Global Cement

5th Edition

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This analysis of the 3.9 billion metric ton global cement market presents historical demand data (2008, 2013, and 2018) and forecasts for 2023 by region (North America, Central and South America, Western Europe, Eastern Europe, Asia/Pacific, Africa/Mideast), cement type (blended, portland, other types), market (residential building; nonresidential building; roads, bridges, and other nonbuilding construction), and end user (ready-mix, concrete products, consumer, other end users).

This study covers the global market for cement. Cement types are:

blended cement
portland cement
other types of cement (i.e., fly ash, slag, and other pozzolanic cements; masonry cement; and specialty cements including high-alumina cement)

In addition, demand is analyzed by market:

residential building construction
nonresidential building construction
roads, bridges, and other nonbuilding construction

Cement demand is also analyzed by end user, such as:

ready-mix concrete producers
concrete product manufacturers
consumers
other users, including agricultural and governmental users

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Table of Contents

EXECUTIVE SUMMARY

GLOBAL MARKET OVERVIEW

Key Findings

Factors Impacting Global Cement Demand

Global Construction Outlook

Energy Costs

Technology Trends

Importance of Innovation in the Cement Industry

Sustainable Manufacturing

Carbon Capture & Storage

Regulations

Global Cement Market Environment

Factors Impacting Regional Demand

Demand by Region

Production Capacity by Region

Production by Region

International Trade

Cement Pricing Patterns

DEMAND OUTLOOK

Key Findings

Cement Products

Demand by Product

Blended Cement

Portland Cement

Other Cement Products

Cement Markets

Scope & Market Descriptions

Demand by Market

Residential Buildings

Nonresidential Buildings

Roads, Bridges, & Other Markets

Cement End Users

Demand by End User

Ready-Mix Concrete Producers

Consumers

Concrete Product Manufacturers

Other End Users

NORTH AMERICA

North America: Key Findings

North America: Cement Market Position

North America: Historical Trends

North America: Cement Products, Markets, & End Users

North America: Cement Capacity & Producers

United States

Mexico

Canada

CENTRAL & SOUTH AMERICA

Central & South America: Key Findings

Central & South America: Cement Market Position

Central & South America: Historical Trends

Central & South America: Cement Products, Markets, & End Users

Central & South America: Cement Capacity & Producers

Brazil

Other Central & South America

WESTERN EUROPE

Western Europe: Key Findings

Western Europe: Cement Market Position

Western Europe: Historical Trends

Western Europe: Cement Products, Markets, & End Users

Western Europe: Cement Capacity & Producers

Germany

Italy

France

Spain

United Kingdom

Other Western Europe

EASTERN EUROPE

Eastern Europe: Key Findings

Eastern Europe: Cement Market Position

Eastern Europe: Historical Trends

Eastern Europe: Cement Products, Markets, & End Users

Eastern Europe: Cement Capacity & Producers

Russia

Poland

Other Eastern Europe

ASIA/PACIFIC

Asia/Pacific: Key Findings

Asia/Pacific: Cement Market Position

Asia/Pacific: Historical Trends

Asia/Pacific: Cement Products, Markets, & End Users

Asia/Pacific: Cement Capacity & Producers

China

India

Indonesia

Vietnam

South Korea

Japan

Pakistan

Thailand

Philippines

Malaysia

Other Asia/Pacific

AFRICA/MIDEAST

Africa/Mideast: Key Findings

Africa/Mideast: Cement Market Position

Africa/Mideast: Cement Products & Markets

Africa/Mideast: Cement Capacity & Producers

Iran

Turkey

Egypt

Saudi Arabia

Nigeria

United Arab Emirates

Other Africa/Mideast

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Product Development & Manufacturing

Marketing & Distribution

Mergers & Acquisitions

Cooperative Agreements

List of Industry Participants

List of Industry Participants by Geographic Region

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Country Lists by Region

Macroeconomic Assumptions

Economic Environment

Global Population

Global Residential Building Construction Outlook

Global Nonresidential Building Construction Outlook

Global Nonbuilding Construction Outlook

Global Personal Consumption Expenditures

List of Tables

GLOBAL MARKET OVERVIEW

Table 2-1 | Global Construction Expenditures by Region & Country, 2008 - 2023 (billion 2017 dollars)

Table 2-2 | Global Cement Demand by Region, 2008 - 2023 (million metric tons)

Table 2-3 | Global Integrated (Clinker Producing) Cement Production Capacity by Region, 2018 (million metric tons)

Table 2-4 | Global Cement Production by Region, 2008 - 2023 (million metric tons)

Table 2-5 | Global Cement Net Exports by Region, 2008 - 2023 (million metric tons)

DEMAND OUTLOOK

Table 3-1 | Global Cement Demand by Product, 2008 - 2023 (million metric tons)

Table 3-2 | Global Blended Cement Demand by Region, 2008 - 2023 (million metric tons)

Table 3-3 | Global Portland Cement Demand by Region, 2008 - 2023 (million metric tons)

Table 3-4 | Global Other Cement Products Demand by Region, 2008 - 2023 (million metric tons)

Table 3-5 | Global Cement Demand by Market, 2008 - 2023 (million metric tons)

Table 3-6 | Global Residential Building Cement Demand by Region, 2008 - 2023 (million metric tons)

Table 3-7 | Global Nonresidential Building Cement Demand by Region, 2008 - 2023 (million metric tons)

Table 3-8 | Global Roads, Bridges, & Other Markets Cement Demand by Region, 2008 - 2023 (million metric tons)

Table 3-9 | Global Cement Demand by End User, 2008 - 2023 (million metric tons)

Table 3-10 |Global Cement for Ready-Mix Concrete: Demand by Region, 2008 - 2023 (million metric tons)

Table 3-11 | Global Cement for Consumers: Demand by Region, 2008 - 2023 (million metric tons)

Table 3-12 | Global Cement for Concrete Products: Demand by Region, 2008 - 2023 (million metric tons)

Table 3-13 | Global Cement for Other End Users: Demand by Region, 2008 - 2023 (million metric tons)

NORTH AMERICA

Table 4-1 | North America: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 4-2 | United States: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 4-3 | United States: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 4-4 | Mexico: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 4-5 | Mexico: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 4-6 | Canada: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 4-7 | Canada: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

CENTRAL & SOUTH AMERICA

Table 5-1 | Central & South America: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 5-2 | Brazil: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 5-3 | Brazil: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 5-4 | Other Central & South America: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 5-5 | Other Central & South America: Cement Supply & Demand by Country, 2008 - 2023 (million metric tons)

Table 5-6 | Other Central & South America: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

WESTERN EUROPE

Table 6-1 | Western Europe: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 6-2 | Germany: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 6-3 | Germany: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 6-4 | Italy: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 6-5 | Italy: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 6-6 | France: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 6-7 | France: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 6-8 | Spain: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 6-9 | Spain: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 6-10 | United Kingdom: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 6-11 | United Kingdom: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 6-12 | Other Western Europe: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 6-13 | Other Western Europe: Cement Supply & Demand by Country, 2008 - 2023 (million metric tons)

Table 6-14 | Other Western Europe: Integrated Cement Production Capacity by Country, 2018 (million metric tons)

EASTERN EUROPE

Table 7-1 | Eastern Europe: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 7-2 | Russia: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 7-3 | Russia: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 7-4 | Poland: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 7-5 | Poland: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 7-6 | Other Eastern Europe: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 7-7 | Other Eastern Europe: Cement Supply & Demand by Country, 2008 - 2023 (million metric tons)

Table 7-8 | Other Eastern Europe: Integrated Cement Production Capacity by Country, 2018 (million metric tons)

ASIA/PACIFIC

Table 8-1 | Asia/Pacific: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 8-2 | China: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 8-3 | China: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-4 | India: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 8-5 | India: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-6 | Indonesia: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 8-7 | Indonesia: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-8 | Vietnam: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 8-9 | Vietnam: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-10 | South Korea: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 8-11 | South Korea: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-12 | Japan: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 8-13 | Japan: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-14 | Pakistan: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 8-15 | Pakistan: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-16 | Thailand: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 8-17 | Thailand: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-18 | Philippines: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 8-19 | Philippines: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-20 | Malaysia: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 8-21 | Malaysia: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 8-22 | Other Asia/Pacific: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 8-23 | Other Asia/Pacific: Cement Supply & Demand by Country, 2008 - 2023 (million metric tons)

Table 8-24 | Other Asia/Pacific: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

AFRICA/MIDEAST

Table 9-1 | Africa/Mideast: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 9-2 | Iran: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 9-3 | Iran: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 9-4 | Turkey: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 9-5 | Turkey: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 9-6 | Egypt: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 9-7 | Egypt: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 9-8 | Saudi Arabia: Cement Demand by Product, Market, & End User, 2008 - 2023 (million metric tons)

Table 9-9 | Saudi Arabia: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 9-10 | Nigeria: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 9-11 | Nigeria: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 9-12 | United Arab Emirates: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 9-13 | United Arab Emirates: Integrated Cement Production Capacity by Company, 2018 (million metric tons)

Table 9-14 | Other Africa/Mideast: Cement Supply & Demand, 2008 - 2023 (million metric tons)

Table 9-15 | Other Africa/Mideast: Cement Supply & Demand by Country, 2008 - 2023 (million metric tons)

Table 9-16 | Other Africa/Mideast: Integrated Cement Production Capacity by Country, 2018 (million metric tons)

INDUSTRY STRUCTURE

Table 10-1 | Global Cement Sales by Company, 2018 (million dollars)

Table 10-2 | Selected Mergers & Acquisitions

Table 10-3 | Selective Cooperative Agreements

APPENDIX

Table 11-1 | Relevant HS Codes

Table 11-2 | Relevant NAICS & SIC Codes

Table 11-3 | Relevant NACE Codes

Table 11-4 | Abbreviations & Acronyms Used in Study

Table 11-5 | Countries in North America

Table 11-6 | Countries in Central & South America

Table 11-7 | Countries in Western Europe

Table 11-8 | Countries in Eastern Europe

Table 11-9 | Countries in the Asia/Pacific Region

Table 11-10 | Countries in the Africa/Mideast Region

Table 11-11 | Global Gross Domestic Product by Region & Country, 2008 - 2023 (billion 2017 dollars)

Table 11-12 | Global Population by Region & Country, 2008 - 2023 (million persons)

Table 11-13 | Global Residential Building Construction Expenditures by Region & Country, 2008 - 2023 (billion 2017 dollars)

Table 11-14 | Global Nonresidential Building Construction Expenditures by Region & Country, 2008 - 2023 (billion 2017 dollars)

Table 11-15 | Global Nonbuilding Construction Expenditures by Region & Country, 2008 - 2023 (billion 2017 dollars)

Table 11-16 | Global Personal Consumption Expenditures by Region & Country, 2008 - 2023 (billion 2017 dollars)

List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Global Cement Market Key Trends

GLOBAL MARKET OVERVIEW

Figure 2-1 | Key Trends in the Global Cement Market

Figure 2-2 | Global Cement Demand Share by Region, 2003 - 2028 (billion metric tons)

Figure 2-3 | Global Cement Production Share by Region, 2018 (billion metric tons)

Figure 2-4 | Global Cement Pricing, 2008 - 2023 (dollars per metric ton)

DEMAND OUTLOOK

Figure 3-1 | Global Cement Demand Overview

Figure 3-2 | Regional Cement Demand Share by Type, 2018 (million metric tons)

Figure 3-3 | Blended Cement Demand: China vs. Rest of World, 2003 - 2028 (million metric tons)

Figure 3-4 | Regional Cement Demand Share by Market, 2018 (million metric tons)

Figure 3-5 | Regional Cement Demand Share by End User, 2018 (million metric tons)

NORTH AMERICA

Figure 4-1 | Key Trends in the North American Cement Market

Figure 4-2 | North America: Cement Market Key Indicators, 2018

Figure 4-3 | North America: Cement Demand by Type, 2002 - 2018 (million metric tons)

Figure 4-4 | North America: Integrated Cement Production Capacity Share by Company, 2018 (million metric tons)

Figure 4-5 | United States: Cement Market Key Indicators, 2018

Figure 4-6 | United States: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 4-7 | Mexico: Cement Market Key Indicators, 2018

Figure 4-8 | Mexico: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 4-9 | Canada: Cement Market Key Indicators, 2018

Figure 4-10 | Canada: Cement Demand by Product, 2002 - 2018 (million metric tons)

CENTRAL & SOUTH AMERICA

Figure 5-1 | Key Trends in the Central & South American Cement Market

Figure 5-2 | Central & South America: Cement Market Key Indicators, 2018

Figure 5-3 | Central & South America: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 5-4 | Central & South America: Integrated Cement Production Capacity Share by Company, 2018 (million metric tons)

Figure 5-5 | Brazil: Cement Market Key Indicators, 2018

Figure 5-6 | Brazil: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 5-7 | Other Central & South America: Cement Market Key Indicators, 2018

Figure 5-8 | Other Central & South America: Cement Demand by Product, 2002 - 2018 (million metric tons)

WESTERN EUROPE

Figure 6-1 | Key Trends in the Western Europe Cement Market

Figure 6-2 | Western Europe: Cement Market Key Indicators, 2018

Figure 6-3 | Western Europe: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 6-4 | Western Europe: Integrated Cement Production Capacity Share by Country, 2018 (million metric tons)

Figure 6-5 | Germany: Cement Market Key Indicators, 2018

Figure 6-6 | Germany: Cement Demand, 2002 - 2018 (million metric tons)

Figure 6-7 | Italy: Cement Market Key Indicators, 2018

Figure 6-8 | Italy: Cement Demand, 2002 - 2018 (million metric tons)

Figure 6-9 | France: Cement Market Key Indicators, 2018

Figure 6-10 | France: Cement Demand, 2002 - 2018 (million metric tons)

Figure 6-11 | Spain: Cement Market Key Indicators, 2018

Figure 6-12 | Spain: Cement Demand, 2002 - 2018 (million metric tons)

Figure 6-13 | United Kingdom: Cement Market Key Indicators, 2018

Figure 6-14 | United Kingdom: Cement Demand, 2002 - 2018 (million metrics ton)

Figure 6-15 | Other Western Europe: Cement Market Key Indicators, 2018

Figure 6-16 | Other Western Europe: Cement Demand, 2002 - 2018 (million metric tons)

EASTERN EUROPE

Figure 7-1 | Key Trends in the Eastern Europe Cement Market

Figure 7-2 | Eastern Europe: Cement Market Key Indicators, 2018

Figure 7-3 | Eastern Europe: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 7-4 | Eastern Europe: Integrated Cement Production Capacity Share by Company, 2018 (million metric tons)

Figure 7-5 | Russia: Cement Market Key Indicators, 2018

Figure 7-6 | Russia: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 7-7 | Poland: Cement Market Key Indicators, 2018

Figure 7-8 | Poland: Cement Demand, 2002 - 2018 (million metric tons)

Figure 7-9 | Other Eastern Europe: Cement Market Key Indicators, 2018

Figure 7-10 | Other Eastern Europe: Cement Demand, 2002 - 2018 (million metric tons)

ASIA/PACIFIC

Figure 8-1 | Key Trends in the Asia/Pacific Cement Market

Figure 8-2 | Asia/Pacific: Cement Market Key Indicators, 2018

Figure 8-3 | Asia/Pacific: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 8-4 | Asia/Pacific: Cement Capacity Share by Company, 2018 (million metric tons)

Figure 8-5 | China: Cement Market Key Indicators, 2018

Figure 8-6 | China: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 8-7 | India: Cement Market Key Indicators, 2018

Figure 8-8 | India: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 8-9 | Indonesia: Cement Market Key Indicators, 2018

Figure 8-10 | Indonesia: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 8-11 | Vietnam: Cement Market Key Indicators, 2018

Figure 8-12 | Vietnam: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 8-13 | South Korea: Cement Market Key Indicators, 2018

Figure 8-14 | South Korea: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 8-15 | Japan: Cement Market Key Indicators, 2018

Figure 8-16 | Japan: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 8-17 | Pakistan: Cement Market Key Indicators, 2018

Figure 8-18 | Pakistan: Cement Demand, 2002 - 2018 (million metric tons)

Figure 8-19 | Thailand: Cement Market Key Indicators, 2018

Figure 8-20 | Thailand: Cement Demand, 2002 - 2018 (million metric tons)

Figure 8-21 | Philippines: Cement Market Key Indicators, 2018

Figure 8-22 | Philippines: Cement Demand, 2002 - 2018 (million metric tons)

Figure 8-23 | Malaysia: Cement Market Key Indicators, 2018

Figure 8-24 | Malaysia: Cement Demand, 2002 - 2018 (million metric tons)

Figure 8-25 | Other Asia/Pacific: Cement Market Key Indicators, 2018

Figure 8-26 | Other Asia/Pacific: Cement Demand, 2002 - 2018 (million metric tons)

AFRICA/MIDEAST

Figure 9-1 | Key Trends in the Africa/Mideast Cement Market

Figure 9-2 | Africa/Mideast: Cement Market Key Indicators, 2018

Figure 9-3 | Africa/Mideast: Integrated Cement Production Capacity Share by Company, 2018 (million metric tons)

Figure 9-4 | Iran: Cement Market Key Indicators, 2018

Figure 9-5 | Iran: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 9-6 | Turkey: Cement Market Key Indicators, 2018

Figure 9-7 | Turkey: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 9-8 | Egypt: Cement Market Key Indicators, 2018

Figure 9-9 | Egypt: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 9-10 | Saudi Arabia: Cement Market Key Indicators, 2018

Figure 9-11 | Saudi Arabia: Cement Demand by Product, 2002 - 2018 (million metric tons)

Figure 9-12 | Nigeria: Cement Market Key Indicators, 2018

Figure 9-13 | Nigeria: Cement Demand, 2002 - 2018 (million metric tons)

Figure 9-14 | United Arab Emirates: Cement Market Key Indicators, 2018

Figure 9-15 | United Arab Emirates: Cement Demand, 2002 - 2018 (million metric tons)

Figure 9-16 | Other Africa/Mideast: Cement Market Key Indicators, 2018

Figure 9-17 | Other Africa/Mideast: Cement Demand, 2002 - 2018 (million metric tons)

INDUSTRY STRUCTURE

Figure 10-1 | Global Cement Market Share by Company, 2018 (billion dollars)

Figure 10-2 | Global Cement: Market Leader

Figure 10-3 | Global Cement: Second Market Leader

Figure 10-4 | Global Cement: Third Market Leader

Figure 10-5 | Global Cement: Fourth Market Leader

Figure 10-6 | Global Cement: Fifth Market Leader