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Freedonia Market Research Freedonia Focus Reports Energy Drinks: United States

Energy Drinks: United States

Focus Reports, United States

Report Overview

This report forecasts to 2028 US energy drink retail sales in nominal US dollars. Total retail sales are segmented by product in terms of: shelf-stable energy drinks non-aseptic, shelf-stable energy shots, shelf-stable energy drink mixes, and liquid energy drink mixes.

To illustrate historical trends, total retail sales and the various segments are provided for 2016, 2019, 2020, 2021, 2022, and 2023.

This report focuses on the market for energy drink products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order. Alcoholic beverages are excluded from this report.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

NAICS Codes Related to the Energy Drink Industry
NAICS Code Code Description
311411 Frozen Fruit, Juice, & Vegetable Mfg
311511 Fluid Milk Mfg
311920 Coffee & Tea Mfg
312111 Soft Drink Mfg
312112 Bottled Water Mfg
424490 Other Grocery & Related Products Merchant Wholesalers

Table of Contents


HIGHLIGHTS

MARKET SIZE
  • Category & Segment Sales
  • Convenience Stores Maintain Post-Pandemic Recovery
CONSUMER INSIGHTS
  • Low Penetration for Energy Drinks Especially
  • Drinks Dominate, Shots Remain Smaller Niche
  • Energy Drinkers Tend to Consume More Units
BEVERAGE TRENDS
  • Healthier+
  • Reduced or Zero Sugar
  • Responsible New Product Development
  • Ignite the Senses
  • Target Gamers
  • Cocktail Influence
  • Private Label Still Outperforming National Brands
ENERGY & SPORTS FUNCTIONS
KEY OPPORTUNITIES
  • Healthier+
  • Ignite the Senses
  • Target Gamers
ABOUT THIS REPORT
  • Scope
  • Sources
  • Industry Codes
  • Resources
LIST OF TABLES & FIGURES
  • Figure 1 | Key Trends in US Energy Drink Retail Sales, 2023 - 2028
  • Figure 2 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ bil)
  • Table 1 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ mil)
  • Figure 3 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (%)
  • Table 2 | US Consumption Rates for Energy Drinks & Shots, 2013 - 2023 (% of adults)
  • Table 3 | Forms of Energy Drinks & Shots Drunk, 2013 - 2023 (% of adults that drink energy drinks/shots)
  • Table 4 | Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2023 (% of adults that drink energy drinks/shots & sports drinks)
  • Table 5 | NAICS & SIC Codes Related to Energy Drinks
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