Flooring

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Flooring

This comprehensive study examines the US floor coverings industry, which comprises the carpets and rugs and hard surface flooring product segments.

Carpet and rugs include tufted, woven, needlepunched, and other types, such as knotted, knitted, braided, and nonwoven products. Artificial grass is considered tufted carpeting for purposes of this report.

Hard surface flooring includes:

  • resilient
  • vinyl (including vinyl sheet, luxury vinyl tile, and vinyl composition tile
  • other resilient flooring (e.g., rubber flooring, linoleum, cork)
  • nonresilient
  • wood (engineering wood and solid wood)
  • laminate (saturated paper and high pressure)
  • decorative tile (e.g., ceramic, porcelain, natural stone)
  • other nonresilient flooring (e.g., seamless, polished concrete, metal/grating, bamboo, glass, leather, metal tiles)

Demand is also segmented by market:

  • residential – new and replacement and remodeling application for single-family, multifamily, and manufactured housing types
  • commercial – new and replacement and remodeling applications for office, trade, and lodging; institutional; industrial; and other commercial buildings (e.g., government buildings, athletic facilities)
  • transportation equipment and other nonbuilding construction:
    • motor vehicles
    • recreational vehicles and boats
    • aircraft
    • ships
    • trains
    • nonbuilding structures (e.g., decks, docks)

Historical data for 2009, 2014, and 2019 and forecasts to 2024 and 2029 are provided for flooring demand in both area terms (square feet) and value terms (US dollars).

Data from the US Census Department were consulted in the preparation of this study and a list of related codes is presented here for informational purposes. However, these codes may not include all products covered in this report or may exclude some products of interest and the data have thus been adjusted accordingly.

Demand by Flooring Type

Carpets and rugs, which once accounted for the larger share of flooring demand, have been eclipsed by hard surface flooring, which comprised 51% of the market in 2019. Hard surface has seen its share of the US flooring market rise due to such factors as:

  • a general user preference for hard surface flooring because it is seen as being more aesthetically pleasing and requiring less maintenance
  • the longer product lifespan of most hard surface flooring products compared to installed carpeting, which reduces long-term replacement costs
  • sharp growth in the use of LVT due to its ease of installation and low cost

Through 2024, hard surface flooring demand will post the more rapid gains and continue to take market share from carpets and rugs, supported by:

  • design trends that call for the use of hard surface flooring in rooms in which it had been infrequently installed, such as living and family rooms
  • continuing demand for LVT flooring, especially products that mimic the look of wood or natural stone flooring
  • increasing product offerings of materials that can be installed on a DIY basis, such as laminate and hardwood flooring with tongue-and-groove installation systems

Flooring Key Trends and Industry Players

Demand by Market

Flooring products are primarily installed in residential and commercial buildings, with lesser demand in transportation equipment and nonbuilding applications:

  • The residential market includes single-family homes, multifamily structures, and manufactured housing.
  • The commercial market comprises office, retail, and lodging; institutional; industrial; and other facilities.
  • Among the major applications in the transportation market are freight vehicles (e.g., trucks, ships, and rail cars) and fleet vehicles (e.g., taxis and police cars).
  • Hard surface flooring is also used to a lesser extent in light vehicles, recreational vehicles (RVs), recreational boats, and aircraft.

Since the main use of flooring is in buildings, the primary factor determining hard surface flooring demand is building construction activity, both new construction and replacement projects. Replacement and remodeling activity has the most significant influence on floor covering sales, as most hard surface flooring is installed as part of repair or renovation projects.

While many similarities exist between residential and commercial hard surface flooring, there are a handful of significant differences.

  • Commercial flooring is generally provided in patterns rather than solid colors, as patterns are better at hiding stains.
  • Commercial hard surface flooring is typically thicker and has a more durable wear layer than residential varieties.
  • Vehicular hard surface flooring is unlike residential and commercial products in that it meets the specifications of individual original equipment manufacturers (OEMs), rather than end users.
  • Flooring installed at the OEM level generally remains in place throughout the life of the vehicle, although mats may be replaced more often.

The residential market accounted for the largest share of US flooring demand in 2019 with 59%, due to the:

  • large number of residences (especially single-family homes) erected in any given year
  • large stock of existing homes, many of which have installed carpeting well past its recommended lifespan
  • much higher propensity of homeowners (compared to commercial building owners) to replace flooring for aesthetic as well as performance reasons

Through 2024, the residential market will continue to account for the largest share of US flooring demand, posting the most rapid growth of all markets. Gains in residential flooring demand will be supported by:

  • increases in single-family housing completions – the type of residence that has the most flooring per unit
  • continuing homeowner interest in home improvement projects (such as kitchen and bathroom remodeling) that often call for the replacement of existing flooring and the installation of new materials

Demand for flooring in the commercial market is forecast to rise at a more modest pace through 2024. Growth will be restrained by the slow recovery of commercial building construction (especially in the key office, trade, and lodging segment) in the aftermath of the COVID-19 pandemic.

Consumption of flooring in the transportation equipment and nonbuilding market will be flat in 2024. Stagnant light vehicle shipments – the segment where flooring is most often installed – will reduce opportunities going forward.

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  1. Flooring

    $4,800.00

    1. 1 Executive Summary

      $99.00

      1. Figure 1-1 | US Flooring Market

    2. 2 Overview

      $1,470.00

      1. 2.1 Study Scope

        $82.00

      2. 2.2 Historical Market Trends

        $178.00

        1. Table | Flooring Market, 2009 – 2019

        2. Figure 2-1 | Flooring Demand, 2009 – 2019

      3. 2.3 Impact of COVID-19 Pandemic

        $250.00

        1. Table | Annual Flooring Demand by Product, 2019 – 2021

        2. Table | Annual Flooring Demand by Market, 2019 – 2021

        3. Figure 2-2 | Annual Flooring Demand by Market, 2019 – 2024

      4. 2.4 Demand by Flooring Type

        $168.00

        1. Table | Flooring Demand by Type, 2009 – 2029

      5. 2.5 Demand by Market

        $185.00

        1. Table | Flooring Demand by Market, 2009 – 2029

        2. Figure 2-3 | Flooring Demand by Market, 2009 – 2029

      6. 2.6 Shipments & Foreign Trade

        $282.00

        1. 2.6.1 Production

          $132.00

          1. Table | Flooring Supply & Demand, 2009 – 2029

        2. 2.6.2 Imports

          $82.00

          1. Figure 2-4 | Flooring Imports: Share by Source, 2019

        3. 2.6.3 Exports

          $82.00

          1. Figure 2-5 | Flooring Exports: Share by Destination, 2019

      7. 2.7 Pricing Trends

        $201.00

        1. Table | Flooring Average Price by Type, 2009 – 2029

        2. Figure 2-6 | Flooring Average Price by Type, 2009 – 2029

      8. 2.8 Installation Costs

        $82.00

        1. Figure 2-7 | Selected Flooring Installation Costs, 2009 – 2029

      9. 2.9 Competitive Products

        $82.00

      10. 2.10 Sustainability Trends

        $82.00

        1. 2.10.1 Carpets & Rugs

          $82.00

        2. 2.10.2 Hard Surface Flooring

          $82.00

    3. 3 Hard Surface Flooring

      $1,129.00

      1. 3.1 Scope & Product Description

        $82.00

      2. 3.2 Demand by Product

        $249.00

        1. Table | Hard Surface Flooring Demand by Product, 2009 – 2029

        2. Figure 3-1 | Hard Surface Flooring Demand by Product, 2009 – 2029

      3. 3.3 Vinyl Flooring

        $186.00

        1. Table | Vinyl Flooring Demand by Product, 2009 – 2029

        2. Figure 3-2 | Vinyl Flooring Demand by Product, 2009 – 2029

      4. 3.4 Decorative Tile Flooring

        $245.00

        1. Table | Decorative Tile Flooring Demand by Material, 2009 – 2029

        2. Figure 3-3 | Decorative Tile Flooring Demand by Material, 2009 – 2029

      5. 3.5 Wood Flooring

        $181.00

        1. Table | Wood Flooring Demand by Product, 2009 – 2029

        2. Figure 3-4 | Wood Flooring Demand by Product, 2009 – 2029

      6. 3.6 Laminate Flooring

        $148.00

        1. Table | Laminate Flooring Demand by Product, 2009 – 2029

      7. 3.7 Market Share

        $82.00

        1. Figure 3-5 | Hard Surface Flooring Market Share by Company, 2019

    4. 4 Carpets & Rugs

      $319.00

      1. 4.1 Scope & Product Description

        $82.00

      2. 4.2 Demand by Product

        $224.00

        1. Table | Carpet & Rug Demand by Product, 2009 – 2029

        2. Figure 4-1 | Carpet & Rug Demand by Product, 2009 – 2029

      3. 4.3 Market Share

        $82.00

        1. Figure 4-2 | Carpets & Rugs Market Share by Company, 2019

    5. 5 Residential Flooring

      $1,555.00

      1. 5.1 Market Scope

        $82.00

      2. 5.2 Demand by Product

        $278.00

        1. Table | Residential Flooring Demand by Product, 2009 – 2029

        2. Figure 5-1 | Residential Flooring Demand by Product, 2009 – 2029

      3. 5.3 New Construction

        $261.00

        1. Table | New Residential Flooring Demand by Product, 2009 – 2029

        2. Figure 5-2 | New Residential Flooring Demand by Product, 2009 – 2029

      4. 5.4 Replacement & Remodeling

        $290.00

        1. Table | Residential Replacement & Remodeling Flooring Demand by Product, 2009 – 2029

        2. Figure 5-3 | Residential Replacement & Remodeling Flooring Demand by Product, 2009 – 2029

      5. 5.5 Housing Types

        $695.00

        1. 5.5.1 Demand by Housing Type

          $120.00

          1. Table | Residential Flooring Demand by Housing Type, 2009 – 2029

          2. Figure 5-4 | Residential Flooring Demand by Housing Type, 2009 – 2029

        2. 5.5.2 Single-Family

          $188.00

          1. Table | Single-Family Housing Flooring Demand by Product & Application, 2009 – 2029

          2. Figure 5-5 | Single-Family Housing Flooring Demand by Product, 2009 – 2029

        3. 5.5.3 Multifamily

          $202.00

          1. Table | Multifamily Housing Flooring Demand by Product & Application, 2009 – 2029

          2. Figure 5-6 | Multifamily Housing Flooring Demand by Product, 2009 – 2029

        4. 5.5.4 Manufactured Housing

          $183.00

          1. Table | Manufactured Housing Flooring Demand by Product & Application, 2009 – 2029

          2. Figure 5-7 | Manufactured Housing Flooring Demand by Product, 2009 – 2029

    6. 6 Commercial Flooring

      $1,602.00

      1. 6.1 Market Scope

        $82.00

      2. 6.2 Demand by Product

        $276.00

        1. Table | Commercial Flooring Demand by Product, 2009 – 2029

        2. Figure 6-1 | Commercial Flooring Demand by Product, 2009 – 2029

      3. 6.3 New Construction

        $263.00

        1. Table | New Commercial Flooring Demand by Product, 2009 – 2029

        2. Figure 6-2 | New Commercial Flooring Demand by Product, 2009 – 2029

      4. 6.4 Replacement & Remodeling

        $271.00

        1. Table | Commercial Replacement & Remodeling Flooring Demand by Product, 2009 – 2029

        2. Figure 6-3 | Commercial Replacement & Remodeling Flooring Demand by Product, 2009 – 2029

      5. 6.5 Building Types

        $755.00

        1. 6.5.1 Demand by Building Type

          $130.00

          1. Table | Commercial Flooring Demand by Building Type, 2009 – 2029

          2. Figure 6-4 | Commercial Flooring Demand by Building Type, 2009 – 2029

        2. 6.5.2 Office, Trade, &Lodging

          $161.00

          1. Table | Office, Trade, &Lodging Flooring Demand by Product & Application, 2009 – 2029

        3. 6.5.3 Institutional

          $160.00

          1. Table | Institutional Buildings Flooring Demand by Product & Application, 2009 – 2029

        4. 6.5.4 Industrial

          $150.00

          1. Table | Industrial Flooring Demand by Product & Application, 2009 – 2029

        5. 6.5.5 Other Commercial Buildings

          $151.00

          1. Table | Other Commercial Building Flooring Demand by Product & Application, 2009 – 2029

    7. 7 Transportation Equipment & Nonbuilding

      $563.00

      1. 7.1 Market Scope

        $82.00

      2. 7.2 Demand by Product

        $220.00

        1. Table | Transportation Equipment & Nonbuilding Construction Flooring Demand by Application & Product, 2009 – 2029

        2. Figure 7-1 | Transportation Equipment & Nonbuilding Construction Flooring Demand by Product, 2009 – 2029

      3. 7.3 Motor Vehicle Flooring

        $127.00

        1. Table | Motor Vehicle Flooring Demand by Product, 2009 – 2029

      4. 7.4 Other Vehicles (Recreational, Aircraft, Ships, Trains) &Nonbuilding Construction

        $184.00

        1. Table | Other Vehicle & Nonbuilding Construction Flooring Demand by Product, 2009 – 2029

    8. 8 Suppliers & Market Share

      $1,743.00

      1. 8.1 Key Findings & Industry Composition

        $254.00

        1. Table | US Flooring Sales by Company, 2019

      2. 8.2 Market Share

        $344.00

        1. Figure 8-1 | US Flooring Market Share by Company, 2019

        2. Figure 8-2 | US Flooring Market, 2019: Leading Supplier

        3. Figure 8-3 | US Flooring Market, 2019: Second Leading Supplier

        4. Figure 8-4 | US Flooring Market, 2019: Third Leading Supplier

        5. Figure 8-5 | US Flooring Market, 2019: Fourth Leading Supplier

        6. Figure 8-6 | US Flooring Market, 2019: Fifth Leading Supplier

        7. Figure 8-7 | US Flooring Market, 2019: Sixth Leading Supplier

      3. 8.3 Mergers & Acquisitions

        $260.00

        1. Table | Selected Mergers & Acquisitions

      4. 8.4 List of Industry Participants

        $880.00

        1. Table | Selected Industry Participants

    9. 9 Appendix

      $4,830.00

      1. 9.1 Scope

        $419.00

        1. Table | Relevant Industry Codes

        2. Table | Relevant HS Codes

      2. 9.2 Definitions

        $237.00

      3. 9.3 Abbreviations

        $128.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 9.4 Freedonia Methodology

        $562.00

      5. 9.5 Study-Specific Methodology

        $82.00

      6. 9.6 Sources

        $82.00

      7. 9.7 Associations & Agencies

        $82.00

      8. 9.8 Related Studies & Reports

        $166.00

      9. 9.9 Macroeconomic Assumptions

        $3,276.00

        1. 9.9.1 Economic Environment

          $251.00

          1. Table | Macroeconomic Indicators, 2009 – 2029

          2. Figure 9-1 | Annual Growth in Real GDP, 2000 – 2019, Compared to 1980 – 2005 Average

        2. 9.9.2 Demographic Trends

          $237.00

          1. Table | Population & Households, 2009 – 2029

          2. Figure 9-2 | Annual Population Growth, 2004 – 2019

        3. 9.9.3 Consumer Spending

          $223.00

          1. Table | Personal Consumption Expenditures, 2009 – 2029

        4. 9.9.4 Consumer Financing

          $171.00

          1. Table | Consumer Financing Environment, 2009 – 2019

        5. 9.9.5 Building Construction

          $168.00

          1. Table | Building Construction Expenditures, 2009 – 2029

        6. 9.9.6 Residential Building Construction

          $189.00

          1. Table | Residential Building Construction Expenditures, 2009 – 2029

        7. 9.9.7 Housing Completions

          $258.00

          1. Table | New Housing Indicators, 2009 – 2029

          2. Figure 9-3 | New Housing Square Footage by Housing Type, 2004 – 2019

        8. 9.9.8 Residential Improvements & Repairs

          $128.00

          1. Table | Residential Improvement & Repair Expenditures, 2009 – 2029

        9. 9.9.9 Commercial Building Construction

          $212.00

          1. Table | Commercial Building Construction Expenditures, 2009 – 2029

        10. 9.9.10 Commercial Building Stock

          $128.00

          1. Table | Commercial Building Stock by Type, 2009 – 2029

        11. 9.9.11 Commercial Building Improvements & Repairs

          $129.00

          1. Table | Commercial Building Improvement & Repair Expenditures, 2009 – 2029

        12. 9.9.12 Nonbuilding Construction Expenditures

          $191.00

          1. Table | Nonbuilding Construction Expenditures, 2009 – 2029

        13. 9.9.13 Motor Vehicles

          $223.00

          1. Table | Motor Vehicle Indicators, 2009 – 2029

        14. 9.9.14 Recreational Boats, Recreational Vehicles, &Civilian Aircraft Shipments

          $764.00

          1. Table | Recreational Boats, Recreational Vehicles, &Civilian Aircraft Shipments, 2009 – 2029

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