Toys & Games: United States

This report forecasts to 2023 US toys and games demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by type in terms of: toys and dolls, video game consoles, board games, and baby carriages and strollers.

To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2008 to 2018.

Excluded from the scope of this report are video game software; game machines (e.g., pinball machines, arcade games); card games; and athletic equipment, bicycles, billiard tables, and bowling equipment. For more information on some of these products, see Software: United States, Sports Equipment: United States, and Bicycles: United States.

Re-exports of toys and games are excluded from demand and trade figures.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Survey has a sample size of approximately 2,000, screened for response quality and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
339930 Doll, Toy, and Game Manufacturing
451120 Hobby, Toy, and Game Stores

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