Food Packaging Consumer Insights

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Food Packaging

Consumers are increasingly considering the way their food is packaged, particularly with an eye toward the amount and utility of packaging. Considerations for packaging go beyond quantity: packaging serves a variety of functions, from the core purpose of protecting food from damage, tampering, and premature spoilage to the ability to improve convenience via cook-in-packaging or resealability. Sustainability of packaging is also increasingly on the minds of consumers, as climate change and waste issues receive more media attention.

Additionally, the coronavirus pandemic led to more people eating more of their food at home and the amount of packaging waste involved became even more evident:

  • Food purchased for home consumption via retail outlets uses more packaging per serving because it is sold and shipping in smaller quantities.
  • Consumers who are eating more food at home as opposed to having their meals prepared by others are interacting with packaging more often during the course of their daily lives.

While food suppliers are also interested in packaging that attracts consumers’ eyes as they walk through retail stores, consumers generally are not consciously aware of it.

COVID-19 Pandemic Drives Changes in Food Shopping & Consumption Patterns

The COVID-19 pandemic had a notable impact on the food packaging market in 2020, both in terms of the foods being packaged and the types of packaging used. Sharp declines in foodservice sales and stay-at-home recommendations led to a shift away from restaurants and an increase in cooking at home. Interest in food that can be stocked in a freezer or elsewhere became a higher priority for more consumers. An increase in snacking and heathier eating also changed the types of food purchased and corresponding packaging needs.

Sustainability Is Increasingly Important to Consumers

Sustainability continues to be one of the highest profile stories in the food packaging market, with producers of the different types of packaging jockeying to be seen as the most environmentally friendly choice. This is driven in part by consumer awareness of the amount of waste generated by their household food consumption, coupled with increased media coverage of sustainability challenges.

However, the definition of sustainability continues to be problematic and often is focused on only one or two packaging parameters instead of total lifecycle environmental cost. While consumer awareness of this complexity is increasing, the issues involving waste – how the packaging is disposed of – and how it protects the food remain in the front of consumers’ minds.

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Purchase Food Packaging Consumer Insights by the Section

  1. Food Packaging Consumer Insights

    $2,900.00

    1. 1 Executive Summary

      $323.00

      1. Figure 1-1 | Food Packaging Consumer Insights Summary

    2. 2 COVID-19 Trends

      $1,108.00

      1. 2.1 COVID-19 Health Trends & Concerns

        $323.00

        1. 2.1.1 Negative Personal Effects of the Pandemic

          $323.00

          1. Table | Personal Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020

        2. 2.1.2 Even More Report Negative Effects on Friends/Family

          $323.00

          1. Table | Coronavirus Concerns for Friends & Family: “The coronavirus has negatively affected…”, 2020

      2. 2.2 COVID-19 Effects on Work

        $323.00

        1. Table | Coronavirus Effect on Work: “Because of the coronavirus, I…”, 2020

      3. 2.3 COVID-19 Effects on Eating & Shopping

        $704.00

        1. 2.3.1 Consumer Concerns About Food Safety Rising in Wake of Pandemic

          $323.00

          1. Table | Coronavirus Concerns about Food Safety: “Because of the coronavirus, I am…”, 2020

        2. 2.3.2 Home Cooking & Baking

          $323.00

          1. Table | Home Cooking & Baking Activity, 2014 - 2021

          2. Figure 2-1 | Consumer Baking Frequency, 2020

        3. 2.3.3 Eating Habits Changed

          $323.00

          1. Table | Coronavirus Eating Habits: “Because of the coronavirus, I am eating…”, 2020

        4. 2.3.4 Coronavirus Frozen Food Trends

          $323.00

          1. Table | “Because of the coronavirus, I am buying more frozen…” by Gender & Age Group, 2020

    3. 3 Recycling & Sustainability Attitudes

      $2,918.00

      1. 3.1 Recycling & Minimizing Waste

        $323.00

        1. Table | Consumer Attitudes About Recycling: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

      2. 3.2 Recyclable & Recycled Content in Packaging

        $323.00

        1. Table | Consumer Attitudes About Recyclable & Recycled Content in Packaging: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

      3. 3.3 Environmental Attitudes Over Time

        $323.00

        1. Table | Environmental Attitudes, 2015 - 2021

      4. 3.4 COVID-19 Pandemic Household Waste Generation

        $323.00

        1. Table | COVID-19 Pandemic Household Waste Generation Trends: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

      5. 3.5 Packaging Sustainability

        $1,215.00

        1. 3.5.1 Packaging Materials Ranked by Perceived Eco-Friendliness

          $323.00

          1. Figure 3-1 | Packaging Materials Ranked by Perceived Eco-Friendliness, 2021

        2. 3.5.2 Conventional Plastics: Perceived Eco-Friendliness

          $323.00

          1. Table | Consumer Perspectives of Eco-Friendliness of Packaging Using Conventional Petroleum-Based Plastics

        3. 3.5.3 Bioplastics: Perceived Eco-Friendliness

          $323.00

          1. Table | Consumer Perspectives of Eco-Friendliness of Packaging Using Plant-Based Bioplastics (e.g., Jars, Bottles, Bags, &Pouches): By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        4. 3.5.4 Sustainable Packaging Features Particularly Sought

          $415.00

          1. Figure 3-2 | Features Consumers Especially Look for When Considering “Sustainability” or “Eco-Friendly” Packaging, 2021

          2. Table | Features Consumers Especially Look for When Considering “Sustainability” or “Eco-Friendly” Packaging: By Gender, Age Group Urban vs. Rural Setting, &Household Income Bracket, 2021

        5. 3.5.5 Attitudes About Recycling & Biodegradability

          $323.00

          1. Table | Consumer Attitudes About Recycled Plastics & Biodegradability: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

      6. 3.6 Curbside Recycling Services: Consumer Access

        $492.00

        1. Table | Access To Curbside Recycling at Home by Product Type: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        2. Table | Access To Curbside Composting Services At Home By Product Type: By Gender, Age Group, Rural vs. Urban Setting, &Household Income Bracket, 2021

      7. 3.7 Drop-off Recycling Services: Consumer Usage

        $513.00

        1. Table | Usage of Drop-Off (At a Store, Community Bin, Waste Management Facility, etc.) Recycling Services in the Last 12 Months by Product: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        2. Table | Usage of Drop-Off

      8. 3.8 Frequency of Use: Recycling & Composting Services

        $1,529.00

        1. Figure 3-3 | Recycling Frequency by Type of Packaging, 2021

        2. 3.8.1 Plastic Containers Recycling

          $323.00

          1. Table | Plastic Container Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        3. 3.8.2 Glass Containers Recycling

          $323.00

          1. Table | Glass Container Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        4. 3.8.3 Paper Recycling

          $323.00

          1. Table | Paper Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        5. 3.8.4 Paperboard & Corrugated Recycling

          $323.00

          1. Table | Paperboard & Corrugated Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        6. 3.8.5 Plastic Film & Bag Recycling

          $323.00

          1. Table | Plastic Film & Bag Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        7. 3.8.6 Composting for Packaging

          $323.00

          1. Table | Frequency of Composting for Packaging: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

      9. 3.9 Paying For Waste Services

        $503.00

        1. 3.9.1 Willingness to Pay for Expanded Curbside Recycling & Composting Services

          $323.00

          1. Table | Willingness to Pay for Expanded Curbside Recycling & Composting Services: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

        2. 3.9.2 Who Should Pay For Waste Services

          $323.00

          1. Table | Who Should Pay for Waste Services: By Gender, Age Group, Urban vs. Rural Setting, &Household Income Bracket, 2021

    4. 4 Packaging Features

      $872.00

      1. 4.1 Priority of Features in Food Packaging

        $323.00

        1. Figure 4-1 | Priorities of Features in Food Packaging, 2020

      2. 4.2 Flexible Packaging: Features & Functions

        $323.00

        1. Table | Consumer Insights: Packaging Features, 2020

      3. 4.3 Awareness of Packaging & Changed Packaging

        $386.00

        1. Table | Consumer Insights: Awareness of Packaging & Impact on Purchases, 2020

        2. Table | Packaging Consumer Insights by Gender & Age Group, 2020

      4. 4.4 Willingness to Pay More for Certain Foods or Delivery Options

        $323.00

        1. Table | Willingness to Pay More For Certain Food Types or Delivery Options by Age Group, 2021

    5. 5 Consumer Groups

      $702.00

      1. 5.1 Families with Children

        $416.00

        1. 5.1.1 Environmental Attitudes

          $323.00

          1. Table | Environmental Attitudes Among Households with Children, 2021

        2. 5.1.2 Eco-Friendly Priorities in Packaging

          $323.00

          1. Figure 5-1 | Priorities When Thinking About Eco-Friendly or Sustainable Packaging by Presence of Children in the Household, 2021

        3. 5.1.3 Packaging Preferences

          $323.00

          1. Table | Packaging Preferences Among Households with Children, 2020

      2. 5.2 Vegans, Vegetarians, &Flexitarians

        $323.00

        1. 5.2.1 Population & Characteristics

          $323.00

          1. Table | "Currently, Which of These Diets/Eating Philosophies Do You Primarily Follow?" by Age Group, 2021

        2. 5.2.2 Packaging Preferences

          $323.00

          1. Table | Packaging Preferences Among Vegetarians & Vegans, 2020

    6. 6 Appendix

      $2,521.00

      1. 6.1 Scope

        $323.00

      2. 6.2 Freedonia Methodology

        $662.00

      3. 6.3 Study-Specific Methodology

        $323.00

      4. 6.4 Related Studies & Reports

        $360.00

      5. 6.5 Macroeconomic Assumptions

        $1,382.00

        1. 6.5.1 Economic Environment

          $323.00

          1. Table | Macroeconomic Indicators, 2010 - 2025

        2. 6.5.2 Demographics

          $323.00

          1. Table | Population & Households, 2010 - 2025

        3. 6.5.3 Consumer Spending

          $323.00

          1. Table | Personal Consumption Expenditures & Retail Sales, 2010 - 2025

        4. 6.5.4 Retail Sales

          $840.00

          1. Table | Nondurable Goods Retail Sales, 2010 - 2025

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