Consumer Air Treatment Systems in the US by Technology, Product and Region

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Air Quality Control: Air Quality Dictates Air Treatment

Consumer air treatment systems are increasingly augmented with advanced electronics and smart features. Units are now able to self-adapt to air quality conditions. For instance, Coway, Guardian Technologies, and Winix have systems with sensors that read the level of particulates in the air and adapt their air speed accordingly. Additionally, these systems have visual light indicators that change color depending on the level of particulates. LG recently entered the air treatment market, unveiling a few units that can perform similarly, including the PuriCare Air Purifier Tower. Kaz produces a smart unit under the Honeywell brand that can adapt its performance based on current air conditions and from outdoor air quality, which it obtains via a Bluetooth connection.

Key Findings in the Consumer Air Treatment Systems in the US Study:

A Healthy Economy Supports Market Penetration

Growth in consumer spending and a strong housing market are important drivers of the market for consumer air treatment systems. Gains in consumer expenditures for durable goods will support demand for air treatment systems. Portable and whole-house units are expected to benefit from this trend. Additionally, increases in the number of conventional housing completions and the sale of existing homes will provide more opportunities for whole-house air treatment. Whether via new HVAC installations or system upgrades, complementary air cleaners for the whole house are expected to continue to penetrate the market.

Improved Knowledge of Air Quality and Systems is Key

Consumers today are increasingly aware of the environment and the need to protect themselves from potentially harmful contaminants. Information gathered from sources like the internet and news reports has helped consumers become more knowledgeable about air quality. Air pollution, whether it arises from industrial sources, automobiles, or inside the home, is a growing concern. As a result, consumers are seeking out a solution to alleviate their concerns and prevent potential health problems. More and more consumers are learning that air treatment systems fill this need, providing cleaner air with reduced contaminants. Going forward, demand for consumer treatment systems is expected to grow as more consumers educate themselves about the potential for air contaminants and the utility of air treatment systems.

Asthma & Allergies Continue to Motivate Consumers

The number of people diagnosed with respiratory health problems continues to grow in the US. Consumers suffering from asthma, nasal allergies, and other respiratory ailments seek out air treatment systems to provide relief and protection. Air treatment systems filter out potentially harmful contaminants that can exacerbate their conditions and potentially cause life-threatening attacks. Having a clean air source is extremely beneficial to these at-risk populations and will continue to support demand for air treatment systems going forward.

Technology Improvements Are Making Systems Smarter

Air treatment systems are now being augmented with a variety of smart technologies that improve the the user’s control of the system and the efficiency of the system. Air treatment units are being produced with Wi-Fi and Bluetooth capabilities, air filter indicators, programmable systems, and air quality monitors. Consumers can now control their units via smartphone or connected device, allowing them to change settings like fan speed and technology used. Systems can be programmed to adapt their operation to current conditions or to run on a set schedule. Overall, the ease of use and functionality of these systems are increasing, promoting more usage and value.

Study Coverage

This study presents historical data (2006, 2011, and 2016) and forecasts for 2021 by technology (conventional filtration, electrostatic, ionic), system (whole-house, portable), and region (Northeast, Midwest, South, West) in units and dollars. The study evaluates replacement filters, key industry players and consumer survey data.

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  1. Consumer Air Treatment Systems in the US by Technology, Product and Region

    $4,900.00

    1. 1 EXECUTIVE SUMMARY

      $250.00

      1. Figure 1-1 | Key Trends in the US Consumer Air Treatment Systems Market

    2. 2 OVERVIEW

      $2,659.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | US Consumer Air Treatment Systems Market Overview

      2. 2.2 Consumer Air Treatment Systems Demand Overview

        $396.00

        1. 2.2.1 Growth Factors

          $82.00

        2. 2.2.2 Historical Demand

          $82.00

          1. Figure 2-2 | Consumer Air Treatment Systems Market, 2006 - 2021

        3. 2.2.3 Demand Forecast

          $235.00

          1. Table | Consumer Air Treatment Systems Demand by Product, 2006 - 2021

      3. 2.3 Trends Affecting Consumer Air Treatment Systems Demand

        $885.00

        1. 2.3.1 Overview

          $197.00

          1. Table | Consumer Survey Responses: "Other than general air purification, do you have more specific reasons for using these air cleaners with filters"

        2. 2.3.2 Health Ailments

          $103.00

          1. Table | Share of Consumers Who Own a Room Air Cleaner & Had Respiratory Ailments in the Last 12 Months

        3. 2.3.3 Healthy Lifestyles

          $122.00

          1. Table | Share of Consumers Who Own a Room Air Cleaner & Agree or Disagree: "I always try to eat healthy foods and maintain a balanced diet"

        4. 2.3.4 Health Information Source

          $253.00

          1. Table | Share of Consumers Who Own a Room Air Cleaner & Agree or Disagree: "I gather health information from my doctor"

          2. Table | Share of Consumers Who Own a Room Air Cleaner & Agree or Disagree: "I gather health information from the library"

          3. Table | Share of Consumers Who Own a Room Air Cleaner & Agree or Disagree: "I gather health information from newsletters"

          4. Table | Share of Consumers Who Own a Room Air Cleaner & Agree or Disagree: "I gather health information from websites"

        5. 2.3.5 Pollution Concerns

          $116.00

          1. Table | Share of Consumers Who Own a Room Air Cleaner & Agree: "I am worried about pollution and congestion caused by cars"

          2. Table | Share of Consumers Who Bought a Room Air Cleaner in the Last 12 Months & Agree: "I am worried about pollution and congestion caused by cars"

        6. 2.3.6 Income Trends

          $91.00

          1. Table | Share of Households that Own a Room Air Cleaner by Income, 2017

      4. 2.4 Pricing Trends

        $362.00

        1. 2.4.1 Historical Pricing

          $184.00

        2. 2.4.2 Pricing Outlook

          $177.00

          1. Table | Consumer Air Treatment Systems, Average Price by Product, 2006 - 2021

      5. 2.5 Technology Innovations

        $593.00

        1. 2.5.1 Overview

          $87.00

        2. 2.5.2 Bluetooth & Wi-Fi

          $185.00

          1. Figure 2-3 | Guardian Technologies' GermGuardian GT App & Smart Air Purifier Interface

        3. 2.5.3 Filter & Air Quality Indicators

          $150.00

          1. Figure 2-4 | LG's PuriCare Air Purifier Tower

        4. 2.5.4 Programmable Systems

          $82.00

        5. 2.5.5 Independent Air Quality Monitors

          $89.00

      6. 2.6 Environmental & Regulatory Considerations

        $367.00

        1. 2.6.1 Overview

          $102.00

        2. 2.6.2 Ozone Regulations

          $120.00

        3. 2.6.3 Quality Control Organizations

          $141.00

    3. 3 AIR TREATMENT TECHNOLOGIES

      $1,731.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Key Trends in Consumer Air Treatment Technologies

      2. 3.2 Technologies Overview

        $82.00

        1. Table | Air Treatment Technologies: Advantages & Disadvantages

      3. 3.3 Demand by Technology

        $224.00

        1. Table | Consumer Air Treatment Systems Demand by Technology, 2006 - 2021

        2. Figure 3-2 | Consumer Air Treatment Systems Demand by Volume & Value, 2016

      4. 3.4 Conventional Filtration

        $380.00

        1. 3.4.1 Conventional Filtration: Technology Description

          $129.00

          1. Figure 3-3 | Conventional Filtration Market Position

        2. 3.4.2 Conventional Filtration: Demand Outlook

          $249.00

          1. Table | Conventional Filtration Consumer Air Treatment Systems Demand, 2006 - 2021

      5. 3.5 Electrostatic

        $318.00

        1. 3.5.1 Electrostatic: Technology Description

          $119.00

          1. Figure 3-4 | Electrostatic Market Position

        2. 3.5.2 Electrostatic: Demand Outlook

          $198.00

          1. Table | Electrostatic Consumer Air Treatment Systems Demand, 2006 - 2021

      6. 3.6 Ionic

        $257.00

        1. 3.6.1 Ionic: Technology Description

          $85.00

          1. Figure 3-5 | Ionic Market Position

        2. 3.6.2 Ionic: Demand Outlook

          $172.00

          1. Table | Ionic Consumer Air Treatment Systems Demand, 2006 - 2021

      7. 3.7 Other Technologies

        $412.00

        1. 3.7.1 Overview

          $82.00

          1. Figure 3-6|Other Technologies Market Position

        2. 3.7.2 Other Air Treatment Technologies: Demand Outlook

          $161.00

          1. Table | Other Consumer Air Treatment Systems Demand, 2006 - 2021

        3. 3.7.3 Other Air Treatment: Technology Descriptions

          $217.00

    4. 4 PRODUCTS

      $2,057.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Key Trends in Consumer Air Treatment Products

      2. 4.2 Demand by Product

        $386.00

        1. 4.2.1 Product Overview

          $82.00

          1. Table | Whole-House Versus Portable

        2. 4.2.2 Product Forecasts

          $307.00

          1. Table | Consumer Air Treatment Systems Demand by Product, 2006 - 2021

          2. Figure 4-2 | Consumer Air Treatment Systems Value Demand by Product Type, 2006 - 2021

      3. 4.3 Whole-House

        $547.00

        1. 4.3.1 Product Description

          $153.00

          1. Figure 4-3 | Lennox's PureAir Air Purification System with PCO Technology

        2. 4.3.2 Demand Outlook

          $241.00

          1. Table | Whole-House Consumer Air Treatment Systems Demand, 2006 - 2021

          2. Figure 4-4 | Whole-House Consumer Air Treatment Systems Market, 2006 - 2021

        3. 4.3.3 Suppliers

          $152.00

          1. Table | Selected Whole-House Product Offerings

      4. 4.4 Portable Units

        $578.00

        1. 4.4.1 Product Description

          $111.00

        2. 4.4.2 Demand Outlook

          $237.00

          1. Table | Portable Consumer Air Treatment Systems Demand, 2006 - 2021

          2. Figure 4-5 | Portable Consumer Air Treatment Systems Demand by Technology, 2006 - 2016

        3. 4.4.3 Suppliers

          $230.00

          1. Figure 4-6 | Austin Air's Baby's Breath

          2. Table | Selected Whole-House Product Offerings

      5. 4.5 Air Treatment Systems Market Share

        $82.00

      6. 4.6 Replacement Air Filters

        $408.00

        1. 4.6.1 Product Description

          $142.00

        2. 4.6.2 Demand Outlook

          $178.00

          1. Table | Replacement Air Filters Demand, 2006 - 2021

          2. Figure 4-7 | Replacement Air Filters Demand versus Consumer Air Treatment Systems Demand, 2006 - 2021

        3. 4.6.3 Market Share

          $87.00

          1. Figure 4-8 | Replacement Air Filters Market Share, 2016

    5. 5 REGIONS

      $2,077.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | Key Regional Trends in Consumer Air Treatment Systems

      2. 5.2 Regional Consumer Trends

        $82.00

        1. Table | Consumers Who Own a Room Air Cleaner by Region, 2017

      3. 5.3 Demand by Region

        $148.00

        1. 5.3.1 Regional Trends Overview

          $82.00

          1. Figure 5-2 | Regional Trends Overview

        2. 5.3.2 Demand Outlook

          $124.00

          1. Table | Consumer Air Treatment Systems Demand by Region & Type, 2006 - 2021

          2. Figure 5-3 | Consumer Air Treatment Systems Demand by Region, 2016

      4. 5.4 Northeast

        $430.00

        1. 5.4.1 Northeast: Overview

          $211.00

          1. Figure 5-4 | Northeast Consumer Air Treatment Systems Market Position

          2. Table | Northeast Consumer Air Treatment Systems Demand, 2006 - 2021

        2. 5.4.2 New England

          $93.00

        3. 5.4.3 Middle Atlantic

          $125.00

          1. Figure 5-5 | Northeast Consumer Air Treatment Value Demand by Subregion, 2016

      5. 5.5 Midwest

        $389.00

        1. 5.5.1 Midwest: Overview

          $205.00

          1. Figure 5-6 | Midwest Consumer Air Treatment Systems Market Position

          2. Table | Midwest Consumer Air Treatment Systems Demand, 2006 - 2021

        2. 5.5.2 East North Central

          $82.00

        3. 5.5.3 West North Central

          $107.00

          1. Figure 5-7 | Midwest Consumer Air Treatment Value Demand by Subregion, 2016

      6. 5.6 South

        $558.00

        1. 5.6.1 South: Overview

          $204.00

          1. Figure 5-8 | South Consumer Air Treatment Systems Market Position

          2. Table | South Consumer Air Treatment Systems Demand, 2006 - 2021

        2. 5.6.2 South Atlantic

          $115.00

        3. 5.6.3 East South Central

          $113.00

        4. 5.6.4 West South Central

          $127.00

          1. Figure 5-9 | South Consumer Air Treatment Value Demand by Subregion, 2016

      7. 5.7 West

        $423.00

        1. 5.7.1 West: Overview

          $225.00

          1. Figure 5-10 | West Consumer Air Treatment Systems Market Position

          2. Table | West Consumer Air Treatment Systems Demand, 2006 - 2021

        2. 5.7.2 Mountain

          $82.00

        3. 5.7.3 Pacific

          $127.00

          1. Figure 5-11 | West Consumer Air Treatment Value Demand by Subregion, 2016

    6. 6 INDUSTRY STRUCTURE

      $2,936.00

      1. 6.1 Key Findings & Industry Composition

        $261.00

        1. Table | Consumer Air Treatment Systems & Replacement Filters Sales by Company, 2016

      2. 6.2 Market Share

        $548.00

        1. Figure 6-1 | US Consumer Air Treatment Systems & Replacement Filters Market Share, 2016

        2. Figure 6-2 | Consumer Air Treatment Systems & Replacement Filters: Leading Supplier

        3. Figure 6-3 | Consumer Air Treatment Systems & Replacement Filters: Second Leading Supplier

      3. 6.3 Competitive Strategies

        $344.00

      4. 6.4 Research & Product Development

        $235.00

        1. Figure 6-4 | Rabbit Air's MinusA2

      5. 6.5 Marketing & Distribution

        $151.00

      6. 6.6 Mergers & Acquisitions

        $243.00

        1. Table | Selected Acquisitions & Divestitures

      7. 6.7 Cooperative Agreements

        $164.00

        1. Table | Selected Cooperative Agreements

      8. 6.8 List of Industry Participants

        $988.00

    7. 7 APPENDIX

      $2,027.00

      1. 7.1 Scope

        $348.00

        1. Table | Study Scope

        2. Table | Study Scope: US Geographic Regions & Subregions

        3. Table | Relevant Industry Codes

      2. 7.2 Methodology

        $82.00

      3. 7.3 Sources

        $82.00

      4. 7.4 Associations & Agencies

        $82.00

      5. 7.5 Related Freedonia Group Studies

        $82.00

      6. 7.6 Definitions

        $193.00

      7. 7.7 Abbreviations

        $101.00

        1. Table | Abbreviations & Acronyms Used in Study

      8. 7.8 Macroeconomic Assumptions

        $427.00

        1. 7.8.1 Economic Environment

          $201.00

          1. Table | Macroeconomic Indicators, 2006 - 2021

          2. Figure 7-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average

        2. 7.8.2 Demographic Trends

          $214.00

          1. Table | Population & Households, 2006 - 2021

          2. Figure 7-2 | Annual Population Growth, 2001 - 2016

      9. 7.9 Construction Trends

        $536.00

        1. Table | Residential Building Construction Expenditures, 2006 - 2021

        2. Table | New Housing Indicators, 2006 - 2021

        3. Table | Housing Stock by Type, 2006 - 2021

        4. Figure 7-3 | Housing Stock by Year of Construction, 2016

        5. Table | Residential Improvement & Repair Expenditures, 2006 - 2021

      10. 7.10 Consumer Spending

        $161.00

        1. Table | Personal Consumption Expenditures, 2006 - 2021

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