Kitchen Countertops

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Countertops

Demand for kitchen countertops in the US is forecast to rise 5.0% per year to 662 million square feet in 2026, valued at $37.3 billion. Gains will be supported by:

consumer willingness to trade up to more expensive materials such as granite and engineered stone to improve home values
trends favoring larger kitchens with more counter space, including kitchen islands and bar seating areas
rising commercial building construction
popularity of extended backsplashes in kitchen designs, particularly of materials that match the countertops themselves

New housing construction and home remodeling began to normalize in 2022 following exceedingly high levels in 2021. This trend will continue through the forecast period, limiting even greater demand gains.

Engineered Stone Surpasses Laminate as the Most Popular Kitchen Countertop Material

In 2021, engineered stone surpassed laminate to become the most used kitchen countertop material in the US, marking the first time in decades that laminate was not the most popular countertop material. Through 2026, engineered stone will significantly expand its leading market share to account for 44% of kitchen countertop demand in area terms:

The rapid increase in low-cost slabs from foreign markets – particularly India, Turkey, and Vietnam – has made engineered stone countertops more affordable for middle-class homeowners.
Consumers will continue to strongly prefer the aesthetics and quality of engineered stone over laminates, especially as engineered stone’s color availability expands.

Laminates will continue to fall out of favor, with more expensive types like natural stone seeing use instead.

Demand for Porcelain Slab Kitchen Countertops Grows Robustly

Rapidly rising in popularity as an alternative to engineered stone and granite, porcelain slab is expected to be the fastest growing kitchen countertop material. Porcelain slab appeals to consumers who want to differentiate their homes but still install countertops with a natural appearance and favorable performance properties, such as:

stain resistance in both indoor and outdoor settings, as well as heat and frost resistance, which makes porcelain a top choice for outdoor kitchens
greater strength and durability when compared to granite
absence of discoloration or color change issues
wide variety of finishes, patterns, and colors available from manufacturers
easy-to-clean, hygienic surface

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Demand by Market

Demand Forecasts

Residential

Commercial

Vehicles

Demand by Project Type

Demand Forecasts

New Kitchens

Kitchen Remodeling

Pricing Trends

Installation Costs

Sustainability Trends

Green Building Initiatives

Recycling & Recycled Content

Health Concerns

Product Quality Standards

4. Surface Materials

Demand by Material

Engineered Stone Countertops

Laminate Countertops

Natural Stone Countertops (Granite, Marble, Other)

Solid Surface & Other Cast Polymers Countertops

Tile Countertops

Porcelain Slab/Sintered Stone Countertops

Other Materials

5. Key Suppliers & Industry Structure

Industry Composition

Key Suppliers

Mergers & Acquisitions

Marketing

6. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Building Construction

Residential Building Construction

Residential Improvements & Repairs

Commercial Building Construction

Commercial Building Improvements & Repairs

Housing Completions

Housing Stock

Consumer Financing

List of Tables

2. About This Report

Table 2-1 | Annual Kitchen Countertop Demand by Market & Project Type, 2019 - 2022 (million square feet)

3. Overview

Table 3-1 | Kitchen Countertop Demand, 2011 - 2021 (million dollars & million square feet)

Table 3-2 | Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet & million dollars)

Table 3-3 | Residential Kitchen Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)

Table 3-4 | Commercial Kitchen Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)

Table 3-5 | Vehicle Kitchen Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)

Table 3-6 | Kitchen Countertop Demand by Project Type, 2011 - 2031 (million square feet)

Table 3-7 | New Kitchen Countertop Demand by Surface Material & Market, 2011 - 2031 (million square feet)

Table 3-8 | Kitchen Countertop Remodeling Demand by Surface Material & Market, 2011 - 2031 (million square feet)

Table 3-9 | Kitchen Countertop Pricing by Surface Material, 2011 - 2031 (dollars per square foot)

4. Surface Materials

Table 4-1 | Kitchen Countertop Demand by Surface Material, 2011 - 2031 (million square feet & million dollars)

Table 4-2 | Engineered Stone Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet & million dollars)

Table 4-3 | Laminate Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet & million dollars)

Table 4-4 | Natural Stone Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet & million dollars)

Table 4-5 | Solid Surface & Other Cast Polymer Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet & million dollars)

Table 4-6 | Tile Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet & million dollars)

Table 4-7 | Porcelain Slab/Sintered Stone Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet & million dollars)

Table 4-8 | Other Kitchen Countertop Material Demand by Market, 2011 - 2031 (million square feet & million dollars)

5. Key Suppliers & Industry Structure

Table 5-1 | Selected Mergers & Acquisitions

6. Appendix

Table 6-1 | Relevant Industry Codes

Table 6-2 | Relevant HS Codes

Table 6-3 | Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)

Table 6-4 | Population & Households, 2011 - 2031 (million persons)

Table 6-5 | Building Construction Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)

Table 6-6 | Residential Building Construction Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)

Table 6-7 | Residential Improvement & Repair Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)

Table 6-8 | Commercial Building Construction Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)

Table 6-9 | Commercial Building Improvement & Repair Expenditures, 2011 - 2031 (billion 2012 dollars & billion dollars)

Table 6-10 | New Housing Indicators, 2011 - 2031

Table 6-11 | Housing Stock by Type, 2011 - 2031 (million units)

Table 6-12 | Consumer Financing Environment, 2011 - 2021

List of Figures

1. Executive Summary

Figure 1-1 | Kitchen Countertops Market

2. About This Report

Figure 2-1 | Kitchen Countertops: Product Examples

Figure 2-2 | Kitchen Countertop Volume Demand by Market, 2019 - 2023 (% annual change)

3. Overview

Figure 3-1 | Kitchen Countertop Demand, 2007 - 2021 (million square feet)

Figure 3-2 | Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet)

Figure 3-3 | Kitchen Countertop Demand by Project Type, 2011 - 2031 (million square feet)

Figure 3-4 | Kitchen Countertop Pricing by Surface Material, 2011 - 2031 (dollars per square foot)

Figure 3-5 | Countertop Installation Costs by Surface Material, 2021 (dollars per square foot)

Figure 3-6 | Average Final Installed Countertop Price by Surface Material, 2021 (dollars per square foot)

4. Surface Materials

Figure 4-1 | Kitchen Countertop Demand by Surface Material, 2011 - 2031 (million square feet)

Figure 4-2 | Engineered Stone Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet)

Figure 4-3 | Laminate Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet)

Figure 4-4 | Natural Stone Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet)

Figure 4-5 | Solid Surface & Other Cast Polymer Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet)

Figure 4-6 | Tile Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet)

Figure 4-7 | Porcelain Slab/Sintered Stone Kitchen Countertop Demand by Market, 2011 - 2031 (million square feet)

Figure 4-8 | Other Kitchen Countertop Material Demand by Market, 2011 - 2031 (million square feet)

6. Appendix

Figure 6-1 | New Housing Square Footage by Housing Type, 2006 - 2021 (average square feet per unit)

Figure 6-2 | Housing Stock: Share by Year of Construction, 2021 (percent)