Pet Insurance: United States Report

Report Overview

This report forecasts to 2029 US pet insurance sales in nominal US dollars. To illustrate historical trends, US pet insurance sales are provided for 2020-2024.

Medical and non-medical services provided through the veterinary sector are outside the scope of this report, though are discussed in context. Also outside this report are non-medical services for pets/animals other than dogs or cats; for example, horse grooming is excluded. The term “pets” in this report, therefore, generally refers to dogs and cats only.

Freedonia quantifies trends in various measures of growth and volatility. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

Table of Contents

HIGHLIGHTS

MARKET OVERVIEW

• Sales & Projections
• Competitive Landscape
• Consumer Trends

ABOUT THIS REPORT

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

LIST OF TABLES & FIGURES

• Figure 1 | US Pet Insurance Sales Trends, 2020 – 2029 (US$ bil)
• Table 1 | US Pet Insurance Sales, 2020 – 2024 (US$ mil)
• Table 2 | US Pet Insurance Sales, 2024 – 2029 (US$ mil)
• Table 3 | Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance; 2025 (% of dog/cat veterinary customers)
• Table 4 | Usage Rates for Pet Insurance*: By Types of Pets Owned, 2019 – 2025 (% of dog/cat owning households)
• Table 5 | NAICS & SIC Codes Related to Pet Insurance