Fish, Small Mammal, Herptile, & Bird Products: United States Report

Report Overview

This report forecasts to 2025 and 2029 US bird, fish, herptile, and small mammal product retail sales in US dollars. Total retail sales are segmented by type in terms of: fish and aquarium, small mammals, herptiles, and birds.

To illustrate historical trends, total retail sales and the various segments are provided in annual series from 2019 to 2024.

This report analyzes the US market for pet products other than for dogs and cats, broken out into the following four categories: fish and aquarium products – food, aquariums, filtration products, and aquarium décor for freshwater and saltwater fish; pet bird products – food, toys, cages, and cage accessories for pet birds such as budgies, canaries, and parrots; small mammal (small animal) pet products – food and treats, enclosures, enclosure accessories, bedding, and toys for small mammals such as chinchillas, hamsters, gerbils, guinea pigs, mice, rabbits, rats, and sugar gliders; and herptile pet products – food, enclosures, heating and lighting, décor, and accessories for all types of reptile and amphibian species, including turtles, snakes, geckos, chameleons, newts, iguanas, and bearded dragons.

These four categories of pets are referred to collectively by the overarching term “other pets” throughout this text, and the market for products targeting these pets is referred to as the “other pet products market”.

All food sales discussed are for commercial products specifically intended for other pets and do not include human foods (such as fresh fruits or vegetables) or human food ingredients used to make homemade pet foods or snacks. This report does not cover products for pets outside the description of the animal types listed above, such as farm animals or insects/arachnids kept as pets. Sales figures also exclude sales of live animals.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

• 311119 Other Animal Food Mfg
• 424990 Other Miscellaneous Nondurable Goods Merchant Wholesalers
• 453910 Pet and Pet Supplies Stores

Table of Contents

HIGHLIGHTS

MARKET ENVIRONMENT

• Market Size
• Channel Trends
• Consumer Trends
• Fish & Aquarium Products
• Small Mammal Products
• Herptile Products
• Pet Bird Products
• Opportunities

INDUSTRY STRUCTURE

• The Marketers

ABOUT THIS REPORT

• Scope
• Sources
• Industry Codes
• Resources

LIST OF TABLES & FIGURES

• Figure 1 | Key Trends in the Fish, Small Mammal, Herptile, & Bird Product Retail Market, 2024 – 2029
• Figure 2 | US Fish, Small Mammal, Herptile, & Bird Product Retail Sales by Product; 2019 – 2025P, 2029P (US$ mil)
• Table 1 | US Fish, Small Mammal, Herptile, & Bird Product Retail Sales by Product; 2019 – 2025P, 2029P (US$ mil)
• Figure 3 | US Fish, Small Mammal, Herptile, & Bird Product Retail Sales by Product; 2019 – 2025P, 2029P (%)
• Figure 4 | US Fish, Small Mammal, Herptile, & Bird Product Retail Sales: Supplies (Non-Food) vs. Food, 2024 (%)
• Table 2 | Sources of Pet Acquisition in Last 12 Months, 2025 (% of pet owners acquiring new pets)
• Figure 5 | US Bird, Fish, Herptile, & Small Mammal Product Retail Sales by Channel, 2024 (%)
• Table 3 | Number of Pets Owned by Type of Pet, 2025 (% of other pet owners)
• Table 4 | NAICS & SIC Codes Related to Fish, Small Mammal, Herptile, Bird Products