Tea: United States Report

Report Overview

This report forecasts US tea retail sales in nominal US dollars for 2025-2029. Total retail sales by value are segmented and forecasted for 2029 by product in terms of: canned/bottled ready-to-drink (RTD), refrigerated RTD, bags/loose tea, and instant mixes.

To illustrate historical trends, total tea retail sales and the various segments in value terms are provided for 2019-2024.

This report focuses on the market for packaged tea products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order.

Alcoholic beverages are excluded from this report.

Freedonia quantifies trends in various measures of growth and volatility. Growth (or decline) expressed as an average annual growth rate (AAGR) is the least squares growth rate, which takes into account all available datapoints over a period. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

• HIGHLIGHTS
• MARKET ENVIRONMENT
  • Market Outlook
  • Consumer Insights
  • Key Opportunities
• ABOUT THIS REPORT
  • Scope
  • Sources
  • Industry Codes
  • Resources
• LIST OF TABLES & FIGURES
  • Figure 1 | Key Trends in US Tea Retail Sales, 2024 – 2029
  • Figure 2 | US Tea Retail Sales by Product, 2019 – 2029 (US$ bil)
  • Table 1 | US Tea Retail Sales by Product; 2019 – 2024, 2029 (US$ mil)
  • Figure 3 | US Tea Retail Sales by Product; 2019, 2024, 2029 (% of value)
  • Table 2 | Consumption Rates for Tea, 2014 – 2024 (% of households)
  • Table 3 | Type of Tea Consumed in Last 6 Months, 2014 – 2024 (% of households that drink tea bags/packages)
  • Table 4 | Form of Tea Drunk in Last 6 Months, 2014 – 2024 (% of households that drink tea bags/packages)
  • Table 5 | Flavor of Tea Consumed in Last 6 Months, 2014 – 2024 (% of households that drink tea bags/packages)
  • Table 6 | Cups of Tea Drunk on Average Day, 2014 – 2024 (% of households that drink tea bags/packages)
  • Table 7 | Type of RTD Iced Tea/Kombucha Drunk Most Often, 2014 – 2024 (% of adults that drink RTD iced tea/kombucha)
  • Table 8 | Drinks/Glasses of RTD Tea/Kombucha Drunk by Household in Last 7 Days, 2014 – 2024 (% of households that drink RTD tea/kombucha)