Table of Contents
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
Consumer Water Treatment Systems Demand Overview
Historical Trends
Demand Forecast
Water Source by Population & Household
Issues Affecting Consumer Water Treatment Systems Demand
Overview
Impact of Media Coverage of Water Quality Issues
Health Trends
Bottled Water Demand
Environmental & Recycling Attitudes
Income Trends
Flow-Through & Faucet-Mounted Demographics
Pricing Trends
Historical Pricing
Pricing Outlook
Technological Innovations
Overview
Electronic Indicators
Wi-Fi & Bluetooth Capability
Programmable Systems
Environmental & Regulatory Considerations
Water Quality Regulations
Quality Control Organizations
WATER TREATMENT TECHNOLOGIES
Key Findings
Technologies Overview
Demand by Technology
Conventional Filtration
Conventional Filtration: Technology Description
Conventional Filtration: Demand Outlook
Ion Exchange Systems
Ion Exchange Systems: Technology Description
Ion Exchange Systems: Demand Outlook
Reverse Osmosis & Other Membrane Separation
Reverse Osmosis & Other Membrane Separation: Technology Description
Reverse Osmosis & Other Membrane Separation: Demand Outlook
Distillation
Distillation: Technology Description
Distillation: Demand Outlook
Other Technologies
Overview
Other Water Treatment: Demand Outlook
Other Water Treatment: Technology Descriptions
Magnetic & Deionizing
Ultraviolet Disinfection
Ozone Treatment
All Other
SYSTEMS
Key Findings
Demand by Product
Whole-House
Overview
Demand Outlook
Point-of-Entry Water Purification
Point-of-Entry Water Purification: Product Description
Point-of-Entry Water Purification: Demand Outlook
Point-of-Entry Water Purification: Suppliers
Water Conditioners
Water Conditioners: Product Description
Water Conditioners: Demand Outlook
Water Conditioners: Suppliers
Point-of-Use
Overview
Demand Outlook
Under-the-Sink Units
Under-the-Sink Units: Product Description
Under-the-Sink Units: Demand Outlook
Under-the-Sink Units: Suppliers
Countertop Units
Countertop Units: Product Description
Countertop Units: Demand Outlook
Countertop Units: Suppliers
Faucet-Mounted Units
Faucet-Mounted Units: Product Description
Faucet-Mounted Units: Demand Outlook
Faucet-Mounted Units: Suppliers
Flow-Through Units
Flow-Through Units: Product Description
Flow-Through Units: Demand Outlook
Flow-Through Units: Suppliers
Faucet-Mounted & Flow-Through Unit Market Share
Other Point-of-Use Systems
Other Point-of-Use Systems: Product Description
Other Point-of-Use Systems: Demand Outlook
Other Point-of-Use Systems: Suppliers
Water Treatment Systems Market Share
CONSUMABLES
Key Findings
Overview
Demand Outlook
Replacement Water Filters
Replacement Water Filters: Product Description
Replacement Water Filters: Demand Outlook
Salt
Salt: Product Description
Salt: Demand Outlook
Replacement Membranes
Replacement Membranes: Product Description
Replacement Membranes: Demand Outlook
Consumables Market Share
REGIONS
Key Findings
Regional Consumer Trends
Consumers Who Own Water Treatment Systems
Consumers Who Bought Water Treatment Systems in the Last 12 Months
Demand by Region
Trends Overview
Demand Outlook
Northeast
Northeast: Overview
New England
Middle Atlantic
Midwest
Midwest: Overview
East North Central
West North Central
South
South: Overview
South Atlantic
East South Central
West South Central
West
West: Overview
Mountain
Pacific
INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Competitive Strategies
Research & Product Development
Marketing & Distribution
Mergers & Acquisitions
Cooperative Agreements
List of Industry Participants
APPENDIX
Scope
Methodology
Sources
Associations & Agencies
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Beverage Consumption
Construction Trends
Consumer Spending
Water Use & Withdrawal
List of Tables
OVERVIEW
Table 2-1 | Consumer Water Treatment System Demand by Product Type, 2006 - 2021 (million dollars)
Table 2-2 | Water Source by Population & Household, 2006 - 2021 (million households)
Table 2-3 | Consumer Survey Responses: "Other than general water purification, do you have any specific reasons for using these water purification items?"
Table 2-4 | Share of Consumers Who Own Water Treatment Equipment Who Agree or Disagree: "I always try to eat healthy foods and maintain a balanced diet"
Table 2-5 | Bottled Water & Other Beverage Production Trends, 2006 - 2021 (billion gallons)
Table 2-6 | Environmental Attitude Trends, 2017 (percentage of population)
Table 2-7 | Share of Households That Own Water Treatment Equipment Who Recycle Plastic Beverage Containers, 2017
Table 2-8 | Share of Households that Own Water Treatment Equipment by Income, 2017
Table 2-9 | Share of Consumers That Own Brita/PUR Products by Age Group, 2017
Table 2-10 | Consumer Water Treatment Systems, Selected Prices, 2006 - 2021 (dollars per unit)
WATER TREATMENT TECHNOLOGIES
Table 3-1 | Water Treatment Technologies
Table 3-2 | Consumer Water Treatment Systems Demand by Technology, 2006 - 2021 (million dollars)
Table 3-3 | Conventional Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 3-4 | Ion Exchange Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 3-5 | Reverse Osmosis versus Ultrafiltration
Table 3-6 | RO & Other Membrane Separation Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 3-7 | Distillation Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 3-8 | Other Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
SYSTEMS
Table 4-1 | Whole-House versus POU
Table 4-2 | Consumer Water Treatment Systems Demand by Product, 2006 - 2021 (million dollars)
Table 4-3 | Whole-House Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 4-4 | Point-of-Entry Water Purification System Demand, 2006 - 2021 (million dollars)
Table 4-5 | Selected POE Product Offerings
Table 4-6 | Water Conditioner Types: Advantages & Disadvantages
Table 4-7 | Water Conditioner System Demand, 2006 - 2021 (million dollars)
Table 4-8 | Selected Water Softening and Scale Reduction Product Offerings
Table 4-9 | Point-of-Use Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 4-10 | Under-the-Sink Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 4-11 | Selected Under-the-Sink Product Offerings
Table 4-12 | Countertop Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 4-13 | Selected Countertop Product Offerings
Table 4-14 | Faucet-Mounted Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 4-15 | Flow-Through Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 4-16 | Other Point-of-Use Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
CONSUMABLES
Table 5-1 | Consumer Water Treatment System Consumables Demand, 2006 - 2021 (million dollars)
Table 5-2 | Replacement Water Filter Demand, 2006 - 2021 (million dollars)
Table 5-3 | Water Softening Salt Demand, 2006 - 2021 (million dollars)
Table 5-4 | Replacement Membrane Demand, 2006 - 2021 (million dollars)
REGIONS
Table 6-1 | Consumers who "Own Water Purifier/Conditioner/Filter" by Region, 2017
Table 6-2 | Consumers Who "Bought Water Purifier/Conditioner/Filter in Last 12 Months" by Region, 2017
Table 6-3 | Consumer Water Treatment System Demand by Region & Type, 2006 - 2021 (million dollars)
Table 6-4 | Northeast Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 6-5 | Midwest Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 6-6 | South Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Table 6-7 | West Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
INDUSTRY STRUCTURE
Table 7-1 | Consumer Water Treatment Systems & Consumables Sales by Company, 2016 (million dollars)
Table 7-2 | Selected Acquisitions & Divestitures
Table 7-3 | Selected Cooperative Agreements
APPENDIX
Table 8-1 | Study Scope
Table 8-2 | Study Scope: US Geographic Regions & Subregions
Table 8-3 | Relevant Industry Codes
Table 8-4 | Abbreviations & Acronyms Used in Study
Table 8-5 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)
Table 8-6 | Population & Households, 2006 - 2021 (million persons)
Table 8-7 | Beverage Production, 2006 - 2021 (billion gallons)
Table 8-8 | Residential Building Construction Expenditures, 2006 - 2021 (billion dollars)
Table 8-9 | New Housing Indicators, 2006 - 2021 (thousand units)
Table 8-10 | Housing Stock by Type, 2006 - 2021 (million units)
Table 8-11 | Residential Improvement & Repair Expenditures, 2006 - 2021 (billion dollars)
Table 8-12 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)
Table 8-13 | Water Use & Withdrawal, 2006 - 2021 (trillion gallons/year)
List of Figures
EXECUTIVE SUMMARY
Figure 1-1 | US Market for Consumer Water Treatment Systems
OVERVIEW
Figure 2-1 | Key Trends in Consumer Water Treatment Systems in the US
Figure 2-2 | Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)
Figure 2-3 | Historical Pricing of Consumer Water Treatment Systems, 2006 - 2016 (dollars per unit)
Figure 2-4 | ZeroWater Dispenser with TDS Meter
Figure 2-5 | EcoWater Systems' HydroLink Plus Dashboard
Figure 2-6 | EcoWater Systems' HydroLink Remote
WATER TREATMENT TECHNOLOGIES
Figure 3-1 | Key Trends in Consumer Water Treatment Technologies
Figure 3-2 | Consumer Water Treatment System Demand by Volume & Value, 2016
Figure 3-3 | Conventional Filtration Market Position
Figure 3-4 | Ion Exchange Market Position
Figure 3-5 | RO & Other Membrane Separation Market Position
Figure 3-6 | Distillation Market Position
Figure 3-7 | Other Technologies Market Position
SYSTEMS
Figure 4-1 | Key Trends in Consumer Water Treatment Systems
Figure 4-2 | Consumer Water Treatment Systems Value Demand by Product Type & Technology, 2016
Figure 4-3 | Whole-House Consumer Water Treatment Systems Market, 2006 - 2021
Figure 4-4 | Aquasana 500,000 Gallon Well Water Rhino
Figure 4-5 | Point-of-Entry Water Purification System Demand, 2006 - 2016 (million dollars)
Figure 4-6 | Point-of-Use Consumer Water Treatment System Demand, 2006 - 2016 (million dollars)
Figure 4-7 | iSpring Water Systems 7-stage with RO & UV Disinfection
Figure 4-8 | Countertop Water Treatment System Types
Figure 4-9 | PUR Bluetooth Ultimate Faucet Filtration System
Figure 4-10 | Brita Grand Pitcher with Electronic Filter Indicator
Figure 4-11 | Brita Stream Pitcher
Figure 4-12 | Faucet-Mounted & Flow-Through Unit Market Share, 2016 (million dollars)
Figure 4-13 | Other Point-of-Use System Types
Figure 4-14 | LifeStraw Personal Water Filter
Figure 4-15 | Consumer Water Treatment Systems Value Market Share, 2016
Figure 4-16 | Consumer Water Treatment Systems Volume Market Share, 2016
CONSUMABLES
Figure 5-1 | Key Trends in Consumables for Consumer Water Treatment Systems
Figure 5-2 | Consumables Demand, 2006 - 2016 (million dollars)
Figure 5-3 | Consumables Water Treatment Market Share, 2016 (billion dollars)
REGIONS
Figure 6-1 | Key Trends in Consumer Water Treatment Regions
Figure 6-2 | Regional Trends Overview
Figure 6-3 | Consumer Water Treatment Systems Demand by Region, 2016 (billion dollars)
Figure 6-4 | Northeast Consumer Water Treatment System Market Position
Figure 6-5 | Northeast Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)
Figure 6-6 | Midwest Consumer Water Treatment System Market Position
Figure 6-7 | Midwest Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)
Figure 6-8 | South Consumer Water Treatment System Market Position
Figure 6-9 | South Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)
Figure 6-10 | West Consumer Water Treatment System Market Position
Figure 6-11 | West Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)
INDUSTRY STRUCTURE
Figure 7-1 | US Consumer Water Treatment Systems & Consumables Market Share, 2016 (billion dollars)
Figure 7-2 | Consumer Water Treatment Systems & Consumables: Leading Supplier
Figure 7-3 | Consumer Water Treatment Systems & Consumables: Second Leading Supplier
Figure 7-4 | Consumer Water Treatment Systems & Consumables: Third Leading Supplier
Figure 7-5 | Consumer Water Treatment Systems & Consumables: Fourth Leading Supplier
Figure 7-6 | Consumer Water Treatment Systems & Consumables: Fifth Leading Supplier
Figure 7-7 | Soma 10-Cup Pitcher & Glass Carafe
APPENDIX
Figure 8-1 | Annual Growth in Real GDP, 2000- 2016, Compared to 1980 - 2005 Average (percent)
Figure 8-2 | Annual Population Growth, 2001 - 2016 (percent)
Figure 8-3 | Housing Stock by Year of Construction, 2016 (percent)
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