Children's Food & Beverages: United States

Report Overview

Children’s Food & Beverages: United States provides US retail sales of food and beverages marketed for children in nominal US dollars in annual series from 2017 to 2023, with forecasts for 2024 to 2028.

Retail sales include sales of children’s food and beverage products from venues such as:

• grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI)
• mass merchandisers (e.g., Walmart, Target, Meijer) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
• convenience stores (e.g., Pilot/Flying J, Circle K, 7-Eleven) and dollar stores (e.g., Dollar General, Family Dollar)
• other retailers, such as co-ops, gift shops, and farmers markets
• all online outlets, including online-based grocers (e.g., Amazon, Thrive Market, FreshDirect), third-party pack-and-deliver companies that use their own workforces to purchase groceries at various stores and deliver them to customers (e.g., Instacart), brands that sell their own food products direct-to-consumer via their websites, and online sales from websites or apps of retailers in the previous categories

This report is based on Children’s Food and Beverage Market: Trends and Opportunities, a comprehensive industry study published by Packaged Facts. The information contained in that report was developed from primary and secondary research sources. Primary research included interviews with food and beverage market experts, participation in and attendance at food industry events, and extensive internet canvassing.

Primary research also included national online consumer polls of US adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences. Survey data from MRI-Simmons were used to analyze the demographics and psychographics of parents and age/number of children in the household.

Supplementing Packaged Facts’ exclusive surveys were analysis of the 2022 and 2023 Food & Health Surveys conducted by the International Food Information Council, which analyze consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Who is this report for?

• Food and beverage manufacturers seeking understand market size, trends, and consumer preferences for product development and marketing purposes
• Retailers and supermarkets requiring insights on purchasing patterns and preferences to optimize inventory and sales approaches
• Healthcare professionals looking to stay informed about nutritional trends and concerns affecting children’s diets for better patient guidance
• Educational institutions hoping to make informed decisions about meal planning and offerings in school cafeterias that align with current trends

Related NAICS Codes

Table of Contents

HIGHLIGHTS

• Market Size
• Recent Historical Trends from the Pandemic to Inflation Era
• Consumer Demographics
• Consumer Psychographics

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | US Children's Food & Beverage Retail Sales, 2017 - 2028 (US$ bil)
• Table 1 | US Children's Food & Beverage Retail Sales, 2017 - 2028 (US$ bil)
• Table 2 | Parenthood & Presence of Children Under 18 in the Household by Age Bracket, 2023 (% of consumers)
• Table 3 | Priorities Placed on Foods, 2023 (% of consumers)
• Table 4 | NAICS & SIC Codes Related to Children's Food & Beverages