Study #: 3987 | Published: 11/2020 | Pages: 121 | Individual User License: US$ 2,900

Demand for stand-up pouches is forecast to increase 6.0% per year to $3.2 billion, equivalent to 19.1 billion units, in 2024. Demand will expand quickly in nearly all major food and nonfood markets, as stand-up pouches continue to take market share away from rigid packaging and other types of flexible packaging based on their:

  • ability to provide product differentiation, particularly among commodity goods, as new packaging can entice shoppers who may have otherwise overlooked the product
  • visibility on store shelves, due to large billboard space and quality graphics, including easier-to-read labeling compared to bags and other pouches
  • convenience features, such as resealable closures to maintain freshness, contoured shapes to aid grip, handles for heavier items, and pour spouts for liquids and semi-liquids
  • sustainability, as they are lighter weight and therefore more efficient to ship than rigid packaging

Round-Bottom/Doyen Pouches See Most Widespread Use Among Stand-Up Types

Round-bottom (also known as Doyen or Doypack) pouches will remain the most commonly used stand-up pouch type, accounting for over 60% of demand in 2024. These pouches will continue to find opportunities for market penetration in applications where ease of use and transport, built-in spouts, and/or enhanced shelf appeal are especially important, including alcoholic beverages, consumer soaps, and sauces and condiments.

Strong increases are expected for K-seal pouches – especially with heavier liquids such as hand soaps and wet soups – and for corner-bottom pouches, particularly in applications such as frozen desserts and lawn and garden products.

Sauces & Condiments to See Fastest Gains Among Food & Beverage Markets

Stand-up pouches – particularly spouted and inverted types – are gaining a wider presence among retail sauces and condiments, with a number of introductions by major brands in recent years. Condiments such as mayonnaise, honey, peanut butter, barbecue sauce, and guacamole spreads, for example, are increasingly packaged in inverted pouches such as Glenroy’s STANDCAP pouch.

Nonfood markets will also see fast increases in stand-up pouch use, particularly in applications that benefit from the use of spouted types. Growth opportunities exist in refill pouches for hand soaps and other cleaning and personal care products, motor oils, and topical and liquid pharmaceuticals.

Stand-Up Pouch Sales Will Continue to Climb During COVID-19 Pandemic

While decelerating slightly in 2020 amid the effects of the COVID-19 pandemic, sales of stand-up pouches are not expected to see the declines felt in many other industries. Demand will continue to be supported by their widespread use with essential items such as food, beverages, and pet food, and by their expanding presence in household cleaning supplies, personal care products, and pharmaceuticals.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Trends in Stand-Up Pouch Demand

Product Types

Demand by Product Type

Round-Bottom/Doyen

K-Seal

Corner-Bottom (Plow/Plough-Bottom)

Flat-Bottom (Box-Bottom/Brick Pouch) & Other Stand-Up Pouches

Pricing Trends

Technology Trends

Pouch Film Innovation

Inverted Pouches

Machinery & Production Developments

Sustainability Initiatives

Recycling & Recycled Content

Bio-Based Resins

4. Trends in Stand-Up Pouch Features

Resealable Pouches

Product Description

Demand by Market

Retort Pouches

Product Description

Demand by Market

Shaped Pouches

Product Description

Demand by Market

Spouted Pouches

Product Description

Demand by Market

Aseptic Pouches

Product Description

Demand by Market

5. Food & Beverage Markets

Demand by Application

Candy & Snack Foods

Candy & Confections

Nuts & Dried Fruit

Bakery Snacks

Savory Snacks

Other Snacks

Processed Food

Dry Foods

Frozen Foods

Sauces & Condiments

Baby Food & Other Processed Foods

Beverages

Juices & Fruit Drinks

Other Beverages

Pet Food & Treats

Meat, Poultry, & Seafood

Fresh Produce

Cheese

Other Food Markets

6. Nonfood Markets

Demand by Application

Consumer Products

Lawn & Garden Products

Soaps & Cleaning Products

Wipes & Other Consumer Products

Medical & Pharmaceutical

Pharmaceuticals

Medical Supplies & Instruments

Industrial & Other Nonfood Markets

7. Suppliers & Market Share

Key Findings & Industry Composition

Merchant vs. Captive

Market Share

Mergers & Acquisitions

8. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending


List of Tables

3. Overview

Table 3-1 | Stand-Up Pouch Demand, 2009 - 2019 (million dollars)

Table 3-2 | Stand-Up Pouch Demand by Product & Market, 2009 - 2024 (million dollars & million units)

Table 3-3 | Round-Bottom/Doyen Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

Table 3-4 | K-Seal Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

Table 3-5 | Corner-Bottom Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

Table 3-6 | Flat-Bottom & Other Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

4. Trends in Stand-Up Pouch Features

Table 4-1 | Resealable Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)

Table 4-2 | Retort Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)

Table 4-3 | Shaped Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)

Table 4-4 | Spouted Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)

Table 4-5 | Aseptic Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)

5. Food & Beverage Markets

Table 5-1 | Food & Beverage Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)

Table 5-2 | Candy & Snack Food Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)

Table 5-3 | Processed Food Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)

Table 5-4 | Beverage Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)

Table 5-5 | Pet Food & Treat Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

Table 5-6 | Meat, Poultry, & Seafood Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

Table 5-7 | Fresh Produce Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

Table 5-8 | Cheese Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

Table 5-9 | Other Food Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)

6. Nonfood Markets

Table 6-1 | Nonfood Markets for Stand-Up Pouches by Application, 2009 - 2024 (million dollars & million units)

Table 6-2 | Consumer Product Demand for Stand-Up Pouches by Application, 2009 - 2024 (million dollars & million units)

Table 6-3 | Medical & Pharmaceutical Demand for Stand-Up Pouches by Application, 2009 - 2024 (million dollars & million units)

Table 6-4 | Stand-Up Pouch Demand in Industrial & Other Markets, 2009 - 2024 (million dollars & million units)

7. Suppliers & Market Share

Table 7-1 | US Stand-Up Pouch Merchant Sales by Company, 2019 (million dollars)

Table 7-2 | Stand-Up Pouch Demand by Producer Type, 2009 - 2024 (million dollars)

Table 7-3 | Selected Mergers & Acquisitions

8. Appendix

Table 8-1 | Industry Codes Related to Pouches

Table 8-2 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)

Table 8-3 | Population & Households, 2009 - 2024 (million persons)

Table 8-4 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | US Stand-Up Pouch Market Outlook

2. About This Report

Figure 2-1 | Stand-Up Pouch Types

3. Overview

Figure 3-1 | Stand-Up Pouch Demand, 2009 - 2019 (million dollars)

Figure 3-2 | Stand-Up Pouch Demand by Product, 2009 - 2024 (million dollars)

Figure 3-3 | Stand-Up Pouch Average Pricing, 2009 - 2024 (cents per unit)

5. Food & Beverage Markets

Figure 5-1 | Food & Beverage Stand-Up Pouch Demand: Growth by Application, 2014 - 2024 (% CAGR)

6. Nonfood Markets

Figure 6-1 | Nonfood Stand-Up Pouch Demand: Growth by Application, 2014 - 2024 (% CAGR)

7. Suppliers & Market Share

Figure 7-1 | US Stand-Up Pouch Merchant Market Share by Company, 2019 (billion dollars)

8. Appendix

Figure 8-1 | Annual Growth in Real GDP, 2000 - 2019. Compared to 1980 - 2005 Average (percent)

Figure 8-2 | Annual Population Growth, 2004 - 2019 (percent)


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