Reference management tools such as Mendeley and ReadCube only generate 1% to 2% of scientific and technical journal sales, but publishers are betting on them in a big way to build deeper relationships with customers - this according to the most recent report from media and publishing intelligence firm Simba Information.
The report, Global Scientific & Technical Publishing 2015-2019, found that the global scientific and technical publishing market saw very modest growth in 2014 with total sales up only 1.6%. Journal growth has slowed with the difficult library environment while online database services have matured. Even with strong growth from e-books, the book sector has shrunk several years running.
“With the industry undergoing change and experiencing slow growth, publishers are turning to the development and acquisition of reference management tools to pull their customers closer to them, creating an interdependence that can help insulate them though this period of disruption and transformation,” said Dan Strempel, senior analyst business and professional, Simba Information.
http://www.simbainformation.com/Global-Scientific-Technical-9295952/
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