Increasing OEM Installation of Automotive Electronics Creates Strong Potential Aftermarket
Demand for aftermarket automotive electronic components in North America is forecast to climb at a steady pace to US$13.6 billion in 2021. Sales will be boosted by:
• growth in the size of the region’s light vehicle park
• regulatory mandates aimed at improving occupant/pedestrian safety, emissions, or fuel efficiency, bolstering associated electronic component sales
• vehicular collisions, which may damage otherwise operable components
• the rising number of H/EVs in use, which incorporate electronic braking and engine management systems
Increasing OEM installation of these products in new light vehicles will have a mixed effect on aftermarket sales: while OEM installations will boost future replacement requirements, they also reduce the number of first-time aftermarket installations.
Market advances will also be tempered by the improved longevity and durability of many automotive electronic components. Competition from lower-cost remanufactured units in certain product segments (such as mass air flow (MAF) sensors) will also moderate aftermarket growth in value terms.
Key Findings in the Aftermarket Automotive Electronics Study:
US to See Largest Net Gains through 2021, Mexico Fastest Growth
While the pace of market advances in the US will lag those of its neighbors, the US will still account for over 80% of all North American aftermarket automotive electronic component sales gains in dollar terms through 2021. Consumer demand for the newest technologies will continue to promote first-time aftermarket installations of products such as backup cameras, while the rising electronic content in late-model vehicles will boost aftermarket sales due to collision or component failure.
Automotive electronic component aftermarket demand in Mexico will rise at a faster rate than in the US or Canada. Factors boosting demand in Mexico include:
• rising personal income levels and motor vehicle ownership
• concerns regarding motor vehicle theft
• increasingly stringent safety standards
Electronic Controls, Modules, & Sensors Dominate
In 2016, electronic controls, modules, and sensors accounted for 77% of regional aftermarket electronic component demand. Rising product installations at the OEM level will boost replacement sales, while technological advances raise average per-unit costs.
Professional Performer Will Post Greater, Faster Gains
Professional performers will account for over 90% of new aftermarket demand in 2021, reflecting the increasing complexity of electronic components and systems installed in new vehicles, which makes DIY activity less attractive and less practical.
This study presents historical demand data (2006, 2011, and 2016) and forecasts for 2021 by product category (electronic controls, modules, & sensors; automotive entertainment; security systems), country (US, Canada, Mexico), and performer (professional and consumer/DIY). The study also evaluates company market share and provides a competitive analysis of key players that include Alpine Electronics, Bosch, CARDONE Industries, Continental, Delphi, Denso, General Motors, JVC KENWOOD, Pioneer, Standard Motor Products, and VOXX International.