Meal & Snack Bars Retail: United States Report
This report forecasts to 2029 US meal and snack bar retail sales in pounds and nominal US dollars.
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Report Overview
This report forecasts to 2029 US meal and snack bar retail sales in pounds and nominal US dollars. To illustrate historical trends, US meal and snack bar retail sales are provided for 2019-2024. Total retail sales by value are segmented by category in terms of: meal bars; breakfast, cereal, and snack bars; granola bars; and other snack bars such as diet and protein bars.
This report focuses on the market for selected meal and snack bar products sold to consumers in the US through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct sales channels such as online and mail order.
Related NAICS Codes
| NAICS Code | Code Description |
|---|---|
| 311340 | Nonchocolate Confectionery Mfg |
| 311351 | Chocolate and Confectionery Mfg from Cacao Beans |
| 311412 | Frozen Specialty Food Mfg |
| 311423 | Dried and Dehydrated Food Mfg |
| 311514 | Dry, Condensed, & Evaporated Dairy Product Mfg |
| 311811 | Retail Bakeries |
| 311812 | Commercial Bakeries |
| 311813 | Frozen Cakes, Pies, and Other Pastries Mfg |
| 311821 | Cookie and Cracker Mfg |
| 311991 | Perishable Prepared Food Mfg |
| 424420 | Packaged Frozen Food Merchant Wholesalers |
| 445110 | Supermarkets and Other Grocery (except Convenience) Stores |
| 445292 | Confectionery and Nut Stores |
Table of Contents
HIGHLIGHTS
MARKET ENVIRONMENT
- Market Size
- Snacking Trends
- Meal & Snack Bar Consumer Insights
- Key Opportunities
ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Resources
LIST OF TABLES & FIGURES
- Figure 1 | Key Trends in the US Meal & Snack Bar Retail Market, 2024 – 2029
- Figure 2 | US Meal & Snack Bar Retail Sales by Product; 2019 – 2024, 2029 (US$ bil)
- Table 1 | US Meal & Snack Bar Retail Sales by Product; 2019 – 2024, 2029 (US$ mil)
- Table 2 | US Meal & Snack Bar Retail Value & Volume Sales; 2019 – 2024, 2029
- Figure 3 | US Meal & Snack Bar Retail Sales by Product; 2019 – 2024, 2029 (% of value)
- Table 3 | Frequency of Snacking Habits on a Typical Weekday, 2024 & 2025 (% of consumers)
- Table 4 | Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2024 (% of consumers)
- Table 5 | Reasons for Snacking, 2024 & 2025 (% of consumers)
- Table 6 | Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2018 – 2024 (% of US households that eat breakfast/cereal/granola bars)
- Table 7 | Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2014 – 2024 (% of households that eat bars)
- Table 8 | NAICS & SIC Codes Related to Meal & Snack Bars
Related NAICS Codes
| NAICS Code(s) | Code Description |
|---|---|
| 311340 | Nonchocolate Confectionery Mfg |
| 311351 | Chocolate and Confectionery Mfg from Cacao Beans |
| 311423 | Dried and Dehydrated Food Mfg |
| 311514 | Dry, Condensed, & Evaporated Dairy Product Mfg |
| 311812 | Commercial Bakeries |
| 311824 | Dry Pasta, Dough, and Flour Mixes Mfg from Purchased Flour |
| 311991 | Perishable Prepared Food Mfg |
| 424420 | Packaged Frozen Food Merchant Wholesalers |
| 424430 | Dairy Product (except Dried or Canned) Merchant Wholesalers |
| 445110 | Supermarkets and Other Grocery (except Convenience) Stores |
| 445292 | Confectionery and Nut Stores |
Table of Contents
HIGHLIGHTS- Sales Outlook
- Category Sales
- About a Third of Households Consume at Highest Level
- Key Brand Differences
- Healthier-for-Me
- Mindful Indulgence
- Sensory Max
- Comfort & Nostalgia
- Convenience+
- Scope
- Sources
- Industry Codes
- Resources
- Figure 1 | Key Trends in US Meal & Snack Bar Retail Sales, 2025 – 2030
- Table 1 | US Meal & Snack Bars Retail Sales, 2019 – 2025 (US$ mil & mil pounds)
- Table 2 | US Meal & Snack Bars Retail Sales. 2025 – 2030 (US$ mil & mil pounds)
- Table 3 | US Meal & Snack Bars Retail Sales by Category; 2019 – 2025, 2030 (US$ mil)
- Table 4 | Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2018 – 2025 (% of US households that eat breakfast/cereal/granola bars)
- Table 5 | Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2015 – 2025 (% of households that eat bars)
- Table 6 | NAICS & SIC Codes Related to Meal & Snack Bars
