Marketer & Retail Trends in Pet Supplements: United States Report

Report Overview

This report provides an overview of marketer and retail trends in the US pet supplement market.
This report discusses the US market for nutritional supplements for pets – primarily dogs, cats, birds, small mammals, and reptiles, collectively. The term “supplement” as used in this report refers to products sold in traditional supplement forms including pills, tablets, powders, liquids, and sprays. The primary focus is on products for dogs and cats, which account for a large preponderance of US retail sales, but coverage also extends to other types of companion animals.
Specifically excluded are pet foods marketed as complete and balanced diets, including those featuring novel functional ingredients; functional treats – products with functional benefits due to nutritional supplement-based ingredients but marketed primarily as treats (covered in Packaged Facts’ Pet Treats and Chews in the US);supplements for equines; supplements for fish, most of which are water treatment products to control algae, fungi, parasites, etc.
A full outline of report items by page is available in the Table of Contents.
 

Related NAICS Codes

Table of Contents

• Competitive Overview
• Pet Owner Brand Preference
• Celebrity Entries in the Market
• Channel Usage Overview

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Brand Preference Among Pet Supplement Purchasers, 2025 (% of pet supplement purchasers)
• Table 1 | NAICS & SIC Codes Related to Pet Supplements