Report Overview
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This study examines the global window and door market by product, material, market, and geographic region in value terms at the manufacturers’ level (i.e., excluding the value of features and services added between the manufacturer and end user, including door hanging and finishing operations not offered by the door slab manufacturer). Historical data for 2010, 2015, and 2020, and forecasts for 2025 and 2030 are provided in US nominal dollars.
For the purposes of this study, the value of installed glazing is included in the demand numbers for all window products. Windows with multiple openings (e.g., bay and bow types) that are sold as one unit are considered to be one window.
For doors, the value of installed glazing, sidelites, and/or transoms is included if these features are sold by the manufacturer as part of the framed system.
Major window products included in the study are:
- single- and double-hung windows
- casement windows
- sliding and swing windows
- architectural and stationary windows
Major door products include the following types:
- interior – including panel (e.g., stile-and-rail, and French), flush, and molded
- entry (manually opened)
- sliding patio (including multi-slide types)
- swinging patio (including multifold types)
- residential garage
- automated sliding and swinging
- overhead (including sectional and rolling steel and high-speed plastic roll-up types)
- storm
The study also includes a number of smaller window and door product segments.
To avoid double counting, parts and components sold to, or imported by, manufacturers for assembly into new windows and doors are excluded from the scope of this study.
Also excluded are:
- windows and doors for automobiles or other transportation equipment
- windowed cabinets
- fencing gates
- shower doors and bathroom stall doors
- elevator doors
- pet doors
- moulding and trim
Separately sold replacement hardware not typically sold as part of the window or door unit (e.g., door knobs, locks, door stops, and garage door openers) are outside the scope of this study. However, the value of these products is included when they are sold as part of an integrated new window or door unit.
Window and door demand is segmented by the following framing materials:
- metal
- wood (including natural and engineered wood)
- vinyl (which includes wood-plastic composites)
- fiberglass
Engineered wood products include those manufactured from particleboard, plywood, medium density fiberboard (MDF), and laminated veneer lumber (LVL).
The wood segment includes wood doors clad with metal or plastic materials but that have a wood interior. Wood windows include only those products in which all the framing components (e.g., jambs, sills, stiles, rails, and mullions) are made of wood.
Window and door demand is also segmented into the following markets:
- new residential buildings
- residential building improvement and repair
- new nonresidential buildings
- nonresidential building improvement and repair
The new residential and nonresidential markets include only those products installed in the construction of new residential and nonresidential structures. Improvement and repair markets encompass windows, doors, and related components sold to replace or repair existing products, or as part of a remodeling, renovation, or expansion project.
Excluded from the definition of residential buildings are housing units located in a structure whose primary purpose is something other than habitation. Thus, a small living space contained in a larger retail facility would be classified as part of a retail building and not a residential building.
Historical Trends
Demand for windows and doors is impacted by a number of factors, including:
- building construction activity
- housing unit and nonresidential building sizes
- improving housing quality and construction methods in developing areas
- changes in energy efficiency regulations
- shifts in regional aesthetic and performance preferences
- growth in urbanization rates
- natural disasters, particularly impacting demand for windows
Year-to-year volatility primarily tracks building construction activity; however, currency effects and major fluctuations in one particularly large market, such as the strong rebound in nonresidential construction in China in 2018, can cause an outsized impact on global demand, resulting in demand growth that can noticeably outperform or underperform the global building construction market.
Product Overview
Global demand for windows and doors is forecast to rise 3.8% per year to $244 billion in 2025. Demand for windows will be supported by:
- increasing demand for more energy-efficient building products
- more stringent building codes throughout the world, such as those mandating impact-resistant products in coastal regions prone to severe weather (e.g., tropical cyclones)
- rising interest in replacing older windows with those that are more modern and easier to open
- increasing interest in large casement windows, skylights, roof windows, and curtain wall that let more light into structures while also imparting a unique appearance
Market advances in the doors segment will be driven by:
- global rebounds in new housing construction, as far more doors are installed during the construction of a home than during most renovation projects
- strong advances in nonresidential construction in the Asia/Pacific region, supporting demand for metal nonresidential doors
- global demand for safer and more secure structures, leading to demand for durable doors with enhanced security features
- rising interest for doors with unique, customized, and modern designs that maximize natural light
Energy Efficiency & Sound Abatement
Performance features – such as insulation, durability, and sound abatement properties – are the most important factors (other than aesthetics) determining window and door product choice. Energy efficiency is particularly important in regions such as North America and Western Europe that feature strict codes related to the building envelope.
Expanding urbanization in a number of regions has boosted interest in highly durable windows and doors with improved sound abatement and security features (e.g., reinforced glazing and integrated sensors). Growth in urban populations will also continue to drive demand for windows and balcony patio doors that offer good ventilation and maximize natural light in small spaces.
The use of plastic for window and door frames is a cost effective way to meet many of these performance requirements, as vinyl products are generally more energy-efficient and better at insulating sound than wood or metal types.
Global demand for windows and doors is forecast to rise 3.8% per year to $244 billion in 2025. Sales increases will be fueled by:
- global rebounds in building construction activity, following declines in 2020 in many countries due to government lockdowns and public health measures brought on by the COVID-19 pandemic
- advancing nonresidential construction in developing regions
- rising income levels, resulting in the purchase of higher value products
- more stringent building codes and rising emphasis on energy-efficient products
However, global gains will be affected by below average growth in the large US market:
- Unlike in many parts of the world, residential demand for windows and doors was elevated in 2020, as telecommuting and generally spending more time at home, coupled with stimulus money, resulting in an increase new housing construction and a surge in improvement and repair spending.
- The nonresidential market will remain relatively weak, as the pandemic has a longer term effect on offices, brick-and-mortar retailers, and restaurants.
Vinyl & Metal Continue to Offer the Best Opportunities for Window Sales
Vinyl and metal will continue to account for a significant share of new window demand, though sales patterns differ depending on the level of development in an area’s construction market:
- In higher income countries, vinyl window suppliers have benefited from increasing use of more energy-efficient fenestration products and rising interest in higher value wood-plastic composite windows at the expense of more basic plastic types, which are less able to replicate a wood aesthetic. In developing areas, entry level vinyl windows are seeing gains as building stocks improve and they replace basic metal types.
- Aluminum products will continue to benefit from rising construction of new building in developing areas, where low cost and durability are the most important factors for consumers when purchasing windows. These products benefit from increases in the number of buildings that are constructed with manufactured fenestration products.
Demand for Windows & Doors to Grow Robustly In India
Through 2025, demand for windows and doors in India is forecast to increase 11% per year. Following a drop in demand in 2020, as the country was particularly hard hit by the pandemic, the window and door market will experience a significant rebound, driven by:
- strong growth in both new residential and nonresidential construction
- increasing adoption of higher value window and door products, as consumers seek improved performance properties that low-cost aluminum products do not offer
- continued growth in household income levels and urbanization rates
- government efforts to improve the availability of affordable housing and to reduce the stock of informal housing units
- implementation of green building programs, such as the Energy Conservation Building Code for nonresidential buildings