Consumer Water Treatment Systems by Technology, Type and Region in the US

As Quoted In Investorideas.com

Smart Filtration: A New Age in Consumer Water Treatment

Consumer Water Treatment

Consumer water treatment systems are increasingly enabled with electronics and smart technology. From water softeners to water pitchers, products are now available with Wi-Fi and Bluetooth connections to allow the user to monitor the status of the water softening and filtration. For instance, top companies like Culligan International, EcoWater Systems (Berkshire Hathaway), and RainSoft (Aquion) offer Wi-Fi enabled water softeners, while Brita (Clorox) and Kaz’s PUR use Wi-Fi and Bluetooth, respectively, in their point-of-use product offerings. Consumers can use personal computers or smartphones to connect to their equipment and check the status of operations. Advanced electronics provide benefits to the consumer and supplier, reminding users to replace consumables, keeping systems running properly while promoting timely sales of consumables.

Key Findings in the Consumer Water Treatment Systems in the US Study:

Housing Market Continues to Grow

A strong housing market, where consumers are purchasing houses, both old and new, is a driver of demand for consumer water treatment systems. The number of households continues to grow, driven by gains in conventional completions and existing home sales. Point-of-entry systems, as well as some under-the-sink systems, are frequently installed during the construction of a new home or when a home is purchased. As a result, a strong housing market is beneficial to consumer water treatment demand and market penetration. Going forward, as gains continue in these categories, as well as residential construction expenditures on repairs and improvements, consumer water treatment systems will continue to expand concurrently.

Increased Consumer Awareness of Water Quality Issues

Recent water quality crises and issues have garnered widespread attention from consumers, resulting from heavy coverage in traditional and social media. Problems like the lead crisis in Flint, Michigan have opened the eyes of many consumers, now questioning their own water supply and infrastructure. In addition, industrial waste disposal and the practice of hydraulic fracturing continue to foster concern. Going forward, the average consumer is gaining further education about what is potentially in their water supply and what they can do to fix it. Many consumers are turning to supplemental, in-home water treatment systems to protect themselves from potentially harmful contaminants.

New Products Remind Users to Replace Consumables

Many products, especially flow-through and faucet-mounted units, now come with smart-enabled electronics or light indicators that inform the user that is time to replace the water filter. These product innovations aim to remedy a common issue: failing to remember to change the water filter. As simple as it sounds, it is difficult to remember to do something that only happens a few times a year. These electronics prevent consumers from changing a filter too soon or too late, providing optimal usage of their water filtration system. Additionally, the incentive for installing these smart systems is the potential to increase both sales of consumables and customer satisfaction with the performance of those systems.

Water Softeners Are Now More Efficient

Water softener technology, which has also seen strong advances in recent years, is making use of better electronic systems that improve efficiency. New water softeners use electronics to monitor water usage and hardness to determine the proper time to recharge the mineral tank in the softener. This is an improvement from older systems, which used a simple timer to recharge the tank, allowing the process to occur at regular time intervals, regardless of usage. Water softeners are now using a fraction of previous salt needs, cutting costs for consumers and the environmental impact of brine discharges. Additionally, smaller and less frequent recharges mean less water usage overall, promoting a greener footprint.

Study Coverage

This study presents historical data (2006, 2011, and 2016) and forecasts for 2021 by technology (conventional filtration, reverse osmosis and other membrane separation, distillation, ion exchange), system (whole-house water filtration, water conditioners, under-the-sink, countertop, faucet-mounted, flow-through), and region (Northeast, Midwest, South, West) in units and US dollars. The study evaluates consumables used in water treatment systems (replacement water filters, replacement membranes, and softening salt). The study also analyzes key industry players and consumer survey data.

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