Global E-Commerce

This study now includes a COVID-19: Market Impact Analysis with an estimated market size for year 2020.

How will the COVID-19 coronavirus impact the global economy? The Freedonia Group is tracking recent developments and analyzing their impact in an easy to follow Economic Impact Tracker.

E Commerce

In this study, sales include all online transactions, including retail sales of products and services, between businesses and consumers using devices that access the internet, such as:

  • desktop computers
  • laptops
  • tablets
  • smartphones
  • point-of-sales transactions using contactless payment
  • smart wearables

Featuring 27 tables and 57 figures – now available in Excel and Powerpoint! Learn More

This Freedonia industry study analyzes the $3.6 trillion global e-commerce market.

Sales made through retailer websites, physical stores (online in store), email, QR codes, catalogs, and smartphone apps are all included. Additionally, Value-Added Tax (VAT), sales tax, and delivery costs are included in sales figures.

Sales are segmented by the following categories:

  • apparel and accessories
  • computer hardware, software, and cell phones
  • recreation goods
  • home furnishings
  • computers, electronics, and software
  • multimedia
  • health, personal care, and beauty products
  • food and beverages
  • other merchandise, such as lawn and garden products and automotive products
  • services (e.g., ticket sales; reservations of hotels, airlines, and rental cars; streaming services; dating services; insurance sales)

Excluded from the scope of this study are:

  • consumer-to-consumer transactions (e.g., a private individual selling used items through an online marketplace)
  • business-to-business transactions (e.g., a business purchasing software online)
  • online gambling and gaming transactions
  • online sales of cars and other motor vehicles
  • online transactions involving houses and real estate
  • utility payments such as water, heating, and electricity made online
  • payments made on mortgages, loans, credit cards, and overdrafts
  • deposits and withdrawals from savings or checking accounts, stocks, shares, and bonds
  • returned items

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  1. Global E-Commerce

    $4,900.00

    1. 1 EXECUTIVE SUMMARY

      $182.00

      1. Figure 1-1 | Key Trends in the Global E-Commerce Market

    2. 2 GLOBAL MARKET OVERVIEW

      $3,711.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | Global E-Commerce Market Overview

      2. 2.2 Factors Impacting Demand

        $1,393.00

        1. 2.2.1 Global Internet Connections

          $205.00

          1. Figure 2-2 | Internet Penetration Rates by Country, 2018

        2. 2.2.2 Sales Trends by Income Level

          $252.00

          1. Figure 2-3 | E-Commerce Sales by National Income Level, 2018

          2. Figure 2-4 | Personal Consumption Expenditures per Capita, 2018

        3. 2.2.3 Population Size & Urbanization Rates

          $107.00

        4. 2.2.4 Infrastructure & Geography

          $176.00

        5. 2.2.5 Order Fulfillment & Last-Mile Delivery

          $343.00

        6. 2.2.6 Payment Methods

          $307.00

      3. 2.3 Market Overview

        $805.00

        1. 2.3.1 Historical Trends

          $384.00

        2. 2.3.2 Sales by Region

          $206.00

          1. Table | Global E-Commerce Sales by Region, 2013 – 2028

        3. 2.3.3 Sales by Product

          $214.00

          1. Table | Global E-Commerce Sales by Product, 2013 – 2028

      4. 2.4 E-Commerce Vendors by Group

        $515.00

        1. 2.4.1 Pure Play E-Commerce

          $112.00

        2. 2.4.2 Brick & Mortar

          $181.00

        3. 2.4.3 Catalog Converts

          $82.00

        4. 2.4.4 Services Platforms

          $143.00

      5. 2.5 Leading E-Commerce Vendors

        $957.00

        1. 2.5.1 Alibaba

          $413.00

        2. 2.5.2 Amazon.com

          $292.00

        3. 2.5.3 JD.com

          $251.00

    3. 3 NORTH AMERICA

      $977.00

      1. 3.1 North America: Key Findings

        $82.00

        1. Figure 3-1 | North America: E-Commerce Market

      2. 3.2 North America: Market Size & Historical Trends

        $157.00

        1. Figure 3-2 | North America: E-Commerce Market Key Indicators, 2018

      3. 3.3 North America: Regional Sales Outlook

        $129.00

        1. Table | North America: E-Commerce Sales by Country, 2013 – 2028

        2. Figure 3-3 | North America: E-Commerce Sales, 2013 – 2028

      4. 3.4 North America: Top Retailers

        $272.00

      5. 3.5 North America: Country Spotlight

        $385.00

        1. 3.5.1 United States

          $312.00

          1. Table | United States: E-Commerce Sales by Product 2013 – 2028

          2. Figure 3-4 | United States: E-Commerce Market Key Indicators, 2018

          3. Figure 3-5 | United States: E-Commerce Sales, 2013 – 2028

        2. 3.5.2 Canada

          $82.00

          1. Figure 3-6 | Canada: E-Commerce Market Key Indicators, 2018

          2. Figure 3-7 | Canada: E-Commerce Sales, 2013 – 2028

    4. 4 LATIN AMERICA

      $686.00

      1. 4.1 Latin America: Key Findings

        $82.00

        1. Figure 4-1 | Latin America: E-Commerce Market

      2. 4.2 Latin America: Market Size & Historical Trends

        $228.00

        1. Figure 4-2 | Latin America: E-Commerce Market Key Indicators, 2018

        2. Figure 4-3 | Latin America: E-Commerce Sales, 2013 – 2028

      3. 4.3 Latin America: Regional Sales Outlook

        $188.00

        1. Table | Latin America: E-Commerce Sales by Country, 2013 – 2028

      4. 4.4 Latin America: Country Spotlight

        $229.00

        1. 4.4.1 Brazil

          $106.00

          1. Figure 4-4 | Brazil: E-Commerce Market Key Indicators, 2018

          2. Figure 4-5 | Brazil: E-Commerce Sales, 2013 – 2028

        2. 4.4.2 Mexico

          $121.00

          1. Figure 4-6 | Mexico: E-Commerce Market Key Indicators, 2018

          2. Figure 4-7 | Mexico: E-Commerce Sales, 2013 – 2028

    5. 5 WESTERN EUROPE

      $1,272.00

      1. 5.1 Western Europe: Key Findings

        $82.00

        1. Figure 5-1 | Western Europe: E-Commerce Market

      2. 5.2 Western Europe: Market Size & Historical Trends

        $186.00

        1. Figure 5-2 | Western Europe: E-Commerce Market Key Indicators, 2018

        2. Figure 5-3 | Western Europe: E-Commerce Sales, 2013 – 2028

      3. 5.3 Western Europe: Regional Sales Outlook

        $245.00

        1. Table | Western Europe: E-Commerce Sales by Country, 2013 – 2028

        2. Table | Western Europe: E-Commerce Sales by Product, 2013 – 2028

      4. 5.4 Western Europe: Country Spotlight

        $800.00

        1. 5.4.1 United Kingdom

          $155.00

          1. Figure 5-4 | United Kingdom: E-Commerce Market Key Indicators, 2018

          2. Figure 5-5 | United Kingdom: E-Commerce Sales, 2013 – 2028

        2. 5.4.2 France

          $136.00

          1. Figure 5-6 | France: E-Commerce Market Key Indicators, 2018

          2. Figure 5-7 | France: E-Commerce Sales, 2013 – 2028

        3. 5.4.3 Germany

          $147.00

          1. Figure 5-8 | Germany: E-Commerce Market Key Indicators, 2018

          2. Figure 5-9 | Germany: E-Commerce Sales, 2013 – 2028

        4. 5.4.4 Spain

          $140.00

          1. Figure 5-10 | Spain: E-Commerce Market Key Indicators, 2018

          2. Figure 5-11 | Spain: E-Commerce Sales, 2013 – 2028

        5. 5.4.5 Italy

          $89.00

          1. Figure 5-12 | Italy: E-Commerce Market Key Indicators, 2018

          2. Figure 5-13 | Italy: E-Commerce Sales, 2013 – 2028

        6. 5.4.6 Netherlands

          $130.00

          1. Figure 5-14 | Netherlands: E-Commerce Market Key Indicators, 2018

          2. Figure 5-15 | Netherlands: E-Commerce Sales, 2013 – 2028

    6. 6 EASTERN EUROPE

      $663.00

      1. 6.1 Eastern Europe: Key Findings

        $82.00

        1. Figure 6-1 | Eastern Europe: E-Commerce Market

      2. 6.2 Eastern Europe: Market Size & Historical Trends

        $142.00

        1. Figure 6-2 | Eastern Europe: E-Commerce Market Key Indicators, 2018

        2. Figure 6-3 | Eastern Europe: E-Commerce Sales, 2013 – 2028

      3. 6.3 Eastern Europe: Regional Sales Outlook

        $130.00

        1. Table | Eastern Europe: E-Commerce Sales by Country, 2013 – 2028

      4. 6.4 Eastern Europe: Country Spotlight

        $351.00

        1. 6.4.1 Russia

          $225.00

          1. Figure 6-4 | Russia: E-Commerce Market Key Indicators, 2018

          2. Figure 6-5 | Russia: E-Commerce Sales, 2013 – 2028

        2. 6.4.2 Poland

          $124.00

          1. Figure 6-6 | Poland: E-Commerce Market Key Indicators, 2018

          2. Figure 6-7 | Poland: E-Commerce Sales, 2013 – 2028

    7. 7 ASIA/PACIFIC

      $1,650.00

      1. 7.1 Asia/Pacific: Key Findings

        $82.00

        1. Figure 7-1 | Asia/Pacific: E-Commerce Market

      2. 7.2 Asia/Pacific: Market Size & Historical Trends

        $131.00

        1. Figure 7-2 | Asia/Pacific: E-Commerce Market Key Indicators, 2018

        2. Figure 7-3 | Asia/Pacific: E-Commerce Sales, 2013 – 2028

      3. 7.3 Asia/Pacific: Regional Sales Outlook

        $288.00

        1. Table | Asia/Pacific: E-Commerce Sales by Country, 2013 – 2028

      4. 7.4 Asia/Pacific: Country Spotlight

        $1,188.00

        1. 7.4.1 China

          $631.00

          1. Figure 7-4 | China: E-Commerce Market Key Indicators, 2018

          2. Figure 7-5 | China: E-Commerce Sales, 2013 – 2028

          3. Table | China: E-Commerce Sales by Product, 2013 – 2028

        2. 7.4.2 Japan

          $110.00

          1. Figure 7-6 | Japan: E-Commerce Market Key Indicators, 2018

          2. Figure 7-7 | Japan: E-Commerce Sales, 2013 – 2028

        3. 7.4.3 South Korea

          $145.00

          1. Figure 7-8 | South Korea: E-Commerce Market Key Indicators, 2018

          2. Figure 7-9 | South Korea: E-Commerce Sales, 2013 – 2028

        4. 7.4.4 India

          $175.00

          1. Figure 7-10 | India: E-Commerce Market Key Indicators, 2018

          2. Figure 7-11 | India: E-Commerce Sales, 2013 – 2028

        5. 7.4.5 Australia

          $126.00

          1. Figure 7-12 | Australia: E-Commerce Market Key Indicators, 2018

          2. Figure 7-13 | Australia: E-Commerce Sales, 2013 – 2028

    8. 8 AFRICA/MIDEAST

      $632.00

      1. 8.1 Africa/Mideast: Key Findings

        $82.00

        1. Figure 8-1 | Africa/Mideast: E-Commerce Market

      2. 8.2 Africa/Mideast: Market Size & Historical Trends

        $109.00

        1. Figure 8-2 | Africa/Mideast: E-Commerce Market Key Indicators, 2018

        2. Figure 8-3 | Africa/Mideast: E-Commerce Sales, 2013 – 2028

      3. 8.3 Africa/Mideast: Growth Prospects

        $345.00

        1. Table | Africa/Mideast: E-Commerce Sales by Country, 2013 – 2028

        2. 8.3.1 Mideast & North Africa

          $144.00

        3. 8.3.2 Sub-Saharan Africa

          $125.00

      4. 8.4 Africa/Mideast: Country Spotlight

        $137.00

        1. 8.4.1 Iran

          $135.00

          1. Figure 8-4 | Iran: E-Commerce Market Key Indicators, 2018

          2. Figure 8-5 | Iran: E-Commerce Sales, 2013 – 2028

    9. 9 APPENDIX

      $3,964.00

      1. 9.1 Scope

        $152.00

        1. Table | Relevant NAICS & SIC Codes

        2. Table | Relevant NACE Codes

      2. 9.2 Definitions

        $124.00

      3. 9.3 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 9.4 Freedonia Methodology

        $1,365.00

      5. 9.5 Study-Specific Methodology

        $266.00

      6. 9.6 Sources

        $82.00

      7. 9.7 Associations & Agencies

        $82.00

      8. 9.8 Related Studies & Reports

        $82.00

      9. 9.9 Country Lists by Region

        $190.00

        1. Table | Countries in North America

        2. Table | Countries in Latin America

        3. Table | Countries in Western Europe

        4. Table | Countries in Eastern Europe

        5. Table | Countries in the Asia/Pacific Region

        6. Table | Countries in the Africa/Mideast Region

      10. 9.10 Macroeconomic Assumptions

        $1,673.00

        1. 9.10.1 Global Economic Outlook

          $304.00

          1. Table | Global Gross Domestic Product by Region & Country, 2008 – 2028

        2. 9.10.2 Global Population

          $287.00

          1. Table | Global Population by Region & Country, 2008 – 2028

        3. 9.10.3 Global Per Capita GDP Outlook

          $309.00

          1. Table | Global Per Capita Gross Domestic Product by Region & Country, 2008 – 2028

        4. 9.10.4 Global Personal Consumption Expenditures

          $292.00

          1. Table | Global Personal Consumption Expenditures by Region & Country, 2008 – 2028

        5. 9.10.5 Global Manufacturing Outlook

          $472.00

          1. Table | Global Manufacturing Value Added by Region & Country, 2008 – 2028

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