Alternative Sweeteners

As Quoted In The Beverage Network

Gains will be led by continuing market penetration of relatively new entrants to the industry -- including the stevia extract reb-A -- and by those that can be marketed as being “natural”.

US demand to rise 3.3% annually through 2015

US demand for alternative sweeteners is expected to advance 3.3 percent annually through 2015 to $1.4 billion. Gains will be led by continuing market penetration of relatively new entrants to the industry, including the stevia extract rebaudioside-A (reb-A). The more mature segments of the market -- high intensity sweeteners (such as aspartame) and polyols (including sorbitol) -- will see more restrained, though still healthy, increases in demand. Market trends favoring less processed ingredients will drive well-publicized usage of sweeteners that can be marketed as being “natural.” However, continuing consumer preference for reduced-calorie foods and beverages will ensure the ongoing use of ubiquitous sweeteners such as aspartame.

High intensity sweeteners to remain largest segment

Despite the drag of a declining soft drink market, high intensity sweeteners will remain the largest product category among alternative sweeteners, a leadership position rooted in their continuing domination of the large diet soft drink and tabletop sweetener markets. Aspartame will remain the leader in diet soft drinks, while the tabletop market will continue to be dominated by sucralose. Growth in other markets will be healthy, although high intensity sweeteners are used in much lower quantities outside of their two mainstay applications.

Newer alternative sweeteners to grow the fastest

Though expected to remain a fairly small share of the overall market, newer alternative sweeteners will register by far the fastest growth and generate the most interest among food and beverage processors, as well as among consumers. The Food and Drug Administration (FDA) approval of reb-A in late 2008 led to high-profile introductions of steviabased products, such as tabletop sweeteners (e.g., Cargill’s TRUVIA), juice beverages, fruit drinks, flavored waters and soft drinks, many of which have met with consumer favor. In 2010, the FDA approved luo han guo (monk fruit) for use as a sweetener in the US; while this product’s potential remains to be seen, its natural profile is on trend with current consumer purchasing decisions. Furthermore, full-calorie agave nectar is gaining traction due to its natural positioning as an alternative to high fructose corn syrup.

Polyols, a mainstay of the alternative sweetener market, will register solid growth in demand. Xylitol will see gains above the polyols segment average as it expands its presence in such applications as chewing gum, where it benefits from a unique profile in adding sweetness, enhancing minty flavors and improving dental health.

Study Scope

This study analyzes the $1.2 billion US alternative sweetener industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., aspartame, sucralose, saccharin, acesulfame potassium, neotame, sorbitol, mannitol, xylitol, stevia, agave nector) and market (e.g., food, beverages, personal care products, pharmaceuticals).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 25 industry players, including NutraSweet, Tate & Lyle and Roquette Frères.

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  1. Alternative Sweeteners

    $4,900.00

    1. 1 INTRODUCTION

      $113.00

    2. 2 EXECUTIVE SUMMARY

      $175.00

      1. Table | ALTERNATIVE SWEETENER DEMAND (million dollars)

    3. 3 MARKET ENVIRONMENT

      $1,874.00

      1. 3.1 General

        $133.00

      2. 3.2 Demographic Trends

        $234.00

        1. Table | POPULATION & HOUSEHOLDS (million persons)

      3. 3.3 Macroeconomic Overview

        $249.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)*

      4. 3.4 Consumer Spending

        $156.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion dollars)

      5. 3.5 Dietetic Food Overview

        $163.00

      6. 3.6 Health Overview

        $348.00

        1. Table | DIABETES & OBESITY CONDITIONS

        2. 3.6.1 Diabetes

          $90.00

        3. 3.6.2 Weight-Related Conditions

          $198.00

      7. 3.7 Pricing & Product Mix

        $168.00

        1. Table | SELECTED ALTERNATIVE SWEETENER PRICES (dollars per pound)

      8. 3.8 Regulatory Overview

        $195.00

      9. 3.9 International Activity

        $135.00

      10. 3.10 Foreign Trade

        $94.00

    4. 4 SWEETENER OVERVIEW

      $1,047.00

      1. 4.1 General

        $243.00

        1. Table | SWEETENER DEMAND BY TYPE & MARKET (million dollars)

      2. 4.2 Conventional Sweetener Overview

        $685.00

        1. Table | CONVENTIONAL SWEETENER DEMAND BY TYPE

        2. 4.2.1 Sucrose

          $199.00

          1. Table | SUCROSE DEMAND BY MARKET (million dollars)

        3. 4.2.2 Corn Sweeteners

          $292.00

          1. Table | CORN SWEETENER DEMAND BY TYPE & MARKET (million dollars)

          2. Table | HIGH FRUCTOSE CORN SYRUP (HFCS) DEMAND BY TYPE & MARKET (million dollars)

          3. Table | OTHER CORN SWEETENER DEMAND BY TYPE & MARKET (million dollars)

        4. 4.2.3 Other Conventional Sweeteners

          $94.00

          1. Table | OTHER CONVENTIONAL SWEETENER DEMAND BY TYPE

      3. 4.3 Sugar Equivalency

        $118.00

        1. Table | SUGAR EQUIVALENCY

    5. 5 PRODUCTS

      $2,845.00

      1. 5.1 General

        $203.00

        1. Table | ALTERNATIVE SWEETENER DEMAND BY TYPE

      2. 5.2 High Intensity Sweeteners

        $1,527.00

        1. Table | HIGH INTENSITY SWEETENER DEMAND BY TYPE (million dollars)

        2. 5.2.1 Aspartame

          $323.00

          1. Table | ASPARTAME DEMAND BY MARKET (million dollars)

        3. 5.2.2 Sucralose

          $295.00

          1. Table | SUCRALOSE DEMAND BY MARKET (million dollars)

        4. 5.2.3 Saccharin

          $335.00

          1. Table | SACCHARIN DEMAND BY MARKET (million dollars)

        5. 5.2.4 Acesulfame Potassium (Ace-K)

          $218.00

          1. Table | ACESULFAME POTASSIUM (ACE-K) DEMAND BY MARKET (million dollars)

        6. 5.2.5 Neotame

          $116.00

          1. Table | NEOTAME DEMAND BY MARKET (million dollars)

      3. 5.3 Polyols

        $733.00

        1. Table | POLYOL DEMAND BY TYPE (million dollars)

        2. 5.3.1 Sorbitol

          $134.00

          1. Table | SORBITOL DEMAND BY MARKET (million dollars)

        3. 5.3.2 Mannitol

          $82.00

          1. Table | MANNITOL DEMAND BY MARKET (million dollars)

        4. 5.3.3 Xylitol

          $123.00

          1. Table | XYLITOL DEMAND BY MARKET (million dollars)

        5. 5.3.4 Maltitol

          $82.00

          1. Table | MALTITOL DEMAND BY MARKET (million dollars)

        6. 5.3.5 Erythritol

          $101.00

          1. Table | ERYTHRITOL DEMAND BY MARKET (million dollars)

        7. 5.3.6 Other Polyols

          $91.00

          1. Table | OTHER POLYOL DEMAND BY MARKET (million dollars)

      4. 5.4 Other Alternative Sweeteners

        $381.00

        1. 5.4.1 Stevia

          $158.00

          1. Table | STEVIA DEMAND BY TYPE & MARKET (million dollars)

        2. 5.4.2 Other

          $187.00

          1. Table | OTHER ALTERNATIVE SWEETENERS DEMAND BY TYPE & MARKET (million dollars)

    6. 6 MARKETS

      $3,575.00

      1. 6.1 General

        $123.00

        1. Table | ALTERNATIVE SWEETENER DEMAND BY MARKET (million dollars)

      2. 6.2 Food

        $1,889.00

        1. 6.2.1 Food Industry Overview

          $160.00

          1. Table | FOOD SHIPMENTS (billion dollars)

        2. 6.2.2 Alternative Sweetener Demand

          $151.00

          1. Table | FOOD MARKETS FOR ALTERNATIVE SWEETENERS (million dollars)

        3. 6.2.3 Candy & Confections

          $611.00

          1. Table | CANDY & CONFECTION SHIPMENTS (billion dollars)

          2. Table | CANDY & CONFECTION MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

          3. Table | CHEWING GUM MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

          4. Table | CHOCOLATE CANDY MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

          5. Table | OTHER CANDY & CONFECTION MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

        4. 6.2.4 Tabletop Sweeteners

          $304.00

          1. Table | TABLETOP MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

        5. 6.2.5 Dairy Products

          $436.00

          1. Table | DAIRY SHIPMENTS (billion dollars)

          2. Table | DAIRY MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

        6. 6.2.6 Other Food Products

          $201.00

          1. Table | OTHER FOOD MARKETS FOR ALTERNATIVE SWEETENERS (million dollars)

      3. 6.3 Beverages

        $986.00

        1. 6.3.1 Beverage Industry Overview

          $157.00

          1. Table | BEVERAGE PRODUCTION (million gallons)

        2. 6.3.2 Alternative Sweetener Demand

          $135.00

          1. Table | BEVERAGE MARKETS FOR ALTERNATIVE SWEETENERS (million dollars)

        3. 6.3.3 Carbonated Soft Drinks

          $318.00

          1. Table | CARBONATED SOFT DRINK PRODUCTION (million gallons)

          2. Table | CARBONATED SOFT DRINK MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

        4. 6.3.4 Other Beverages

          $333.00

          1. Table | OTHER BEVERAGE PRODUCTION (million gallons)

          2. Table | OTHER BEVERAGE MARKETS FOR ALTERNATIVE SWEETENERS (million dollars)

      4. 6.4 Personal Care Products

        $271.00

        1. 6.4.1 Personal Care Product Overview

          $146.00

          1. Table | COSMETIC & TOILETRY SHIPMENTS (million dollars)

        2. 6.4.2 Alternative Sweetener Demand

          $110.00

          1. Table | PERSONAL CARE PRODUCT MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

      5. 6.5 Pharmaceuticals

        $305.00

        1. 6.5.1 Pharmaceutical Industry Overview

          $197.00

          1. Table | PHARMACEUTICAL SUPPLY & DEMAND

        2. 6.5.2 Alternative Sweetener Demand

          $87.00

          1. Table | PHARMACEUTICAL MARKET FOR ALTERNATIVE SWEETENERS (million dollars)

    7. 7 INDUSTRY STRUCTURE

      $4,107.00

      1. 7.1 General

        $84.00

        1. Table | US ALTERNATIVE SWEETENER SALES BY COMPANY, 2010 (million dollars)

      2. 7.2 Market Share

        $263.00

      3. 7.3 Formulators

        $82.00

      4. 7.4 Competitive Strategies

        $95.00

      5. 7.5 Cooperative Agreements

        $120.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      6. 7.6 Research & Development

        $85.00

      7. 7.7 Marketing

        $278.00

      8. 7.8 Distribution

        $82.00

      9. 7.9 Company Profiles

        $2,992.00

        1. 7.9.1 Ajinomoto Company Incorporated

          $100.00

        2. 7.9.2 Archer-Daniels-Midland Company

          $94.00

        3. 7.9.3 Arnhem Group

          $82.00

        4. 7.9.4 Cargill Incorporated

          $140.00

        5. 7.9.5 Celanese Corporation

          $107.00

        6. 7.9.6 Corn Products International Incorporated

          $183.00

        7. 7.9.7 Cumberland Packing Corporation

          $157.00

        8. 7.9.8 DuPont (EI) de Nemours

          $133.00

        9. 7.9.9 JMC Corporation

          $82.00

        10. 7.9.10 Johnson & Johnson

          $207.00

        11. 7.9.11 Makhteshim Agan Industries Limited

          $103.00

        12. 7.9.12 Merisant Company

          $162.00

        13. 7.9.13 Mitsubishi Corporation

          $118.00

        14. 7.9.14 NOW Health Group Incorporated

          $105.00

        15. 7.9.15 NutraSweet Company

          $121.00

        16. 7.9.16 Pharmed Medicare Private Limited

          $82.00

        17. 7.9.17 PMC Global Incorporated

          $82.00

        18. 7.9.18 PureCircle Limited

          $174.00

        19. 7.9.19 Rio Tinto Group

          $82.00

        20. 7.9.20 Roquette Frères SA

          $132.00

        21. 7.9.21 San Fu Chemical Company Limited

          $82.00

        22. 7.9.22 Südzucker AG

          $104.00

        23. 7.9.23 Sugar Foods Corporation

          $121.00

        24. 7.9.24 Tate & Lyle plc

          $162.00

        25. 7.9.25 Unilever Group

          $82.00

        26. 7.9.26 United American Industries Incorporated

          $102.00

      10. 7.10 Other Companies Mentioned in Study

        $82.00

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