According to Dental Products & Materials, advances will be driven by ongoing growth in the 55-and-older segment, as this is the cohort most likely to require advanced professional dental care, and are likely to retain their natural teeth as they age.
Repair, restorative types to remain largest segment
In 2014, professional dental products accounted for 64 percent of total dental product demand. Going forward, repair and restorative products will continue to dominate the professional dental product category. Within this segment, the fastest gains will stem from implants, which are increasingly preferred as a durable, long-term alternative to traditional crowns, bridges, and dentures, particularly in light of growing insurance coverage and ongoing technological advances. However, crowns, a more established and less costly product, will still lead the category with more than half of segment demand in 2019.
Freedonia projects that cosmetic dental products, a smaller category accounting for only 10 percent of professional product sales in 2014, will achieve the fastest growth, particularly as consumers return to high-end ceramic veneers. In general, technological innovations that make professional products last longer or look more natural will drive value growth. Further gains in professional dental products will be restrained by improved preventative and at-home oral care.
In the consumer market, the dominant toothpaste segment will continue to be driven by rising sales of value-added, all-natural formulations, those with an ability to treat dentinal hypersensitivity, and specialty flavors that appeal to children. Lower market penetration for complementary products, such as mouthwash and dental floss, will also provide some opportunities for growth. Further gains will be restrained by an increasingly competitive pricing environment.
Dental Products & Materials analyzes the $10.7 billion US dental product and material industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by product (e.g., prosthetics, fillings, orthodontic appliances, cosmetic products, process materials, preventive products, toothpaste, mouthwash and dental rinse, denture products, whitening products, dental gum, dental floss) and raw material (e.g., metal, chemicals, ceramics and minerals, polymers). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 38 industry competitors, including Procter & Gamble, DENTSPLY International, and Colgate-Palmolive.
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