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Freedonia Market Research Freedonia Focus Reports Sports Drinks: United States

Sports Drinks: United States

Focus Reports, United States

Report Overview

This report forecasts to 2028 US sports drink retail sales in nominal US dollars. Total retail sales are segmented by product in terms of: shelf-stable sports drinks non-aseptic, shelf-stable sports drink mixes, liquid sports drink mixes, and shelf-stable sports drinks aseptic.

To illustrate historical trends, total retail sales and the various segments are provided for 2016 and 2019-2023.

This report focuses on the market for sports drink products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order. Alcoholic beverages are excluded from this report.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

NAICS Codes Related to the Sports Drink Industry
NAICS Code Code Description
311411 Frozen Fruit, Juice, & Vegetable Mfg
311511 Fluid Milk Mfg
311920 Coffee & Tea Mfg
312111 Soft Drink Mfg
312112 Bottled Water Mfg
424490 Other Grocery & Related Products Merchant Wholesalers

Table of Contents


HIGHLIGHTS

MARKET SIZE
  • Category & Segment Sales
  • Convenience Stores Maintain Post-Pandemic Recovery
CONSUMER INSIGHTS
  • Low Penetration for Energy Drinks Especially
  • Energy Drinkers Tend to Consume More Units
BEVERAGE TRENDS
  • Healthier+
  • Reduced or Zero Sugar
  • Responsible New Product Development
  • Ignite the Senses
  • Target Gamers
  • Cocktail Influence
  • Private Label Still Outperforming National Brands
ENERGY & SPORTS FUNCTIONS
KEY OPPORTUNITIES
  • Healthier+
  • Rapid Hydration
  • Ignite the Senses
  • Target Gamers
ABOUT THIS REPORT
  • Scope
  • Sources
  • Industry Codes
  • Resources
LIST OF TABLES & FIGURES
  • Figure 1 | Key Trends in US Sports Drink Retail Sales, 2023 - 2028
  • Figure 2 | US Sports Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ bil)
  • Table 1 | US Sports Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ mil)
  • Figure 3 | US Sports Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (%)
  • Table 2 | US Consumption Rates for Sports Drinks (Thirst Quenchers), 2013 - 2023 (% of adults)
  • Table 3 | Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2023 (% of adults that drink energy drinks/shots & sports drinks)
  • Table 4 | NAICS & SIC Codes Related to Sports Drinks
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