Marketing & New Product Trends in Pet Food Report

Report Overview

This report discusses marketing and new product trends in the retail pet food market.
The dog and cat food market includes certain edibles that obscure the boundaries between food, toys, and healthcare products. All edible dog/cat treats and non-food pet supplies – including chews (natural, rawhide, nylon) and nutritional supplements – are covered in other Packaged Facts pet reports, including Pet Treats and Chews in the US (May 2025) and Pet Supplements in the US (September 2024). In addition, non-dog/cat food is covered in Fish, Small Mammal, Herptile, and Bird Products in the US (June 2025).Though discussed in context of the market as a whole, pet food sold through the veterinary channel and non-medical petcare service providers is excluded from the market sizing estimates, and is instead included in the market sizing for those channels as presented in Packaged Facts’ annual US Pet Market Outlook reports.
A full outline of report items by page is available in the Table of Contents.


 

Related NAICS Codes

Table of Contents

• Marketing Environment Overview
• Product Innovation & Formulation Trends
• Science-Based, Functional, & Veterinary Diet Trends
• Lifestage & Condition-Specific Nutrition
• Natural & Human-Grade Positioning
• Indulgent Feeding Trends
• Just-for-Cats Innovation

• Scope
• Sources
• Industry Codes
• Resources

• Table 1 | Top Factors When Choosing Which Pet Foods to Buy, 2025 (% of dog & cat owners) 5
• Figure 1 | Level of Agreement with the Statement, “I like the idea of pet food backed by scientific research”, 2025 (% of dog/cat food purchasers)
• Table 2 | NAICS & SIC Codes Related to Dog & Cat Food