Demand by Application & Housing Type

Demand by Region & Subregion

Market Share

5. Metal Roofing

Key Findings

Definition & Scope

Demand by Product & Roof Slope

Standing Seam

Other Metal Roofing

Demand by Application & Housing Type

Demand by Region & Subregion

Market Share

6. Bituminous Roofing

Key Findings

Definition & Scope

Demand by System Type

Demand Forecast

Built-Up Roofing (BUR)

Modified Bitumen Systems

Roof Area Covered & Material Consumption

Consumption by Material

Standard Roofing Felts

Polymer-Modified Bitumen Membranes

Consumption by Backing Material (Fiberglass vs. Organic)

Consumption by Surface (Granular vs. Smooth)

Demand by Application & Housing Type

Demand by Region & Subregion

Market Share

7. Roofing Tile

Key Findings

Definition & Scope

Demand by Product

Demand Forecast

Concrete

Clay

Demand by Application & Housing Type

Demand by Region & Subregion

Market Share

8. Wood Shingles & Shakes

Key Findings

Definition & Scope

Demand by Product

Demand Forecast

Shingles

Shakes

Demand by Application & Housing Type

Demand by Region & Subregion

Leading Suppliers

9. Other Roofing Products

Key Findings

Definition & Scope

Demand by Product

Demand by Application & Housing Type

Demand by Region & Subregion

Leading Suppliers

10. Applications

Key Findings

Residential Roofing Demand by Application

New Residential Construction

Market Scope & Outlook

Demand by Product

Demand by Region & Subregion

Reroofing

Market Scope & Outlook

Demand by Product

Demand by Region & Subregion

Residential Roofing Demand by Housing Type

Demand Forecast

Single-Family

Multifamily

Manufactured Housing

11. Regions

Key Findings

Demand by Region

Northeast

Residential Roofing Demand by Subregion

New England

Middle Atlantic

Midwest

Residential Roofing Demand by Subregion

East North Central

West North Central

South

Residential Roofing Demand by Subregion

South Atlantic

East South Central

West South Central

West

Residential Roofing Demand by Subregion

Mountain

Pacific

12. Industry Structure

Key Findings & Industry Composition

Market Share

Distribution Overview

Distribution Channels

Leading Distributors

Key Competitive Strategies

Vertical & Horizontal Integration

New Product Development

Preferred Contractor Programs

Mergers & Acquisitions

Cooperative Agreements

Marketing

List of Industry Participants

13. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Residential Building Construction

Residential Improvements & Repairs

Housing Starts

Housing Stock


List of Tables

2. Overview

Table 2-1 | Residential Roofing Demand by Product, 2009 - 2029 (million squares)

Table 2-2 | Residential Roofing Demand by Product, 2009 - 2029 (million dollars)

Table 2-3 | Residential Roofing Supply & Demand, 2009 - 2029 (million dollars)

3. Factors Impacting Residential Roofing Demand

Table 3-1 | Residential Roofing Demand by Roof Slope, 2009 - 2029 (million squares)

Table 3-2 | Residential Roofing Average Prices by Product, 2009 - 2029 (dollars per square)

Table 3-3 | Selected Residential Roofing Installation Costs, 2009 - 2029 (dollars per square)

4. Asphalt Shingles

Table 4-1 | Residential Asphalt Shingle Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 4-2 | Residential Standard Laminated Asphalt Shingle Demand, 2009 - 2029 (million squares & million dollars)

Table 4-3 | Residential High-Performance Laminated Asphalt Shingle Demand, 2009 - 2029 (million squares & million dollars)

Table 4-4 | Residential Three-Tab Asphalt Shingle Demand, 2009 - 2029 (million squares & million dollars)

Table 4-5 | Residential Asphalt Shingle Demand by Application & Housing Type, 2009 - 2029 (million squares)

Table 4-6 | Residential Asphalt Shingle Demand by Region & Subregion, 2009 - 2029 (million squares)

5. Metal Roofing

Table 5-1 | Low- & Steep-Slope Metal Roofing: Product Differences

Table 5-2 | Residential Metal Roofing Demand by Product & Roof Slope, 2009 - 2029 (million squares & million dollars)

Table 5-3 | Residential Standing Seam Metal Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 5-4 | Other Metal Residential Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 5-5 | Residential Metal Roofing Demand by Application & Housing Type, 2009 - 2029 (million squares)

Table 5-6 | Residential Metal Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

6. Bituminous Roofing

Table 6-1 | Residential Bituminous Roofing Demand by System Type, 2009 - 2029 (million squares)

Table 6-2 | Built-Up Roofing: Advantages & Disadvantages

Table 6-3 | Modified Bitumen Systems: Advantages & Disadvantages

Table 6-4 | Residential Bituminous Roofing Consumption by Product, 2009 - 2029 (million squares & million dollars)

Table 6-5 | Residential Standard Roofing Felt Consumption, 2009 - 2029 (million squares & million dollars)

Table 6-6 | Residential Polymer-Modified Bitumen Membrane Consumption by Type, 2009 - 2029 (million squares & million dollars)

Table 6-7 | Residential Bituminous Roofing Consumption by Backing Material, 2009 - 2029 (million squares)

Table 6-8 | Residential Bituminous Roofing Consumption by Surface Type, 2009 - 2029 (million squares)

Table 6-9 | Residential Bituminous Roofing Demand by Application & Housing Type, 2009 - 2029 (million squares)

Table 6-10 | Residential Bituminous Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

7. Roofing Tile

Table 7-1 | Residential Roofing Tile Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 7-2 | Residential Concrete Roofing Tile Demand, 2009 - 2029 (million squares & million dollars)

Table 7-3 | Residential Clay Roofing Tile Demand, 2009 - 2029 (million squares & million dollars)

Table 7-4 | Residential Roofing Tile Demand by Application & Housing Type, 2009 - 2029 (million squares)

Table 7-5 | Residential Roofing Tile Demand by Region & Subregion, 2009 - 2029 (million squares)

8. Wood Shingles & Shakes

Table 8-1 | Residential Wood Shingle & Shake Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 8-2 | Residential Wood Shingles Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 8-3 | Residential Wood Shake Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 8-4 | Residential Wood Shingle & Shake Roofing Demand by Application & Housing Type, 2009 - 2029 (million squares)

Table 8-5 | Residential Wood Shingle & Shake Demand by Region & Subregion, 2009 - 2029 (million squares)

9. Other Roofing Products

Table 9-1 | Other Residential Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 9-2 | Other Residential Roofing Product Demand by Application & Housing Type, 2009 - 2029 (million squares)

Table 9-3 | Other Residential Roofing Product Demand by Region & Subregion, 2009 - 2029 (million squares)

10. Applications

Table 10-1 | Residential Roofing Demand by Application, 2009 - 2029 (million squares)

Table 10-2 | New Residential Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-3 | New Residential Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 10-4 | Residential Reroofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-5 | Residential Reroofing Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 10-6 | Residential Roofing Demand by Housing Type, 2009 - 2029 (million squares)

Table 10-7 | Single-Family Housing Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 10-8 | Multifamily Housing Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 10-9 | Manufactured Housing Roofing Demand by Application & Product, 2009 - 2029 (million squares)

11. Regions

Table 11-1 | Residential Roofing Demand by Region, 2009 - 2029 (million squares)

Table 11-2 | Northeast Residential Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-3 | New England Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-4 | Middle Atlantic Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-5 | Midwest Residential Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-6 | East North Central Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-7 | West North Central Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-8 | South Residential Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-9 | South Atlantic Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-10 | East South Central Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-11 | West South Central Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-12 | West Residential Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-13 | Mountain Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-14 | Pacific Residential Roofing Demand by Application & Product, 2009 - 2029 (million squares)

12. Industry Structure

Table 12-1 | US Residential Roofing Sales by Company, 2019 (million dollars)

Table 12-2 | Selected Mergers & Acquisitions

Table 12-3 | Selected Cooperative Agreements

Table 12-4 | Selected Industry Participants

13. Appendix

Table 13-1 | Study Scope: US Geographic Regions & Subregions

Table 13-2 | Relevant Industry Codes

Table 13-3 | Relevant HS Codes

Table 13-4 | Abbreviations & Acronyms Used in Study

Table 13-5 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 13-6 | Population & Households, 2009 - 2029 (millions)

Table 13-7 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)

Table 13-8 | Consumer Financing Environment, 2009 - 2019

Table 13-9 | Building Construction Expenditures, 2009 - 2029 ((billion 2012 dollars & billion dollars)

Table 13-10 | Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-11 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-12 | New Housing Indicators, 2009 - 2029

Table 13-13 | Housing Stock by Type, 2009 - 2029 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | US Residential Roofing Market

2. Overview

Figure 2-1 | Key Trends in the Residential Roofing Market

Figure 2-2 | Residential Roofing Demand by Application, 2000 - 2019 (million squares)

3. Factors Impacting Residential Roofing Demand

Figure 3-1 | Storm-Related Reroofing: Share of Weather-Related Residential Reroofing Demand, 2007 - 2019 (squares)

4. Asphalt Shingles

Figure 4-1 | Residential Asphalt Shingle Roofing Market Key Findings

Figure 4-2 | Residential Asphalt Shingle Demand by Product, 2009 - 2029 (million squares)

Figure 4-3 | Asphalt Shingles: Product Characteristics

Figure 4-4 | High-Performance Laminated Asphalt Shingles: Product Characteristics

Figure 4-5 | Residential Asphalt Shingle Demand by Housing Type, 2009 - 2029 (million squares)

Figure 4-6 | Asphalt Shingle Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 4-7 | Residential Asphalt Shingle Market Share by Company, 2019 (billion dollars)

5. Metal Roofing

Figure 5-1 | US Residential Metal Roofing Market Key Findings

Figure 5-2 | Metal Roofing: Advantages & Disadvantages

Figure 5-3 | Standing Seam Metal Roofing: Advantages & Disadvantages

Figure 5-4 | Metal Shingles, Shakes, & Tiles & Corrugated Panel Roofing: Product Characteristics

Figure 5-5 |Residential Metal Roofing Demand by Housing Type, 2009 - 2029 (million squares)

Figure 5-6 | Residential Metal Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 5-7 | US Residential Metal Roofing Market Share by Company, 2019 (billion dollars)

6. Bituminous Roofing

Figure 6-1 | Residential Bituminous Roofing Market Key Findings

Figure 6-2 | Polymer-Modified Membranes & Standard Roofing Felts: Product Characteristics:

Figure 6-3 | SBS & APP Bituminous Membranes: Product Characteristics

Figure 6-4 | Residential Bituminous Roofing Demand by Housing Type, 2009 - 2029 (million squares)

Figure 6-5 | Residential Bituminous Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 6-6 | Residential Bituminous Roofing Market Share by Company, 2019 (million dollars)

7. Roofing Tile

Figure 7-1 | US Residential Tile Roofing Market Key Trends

Figure 7-2 | Roofing Tile: Advantages & Disadvantages

Figure 7-3 | Concrete Roofing Tile: Advantages & Disadvantages

Figure 7-4 | Clay Roofing Tile: Advantages & Disadvantages

Figure 7-5 | Residential Roofing Tile Demand by Housing Type, 2009 - 2029 (million squares)

Figure 7-6 | Residential Roofing Tile Demand by Region, 2009 - 2029 (million squares)

Figure 7-7 | Residential Roofing Tile Market Share by Company, 2019 (million dollars)

8. Wood Shingles & Shakes

Figure 8-1 | US Residential Wood Shingle & Shake Roofing Market Key Trends

Figure 8-2 | Wood Shingle & Shake Roofing: Advantages & Disadvantages

Figure 8-3 | Residential Wood Shingle & Shake Roofing Demand by Housing Type, 2009 - 2029 (million squares)

Figure 8-4 | Residential Wood Shingle & Shake Demand by Region, 2009 - 2029 (million squares)

9. Other Roofing Products

Figure 9-1 | Other Residential Roofing Products Market Key Trends

Figure 9-2 | Slate, Composite, & Solar Roofing: Product Characteristics

Figure 9-3 | Other Residential Roofing Product Demand by Housing Type, 2009 - 2029 (million squares)

Figure 9-4 | Other Residential Roofing Product Demand by Region, 2009 - 2029 (million squares)

10. Applications

Figure 10-1 | Key Trends in US Residential Roofing Applications

Figure 10-2 | New Residential Roofing Demand, 2009 - 2029 (million squares)

Figure 10-3 | Age-Related Residential Reroofing Demand, 2009 - 2029 (million squares)

Figure 10-4 | Residential Reroofing Demand by Reason for Replacement, 2009 - 2024 (million squares)

11. Regions

Figure 11-1 | US Regional Residential Roofing Markets

Figure 11-2 | New England Residential Roofing Market

Figure 11-3 | Middle Atlantic Residential Roofing Market

Figure 11-4 | East North Central Residential Roofing Market

Figure 11-5 | West North Central Residential Roofing Market

Figure 11-6 | South Atlantic Residential Roofing Market

Figure 11-7 | East South Central Residential Roofing Market

Figure 11-8 | West South Central Residential Roofing Market

Figure 11-9 | Mountain Residential Roofing Market

Figure 11-10 | Pacific Residential Roofing Market

12. Industry Structure

Figure 12-1 | US Residential Roofing Market Share by Company, 2019 (billion dollars)

Figure 12-2 |US Residential Roofing Market: Leading Supplier, 2019

Figure 12-3 | US Residential Roofing Market: Second Leading Supplier, 2019

Figure 12-4 | US Residential Roofing Market: Third Leading Supplier, 2019

13. Appendix

Figure 13-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 13-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 13-3 | New Housing Square Footage by Housing Type, 2004 - 2019

Figure 13-4 | Housing Stock by Year of Construction, 2019 (percent)


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