Global E-Commerce

Featuring 27 tables and 57 figures – now available in Excel and Powerpoint!

This Freedonia industry study analyzes the $3.6 trillion global e-commerce market.

In this study, sales include all online transactions, including retail sales of products and services, between businesses and consumers using devices that access the internet, such as:

desktop computers
laptops
tablets
smartphones
point-of-sales transactions using contactless payment
smart wearables

Sales made through retailer websites, physical stores (online in store), email, QR codes, catalogs, and smartphone apps are all included. Additionally, Value-Added Tax (VAT), sales tax, and delivery costs are included in sales figures.

Sales are segmented by the following categories:

apparel and accessories
computer hardware, software, and cell phones
recreation goods
home furnishings
computers, electronics, and software
multimedia
health, personal care, and beauty products
food and beverages
other merchandise, such as lawn and garden products and automotive products
services (e.g., ticket sales; reservations of hotels, airlines, and rental cars; streaming services; dating services; insurance sales)

Excluded from the scope of this study are:

consumer-to-consumer transactions (e.g., a private individual selling used items through an online marketplace)
business-to-business transactions (e.g., a business purchasing software online)
online gambling and gaming transactions
online sales of cars and other motor vehicles
online transactions involving houses and real estate
utility payments such as water, heating, and electricity made online
payments made on mortgages, loans, credit cards, and overdrafts
deposits and withdrawals from savings or checking accounts, stocks, shares, and bonds
returned items

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Table of Contents

EXECUTIVE SUMMARY

GLOBAL MARKET OVERVIEW

Key Findings

Factors Impacting Demand

Global Internet Connections

Sales Trends by Income Level

Population Size & Urbanization Rates

Infrastructure & Geography

Order Fulfillment & Last-Mile Delivery

Home or Workplace Delivery Through Package-Handling Services

In-Store Pickup, Curbside Pickup, & Ship-to-Store

Pickup Lockers & Other Designated Pickup Points

Third-Party Delivery & Delivery by Brick-and-Mortar Retailers

Drone Delivery

Payment Methods

Credit Card, Debit Card, & Direct Bank Transfers

Cash-on-Delivery

Pay by Invoice

E-Wallets & Other Online Payment Processors

Installment Plans

Market Overview

Historical Trends

Sales by Region

Sales by Product

E-Commerce Vendors by Group

Pure Play E-Commerce

Brick & Mortar

Catalog Converts

Services Platforms

Leading E-Commerce Vendors

Alibaba

Amazon.com

JD.com

NORTH AMERICA

North America: Key Findings

North America: Market Size & Historical Trends

North America: Regional Sales Outlook

North America: Top Retailers

North America: Country Spotlight

United States

Canada

LATIN AMERICA

Latin America: Key Findings

Latin America: Market Size & Historical Trends

Latin America: Regional Sales Outlook

Latin America: Country Spotlight

Brazil

Mexico

WESTERN EUROPE

Western Europe: Key Findings

Western Europe: Market Size & Historical Trends

Western Europe: Regional Sales Outlook

Western Europe: Country Spotlight

United Kingdom

France

Germany

Spain

Italy

Netherlands

EASTERN EUROPE

Eastern Europe: Key Findings

Eastern Europe: Market Size & Historical Trends

Eastern Europe: Regional Sales Outlook

Eastern Europe: Country Spotlight

Russia

Poland

ASIA/PACIFIC

Asia/Pacific: Key Findings

Asia/Pacific: Market Size & Historical Trends

Asia/Pacific: Regional Sales Outlook

Asia/Pacific: Country Spotlight

China

Japan

South Korea

India

Australia

AFRICA/MIDEAST

Africa/Mideast: Key Findings

Africa/Mideast: Market Size & Historical Trends

Africa/Mideast: Growth Prospects

Mideast & North Africa

Sub-Saharan Africa

Africa/Mideast: Country Spotlight

Iran

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Country Lists by Region

Macroeconomic Assumptions

Global Economic Outlook

Global Population

Global Per Capita GDP Outlook

Global Personal Consumption Expenditures

Global Manufacturing Outlook

List of Tables

GLOBAL MARKET OVERVIEW

Table 2-1 | Global E-Commerce Sales by Region, 2013 - 2028 (billion dollars)

Table 2-2 | Global E-Commerce Sales by Product, 2013 - 2028 (billion dollars)

NORTH AMERICA

Table 3-1 | North America: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

Table 3-2 | United States: E-Commerce Sales by Product 2013 - 2028 (billion dollars)

LATIN AMERICA

Table 4-1 | Latin America: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

WESTERN EUROPE

Table 5-1 | Western Europe: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

Table 5-2 | Western Europe: E-Commerce Sales by Product, 2013 - 2028 (billion dollars)

EASTERN EUROPE

Table 6-1 | Eastern Europe: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

ASIA/PACIFIC

Table 7-1 | Asia/Pacific: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

Table 7-2 | China: E-Commerce Sales by Product, 2013 - 2028 (billion dollars)

AFRICA/MIDEAST

Table 8-1 | Africa/Mideast: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

APPENDIX

Table 9-1 | Relevant NAICS & SIC Codes

Table 9-2 | Relevant NACE Codes

Table 9-3 | Abbreviations & Acronyms Used in Study

Table 9-4 | Countries in North America

Table 9-5 | Countries in Latin America

Table 9-6 | Countries in Western Europe

Table 9-7 | Countries in Eastern Europe

Table 9-8 | Countries in the Asia/Pacific Region

Table 9-9 | Countries in the Africa/Mideast Region

Table 9-10 | Global Gross Domestic Product by Region & Country, 2008 - 2028 (billion 2017 dollars)

Table 9-11 | Global Population by Region & Country, 2008 - 2028 (million persons)

Table 9-12 | Global Per Capita Gross Domestic Product by Region & Country, 2008 - 2028 (2017 dollars)

Table 9-13 | Global Personal Consumption Expenditures by Region & Country, 2008 - 2028 (billion 2017 dollars)

Table 9-14 | Global Manufacturing Value Added by Region & Country, 2008 - 2028 (billion 2017 dollars)

List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the Global E-Commerce Market

GLOBAL MARKET OVERVIEW

Figure 2-1 | Global E-Commerce Market Overview

Figure 2-2 | Internet Penetration Rates by Country, 2018

Figure 2-3 | E-Commerce Sales by National Income Level, 2018

Figure 2-4 | Personal Consumption Expenditures per Capita, 2018 (dollars per person)

NORTH AMERICA

Figure 3-1 | North America: E-Commerce Market

Figure 3-2 | North America: E-Commerce Market Key Indicators, 2018

Figure 3-3 | North America: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 3-4 | United States: E-Commerce Market Key Indicators, 2018

Figure 3-5 | United States: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 3-6 | Canada: E-Commerce Market Key Indicators, 2018

Figure 3-7 | Canada: E-Commerce Sales, 2013 - 2028 (billion dollars)

LATIN AMERICA

Figure 4-1 | Latin America: E-Commerce Market

Figure 4-2 | Latin America: E-Commerce Market Key Indicators, 2018

Figure 4-3 | Latin America: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 4-4 | Brazil: E-Commerce Market Key Indicators, 2018

Figure 4-5 | Brazil: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 4-6 | Mexico: E-Commerce Market Key Indicators, 2018

Figure 4-7 | Mexico: E-Commerce Sales, 2013 - 2028 (billion dollars)

WESTERN EUROPE

Figure 5-1 | Western Europe: E-Commerce Market

Figure 5-2 | Western Europe: E-Commerce Market Key Indicators, 2018

Figure 5-3 | Western Europe: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-4 | United Kingdom: E-Commerce Market Key Indicators, 2018

Figure 5-5 | United Kingdom: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-6 | France: E-Commerce Market Key Indicators, 2018

Figure 5-7 | France: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-8 | Germany: E-Commerce Market Key Indicators, 2018

Figure 5-9 | Germany: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-10 | Spain: E-Commerce Market Key Indicators, 2018

Figure 5-11 | Spain: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-12 | Italy: E-Commerce Market Key Indicators, 2018

Figure 5-13 | Italy: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-14 | Netherlands: E-Commerce Market Key Indicators, 2018

Figure 5-15 | Netherlands: E-Commerce Sales, 2013 - 2028 (billion dollars)

EASTERN EUROPE

Figure 6-1 | Eastern Europe: E-Commerce Market

Figure 6-2 | Eastern Europe: E-Commerce Market Key Indicators, 2018

Figure 6-3 | Eastern Europe: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 6-4 | Russia: E-Commerce Market Key Indicators, 2018

Figure 6-5 | Russia: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 6-6 | Poland: E-Commerce Market Key Indicators, 2018

Figure 6-7 | Poland: E-Commerce Sales, 2013 - 2028 (billion dollars)

ASIA/PACIFIC

Figure 7-1 | Asia/Pacific: E-Commerce Market

Figure 7-2 | Asia/Pacific: E-Commerce Market Key Indicators, 2018

Figure 7-3 | Asia/Pacific: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-4 | China: E-Commerce Market Key Indicators, 2018

Figure 7-5 | China: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-6 | Japan: E-Commerce Market Key Indicators, 2018

Figure 7-7 | Japan: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-8 | South Korea: E-Commerce Market Key Indicators, 2018

Figure 7-9 | South Korea: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-10 | India: E-Commerce Market Key Indicators, 2018

Figure 7-11 | India: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-12 | Australia: E-Commerce Market Key Indicators, 2018

Figure 7-13 | Australia: E-Commerce Sales, 2013 - 2028 (billion dollars)

AFRICA/MIDEAST

Figure 8-1 | Africa/Mideast: E-Commerce Market

Figure 8-2 | Africa/Mideast: E-Commerce Market Key Indicators, 2018

Figure 8-3 | Africa/Mideast: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 8-4 | Iran: E-Commerce Market Key Indicators, 2018

Figure 8-5 | Iran: E-Commerce Sales, 2013 - 2028 (billion dollars)