Energy Drinks: United States Report

Report Overview

This report forecasts to 2029 US energy drink retail sales in US dollars. Sales are presented by segment in terms of: shelf-stable energy drinks non-aseptic, shelf-stable energy shots, shelf-stable energy drink mix, and liquid energy drink mixes.

To illustrate historical trends, energy drink retail sales in value terms and the various segments are provided for 2019-2024.

This report focuses on the market for energy drinks sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order.

Alcoholic beverages are excluded from this report.

Freedonia quantifies trends in various measures of growth and volatility. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

HIGHLIGHTS

• Market Size
• Consumer Insights
• Key Opportunities

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Key Trends in US Energy Drinks Retail Sales, 2024 – 2029
• Figure 2 | US Energy Drinks Retail Sales by Segment; 2019 – 2024, 2029 (US$ bil)
• Table 1 | US Energy Drinks Retail Sales by Segment; 2019 – 2024, 2029 (US$ mil)
• Figure 3 | US Energy Drinks Retail Sales by Segment; 2019, 2024, 2029 (%)
• Table 2 | Consumption Rates for Energy Drinks/Shots, 2014 – 2024 (% of adults)
• Table 3 | Forms of Energy Drinks/Shots Consumed, 2014 – 2024 (% of adults that drinks energy drinks/shots)
• Table 4 | Number of Energy Drinks/Shots Consumed in Last 30 Days, 2024 (% of adults that drink energy drinks/shots)
• Table 5 | NAICS & SIC Codes Related to Energy Drinks