Lawn Mowers

Report Overview

This study examines the US market for lawn mowers and includes consumer-grade equipment only. Commercial turf mowers are excluded from the scope of this study, as are unpowered lawn mowers.

Historical data for 2009, 2014, and 2019 and forecasts for 2024 and 2029 for manufacturers’ shipments, demand, imports, and exports are provided in current dollar terms (which are not adjusted for inflation). Demand is also provided in unit terms. Major power sources and markets are also analyzed.

Demand is presented by:

• product: riding lawn mowers (front-engine and rear-engine; zero turn and non-zero turn), walk behind mowers (self-propelled and push), and robotic mowers
• power source: internal combustion engine, corded electric, and cordless electric (battery-powered)
• market: residential and commercial (landscaping establishments, golf courses, and government and other commercial buyers)

Overview

In general, growth in the US lawn mower market will be driven by:

• faster gains in DIFM than in DIY landscaping, the former tending to use higher value mowers
• an aging population, boosting demand for higher value riding mowers over walk behind mowers for greater ease of use, as well as for professional landscaping
• continued improvement of electric mowers, particularly walk behind types

However, sales will be restrained by:

• competition from used mowers, which represent a sizable market since a previously-owned mower that has been well-maintained can last a long time
• pricing pressure from imports, particularly for walk behind mowers

Study Scope & Product Description

• front-engine riding lawn mowers (also called lawn tractors)
• rear-engine riding lawn mowers (including zero turn types)
• walk behind lawn mowers
• robotic lawn mowers

Unpowered lawn mowers are excluded from the scope of this study. Commercial turf mowers are also excluded in this report.