Liquid-Applied Roof Coatings in the US by Product and Subregion

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Study Number:: Industry Study 3584
Published Date: from Nov-2017
Publication Length: 128 Pages

Table of Contents

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Interest in Cool Roofing to Spur Roof Coating Use

US demand will be spurred by increasing interest in using roof coatings to create cool roofs. White and light-colored roof coatings can be applied over existing roof surfaces – especially those with dark-colored materials – to create surfaces that better deflect solar radiation and minimize heat transfer to building interiors. The use of cool roofing can thus provide reduced utility bills and significant energy savings – often far more than the cost of installing a roof coating.

Key Findings in the Liquid-Applied Roof Coatings Study:

Interest in Restoring Older Roofs Will Boost Use of Roof Coatings

The US features a large number of structures with roofing materials at or near the end of their expected product lifespans that will eventually require replacement. Rather than invest in an expensive reroofing project, an increasing number of commercial building owners will opt to instead apply a liquid-applied roof coating to rejuvenate older roofs and repair minor damages. As many roof coatings are warrantied for 10 years – if not longer – the application of roof coatings can allow consumers to protect commercial buildings while allowing them to wait for a more convenient time to take on a reroofing project.

Acrylic Coatings to Continue to Lead Market

Acrylic products accounted for the largest share of liquid-applied roof coatings demand in the US in 2016 and will continue to do so through 2021. Acrylic liquid-applied roof coatings offer a wide range of favorable performance properties, such as resistance to moisture and premature degradation caused by changes in temperature. However, demand for acrylic roof coatings will be spurred by their ability to meet cool roofing criteria. Most acrylic products are white or light-colored and thus better deflect sunlight and minimize heat transfer. As building code jurisdictions – especially in the southern half of the US – mandate the use of cool roofing to boost energy efficiency, construction professionals will increasingly specify acrylic roof coatings to meet code requirements.

Interest in Mitigating Storm Damage to Boost Use of High-Performance Coatings

The US experienced multiple severe weather events in 2016 and 2017 that caused widespread roof damage due to wind, heavy precipitation, and hail. One way in which roofing professionals will reduce the incidence of storm-related damage in the future will be to apply roof coatings, to both existing roofs and newly installed roofing materials. Such products as silicone and blended roof coatings offer superior resistance to the rain, snow, and hailstones that can damage roofs. Furthermore, in the event that a coating is damaged, a new layer of coating can be applied for far less expense than new roofing materials.

Study Coverage

This study presents historical demand data (2006, 2011, and 2016) and forecasts for 2021 by product (acrylic, asphalt, silicone, urethane, blended, and polymethyl methacrylate and other) and US subregion. The study also evaluates company market share and provides analysis of industry participants, including GAF Materials, Gardner-Gibson, Garland, Polyglass, Tremco, and Gaco Western.

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Liquid-Applied Roof Coatings Definition

Roofing Demand Outlook

Roofing Stock

Historical Market Trends

Pricing Trends

Liquid-Applied Roof Coatings Demand by Application

Liquid-Applied Roof Coatings Overview

Reroofing

New

Raw Materials

Raw Materials Consumption

Plastic Resins

Asphalt

Fillers, Fibers, & Other Additives

Key Demand Trends

Factors Affecting Liquid-Applied Roof Coatings Demand

Cool Roofing

Cool Roofing Overview

Cool Roofing Outlook

Large Number of Commercial Structures with Older Roofs

Increasing Adoption of Roof Maintenance Programs

Shortage of Trained Roofing Installers

PRODUCTS

Key Findings

Liquid-Applied Roof Coatings Product Outlook

Product Demand by Area

Product Demand by Value

Acrylic Liquid-Applied Roof Coatings

Acrylic Liquid-Applied Roof Coatings: Product Description

Acrylic Liquid-Applied Roof Coatings: Demand Outlook

Acrylic Liquid-Applied Roof Coatings: Demand by Region & Subregion

Acrylic Liquid-Applied Roof Coatings: Key Suppliers

Asphalt Liquid-Applied Roof Coatings

Asphalt Liquid-Applied Roof Coatings: Product Description

Asphalt Liquid-Applied Roof Coatings: Demand Outlook

Asphalt Liquid-Applied Roof Coatings: Demand by Region & Subregion

Asphalt Liquid-Applied Roof Coatings: Key Suppliers

Silicone Liquid-Applied Roof Coatings

Silicone Liquid-Applied Roof Coatings: Product Description

Silicone Liquid-Applied Roof Coatings: Demand Outlook

Silicone Liquid-Applied Roof Coatings: Demand by Region & Subregion

Silicone Liquid-Applied Roof Coatings: Key Suppliers

Urethane Liquid-Applied Roof Coatings

Urethane Liquid-Applied Roof Coatings: Product Description

Urethane Liquid-Applied Roof Coatings: Demand Outlook

Urethane Liquid-Applied Roof Coatings: Demand by Region & Subregion

Urethane Liquid-Applied Roof Coatings: Key Suppliers

Blended Liquid-Applied Roof Coatings

Blended Liquid-Applied Roof Coatings: Product Description

Blended Liquid-Applied Roof Coatings: Demand Outlook

Blended Liquid-Applied Roof Coatings: Demand by Region & Subregion

Blended Liquid-Applied Roof Coatings: Key Suppliers

PMMA & Other Liquid-Applied Roof Coatings

PMMA & Other Liquid-Applied Roof Coatings: Product Description

PMMA & Other Liquid-Applied Roof Coatings: Demand by Application

PMMA & Other Liquid-Applied Roof Coatings: Demand by Region & Subregion

PMMA & Other Liquid-Applied Roof Coatings: Key Suppliers

SUBREGIONS

Key Findings

Regional Liquid-Applied Roof Coatings Overview

New England Liquid-Applied Roof Coatings Demand

Middle Atlantic Liquid-Applied Roof Coatings Demand

East North Central Liquid-Applied Roof Coatings Demand

West North Central Liquid-Applied Roof Coatings Demand

South Atlantic Liquid-Applied Roof Coatings Demand

East South Central Liquid-Applied Roof Coatings Demand

West South Central Liquid-Applied Roof Coatings Demand

Mountain Liquid-Applied Roof Coatings Demand

Pacific Liquid-Applied Roof Coatings

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Production

Marketing

Distribution

Mergers & Acquisitions

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing Environment

Building Construction

Residential Construction

Nonresidential Building Construction

Nonresidential Building Stock

Nonresidential Building Improvements & Repairs

List of Tables

OVERVIEW

Table 2-1 | Roofing Demand Overview, 2006 - 2021

Table 2-2 | Roofing Stock Outlook, 2006 - 2021 (million squares)

Table 2-3 | Historical Liquid-Applied Roof Coating Market Trends, 2006 - 2016

Table 2-4 | Liquid-Applied Roof Coating Pricing Trends, 2006 - 2021 (dollars per square)

Table 2-5 | Liquid-Applied Roof Coatings Demand by Application, 2006 - 2021 (million squares)

Table 2-6 | Raw Material Use in Liquid-Applied Roof Coatings, 2006 - 2021 (million pounds)

PRODUCTS

Table 3-1 | Liquid-Applied Roof Coatings Demand by Product in Area Terms, 2006 - 2021 (million squares)

Table 3-2 | Liquid-Applied Roof Coatings Demand in Value Terms, 2006 - 2021 (million dollars)

Table 3-3 | Acrylic Liquid-Applied Roof Coatings Demand, 2006 - 2021

Table 3-4 | Acrylic Liquid-Applied Roof Coatings Demand by Region & Subregion, 2006 - 2021 (million squares)

Table 3-5 | Asphalt Liquid-Applied Roof Coatings Demand, 2006 - 2021

Table 3-6 | Asphalt Liquid-Applied Roof Coatings Demand by Region & Subregion, 2006 - 2021 (million squares)

Table 3-7 | Silicone Liquid-Applied Roof Coatings Demand, 2006 - 2021

Table 3-8 | Silicone Liquid-Applied Roof Coatings Demand by Region & Subregion, 2006 - 2021 (million squares)

Table 3-9 | Urethane Liquid-Applied Roof Coatings Demand, 2006 - 2021

Table 3-10 | Urethane Liquid-Applied Roof Coatings Demand by Region & Subregion, 2006 - 2021 (million squares)

Table 3-11 | Blended Liquid-Applied Roof Coatings Demand, 2006 - 2021

Table 3-12 | Blended Liquid-Applied Roof Coatings Demand by Region & Subregion, 2006 - 202 (million squares)

Table 3-13 | PMMA & Other Liquid-Applied Roof Coatings Demand, 2006 - 2021

Table 3-14 | PMMA & Other Liquid-Applied Roof Coatings Demand by Region & Subregion, 2006 - 202 (million squares)

SUBREGIONS

Table 4-1 | Liquid-Applied Roof Coatings Demand by Region & Subregion, 2006 - 2021 (million squares)

Table 4-2 | New England: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-3 | Middle Atlantic: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-4 | East North Central: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-5 | West North Central: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-6 | South Atlantic: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-7 | East South Central: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-8 | West South Central: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-9 | Mountain: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

Table 4-10 | Pacific: Liquid-Applied Roof Coatings Demand, 2006 - 2021 (million squares)

INDUSTRY STRUCTURE

Table 5-1 | Liquid-Applied Roof Coatings Sales by Company, 2016 (million dollars)

Table 5-2 | Selected Acquisitions & Divestitures

APPENDIX

Table 6-1 | Study Scope: US Geographic Regions & Subregions

Table 6-2 | Relevant Industry Codes

Table 6-3 | Abbreviations & Acronyms Used in Study

Table 6-4 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)

Table 6-5 | Population & Households, 2006 - 2021 (million persons)

Table 6-6 | Personal Consumption Expenditures, 2006 - 2021 (billion 2009 dollars)

Table 6-7 | Consumer Financing Environment, 2006 - 2016

Table 6-8 | Building Construction Expenditures, 2006 - 2021 (billion 2009 dollars)

Table 6-9 | Residential Construction Expenditures, 2006 - 2021 (billion 2009 dollars)

Table 6-10 | Nonresidential Building Construction Expenditures, 2006 - 2021 (billion 2009 dollars)

Table 6-11 | Nonresidential Building Stock by Type, 2006 - 2021 (billion 2009 dollars)

Table 6-12 | Nonresidential Building Improvement & Repair Expenditures, 2006 - 2021 (billion 2009 dollars)

List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Market for Liquid-Applied Roof Coatings

OVERVIEW

Figure 2-1 | Key Trends in the US Liquid-Applied Roof Coatings Market

Figure 2-2 | Historical Liquid-Applied Roof Coating Market Trends, 2006 - 2016 (percent change)

Figure 2-3 | Liquid-Applied Roof Coating Prices: Per-Square Ranges (dollars per square)

Figure 2-4 |Summary of Cool Roofing Standards

Figure 2-5 | Percentage of Liquid-Applied Roof Coatings That Qualify as Cool Roofing, 2016

PRODUCTS

Figure 3-1 | Key Trends in Liquid-Applied Roof Coatings in the US

Figure 3-2 | Advantages & Disadvantages of Acrylic Liquid-Applied Roof Coatings

Figure 3-3 | Advantages & Disadvantages of Asphalt Liquid-Applied Roof Coatings

Figure 3-4 | Advantages & Disadvantages of Silicone Liquid-Applied Roof Coatings

Figure 3-5 | Advantages & Disadvantages of Urethane Liquid-Applied Roof Coatings

Figure 3-6 | Characteristics of Blended Liquid-Applied Roof Coatings by Product Type

Figure 3-7 | Characteristics of PMMA & Other Liquid-Applied Roof Coatings

SUBREGIONS

Figure 4-1 | Key Trends in Regional Liquid-Applied Roof Coatings Demand in the US

INDUSTRY STRUCTURE

Figure 5-1 | US Liquid-Applied Roof Coatings Market Share (million dollars)

Figure 5-2 | Liquid-Applied Roof Coatings: Overall Leading Supplier

Figure 5-3 | Liquid-Applied Roof Coatings: Co-Second Leading Supplier

Figure 5-4 | Liquid-Applied Roof Coatings: Co-Second Leading Supplier

Figure 5-5 | Liquid-Applied Roof Coatings: Fourth Leading Supplier

Figure 5-6 | Liquid-Applied Roof Coatings: Fifth Leading Supplier

Figure 5-7 | Liquid-Applied Roof Coatings: Sixth Leading Supplier

APPENDIX

Figure 6-1 | Annual Growth in Real GDP, 2006 - 2016, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2001 - 2016 (percent)

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Liquid-Applied Roof Coatings in the US by Product and Subregion

Interest in Cool Roofing to Spur Roof Coating Use

Key Findings in the Liquid-Applied Roof Coatings Study:

Interest in Restoring Older Roofs Will Boost Use of Roof Coatings

Acrylic Coatings to Continue to Lead Market

Interest in Mitigating Storm Damage to Boost Use of High-Performance Coatings

Purchase Liquid-Applied Roof Coatings in the US by Product and Subregion by the Section