Natural alternative sweeteners Drive Growth in Alternative Sweeteners Market
Gains for alternative sweeteners will be fueled by growing concerns regarding the health impact of excess sugar consumption in the average US diet. “All natural” and “clean label” trends within the food and beverage markets will also impact demand. Additionally, declining production of carbonated soft drinks will influence product mix.
Key Findings in the Alternative Sweeteners Study:
High Intensity Sweeteners to Remain Largest Alternative Sweetener Type
High intensity sweeteners are forecast to account for 45% of total demand in 2020, supported by their widespread use in both food and beverage applications. The fastest growth will be seen for acesulfame potassium, supported by the growing use of sweetener blends that take advantage of its sweetness enhancing properties. Falling carbonated soft drink production will negatively impact aspartame demand, which will continue to post losses.
Strong Growth in Natural Alternative Sweeteners Buoyed by Food and Beverage Trends
Growth for natural alternative sweeteners is forecast to expand at a double digit pace through 2020, with gains supported by growing consumer interest in “all natural” and “clean label” foods and beverages. Stevia products will be a strong growth market, as producers offer a larger selection of products with improved flavor profiles. Below average advances, however, are forecast for agave nectar, as concerns regarding the potential health impact of its consumption restrain growth.
Food Applications to Continue as the Largest Use of Alternative Sweeteners
The fastest gains are expected in the food market, supported by the ongoing development of new applications for alternative sweeteners in a wide variety of applications, including dairy products and baked goods. Below average advances are forecast for beverage applications, as the production of carbonated soft drinks declines further and the popularity of lightly or unsweetened beverages grows. Aging demographic trends and the introduction of new advanced therapies will support above average growth for alternative sweeteners in pharmaceuticals.
This industry study presents historical demand data (2005, 2010, and 2015) and forecast (2020) by product class, including high intensity sweeteners (aspartame, sucralose, saccharin, acesulfame potassium, neotame), polyols (sorbitol, mannitol, xylitol, maltitol, erythritol, other polyols), and natural alternative sweeteners (stevia, agave nectar, monk fruit, other natural alternative sweeteners). Data is also presented for market segments, including food applications (candy and confections -- chewing gum, chocolate candy, other candy and confections, tabletop sweeteners, dairy products, baked goods, snack foods, other food products), beverages (carbonated soft drinks, other beverages), personal care products, and pharmaceuticals. The study also evaluates company market share and competitive analysis on industry competitors including Roquette America, Ingredion, Tate & Lyle, and Niutang.