Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Blog Doggone doggy breath be gone!

Doggone doggy breath be gone!

by Sarah Schmidt

January 11, 2016

Jan. 11 - For many pet owners, as much as they love their pets, there is nothing worse than a smelly “kiss” from a pet with bad breath. Unfortunately, breath odor can also signal a more serious underlying health condition-it is one of the main symptoms of periodontal disease, a serious condition that approximately 70% of cats and 80% of dogs develop by the time they’re three years old, according to the AVMA.

The pet oral care market provides solutions for this critical pet wellness issue. Pet owners are motivated to address their pets’ oral care needs-according to an April 2015 Packaged Facts survey, 59% of dog owners agree that they are concerned with the dental hygiene/breath odor of their pets, with 48% of cat owners agreeing to the same. And pet product marketers have realized that adding value to products through oral care benefits is an easy way to enter the category and increase sales of product types that fall into mature (and therefore crowded) product categories.

Packaged Facts’ all-new report Pet Oral Care Products and Services in the U.S. estimates retail sales of pet oral care products at $775 million in 2015, with pet oral care services bringing in an additional $3.8 billion. Forecasting product sales to grow to $975 million and services to $4.9 billion by 2020, this report covers the major trends impacting this market, as product marketers and veterinary services providers stress the importance of good oral care practices in a pet’s wellness regimen.

-- By Shannon Landry Brown

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Packaged Facts Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.