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This study covers the United States market for landscaping products, which are defined as hard goods used in landscaping activities.
Analysis of the landscaping products market in the US is provided by product:
concrete pavers, slabs, and planks
lumber (e.g., wood, plastic, composite)
blocks (e.g., stone, concrete, and glass)
stone tiles, slabs, and veneer (natural and manufactured)
aggregates (e.g., sand, gravel, pebbles, crushed stone)
other hardscaping products, such as stone boulders; porcelain, other ceramic, and glass tile; metal and plastic edging; plastic or rubber pavers; and plastic faux rocks
gazebos and pavilions
arches, arbors, trellises, and pergolas
bridges and other structures (e.g., obelisks, windmills, wishing wells)
decorative landscaping products
water features (e.g., fountains, ponds, waterfalls)
other outdoor décor (e.g., wind spinners, garden stakes, wind chimes, gazing balls)
pots, planters, and raised beds (plastic, pottery, or other materials such as concrete and fiberglass)
line-voltage and other lighting
bird and wildlife products
bird baths and other products (e.g., accessories, such as baffles, guards, stands, trays, and pedestals)
other landscaping products, including:
fabrics and accessories
Demand is also segmented by market, including new and renovation and repair applications:
recreation and infrastructure (e.g., parks, golf courses, playgrounds, roads)
Demand is also segmented by end user: professional and consumer/do-it-yourself.
Finally, demand is examined by US region.
In addition, retails sales are for products are provided. Consumables, equipment, and furniture are excluded from the scope of this study, as are any related service revenues. The hardscaping used to produce site-built outdoor kitchens and heating products is included, but the similar materials that are incorporated at the manufacturers’ level into prefabricated versions are not. In the case of heating products, prefabricated units or kits are accounted for with heating product demand. Also excluded from coverage in this category are hardscape products used in non-landscape areas like driveways or roadways. Additionally, bricks and blocks that are part of home structure are generally excluded. Products used in retaining walls are typically not included if the structure necessary to the integrity of yard or building.
While outdoor structures that are prefabricated or built onsite from a kit are included in this study, those that are built onsite using customer-selected lumber or other materials (e.g., not part of a factory-compiled kit) are not included. Also excluded are site-built bird and wildlife products used in parks, zoos, nature preserves, and other non-landscaping applications.
Raised beds are included with pots, planters, and raised beds if they are sold ready to use or in kit form for DIY assembly. Raised beds made from separately purchased lumber would be included in the hardscape product segment. Beds made from scratch with salvaged or recycled materials are excluded.
Among other exclusions are:
disposable pots and trays used for seed starting or other applications and grow bags
landscape lighting that is attached to a building (such as security lights)
synthetic turf in stadiums and sports fields other than golf courses
feed products such as birdseed
Historical data for 2010, 2015, and 2020 and forecasts to 2025 and 2030 are provided for demand in current dollars (which are not adjusted to account for inflation).
Demand for landscaping products is forecast to advance 2.6% annually to $10.7 billion in 2025. A number of factors will impact the overall mix of landscaping products being sold and their sales potential:
a healthy economic and consumer spending outlook, which will allow consumers to invest in outdoor spaces, including the purchase of higher-value products, such as hardscaping and lighting, that reflect indoor style
greater participation in gardening of all types, which will support sales of products like pots and planters, raised beds, and hobby greenhouses
the trend toward outdoor spaces with a purpose, which drives demand for functional products used for socializing, cooking, gardening, and hobbies ranging from beekeeping to sports
a move away from formal spaces to natural-looking outdoor rooms that are more casual and integrated into the outdoor space, but are also comfortable and private
a greater emphasis on sustainability, both in what products and materials are used but also in overall landscaping designs
expanding outdoor social spaces to include the front yard as well, which increases the need for hardscaping and products like water features
In 2020, hardscape products accounted for the largest share of demand. Through the forecast period, these products, which are used in a variety of end uses to give landscapes defined edges and shape, will maintain their market share.
Lighting products and pots, planters, and raised beds will see healthy gains through 2025. Trends in outdoor living and gardening will support demand in these product categories, respectively, through the forecast period.
In 2020, consumer and DIY landscaping represented 55% of demand for landscaping products. The DIY market for landscaping products is dominated by products that typically allow for easy installation and use, such as pots and planters and birding products. However, DIY markets exist for virtually all landscaping products.
Demand for landscaping products in the consumer/DIY market is expected to rise 1.8% annually to $5.6 billion in 2025, supported by:
sustained consumer interest in landscaping and other home improvement projects as performing yardwork – including installing landscaping products – remains a cultural pastime in the US
the increasing promotion of consumer/DIY projects via a range of media, including television programs like those featured on HGTV, and the internet, via website instructional guides and videos
product development that makes installation easier, such as DIY kits like those offered by Aquascape for ponds and decorative fountains
Demand for landscaping products is expected to grow 2.6% per year through 2025 to $10.7 billion. Major trends supporting growth of landscaping product sales have seen increased intensity as a result of the COVID-19 pandemic, including:
greater investment in outdoor living areas, which can offer a comfortable and safe alternative to crowded public spaces and indoor gatherings
higher participation in gardening, spurring sales of landscape products that facilitate this activity
a renewed short-term interest in DIY projects, as the pandemic allowed more consumers to divert time and funds for home improvement projects
While some of these trends are expected to continue to grow in popularity, others will moderate post-pandemic. For instance, professionally installed products are expected to outpace those that are installed by consumers through 2025 as more people resume activities outside the house.
COVID-19 Pandemic Caused a Spike in Landscaping Product Demand
Home improvement activities grew substantially in 2020 as more households used funds typically reserved for travel or away-from-home entertainment on their houses, accelerating the pre-pandemic trend in outdoor living. Outdoor areas were a particular area of interest among consumers, many of whom looked to improve their yard spaces to better facilitate entertainment and relaxation. Outdoor living provided a safe alternative to crowded public spaces and indoor gatherings. Across the board, landscaping products did well, including categories that have seen slower growth historically, like bird and wildlife products and statuary, which saw gains as people looked to add something unique or interesting to their yards.
Outdoor Living Trends Will Benefit the Commercial Market Through 2025
In a reflection of the trend among homeowners, more commercial property owners are placing emphasis on creating outdoor spaces that can serve their needs. Business owners and property management companies are seeking to provide customers with space to dine or socialize outdoors or to improve aesthetics. Looking forward, these trends are expected to continue as more property owners see the value in having attractive and functional outdoor areas.
Gardening Participation Grows & Creates Larger Base Going Forward
The number of gardeners in the US continues to grow. Prior to the pandemic, more consumers, particularly younger generations, were participating in gardening – opting to try out food gardening or becoming “plant parents”. The pandemic expanded this trend as households looked to grow their own food or improve the aesthetics of their outdoor spaces, spurring gains for products like pots, planters, and raised beds, among other items. While it is likely this spike in gardening will decline somewhat in the coming years, it is expected to raise the base of gardeners to whom landscape suppliers can market their products, which will improve opportunities for sales going forward.