Report Overview
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Air Quality Control: Air Quality Dictates Air Treatment
Consumer air treatment systems are increasingly augmented with advanced electronics and smart features. Units are now able to self-adapt to air quality conditions. For instance, Coway, Guardian Technologies, and Winix have systems with sensors that read the level of particulates in the air and adapt their air speed accordingly. Additionally, these systems have visual light indicators that change color depending on the level of particulates. LG recently entered the air treatment market, unveiling a few units that can perform similarly, including the PuriCare Air Purifier Tower. Kaz produces a smart unit under the Honeywell brand that can adapt its performance based on current air conditions and from outdoor air quality, which it obtains via a Bluetooth connection.
Key Findings in the Consumer Air Treatment Systems in the US Study:
A Healthy Economy Supports Market Penetration
Growth in consumer spending and a strong housing market are important drivers of the market for consumer air treatment systems. Gains in consumer expenditures for durable goods will support demand for air treatment systems. Portable and whole-house units are expected to benefit from this trend. Additionally, increases in the number of conventional housing completions and the sale of existing homes will provide more opportunities for whole-house air treatment. Whether via new HVAC installations or system upgrades, complementary air cleaners for the whole house are expected to continue to penetrate the market.
Improved Knowledge of Air Quality and Systems is Key
Consumers today are increasingly aware of the environment and the need to protect themselves from potentially harmful contaminants. Information gathered from sources like the internet and news reports has helped consumers become more knowledgeable about air quality. Air pollution, whether it arises from industrial sources, automobiles, or inside the home, is a growing concern. As a result, consumers are seeking out a solution to alleviate their concerns and prevent potential health problems. More and more consumers are learning that air treatment systems fill this need, providing cleaner air with reduced contaminants. Going forward, demand for consumer treatment systems is expected to grow as more consumers educate themselves about the potential for air contaminants and the utility of air treatment systems.
Asthma & Allergies Continue to Motivate Consumers
The number of people diagnosed with respiratory health problems continues to grow in the US. Consumers suffering from asthma, nasal allergies, and other respiratory ailments seek out air treatment systems to provide relief and protection. Air treatment systems filter out potentially harmful contaminants that can exacerbate their conditions and potentially cause life-threatening attacks. Having a clean air source is extremely beneficial to these at-risk populations and will continue to support demand for air treatment systems going forward.
Technology Improvements Are Making Systems Smarter
Air treatment systems are now being augmented with a variety of smart technologies that improve the the user’s control of the system and the efficiency of the system. Air treatment units are being produced with Wi-Fi and Bluetooth capabilities, air filter indicators, programmable systems, and air quality monitors. Consumers can now control their units via smartphone or connected device, allowing them to change settings like fan speed and technology used. Systems can be programmed to adapt their operation to current conditions or to run on a set schedule. Overall, the ease of use and functionality of these systems are increasing, promoting more usage and value.
Study Coverage
This study presents historical data (2006, 2011, and 2016) and forecasts for 2021 by technology (conventional filtration, electrostatic, ionic), system (whole-house, portable), and region (Northeast, Midwest, South, West) in units and dollars. The study evaluates replacement filters, key industry players and consumer survey data.