Consumer Trends in Pet Supplements: United States

Report Overview

This report provides an overview of consumer trends in the US pet supplement market. The term “supplement” as used in this report refers to products sold in traditional supplement forms including pills, tablets, powders, liquids, and sprays. The primary focus is on products for dogs and cats, which account for a large preponderance of US retail sales, but coverage also extends to other types of companion animals.
Specifically excluded are pet foods marketed as complete and balanced diets, including those featuring novel functional ingredients; functional treats – products with functional benefits due to nutritional supplement-based ingredients but marketed primarily as treats (covered in Packaged Facts’ Pet Treats and Chews in the US); supplements for equines; supplements for fish, most of which are water treatment products to control algae, fungi, parasites, etc.
A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

• Pet Supplement Purchase Rates
• Generational Differences
• Human Supplement Use
• Factors Impacting Supplement Purchases
• Pet Supplement Formats
• Monthly Spending on Pet Supplements
• Top Conditions for Which Supplements Are Used

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Pet Supplement Purchase Rates, 2025 (% of pet product purchasers)
• Figure 2 | Greatest Influence on Pet Supplement Purchases, 2025 (% of pet supplement purchasers)
• Figure 3 | Amount Spent Each Month on Pet Supplements, 2025 (% of pet supplement purchasers)
• Table 1 | NAICS & SIC Codes Related to Pet Supplements