Consumer Water Treatment Systems by Technology, Type and Region in the US

As Quoted In Investorideas.com

Smart Filtration: A New Age in Consumer Water Treatment

Consumer Water Treatment

Consumer water treatment systems are increasingly enabled with electronics and smart technology. From water softeners to water pitchers, products are now available with Wi-Fi and Bluetooth connections to allow the user to monitor the status of the water softening and filtration. For instance, top companies like Culligan International, EcoWater Systems (Berkshire Hathaway), and RainSoft (Aquion) offer Wi-Fi enabled water softeners, while Brita (Clorox) and Kaz’s PUR use Wi-Fi and Bluetooth, respectively, in their point-of-use product offerings. Consumers can use personal computers or smartphones to connect to their equipment and check the status of operations. Advanced electronics provide benefits to the consumer and supplier, reminding users to replace consumables, keeping systems running properly while promoting timely sales of consumables.

Key Findings in the Consumer Water Treatment Systems in the US Study:

Housing Market Continues to Grow

A strong housing market, where consumers are purchasing houses, both old and new, is a driver of demand for consumer water treatment systems. The number of households continues to grow, driven by gains in conventional completions and existing home sales. Point-of-entry systems, as well as some under-the-sink systems, are frequently installed during the construction of a new home or when a home is purchased. As a result, a strong housing market is beneficial to consumer water treatment demand and market penetration. Going forward, as gains continue in these categories, as well as residential construction expenditures on repairs and improvements, consumer water treatment systems will continue to expand concurrently.

Increased Consumer Awareness of Water Quality Issues

Recent water quality crises and issues have garnered widespread attention from consumers, resulting from heavy coverage in traditional and social media. Problems like the lead crisis in Flint, Michigan have opened the eyes of many consumers, now questioning their own water supply and infrastructure. In addition, industrial waste disposal and the practice of hydraulic fracturing continue to foster concern. Going forward, the average consumer is gaining further education about what is potentially in their water supply and what they can do to fix it. Many consumers are turning to supplemental, in-home water treatment systems to protect themselves from potentially harmful contaminants.

New Products Remind Users to Replace Consumables

Many products, especially flow-through and faucet-mounted units, now come with smart-enabled electronics or light indicators that inform the user that is time to replace the water filter. These product innovations aim to remedy a common issue: failing to remember to change the water filter. As simple as it sounds, it is difficult to remember to do something that only happens a few times a year. These electronics prevent consumers from changing a filter too soon or too late, providing optimal usage of their water filtration system. Additionally, the incentive for installing these smart systems is the potential to increase both sales of consumables and customer satisfaction with the performance of those systems.

Water Softeners Are Now More Efficient

Water softener technology, which has also seen strong advances in recent years, is making use of better electronic systems that improve efficiency. New water softeners use electronics to monitor water usage and hardness to determine the proper time to recharge the mineral tank in the softener. This is an improvement from older systems, which used a simple timer to recharge the tank, allowing the process to occur at regular time intervals, regardless of usage. Water softeners are now using a fraction of previous salt needs, cutting costs for consumers and the environmental impact of brine discharges. Additionally, smaller and less frequent recharges mean less water usage overall, promoting a greener footprint.

Study Coverage

This study presents historical data (2006, 2011, and 2016) and forecasts for 2021 by technology (conventional filtration, reverse osmosis and other membrane separation, distillation, ion exchange), system (whole-house water filtration, water conditioners, under-the-sink, countertop, faucet-mounted, flow-through), and region (Northeast, Midwest, South, West) in units and US dollars. The study evaluates consumables used in water treatment systems (replacement water filters, replacement membranes, and softening salt). The study also analyzes key industry players and consumer survey data.

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  1. Consumer Water Treatment Systems by Technology, Type and Region in the US

    $4,900.00

    1. 1 EXECUTIVE SUMMARY

      $183.00

      1. Figure 1-1 | US Market for Consumer Water Treatment Systems

    2. 2 OVERVIEW

      $2,098.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | Key Trends in Consumer Water Treatment Systems in the US

      2. 2.2 Consumer Water Treatment Systems Demand Overview

        $237.00

        1. 2.2.1 Historical Trends

          $87.00

          1. Figure 2-2 | Consumer Water Treatment System Demand, 2006 - 2021

        2. 2.2.2 Demand Forecast

          $147.00

          1. Table | Consumer Water Treatment System Demand by Product Type, 2006 - 2021

      3. 2.3 Water Source by Population & Household

        $110.00

        1. Table | Water Source by Population & Household, 2006 - 2021

      4. 2.4 Issues Affecting Consumer Water Treatment Systems Demand

        $776.00

        1. 2.4.1 Overview

          $139.00

          1. Table | Consumer Survey Responses: "Other than general water purification, do you have any specific reasons for using these water purification items?"

        2. 2.4.2 Impact of Media Coverage of Water Quality Issues

          $128.00

        3. 2.4.3 Health Trends

          $103.00

          1. Table | Share of Consumers Who Own Water Treatment Equipment Who Agree or Disagree: "I always try to eat healthy foods and maintain a balanced diet"

        4. 2.4.4 Bottled Water Demand

          $114.00

          1. Table | Bottled Water & Other Beverage Production Trends, 2006 - 2021

        5. 2.4.5 Environmental & Recycling Attitudes

          $146.00

          1. Table | Environmental Attitude Trends, 2017

          2. Table | Share of Households That Own Water Treatment Equipment Who Recycle Plastic Beverage Containers, 2017

        6. 2.4.6 Income Trends

          $82.00

          1. Table | Share of Households that Own Water Treatment Equipment by Income, 2017

        7. 2.4.7 Flow-Through & Faucet-Mounted Demographics

          $82.00

          1. Table | Share of Consumers That Own Brita/PUR Products by Age Group, 2017

      5. 2.5 Pricing Trends

        $300.00

        1. 2.5.1 Historical Pricing

          $130.00

          1. Figure 2-3 | Historical Pricing of Consumer Water Treatment Systems, 2006 - 2016

        2. 2.5.2 Pricing Outlook

          $169.00

          1. Table | Consumer Water Treatment Systems, Selected Prices, 2006 - 2021

      6. 2.6 Technological Innovations

        $257.00

        1. 2.6.1 Overview

          $82.00

        2. 2.6.2 Electronic Indicators

          $82.00

          1. Figure 2-4 | ZeroWater Dispenser with TDS Meter

        3. 2.6.3 Wi-Fi & Bluetooth Capability

          $82.00

        4. 2.6.4 Programmable Systems

          $96.00

          1. Figure 2-5 | EcoWater Systems' HydroLink Plus Dashboard

          2. Figure 2-6 | EcoWater Systems' HydroLink Remote

      7. 2.7 Environmental & Regulatory Considerations

        $371.00

        1. 2.7.1 Water Quality Regulations

          $276.00

        2. 2.7.2 Quality Control Organizations

          $93.00

    3. 3 WATER TREATMENT TECHNOLOGIES

      $1,497.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Key Trends in Consumer Water Treatment Technologies

      2. 3.2 Technologies Overview

        $82.00

        1. Table | Water Treatment Technologies

      3. 3.3 Demand by Technology

        $138.00

        1. Table | Consumer Water Treatment Systems Demand by Technology, 2006 - 2021

        2. Figure 3-2 | Consumer Water Treatment System Demand by Volume & Value, 2016

      4. 3.4 Conventional Filtration

        $251.00

        1. 3.4.1 Conventional Filtration: Technology Description

          $100.00

          1. Figure 3-3 | Conventional Filtration Market Position

        2. 3.4.2 Conventional Filtration: Demand Outlook

          $150.00

          1. Table | Conventional Consumer Water Treatment System Demand, 2006 - 2021

      5. 3.5 Ion Exchange Systems

        $242.00

        1. 3.5.1 Ion Exchange Systems: Technology Description

          $99.00

          1. Figure 3-4 | Ion Exchange Market Position

        2. 3.5.2 Ion Exchange Systems: Demand Outlook

          $142.00

          1. Table | Ion Exchange Consumer Water Treatment System Demand, 2006 - 2021

      6. 3.6 Reverse Osmosis & Other Membrane Separation

        $246.00

        1. 3.6.1 Reverse Osmosis & Other Membrane Separation: Technology Description

          $95.00

          1. Table | Reverse Osmosis versus Ultrafiltration

          2. Figure 3-5 | RO & Other Membrane Separation Market Position

        2. 3.6.2 Reverse Osmosis & Other Membrane Separation: Demand Outlook

          $148.00

          1. Table | RO & Other Membrane Separation Consumer Water Treatment System Demand, 2006 - 2021

      7. 3.7 Distillation

        $142.00

        1. 3.7.1 Distillation: Technology Description

          $82.00

          1. Figure 3-6 | Distillation Market Position

        2. 3.7.2 Distillation: Demand Outlook

          $111.00

          1. Table | Distillation Consumer Water Treatment System Demand, 2006 - 2021

      8. 3.8 Other Technologies

        $390.00

        1. 3.8.1 Overview

          $82.00

          1. Figure 3-7 Other Technologies Market Position

        2. 3.8.2 Other Water Treatment: Demand Outlook

          $134.00

          1. Table | Other Consumer Water Treatment System Demand, 2006 - 2021

        3. 3.8.3 Other Water Treatment: Technology Descriptions

          $237.00

    4. 4 SYSTEMS

      $3,199.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Key Trends in Consumer Water Treatment Systems

      2. 4.2 Demand by Product

        $208.00

        1. Table | Whole-House versus POU

        2. Table | Consumer Water Treatment Systems Demand by Product, 2006 - 2021

        3. Figure 4-2 | Consumer Water Treatment Systems Value Demand by Product Type & Technology, 2016

      3. 4.3 Whole-House

        $1,106.00

        1. 4.3.1 Overview

          $111.00

        2. 4.3.2 Demand Outlook

          $153.00

          1. Table | Whole-House Consumer Water Treatment System Demand, 2006 - 2021

          2. Figure 4-3 | Whole-House Consumer Water Treatment Systems Market, 2006 - 2021

        3. 4.3.3 Point-of-Entry Water Purification

          $399.00

          1. Figure 4-4 | Aquasana 500,000 Gallon Well Water Rhino

          2. Table | Point-of-Entry Water Purification System Demand, 2006 - 2021

          3. Figure 4-5 | Point-of-Entry Water Purification System Demand, 2006 - 2016

          4. Table | Selected POE Product Offerings

        4. 4.3.4 Water Conditioners

          $442.00

          1. Table | Water Conditioner Types: Advantages & Disadvantages

          2. Table | Water Conditioner System Demand, 2006 - 2021

          3. Table | Selected Water Softening and Scale Reduction Product Offerings

      4. 4.4 Point-of-Use

        $1,837.00

        1. 4.4.1 Overview

          $82.00

        2. 4.4.2 Demand Outlook

          $195.00

          1. Table | Point-of-Use Consumer Water Treatment System Demand, 2006 - 2021

          2. Figure 4-6 | Point-of-Use Consumer Water Treatment System Demand, 2006 - 2016

        3. 4.4.3 Under-the-Sink Units

          $425.00

          1. Figure 4-7 | iSpring Water Systems 7-stage with RO & UV Disinfection

          2. Table | Under-the-Sink Consumer Water Treatment System Demand, 2006 - 2021

          3. Table | Selected Under-the-Sink Product Offerings

        4. 4.4.4 Countertop Units

          $272.00

          1. Figure 4-8 | Countertop Water Treatment System Types

          2. Table | Countertop Consumer Water Treatment System Demand, 2006 - 2021

          3. Table | Selected Countertop Product Offerings

        5. 4.4.5 Faucet-Mounted Units

          $256.00

          1. Figure 4-9 | PUR Bluetooth Ultimate Faucet Filtration System

          2. Table | Faucet-Mounted Consumer Water Treatment System Demand, 2006 - 2021

        6. 4.4.6 Flow-Through Units

          $317.00

          1. Figure 4-10 | Brita Grand Pitcher with Electronic Filter Indicator

          2. Figure 4-11 | Brita Stream Pitcher

          3. Table | Flow-Through Consumer Water Treatment System Demand, 2006 - 2021

        7. 4.4.7 Faucet-Mounted & Flow-Through Unit Market Share

          $82.00

          1. Figure 4-12 | Faucet-Mounted & Flow-Through Unit Market Share, 2016

        8. 4.4.8 Other Point-of-Use Systems

          $232.00

          1. Figure 4-13 | Other Point-of-Use System Types

          2. Table | Other Point-of-Use Consumer Water Treatment System Demand, 2006 - 2021

          3. Figure 4-14 | LifeStraw Personal Water Filter

        9. 4.4.9 Water Treatment Systems Market Share

          $82.00

          1. Figure 4-15 | Consumer Water Treatment Systems Value Market Share, 2016

          2. Figure 4-16 | Consumer Water Treatment Systems Volume Market Share, 2016

    5. 5 CONSUMABLES

      $965.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | Key Trends in Consumables for Consumer Water Treatment Systems

      2. 5.2 Overview

        $90.00

      3. 5.3 Demand Outlook

        $144.00

        1. Table | Consumer Water Treatment System Consumables Demand, 2006 - 2021

        2. Figure 5-2 | Consumables Demand, 2006 - 2016

      4. 5.4 Replacement Water Filters

        $242.00

        1. 5.4.1 Replacement Water Filters: Product Description

          $92.00

        2. 5.4.2 Replacement Water Filters: Demand Outlook

          $148.00

          1. Table | Replacement Water Filter Demand, 2006 - 2021

      5. 5.5 Salt

        $205.00

        1. 5.5.1 Salt: Product Description

          $82.00

        2. 5.5.2 Salt: Demand Outlook

          $165.00

          1. Table | Water Softening Salt Demand, 2006 - 2021

      6. 5.6 Replacement Membranes

        $200.00

        1. 5.6.1 Replacement Membranes: Product Description

          $82.00

        2. 5.6.2 Replacement Membranes: Demand Outlook

          $127.00

          1. Table | Replacement Membrane Demand, 2006 - 2021

      7. 5.7 Consumables Market Share

        $82.00

        1. Figure 5-3 | Consumables Water Treatment Market Share, 2016

    6. 6 REGIONS

      $1,724.00

      1. 6.1 Key Findings

        $82.00

        1. Figure 6-1 | Key Trends in Consumer Water Treatment Regions

      2. 6.2 Regional Consumer Trends

        $116.00

        1. 6.2.1 Consumers Who Own Water Treatment Systems

          $82.00

          1. Table | Consumers who "Own Water Purifier/Conditioner/Filter" by Region, 2017

        2. 6.2.2 Consumers Who Bought Water Treatment Systems in the Last 12 Months

          $82.00

          1. Table | Consumers Who "Bought Water Purifier/Conditioner/Filter in Last 12 Months" by Region, 2017

      3. 6.3 Demand by Region

        $95.00

        1. 6.3.1 Trends Overview

          $82.00

          1. Figure 6-2 | Regional Trends Overview

        2. 6.3.2 Demand Outlook

          $82.00

          1. Table | Consumer Water Treatment System Demand by Region & Type, 2006 - 2021

          2. Figure 6-3 | Consumer Water Treatment Systems Demand by Region, 2016

      4. 6.4 Northeast

        $361.00

        1. 6.4.1 Northeast: Overview

          $149.00

          1. Table | Northeast Consumer Water Treatment System Demand, 2006 - 2021

          2. Figure 6-4 | Northeast Consumer Water Treatment System Market Position

        2. 6.4.2 New England

          $123.00

        3. 6.4.3 Middle Atlantic

          $88.00

          1. Figure 6-5 | Northeast Consumer Water Treatment Value Demand by Subregion, 2016

      5. 6.5 Midwest

        $350.00

        1. 6.5.1 Midwest: Overview

          $174.00

          1. Table | Midwest Consumer Water Treatment System Demand, 2006 - 2021

          2. Figure 6-6 | Midwest Consumer Water Treatment System Market Position

        2. 6.5.2 East North Central

          $86.00

        3. 6.5.3 West North Central

          $89.00

          1. Figure 6-7 | Midwest Consumer Water Treatment Value Demand by Subregion, 2016

      6. 6.6 South

        $438.00

        1. 6.6.1 South: Overview

          $186.00

          1. Table | South Consumer Water Treatment System Demand, 2006 - 2021

          2. Figure 6-8 | South Consumer Water Treatment System Market Position

        2. 6.6.2 South Atlantic

          $96.00

        3. 6.6.3 East South Central

          $82.00

        4. 6.6.4 West South Central

          $101.00

          1. Figure 6-9 | South Consumer Water Treatment Value Demand by Subregion, 2016

      7. 6.7 West

        $317.00

        1. 6.7.1 West: Overview

          $133.00

          1. Table | West Consumer Water Treatment System Demand, 2006 - 2021

          2. Figure 6-10 | West Consumer Water Treatment System Market Position

        2. 6.7.2 Mountain

          $82.00

        3. 6.7.3 Pacific

          $107.00

          1. Figure 6-11 | West Consumer Water Treatment Value Demand by Subregion, 2016

    7. 7 INDUSTRY STRUCTURE

      $2,190.00

      1. 7.1 Key Findings & Industry Composition

        $145.00

        1. Table | Consumer Water Treatment Systems & Consumables Sales by Company, 2016

      2. 7.2 Market Share

        $510.00

        1. Figure 7-1 | US Consumer Water Treatment Systems & Consumables Market Share, 2016

        2. Figure 7-2 | Consumer Water Treatment Systems & Consumables: Leading Supplier

        3. Figure 7-3 | Consumer Water Treatment Systems & Consumables: Second Leading Supplier

        4. Figure 7-4 | Consumer Water Treatment Systems & Consumables: Third Leading Supplier

        5. Figure 7-5 | Consumer Water Treatment Systems & Consumables: Fourth Leading Supplier

        6. Figure 7-6 | Consumer Water Treatment Systems & Consumables: Fifth Leading Supplier

      3. 7.3 Competitive Strategies

        $162.00

        1. Figure 7-7 | Soma 10-Cup Pitcher & Glass Carafe

      4. 7.4 Research & Product Development

        $244.00

      5. 7.5 Marketing & Distribution

        $230.00

      6. 7.6 Mergers & Acquisitions

        $151.00

        1. Table | Selected Acquisitions & Divestitures

      7. 7.7 Cooperative Agreements

        $125.00

        1. Table | Selected Cooperative Agreements

      8. 7.8 List of Industry Participants

        $621.00

    8. 8 APPENDIX

      $1,879.00

      1. 8.1 Scope

        $265.00

        1. Table | Study Scope

        2. Table | Study Scope: US Geographic Regions & Subregions

        3. Table | Relevant Industry Codes

      2. 8.2 Methodology

        $82.00

      3. 8.3 Sources

        $82.00

      4. 8.4 Associations & Agencies

        $82.00

      5. 8.5 Related Freedonia Group Studies

        $82.00

      6. 8.6 Definitions

        $238.00

      7. 8.7 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      8. 8.8 Macroeconomic Assumptions

        $478.00

        1. 8.8.1 Economic Environment

          $150.00

          1. Table | Macroeconomic Indicators, 2006 - 2021

          2. Figure 8-1 | Annual Growth in Real GDP, 2000- 2016, Compared to 1980 - 2005 Average

        2. 8.8.2 Demographic Trends

          $152.00

          1. Table | Population & Households, 2006 - 2021

          2. Figure 8-2 | Annual Population Growth, 2001 - 2016

        3. 8.8.3 Beverage Consumption

          $167.00

          1. Table | Beverage Production, 2006 - 2021

      9. 8.9 Construction Trends

        $400.00

        1. Table | Residential Building Construction Expenditures, 2006 - 2021

        2. Table | New Housing Indicators, 2006 - 2021

        3. Table | Housing Stock by Type, 2006 - 2021

        4. Figure 8-3 | Housing Stock by Year of Construction, 2016

        5. Table | Residential Improvement & Repair Expenditures, 2006 - 2021

      10. 8.10 Consumer Spending

        $128.00

        1. Table | Personal Consumption Expenditures, 2006 - 2021

      11. 8.11 Water Use & Withdrawal

        $120.00

        1. Table | Water Use & Withdrawal, 2006 - 2021

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