Equine Products & Services: United States
This report forecasts the US equine market – consisting of supplies (including feed) and services – in US dollars to 2020.
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Report Overview
This report forecasts the US equine market – consisting of supplies (including feed) and services – in US dollars to 2020.
To illustrate historical trends, the total market is reported for 2012 and 2016. A Market Overview section provides pertinent background on market size as well as marketing, new product, and consumer trends.
Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US market. An introductory Highlights section summarizes key findings from this 28-page report, and a Resources section lists contributing sources as well as resources available for further research.
- Highlights
- Market Overview
- Market Size
- Table | US Equine Market Sales; 2012, 2016, 2020
- Two Product Categories
- Figure 1 | US Equine Market Sales Share by Category, 2016
- US Boasts More Than 10 Million Horses
- Table | US & World Horse Population, 2010-2014
- Industry Becoming More Optimistic
- Horse Ownership Declines Stabilize
- Types of Domesticated Equines
- Types of Horse Owners
- Marketing & New Product Trends
- Marketing Trends
- New Product Trends
- Equine Services
- Consumer Trends
- Horse Ownership Trends
- Table | US Pet Ownership Versus Horse Ownership; 2004, 2006, 2008, 2010, 2012, 2014
- Horse Owners Ride for Pleasure
- Table | US Primary Uses of Equids by Size of Operation, 2015
- Trends in Horse Product Purchases
- Horseback Riding Holds Steady
- Horse Ownership Trends
- Market Size
- Industry Structure
- Competitive Trends
- Market Leaders
- Table | Selected Suppliers to the US Equine Market by Brand & Type
- Land O'Lakes
- Cargill
- Manna Pro Products
- Farnam Companies
- Mars
- Kent Nutrition Group
- Equine Pharmaceutical Companies
- Equine Product Retailers
- About This Report
- Scope & Method
- Sources
- Industry Codes
- Table | Industry Codes Related to Equine Products & Services
- Resources
