Beverages: United States

Report Overview

Beverages: United States forecasts demand and shipments in nominal US dollars at the manufacturer level, with total demand segmented by product. Total demand, total shipments, and the various segments are provided in annual series from 2013 to 2028. Trade is provided in annual series from 2013 to 2023.

Product Segments

• alcoholic beverages
• carbonated soft drinks (CSDs)
• dairy milk
• fruit beverages
• bottled water
• nondairy milk
• other beverages

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Exclusions & Clarifications

• The scope of this report encompasses beverages consumed from bottles, single-serving containers, and various types of dispensing systems utilizing bulk packages (e.g., fountain drinks, beer taps, and water coolers). 
• Homemade beverages, such as home-brewed beer and wine, are excluded, as are beverage products not sold ready-to-drink, such as coffee beans and grounds, dry teas, and powdered drink mixes. Non-packaged potable liquids such as tap and well water are also excluded. 
• Re-exports of beverages are excluded from demand and trade figures.
• This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,500, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Who is this report for?

• Beverage manufacturers looking to understand market trends, consumer preferences, and competitive landscape to strategize product development and marketing efforts
• Retailers and distributors seeking insights into distribution channels, consumer buying patterns, and product performance, which are crucial for inventory management and sales strategies
• Investors and financial analysts assessing market potential and growth opportunities in the beverages sector
• Marketing agencies crafting targeted  campaigns based on consumer attitudes and demand trends

Related NAICS Codes

Table of Contents

HIGHLIGHTS

• Historical Trends
• Key Economic Indicators
• Trade
• Product Development
• Distribution Overview

• Alcoholic Beverages
• Dairy Milk
• Carbonated Soft Drinks
• Fruit Beverages
• Bottled Water
• Nondairy Milk
• Other Beverages

• Industry Characteristics
• Market Leaders

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Key Trends in US Beverages Demand, 2023 - 2028
• Figure 2 | US Beverages Demand Trends, 2013 - 2023
• Figure 3 | US Beverages Shipments Trends, 2013 - 2023
• Table 1 | Key Indicators for US Beverages Demand; 2013, 2018, 2023, 2028 (US$ bil)
• Table 2 | US Beverages Trade, 2013 - 2023 (US$ bil)
• Figure 4 | US Beverages Trade, 2013 - 2023 (US$ bil)
• Figure 5 | US Beverages Demand by Product, 2013 - 2028 (US$ bil)
• Table 3 | US Beverages Historical Demand by Product, 2013 - 2023 (US$ bil)
• Table 4 | US Beverages Forecast Demand by Product, 2023 - 2028 (US$ bil)
• Figure 6 | US Beverages Demand by Product Performance Index, 2013 - 2028 (2013=1.00)
• Table 5 | US Beverages Historical Shipments by Product, 2013 - 2023 (US$ bil)
• Table 6 | US Beverages Forecast Shipments by Product, 2023 - 2028 (US$ bil)
• Figure 7 | US Survey: Form of Carbonated Soft Drink Purchased, 2023 (% of respondents that purchased CSDs)
• Figure 8 | US Survey: Form of Fruit Beverage Purchased by Age Group, 2023 (% of respondents)
• Figure 9 | US Survey: Attitudes About Safety & Drinkability of Tap Water, 2024 (% of respondents)
• Figure 10 | US Survey: Frequency of Disposable Plastic Bottle Use by Tap Water Safety, 2024 (% of respondents)
• Figure 11 | US Survey: Form of Energy Drink Purchased by Age Group, 2023 (% of respondents)
• Figure 12 | US Survey: Form of Sports Drinks Purchased by Age Group, 2023 (% of respondents)
• Figure 13 | US Beverages Demand by Product, 2013 - 2028 (%)
• Figure 14 | US Beverages Firms, Establishments, & Employment, 2011 - 2021
• Table 7 | US Beverages Firms, Establishments, & Employment, 2011 - 2021
• Table 8 | Leading Suppliers to the US Beverages Market by Product
• Table 9 | NAICS & SIC Codes Related to Beverages