Private Label Credit Cards: United States Report

Report Overview

This report forecasts US private label credit card (PLCC) loan receivables and payment value for 2025-2027 in US dollars. To illustrate historical trends, US PLCC payment value are provided for 2019-2025 in US dollars by top issuers: Bread Financial, Capital One, Citi Retail Services, Synchrony Financial, TD Bank, Wells Fargo
This report covers the US market for PLCCs, with an emphasis on card issuers, merchants, consumers, and the competitive and economic challenges shaping the industry.
Freedonia quantifies trends in various measures of growth and volatility. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.
A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

• Market Size & Forecast
• Growth Drivers & Inhibitors
• Credit Card Usage Trends
• The Private Label Credit Card User
• Private Label Credit Card Use by Major Card Program & Retail Segment
• Importance of Private Label Credit Card Features

• Profiles of Top Private Label Credit Card Issuers

• Scope
• Sources
• Industry Codes
• Resources

• Table 1 | US Private Label Credit Card Payment Value, 2019 – 2025 (US$ bil)
• Table 2 | US Private Label Credit Card Payment Value and Loan Receivables, 2025 – 2027 (US$ bil)
• Table 3 | US Private Label Credit Card Payment Value by Issuer, 2019 – 2025 (US$ bil)
• Table 4 | NAICS & SIC Codes Related to Private Label Credit Cards