Retailer Co-Branded Credit Card Trends: United States Report

Report Overview

This report provides US retail co-branded credit card purchase trends in nominal US dollars. The report emphasizes recent changes in retail co-branded credit card program features and benefits, partner and issuer co-branded card strategies and competitive trends, co-branded growth trends among issuers and networks, and related trend and opportunity spotting.
A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

• FNBO, Bread, & Synchrony Dominate Retailer Partnerships
• Mastercard Is Well Ahead of Visa & American Express
• 131 Brand Partnerships

• In Focus: Amazon/Amazon Prime Visa
• In Focus: Apple Card Mastercard
• In Focus: Costco Anywhere Visa

• Bread Financial
• First Electronic Bank
• Synchrony Financial

• Scope
• Sources
• Industry Codes
• Resources

• Table 1 | Number of US Co-Branded Retailer Credit Card Programs by Network & Retailer Sub-Category, 2026
• Table 2 | US Amazon/Amazon Prime Visa Co-Branded Credit Card Payment Value, 2021 – 2025 (US$ bil)
• Table 3 | Apple Card Co-Branded Credit Card Payment Value & Loans Outstanding, 2021 – 2025 (US$ bil)
• Table 4 | Costco US Co-Branded Credit Card Payment Value, 2021-2025 (US$ bil)
• Table 5 | US Co-Branded Credit Card Usage by Partner Category/Brand: Have in Own Name, Used in Last 30 Days, and Active Use Rate, 2025 (% of adults)
• Table 6 | Bread Financial Payment Value: Co-Branded Credit Card vs. Other, 2021 – 2025 (US$ bil)
• Table 7 | Synchrony Financial Payment Value: Co-Branded Credit Cards vs. Other Credit Products, 2021 – 2025
• Table 8 | NAICS & SIC Codes Related to Co-Branded Credit Cards