Countertops

Growth will be propelled by a rebound in new building construction, increased spending on remodeling projects, and a shift in the product mix from laminates to higher priced alternative materials.

US demand to rise 4.2% annually through 2019

Demand for countertops in the US is forecast to increase 4.2 percent per year to 810 million square feet in 2019, valued at $29.3 billion. Growth will be propelled by a rebound in new building construction activity as well as increased spending on improvement and repair of existing structures. Value gains will also receive a boost due to a shift in the product mix from laminates to higher priced alternative materials.

Residential market to benefit from new housing & remodeling projects

The residential market accounts for about four-fifths of countertop demand. Gains in residential countertop demand will accelerate from those posted during the 2009-2014 period. Gains in housing completions will spur demand in the new housing segment, while homeowners’ efforts to improve the aesthetics of their houses will support replacement and remodeling demand. Ongoing consumer preferences for spacious kitchens and multiple bathrooms that require more countertop area will further promote growth for countertops in the residential remodeling market.

Engineered & natural stone to grow the fastest

Engineered stone, natural stone, and various niche materials are forecast to achieve above average gains through 2019. A drop in the average price for granite over the past decade has made this material available to a larger portion of the mass market. A moderate pricing structure and consumer preference for the appearance of stone will promote granite demand as home remodeling and new home construction ramps up. However, while the continued mainstreaming of the material bodes well for overall granite countertop sales, it also suggests that high-end homes, as well as businesses, are moving on to other, less commonly used surfaces. As a result, engineered stone, natural stones other than granite, and niche materials such as various metals, concrete, and recycled materials will benefit as high-end homeowners and business owners seek novel, higher-value materials.

Laminates are the largest product type, although they will continue to lose market share due to intense competition from alternative surfacing materials. Nevertheless, laminates will maintain a significant share of the countertop market and account for over one-third of additional sales through 2019. These materials remain popular, particularly for the budget-conscious, due to their favorable performance at reasonable priced. Product developments providing a more stone-like appearance, such as high-definition graphics and complex edges, will also help to limit declines.

Study coverage

This Freedonia industry study analyzes the 660 million square foot US countertop industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by surface material (e.g., laminates, natural stone, solid surface materials, engineered stone, cast polymers, tile), product (e.g., kitchen countertops, bathroom countertops), application (new, remodeling), and market (residential, nonresidential, nonbuilding). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 36 industry competitors, including Wilsonart, Formica, and Panolam.

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Purchase Countertops by the Section

  1. Countertops

    $5,500.00

    1. 1 INTRODUCTION

      $94.00

    2. 2 EXECUTIVE SUMMARY

      $112.00

      1. Table | COUNTERTOP DEMAND

    3. 3 MARKET ENVIRONMENT

      $2,502.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Environment

        $195.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $183.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Trends

        $225.00

        1. 3.4.1 Personal Consumption Expenditures

          $101.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES

        2. 3.4.2 Consumer Financing

          $106.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2004-2014

      5. 3.5 Residential Building Construction

        $450.00

        1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

        2. 3.5.1 New Housing Units

          $192.00

          1. Table | NEW HOUSING INDICATORS

        3. 3.5.2 Housing Stock

          $112.00

          1. Table | HOUSING STOCK BY TYPE

          2. CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2014

        4. 3.5.3 Improvements & Repairs

          $82.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Nonresidential Building Construction

        $114.00

        1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

      7. 3.7 Nonresidential Building Improvements & Repair

        $82.00

        1. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES

      8. 3.8 Nonbuilding Construction

        $82.00

        1. Table | NONBUILDING CONSTRUCTION EXPENDITURES

      9. 3.9 Transportation Equipment

        $124.00

        1. Table | TRANSPORTATION EQUIPMENT SHIPMENTS

      10. 3.10 Regulatory Considerations

        $117.00

      11. 3.11 Environmental Considerations

        $252.00

        1. 3.11.1 Green Building Practices

          $93.00

        2. 3.11.2 Waste Management

          $82.00

        3. 3.11.3 Radon Gas

          $82.00

        4. 3.11.4 Formaldehyde

          $82.00

      12. 3.12 Pricing Trends

        $387.00

        1. Table | FABRICATED COUNTERTOP PRICES

        2. 3.12.1 Natural Stone

          $82.00

        3. 3.12.2 Engineered Stone

          $82.00

        4. 3.12.3 Solid Surface

          $82.00

        5. 3.12.4 Cast Polymers

          $82.00

        6. 3.12.5 Tile

          $82.00

        7. 3.12.6 Laminates

          $82.00

      13. 3.13 World Market

        $82.00

      14. 3.14 Foreign Trade

        $221.00

        1. 3.14.1 Solid Surface Materials

          $82.00

        2. 3.14.2 Engineered Stone

          $82.00

        3. 3.14.3 Tile

          $82.00

        4. 3.14.4 Granite

          $82.00

        5. 3.14.5 Other Natural Stone Types

          $82.00

        6. 3.14.6 Laminates

          $82.00

        7. 3.14.7 Cast Polymers

          $82.00

    4. 4 SURFACE MATERIALS

      $3,073.00

      1. 4.1 General

        $411.00

        1. 4.1.1 Area Outlook

          $140.00

          1. Table | COUNTERTOP DEMAND BY MATERIAL IN AREA TERMS

          2. CHART III-1 COUNTERTOP DEMAND BY MATERIAL, 2014

        2. 4.1.2 Value Outlook

          $82.00

          1. Table | COUNTERTOP DEMAND BY MATERIAL IN VALUE TERMS

        3. 4.1.3 Installation Costs

          $85.00

          1. CHART III-2 RANGE OF ESTIMATED COUNTERTOP INSTALLED COSTS BY MATERIAL, 2014

      2. 4.2 Laminates

        $245.00

        1. Table | LAMINATE COUNTERTOP DEMAND

        2. 4.2.1 Characteristics

          $92.00

        3. 4.2.2 Suppliers & Fabricators

          $82.00

      3. 4.3 Natural Stone

        $757.00

        1. Table | NATURAL STONE COUNTERTOP DEMAND

        2. 4.3.1 Types

          $542.00

          1. Table | GRANITE COUNTERTOP DEMAND

          2. Table | OTHER NATURAL STONE COUNTERTOP DEMAND

        3. 4.3.2 Suppliers & Fabricators

          $82.00

      4. 4.4 Solid Surface Materials

        $297.00

        1. Table | SOLID SURFACE COUNTERTOP DEMAND

        2. 4.4.1 Characteristics

          $137.00

        3. 4.4.2 Suppliers & Fabricators

          $82.00

      5. 4.5 Engineered Stone

        $291.00

        1. Table | ENGINEERED STONE COUNTERTOP DEMAND

        2. 4.5.1 Characteristics

          $95.00

        3. 4.5.2 Suppliers & Fabricators

          $82.00

      6. 4.6 Cast Polymers

        $180.00

        1. Table | CAST POLYMER COUNTERTOP DEMAND

        2. 4.6.1 Characteristics

          $82.00

        3. 4.6.2 Suppliers & Fabricators

          $82.00

      7. 4.7 Tile

        $405.00

        1. Table | TILE COUNTERTOP DEMAND

        2. 4.7.1 Ceramic

          $82.00

        3. 4.7.2 Porcelain

          $82.00

        4. 4.7.3 Stone Tiles

          $82.00

        5. 4.7.4 Other Tiles

          $82.00

      8. 4.8 Other Materials

        $487.00

        1. Table | OTHER MATERIALS COUNTERTOP DEMAND

        2. 4.8.1 Metals

          $97.00

        3. 4.8.2 Wood

          $82.00

        4. 4.8.3 Recycled Materials

          $82.00

        5. 4.8.4 Concrete

          $93.00

        6. 4.8.5 All Other

          $124.00

    5. 5 PRODUCTS

      $1,482.00

      1. 5.1 General

        $235.00

        1. Table | COUNTERTOP DEMAND BY PRODUCT

        2. 5.1.1 Value Outlook

          $109.00

        3. 5.1.2 Area Outlook

          $82.00

      2. 5.2 Kitchen Countertops

        $432.00

        1. Table | KITCHEN COUNTERTOP DEMAND

        2. 5.2.1 New

          $138.00

          1. Table | KITCHEN COUNTERTOP DEMAND IN NEW APPLICATIONS

        3. 5.2.2 Remodeling

          $172.00

          1. Table | KITCHEN COUNTERTOP DEMAND IN REMODELING APPLICATIONS

      3. 5.3 Bathroom Countertops

        $449.00

        1. Table | BATHROOM COUNTERTOP DEMAND

        2. 5.3.1 New

          $148.00

          1. Table | BATHROOM COUNTERTOP DEMAND IN NEW APPLICATIONS

        3. 5.3.2 Remodeling

          $182.00

          1. Table | BATHROOM COUNTERTOP DEMAND IN REMODELING APPLICATIONS

      4. 5.4 Other Countertops

        $365.00

        1. Table | OTHER COUNTERTOP DEMAND

        2. 5.4.1 New

          $138.00

          1. Table | OTHER COUNTERTOP DEMAND IN NEW APPLICATIONS

        3. 5.4.2 Remodeling

          $126.00

          1. Table | OTHER COUNTERTOP DEMAND IN REMODELING APPLICATIONS

    6. 6 MARKETS

      $1,756.00

      1. 6.1 General

        $85.00

        1. Table | COUNTERTOP DEMAND BY MARKET & APPLICATION

      2. 6.2 Residential Construction

        $688.00

        1. Table | RESIDENTIAL COUNTERTOP DEMAND BY PRODUCT & APPLICATION

        2. 6.2.1 Demand by Product

          $82.00

        3. 6.2.2 Demand by Application

          $82.00

        4. 6.2.3 Demand by Material

          $119.00

          1. Table | RESIDENTIAL COUNTERTOP DEMAND BY MATERIAL

        5. 6.2.4 Demand by Housing Type

          $378.00

          1. Table | RESIDENTIAL COUNTERTOP DEMAND BY HOUSING TYPE

          2. CHART V-1 RESIDENTIAL COUNTERTOP DEMAND BY HOUSING TYPE, 2014

          3. Table | SINGLE-FAMILY COUNTERTOP DEMAND BY PRODUCT & APPLICATION

          4. Table | MULTIFAMILY HOUSING COUNTERTOP DEMAND BY PRODUCT & APPLICATION

          5. Table | MANUFACTURED HOUSING COUNTERTOP DEMAND BY PRODUCT & APPLICATION

      3. 6.3 Nonresidential Building Construction

        $797.00

        1. Table | NONRESIDENTIAL BUILDING COUNTERTOP DEMAND BY PRODUCT & APPLICATION

        2. 6.3.1 Demand by Product

          $82.00

        3. 6.3.2 Demand by Application

          $82.00

        4. 6.3.3 Demand by Material

          $82.00

          1. Table | NONRESIDENTIAL BUILDING COUNTERTOP DEMAND BY MATERIAL

        5. 6.3.4 Demand by Building Type

          $487.00

          1. Table | NONRESIDENTIAL BUILDING COUNTERTOP DEMAND BY BUILDING TYPE

          2. Table | INSTITUTIONAL COUNTERTOP DEMAND

          3. Table | OFFICE & COMMERCIAL COUNTERTOP DEMAND

          4. Table | INDUSTRIAL COUNTERTOP DEMAND

          5. Table | OTHER NONRESIDENTIAL BUILDING CONSTRUCTION COUNTERTOP DEMAND

      4. 6.4 Nonbuilding

        $185.00

        1. Table | NONBUILDING COUNTERTOP DEMAND BY PRODUCT & APPLICATION

        2. 6.4.1 Demand by Product

          $82.00

        3. 6.4.2 Demand by Application

          $82.00

        4. 6.4.3 Demand by Material

          $82.00

          1. Table | NONBUILDING COUNTERTOP DEMAND BY MATERIAL

    7. 7 REGIONS

      $1,793.00

      1. 7.1 General

        $84.00

      2. 7.2 Regional Demographic & Economic Trends

        $233.00

        1. 7.2.1 Population Patterns

          $108.00

          1. Table | POPULATION BY REGION

        2. 7.2.2 Economic Outlook

          $100.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION

      3. 7.3 Construction Activity

        $89.00

        1. Table | CONSTRUCTION EXPENDITURES BY REGION

      4. 7.4 Housing Trends

        $109.00

        1. Table | REGIONAL HOUSING INDICATORS

      5. 7.5 Regional Demand for Countertops

        $1,279.00

        1. Table | COUNTERTOP DEMAND BY REGION

        2. CHART VI-1 COUNTERTOP DEMAND BY REGION, 2014

        3. 7.5.1 Northeast

          $271.00

          1. Table | NORTHEAST COUNTERTOP DEMAND

        4. 7.5.2 Midwest

          $312.00

          1. Table | MIDWEST COUNTERTOP DEMAND

        5. 7.5.3 South

          $365.00

          1. Table | SOUTH COUNTERTOP DEMAND

        6. 7.5.4 West

          $289.00

          1. Table | WEST COUNTERTOP DEMAND

    8. 8 INDUSTRY STRUCTURE

      $4,606.00

      1. 8.1 General

        $497.00

        1. Table | US COUNTERTOP MATERIAL SALES BY SUPPLIER, 2014

        2. 8.1.1 Laminates

          $82.00

        3. 8.1.2 Solid Surface

          $82.00

        4. 8.1.3 Natural Stone

          $82.00

        5. 8.1.4 Engineered Stone

          $82.00

        6. 8.1.5 Tile

          $82.00

        7. 8.1.6 Cast Polymers & Other Materials

          $82.00

      2. 8.2 Market Share

        $421.00

        1. CHART VII-1 US COUNTERTOP MATERIALS MARKET SHARE, 2014

        2. 8.2.1 Laminates

          $102.00

          1. CHART VII-2 LAMINATE COUNTERTOP MATERIALS MARKET SHARE, 2014

        3. 8.2.2 Solid Surface Materials

          $162.00

          1. CHART VII-3 SOLID SURFACE COUNTERTOP MATERIALS MARKET SHARE, 2014

        4. 8.2.3 Engineered Stone

          $121.00

          1. CHART VII-4 ENGINEERED STONE COUNTERTOP MATERIALS MARKET SHARE, 2014

      3. 8.3 Acquisitions & Divestitures

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      4. 8.4 Competitive Strategies

        $135.00

      5. 8.5 Research & Development

        $82.00

      6. 8.6 Manufacturing

        $82.00

      7. 8.7 Distribution

        $128.00

      8. 8.8 Marketing

        $122.00

      9. 8.9 Cooperative Agreements

        $85.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      10. 8.10 Company Profiles

        $2,957.00

        1. 8.10.1 Aristech Surfaces LLC

          $93.00

        2. 8.10.2 Baker (Craig) Marble Company Incorporated

          $82.00

        3. 8.10.3 Boos (John) &Company

          $82.00

        4. 8.10.4 Breton SpA

          $82.00

        5. 8.10.5 Caesarstone Sdot-Yam Limited

          $102.00

        6. 8.10.6 California Crafted Marble Incorporated

          $82.00

        7. 8.10.7 Cambria

          $87.00

        8. 8.10.8 Cosentino SA

          $147.00

        9. 8.10.9 CRH plc

          $91.00

        10. 8.10.10 Dakota Granite Company

          $82.00

        11. 8.10.11 DuPont (EI) de Nemours

          $92.00

        12. 8.10.12 Duracite

          $92.00

        13. 8.10.13 Fletcher Building Limited

          $116.00

        14. 8.10.14 Hanwha Group

          $82.00

        15. 8.10.15 Hanwha Living & Creative Corporation

          $104.00

        16. 8.10.16 Hartson-Kennedy Cabinet Top Company Incorporated

          $82.00

        17. 8.10.17 InPro Corporation

          $82.00

        18. 8.10.18 Kohler Company

          $82.00

        19. 8.10.19 LG Hausys Limited

          $84.00

        20. 8.10.20 Masco Corporation

          $82.00

        21. 8.10.21 Mohawk Industries Incorporated

          $172.00

        22. 8.10.22 Panolam Industries International Incorporated

          $120.00

        23. 8.10.23 Precision Countertops Incorporated

          $82.00

        24. 8.10.24 Prémoulé Incorporated

          $82.00

        25. 8.10.25 RSI Home Products Incorporated

          $82.00

        26. 8.10.26 Safas Corporation

          $88.00

        27. 8.10.27 Samsung SDI Company Limited

          $102.00

        28. 8.10.28 Swan Corporation

          $82.00

        29. 8.10.29 Transolid LLC

          $82.00

        30. 8.10.30 Trend Group SpA

          $82.00

        31. 8.10.31 Valley Countertops Industries Limited

          $82.00

        32. 8.10.32 Vangura Surfacing Products Incorporated

          $87.00

        33. 8.10.33 Vicostone Joint Stock Company

          $82.00

        34. 8.10.34 VT Industries Incorporated

          $84.00

        35. 8.10.35 Wilsonart International Holdings LLC

          $164.00

      11. 8.11 Other Companies Mentioned in Study

        $98.00

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