Energy Drinks: United States

Report Overview

This report forecasts to 2026 US energy drink retail sales in nominal US dollars. Total retail sales are segmented by product in terms of: shelf-stable energy drinks non-aseptic, shelf-stable energy shots, shelf-stable energy drink mixes, and liquid energy drink mixes.

To illustrate historical trends, total retail sales and the various segments are provided for 2016, 2019, 2020, and 2021.

This report focuses on the market for energy drink  products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order. Alcoholic beverages are excluded from this report.

Freedonia quantifies trends in various measures of growth and volatility.  Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
311411 Frozen Fruit, Juice, & Vegetable Mfg
311511 Fluid Milk Mfg
311920 Coffee & Tea Mfg
312111 Soft Drink Mfg
312112 Bottled Water Mfg
424490 Other Grocery & Related Products Merchant Wholesalers

• Market Size
• Consumer Insights
• Beverage Trends
• Energy & Sports Functions
• Key Opportunities

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Key Trends in US Energy Drink Retail Sales, 2021 - 2026
• Figure 2 | US Energy Drink Retail Sales by Product, 2016 - 2026 (US$ bil)
• Table 1 | US Energy Drink Retail Sales by Product, 2016 - 2026 (US$ mil)
• Figure 3 | US Energy Drink Retail Sales by Product, 2016 - 2026 (%)
• Table 2 | US Consumption Rates for Energy Drinks & Shots, 2011 - 2021 (% of adults)
• Figure 4 | Buying More Because of the Pandemic, 2021 (% of adults)
• Table 3 | Forms of Energy Drinks & Shots Drunk, 2011 - 2021 (% of adults that drink energy drinks/shots)
• Table 4 | Energy Drinks & Shots Drunk in Last 30 Days, 2011 - 2021 (% of adults that drink energy drinks/shots)
• Table 5 | NAICS & SIC Codes Related to Energy Drinks