The Pet Treat Consumer: United States Report

Report Overview

This report forecasts to 2029 US pet treat and chew retail sales in nominal US dollars. To illustrate historical trends, US pet treat and chew retail sales are provided for 2019-2024.

Specifically excluded from the scope of this report are: pet foods marketed as complete and balanced diets, which are covered in Packaged Facts’ Pet Food in the US; products marketed primarily as nutritional supplements, covered in Packaged Facts’ Pet Supplements in the US; rope chews and rubber chew toys, covered in Packaged Facts’ Durable Dog and Cat Pet Care Products in the US; and sales through the veterinary channel (veterinary channel products are mentioned in context).

The discussions in this report primarily concentrate on the purchasers of pet treats and chews. Throughout the report, the overall market is referred to as “treats” or “treats and chews”.

Freedonia quantifies trends in various measures of growth and volatility. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

311111 Dog and Cat Food Mfg
311119 Other Animal Food Mfg
424990 Other Miscellaneous Nondurable Goods Merchant Wholesalers
453910 Pet and Pet Supplies Stores

Table of Contents

HIGHLIGHTS

• Market Outlook
• Pet Treat Purchasing Patterns

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Key Trends in US Pet Treats & Chews Retail Sales, 2024 – 2029
• Figure 2 | US Pet Treats & Chews Retail Sales by Animal Type, 2019 – 2024, 2029 (US$ bil)
• Table 1 | US Pet Treats & Chews Retail Sales by Animal Type; 2019 – 2024, 2029 (US$ mil)
• Figure 3 | US Pet Treats & Chews Retail Sales by Animal Type; 2019 – 2024, 2029 (%)
• Table 2 | Purchase Rates for Treats & Chews by Type, Past 12 Months, 2025 (% of dog & cat owners)
• Figure 4 | Usage Rates for Treats, Past 6 Months, 2021 vs. 2023 vs. 2025 (% & number in thousands of dog-/cat-owning households)
• Figure 5 | Pet Treat Usage Rates, Past 6 Months, 2015 – 2025 (% of dog- & cat-owning households)
• Figure 6 | Pet Treat Usage Rates, Past 6 Months, 2015 – 2025 (number of dog- & cat-owning households in thousands)
• Table 3 | Usage Rates of Treats by Number of Packages, Last 30 Days, 2019 vs 2021 vs 2025 (% of dog- & cat-owning households using treats in the past 6 months)
• Figure 7 | Share of Heavy Treats Users Compared to Share of Multi-Dog Households, 2019, 2021, 2025 (% of dog- & cat-owning households using treats in the past 6 months)
• Table 4 | How Frequently Dog & Cat Owners Give Pets Treats/Chews, 2025 (% of dog & % of cat owners who purchased treats/chews in past 12 months)
• Table 5 | Pet Treats Usage Rates by Number of Pets, Past 6 Months, 2025 (% of dog- & cat-owning households)
• Table 6 | Pet Treats Usage Rates by Size of Dog, 2025 (% and number of dog-owning households)
• Figure 8 | Purchase Rate of Size-Specific Dog Treats, Past 12 Months, 2025 (% of dog treat purchasers)
• Table 7 | Purchase Rates of Treats by Age of Pet, 2025 (% of dog-/cat-owning households)
• Table 8 | Purchase Rates for Treats & Chews by Texture/Size/Shape, Past 12 Months, 2025 (% of dog & cat owners who purchased treats/chews)
• Figure 9 | Purchase Rate of Treats by Price Range, Past 12 Months, 2025 (% of treat purchasers)
• Figure 10 | Purchase Patterns by Retail Channel for Pet Treat/Chew Purchases, Past 12 Months, 2025 (% of dog & cat owners who purchased treats/chews)
• Table 9 | Brick-and-Mortar Shopping Patterns for Pet Treat/Chew Purchases, Past 12 Months, 2025 (% of dog & cat owners who purchased treats/chews in brick-and-mortar outlets)
• Table 10 | E-Commerce Shopping Patterns for Pet Treat/Chew Purchases, Past 12 Months, 2025 (% of dog & cat owners who purchased treats/chews from e-commerce retailers)
• Table 11 | Share of Dog & Cat Product Shoppers with Current Pet-Related Subscriptions for Products or Services by Type: Overall % by Dog vs. Cat Owners, 2025 (%)
• Table 12 | Share of Pet Product Shoppers with Current Pet-Related Subscriptions for Products or Services by Type: Overall & by Generational Cohort, 2025 (%)
• Table 13 | Dog Treats Usage Rates by Brand, 2025 (% & number of dog-owning households who used treats in the past 6 months)
• Table 14 | Cat Treats Usage Rates by Brand, 2025 (% & number of cat-owning households who used treats in the past 6 months)
• Table 15 | Indicators for Dog Treat Usage by Top Brands, 2025 (index & number of dog-owning households who used treats in past 6 months)
• Table 16 | Indicators for Cat Treat Usage by Top Brands, 2025 (index & number of cat-owning households who used treats in past 6 months)
• Table 17 | NAICS & SIC Codes Related to Pet Treats & Chews