Home Improvement Consumer Insights 2020

This study includes a discussion of the impact of the COVID-19 pandemic.

Home Improvement

Home improvement activity is an important aspect of the construction and building supplies industry, so an investigation into consumer trends can give insight to marketing and product development opportunities.

This report contains analysis and data-based discussions of various pieces of the home improvement industry, including a look at homeownership rates, buying patterns, demographic trends, and other consumer insights.

This report includes analysis, data, trends, and customized cross tabs using two survey resources:

  • data from The Freedonia Group’s proprietary national online survey conducted from April-May 2020 and from July-August 2019
  • data from syndicated national consumer survey results from MRI-Simmons Winter 2009-2020 Reports. Winter Simmons results for a particular year are conducted from January in the prior year to March in the listed year, so – for example – Winter 2019/2020 values discussed are more reflective of 2019 trends than of 2020 trends.

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