Focus Reports
Consumer Behavior, Pricing, & Digital Influence in the Pet Market: United States
This report discusses consumer behavior, pricing, and digital influence in the retail pet market.
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Report Overview
This report discusses consumer behavior, pricing, and digital influence in the retail pet market. Report coverage includes e-commerce, mass merchandisers/supercenters and supermarkets, pet specialty stores, and the veterinary sector. Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes
| NAICS Code(s) | Code Description |
|---|---|
| 311111 | Dog and Cat Food Mfg |
| 311119 | Other Animal Food Mfg |
| 424990 | Other Miscellaneous Nondurable Goods Merchant Wholesalers |
| 453910 | Pet and Pet Supplies Stores |
Table of Contents
HIGHLIGHTS- Macroeconomic Influences on Pet Spending
- Shopper Priorities & Purchase Motivations
- Digital Influence & Online Behavior
- Loyalty Ecosystems & Subscription Commerce
- Payment Innovation & AI Adoption
- Scope
- Sources
- Industry Codes
- Resources
- Figure 1 | Share of Pet Owners Facing Significant Challenges with Pet Care Costs, 2025 (%)
- Figure 2 | Uses of the Internet for Pet Product Shopping, 2025 (% of shoppers)
- Table 1 | Usage Rates for Loyalty/Rewards Programs by Household Income Bracket: Consumers Overall vs. Pet Owners, 2021 vs. 2025 (%)
- Table 2 | NAICS & SIC Codes Related to Pet Products
