Pet Supplements Market Overview: United States Report

Report Overview

This report provides an overview of the US pet supplement market. To illustrate historical trends, total retail sales are provided in an annual series in nominal US dollars from 2020-2025.
This report includes the US market for nutritional supplements for pets – primarily dogs, cats, birds, small mammals, and reptiles, collectively. The term “supplement” as used in this report refers to products sold in traditional supplement forms including pills, tablets, powders, liquids, and sprays. The primary focus is on products for dogs and cats, which account for a large preponderance of US retail sales, but coverage also extends to other types of companion animals.
Specifically excluded are pet foods marketed as complete and balanced diets, including those featuring novel functional ingredients; functional treats – products with functional benefits due to nutritional supplement-based ingredients but marketed primarily as treats (covered in Packaged Facts’ Pet Treats and Chews in the US); supplements for equines; supplements for fish, most of which are water treatment products to control algae, fungi, parasites, etc.
A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

• Historical Market Sales
• Sales by Animal Type
• Focus on Health & Wellness
• Economic Impact on Supplements Market
• US Pet Population Changes
• Competition with Functional Foods & Treats
• Veterinarians’ Role in Pet Supplements

• Scope
• Sources
• Industry Codes
• Resources

• Table 1 | US Retail Sales of Pet Supplements, 2020 – 2025 (US$ mil)
• Figure 1 | Pet Supplement Sales Share by Animal Type, 2025 (%)
• Table 2 | Agreement with Selected Statements Related to Pet Health Concerns: Pet Owners Overall vs. Pet Supplement Users, 2026 (%)
• Table 3 | NAICS & SIC Codes Related to Pet Supplements