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Demand for stand-up pouches is forecast to increase 6.0% per year to $3.2 billion, equivalent to 19.1 billion units, in 2024. Demand will expand quickly in nearly all major food and nonfood markets, as stand-up pouches continue to take market share away from rigid packaging and other types of flexible packaging based on their:
- ability to provide product differentiation, particularly among commodity goods, as new packaging can entice shoppers who may have otherwise overlooked the product
- visibility on store shelves, due to large billboard space and quality graphics, including easier-to-read labeling compared to bags and other pouches
- convenience features, such as resealable closures to maintain freshness, contoured shapes to aid grip, handles for heavier items, and pour spouts for liquids and semi-liquids
- sustainability, as they are lighter weight and therefore more efficient to ship than rigid packaging
Round-Bottom/Doyen Pouches See Most Widespread Use Among Stand-Up Types
Round-bottom (also known as Doyen or Doypack) pouches will remain the most commonly used stand-up pouch type, accounting for over 60% of demand in 2024. These pouches will continue to find opportunities for market penetration in applications where ease of use and transport, built-in spouts, and/or enhanced shelf appeal are especially important, including alcoholic beverages, consumer soaps, and sauces and condiments.
Strong increases are expected for K-seal pouches – especially with heavier liquids such as hand soaps and wet soups – and for corner-bottom pouches, particularly in applications such as frozen desserts and lawn and garden products.
Sauces & Condiments to See Fastest Gains Among Food & Beverage Markets
Stand-up pouches – particularly spouted and inverted types – are gaining a wider presence among retail sauces and condiments, with a number of introductions by major brands in recent years. Condiments such as mayonnaise, honey, peanut butter, barbecue sauce, and guacamole spreads, for example, are increasingly packaged in inverted pouches such as Glenroy’s STANDCAP pouch.
Nonfood markets will also see fast increases in stand-up pouch use, particularly in applications that benefit from the use of spouted types. Growth opportunities exist in refill pouches for hand soaps and other cleaning and personal care products, motor oils, and topical and liquid pharmaceuticals.
Stand-Up Pouch Sales Will Continue to Climb During COVID-19 Pandemic
While decelerating slightly in 2020 amid the effects of the COVID-19 pandemic, sales of stand-up pouches are not expected to see the declines felt in many other industries. Demand will continue to be supported by their widespread use with essential items such as food, beverages, and pet food, and by their expanding presence in household cleaning supplies, personal care products, and pharmaceuticals.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Trends in Stand-Up Pouch Demand
Product Types
Demand by Product Type
Round-Bottom/Doyen
K-Seal
Corner-Bottom (Plow/Plough-Bottom)
Flat-Bottom (Box-Bottom/Brick Pouch) & Other Stand-Up Pouches
Pricing Trends
Technology Trends
Pouch Film Innovation
Inverted Pouches
Machinery & Production Developments
Sustainability Initiatives
Recycling & Recycled Content
Bio-Based Resins
4. Trends in Stand-Up Pouch Features
Resealable Pouches
Product Description
Demand by Market
Retort Pouches
Product Description
Demand by Market
Shaped Pouches
Product Description
Demand by Market
Spouted Pouches
Product Description
Demand by Market
Aseptic Pouches
Product Description
Demand by Market
5. Food & Beverage Markets
Demand by Application
Candy & Snack Foods
Candy & Confections
Nuts & Dried Fruit
Bakery Snacks
Savory Snacks
Other Snacks
Processed Food
Dry Foods
Frozen Foods
Sauces & Condiments
Baby Food & Other Processed Foods
Beverages
Juices & Fruit Drinks
Other Beverages
Pet Food & Treats
Meat, Poultry, & Seafood
Fresh Produce
Cheese
Other Food Markets
6. Nonfood Markets
Demand by Application
Consumer Products
Lawn & Garden Products
Soaps & Cleaning Products
Wipes & Other Consumer Products
Medical & Pharmaceutical
Pharmaceuticals
Medical Supplies & Instruments
Industrial & Other Nonfood Markets
7. Suppliers & Market Share
Key Findings & Industry Composition
Merchant vs. Captive
Market Share
Mergers & Acquisitions
8. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
List of Tables
3. Overview
Table 3-1 | Stand-Up Pouch Demand, 2009 - 2019 (million dollars)
Table 3-2 | Stand-Up Pouch Demand by Product & Market, 2009 - 2024 (million dollars & million units)
Table 3-3 | Round-Bottom/Doyen Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
Table 3-4 | K-Seal Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
Table 3-5 | Corner-Bottom Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
Table 3-6 | Flat-Bottom & Other Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
4. Trends in Stand-Up Pouch Features
Table 4-1 | Resealable Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)
Table 4-2 | Retort Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)
Table 4-3 | Shaped Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)
Table 4-4 | Spouted Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)
Table 4-5 | Aseptic Stand-Up Pouch Demand by Market, 2009 - 2024 (million dollars)
5. Food & Beverage Markets
Table 5-1 | Food & Beverage Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)
Table 5-2 | Candy & Snack Food Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)
Table 5-3 | Processed Food Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)
Table 5-4 | Beverage Stand-Up Pouch Demand by Application, 2009 - 2024 (million dollars & million units)
Table 5-5 | Pet Food & Treat Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
Table 5-6 | Meat, Poultry, & Seafood Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
Table 5-7 | Fresh Produce Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
Table 5-8 | Cheese Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
Table 5-9 | Other Food Stand-Up Pouch Demand, 2009 - 2024 (million dollars & million units)
6. Nonfood Markets
Table 6-1 | Nonfood Markets for Stand-Up Pouches by Application, 2009 - 2024 (million dollars & million units)
Table 6-2 | Consumer Product Demand for Stand-Up Pouches by Application, 2009 - 2024 (million dollars & million units)
Table 6-3 | Medical & Pharmaceutical Demand for Stand-Up Pouches by Application, 2009 - 2024 (million dollars & million units)
Table 6-4 | Stand-Up Pouch Demand in Industrial & Other Markets, 2009 - 2024 (million dollars & million units)
7. Suppliers & Market Share
Table 7-1 | US Stand-Up Pouch Merchant Sales by Company, 2019 (million dollars)
Table 7-2 | Stand-Up Pouch Demand by Producer Type, 2009 - 2024 (million dollars)
Table 7-3 | Selected Mergers & Acquisitions
8. Appendix
Table 8-1 | Industry Codes Related to Pouches
Table 8-2 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 8-3 | Population & Households, 2009 - 2024 (million persons)
Table 8-4 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 | US Stand-Up Pouch Market Outlook
2. About This Report
Figure 2-1 | Stand-Up Pouch Types
3. Overview
Figure 3-1 | Stand-Up Pouch Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Stand-Up Pouch Demand by Product, 2009 - 2024 (million dollars)
Figure 3-3 | Stand-Up Pouch Average Pricing, 2009 - 2024 (cents per unit)
5. Food & Beverage Markets
Figure 5-1 | Food & Beverage Stand-Up Pouch Demand: Growth by Application, 2014 - 2024 (% CAGR)
6. Nonfood Markets
Figure 6-1 | Nonfood Stand-Up Pouch Demand: Growth by Application, 2014 - 2024 (% CAGR)
7. Suppliers & Market Share
Figure 7-1 | US Stand-Up Pouch Merchant Market Share by Company, 2019 (billion dollars)
8. Appendix
Figure 8-1 | Annual Growth in Real GDP, 2000 - 2019. Compared to 1980 - 2005 Average (percent)
Figure 8-2 | Annual Population Growth, 2004 - 2019 (percent)
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