Global E-Commerce

Featuring 27 tables and 57 figures – now available in Excel and Powerpoint!

This Freedonia industry study analyzes the $3.6 trillion global e-commerce market.

E Commerce

In this study, sales include all online transactions, including retail sales of products and services, between businesses and consumers using devices that access the internet, such as:

  • desktop computers
  • laptops
  • tablets
  • smartphones
  • point-of-sales transactions using contactless payment
  • smart wearables

Sales made through retailer websites, physical stores (online in store), email, QR codes, catalogs, and smartphone apps are all included. Additionally, Value-Added Tax (VAT), sales tax, and delivery costs are included in sales figures.

Sales are segmented by the following categories:

  • apparel and accessories
  • computer hardware, software, and cell phones
  • recreation goods
  • home furnishings
  • computers, electronics, and software
  • multimedia
  • health, personal care, and beauty products
  • food and beverages
  • other merchandise, such as lawn and garden products and automotive products
  • services (e.g., ticket sales; reservations of hotels, airlines, and rental cars; streaming services; dating services; insurance sales)

Excluded from the scope of this study are:

  • consumer-to-consumer transactions (e.g., a private individual selling used items through an online marketplace)
  • business-to-business transactions (e.g., a business purchasing software online)
  • online gambling and gaming transactions
  • online sales of cars and other motor vehicles
  • online transactions involving houses and real estate
  • utility payments such as water, heating, and electricity made online
  • payments made on mortgages, loans, credit cards, and overdrafts
  • deposits and withdrawals from savings or checking accounts, stocks, shares, and bonds
  • returned items

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