Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Freedonia Group Live Goods: Plants, Trees, and Shrubbery

Live Goods: Plants, Trees, and Shrubbery

Industry Reports, United States

Report Overview

This study covers the United States market for live goods, encompassing plants, trees, and shrubbery. Analysis of the live goods market in the US is provided by:

  • product (bedding/garden plants, indoor/patio plants, trees and shrubs, and other live goods)
  • end user (professional and consumer/do-it-yourself)
  • region (Northeast, Midwest, South, and West)

Table of Contents

    • $323.44

    • $2,218.68

      • $323.44

      • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $589.16

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $778.55

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $349.15

    • $2,504.01

      • $323.44

      • $1,298.79

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $1,159.10

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $2,891.57

      • $323.44

      • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

      • $1,738.43

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $2,711.22

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

        • $323.44

        • $323.44

      • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

      • $332.40

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $677.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $3,493.87

      • $323.44

      • $323.44

      • $323.44

      • $1,414.33

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $1,477.23

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

Hands Holding Soil and Plant Growing

Featuring 39 tables and 47 figures – now available in Excel and Powerpoint! Learn More

For the purposes of this study, live goods include items that are sold as live goods and are able to continue their life cycles following the sale.

Historical data for 2008, 2013, and 2018 and forecasts to 2023 are provided for sales in current dollars (which are not adjusted to account for inflation). Data are provided at the growers’ level (unless noted otherwise), which includes both wholesale sales to other businesses and retail sales to individuals.

Bedding/Garden Plants

Bedding and garden plants include flowering, foliage, and vegetable plants intended for outdoor use.

Indoor/Patio Plants

Indoor and patio plants include flowering and foliage plants for indoor or patio use.

Trees & Shrubs

Trees and shrubs include nursery stock such as deciduous trees, evergreens, deciduous shrubs, and fruit and nut plants.

Other Live Goods

Plants in the other live goods category include nursery stock plants such as aquatic plants, cacti and succulents, groundcover and vines, landscaping palms, and ornamental grasses.

Live Goods Supported by Several Key Cultural Trends Through 2023

Sales of live goods – including plants, trees, and shrubbery – are expected to increase 2.5% per year through 2023 to $12.1 billion. While sales of these products are dependent on macroeconomic factors, several key cultural trends are spurring gains and creating sales opportunities for retailers, such as the:

  • growing outdoor living movement, which is renewing interest in lawn and garden maintenance as a hobby
  • rising urbanization and gains in the share of renters, which are supporting sales of indoor plants to help freshen the air and bring in outdoor aesthetics
  • expansion of e-commerce into the live goods market, increasing the availability of plants and making the purchase of live goods more convenient

Plants with strong growth prospects include food plants, low maintenance types, plants that suit a specific décor, and those that enable environmentally friendly practices such as low water usage and support for pollinators.

Key Findings in the Live Goods: Plants, Trees & Shrubbery Study:

Vegetable and Fruit Plant Sales, Helped by Millennials, Continue to Drive the Market

Food gardening continues to increase in popularity, supported by growing participation in sustainability and organic gardening. Consumers want to know what is in their food and where it is coming from, pushing them to grow their own fruits and vegetables. Additionally, millennials are increasingly interested in owning plants and gardening, including food gardening. Millennials, who have delayed starting families, are raising plants, both indoors and outdoors, and becoming “plant parents”.

Low Maintenance and Aesthetically Pleasing Plants are Equally Important to Consumers

Per consumer survey research, the qualities consumers most look for when buying plants are low maintenance and pleasing aesthetics, whether that be for indoor or outdoor spaces. Low maintenance is important for consumers who do not want to spend many hours maintaining a garden. Additionally, novice gardeners find such plants less intimidating than their more difficult-to-grow counterparts. However, a plant’s appearance is still equally crucial to consumers’ plant buying decisions. Indoor plants are chosen to complement or contrast with a room’s current décor, and outdoor plants are chosen to increase curb appeal. Plants that offer both low maintenance and unique aesthetics – like cacti and succulents – should continue to see strong gains going forward.

Pollinator-Friendly and Other Environmentally Friendly Plant Practices Are on the Rise

Consumers are increasingly aware of the effects that humans have had on the environment and are now seeking to improve it with their gardens. These efforts include:

  • using plants that attract pollinators, such as bees, butterflies, and hummingbirds, to help fight against their eradication
  • planting more native plants that can help with water conservation
  • using organic gardening practices and products to limit their potential deleterious effect on other living things

Study Coverage

This Freedonia industry study analyzes the $10.7 billion US live goods market. It presents historical demand data (2008, 2013 and 2018) and forecasts for 2023 by product (bedding/garden plants, indoor/patio plants, trees & shrubs, other live goods), region (Northeast, Midwest, South, and West), and end user (consumer/DIY and professional). Additionally, the study presents and discusses major factors affecting demand; growth opportunities; consumer survey data and trends; and retail sales, channels, and marketing strategies. The study also analyzes leading growers in the market.

Purchase Options

Access Options

Membership

Complementary Access to Report Including:

  • consultative access to our analyst
  • unlimited downloads to reports
  • global market research in 9 languages
  • customized PPT presentations
  • passwords for your teams available
  • and more...
Become a Member
Purchase This Report

Select your license:

  • $3,900.00
  • $5,400.00
  • $6,500.00
  • — —
    Section prices in Table of Contents

Free Sample Report

A free sample report is available.

Questions & Assistance

Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.
By submitting this sample request you consent to receiving marketing communications from us. See our privacy policy to learn how to unsubscribe.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • Appliances & Electronics: United States Report

    Focus Reports

    This report forecasts to 2029 US appliances and electronics shipments in nominal US dollars at the manufacturer level. Retail sales of electronics and appliances are also forecasted to 2029. Total shipments are segmented by category in terms of: household appliances, computers and peripheral equipment, and audio and video equipment.

    NEW! July 2025 30 pages
    Free sample available
  • Cannabis Production: United States Report

    Focus Reports

    This report forecasts to 2029 US cannabis production by known/licensed growers in dry pounds at the grower level.

    NEW! July 2025 40 pages
    Free sample available
  • Online Grocery Shopping: United States Report

    Focus Reports

    This report forecasts US online grocery retail sales and total grocery retail sales in US dollars for 2024-2029.

    NEW! June 2025 33 pages
    Free sample available
  • Fish, Small Mammal, Herptile, & Bird Products: United States Report

    Focus Reports

    This report forecasts to 2025 and 2029 US bird, fish, herptile, and small mammal product retail sales in US dollars.

    NEW! June 2025 40 pages
    Free sample available
  • Food Processing: United States Report

    Focus Reports

    Food Processing: United States forecasts to 2029 processed food demand and shipments in nominal US dollars at the manufacturer level.

    NEW! June 2025 42 pages
    Free sample available
  • Prepaid Cards: United States Report

    Focus Reports

    This report forecasts to 2025 the US market for prepaid cards in nominal US dollars.

    NEW! May 2025 35 pages
    Free sample available
  • Pet Treats & Chews: United States Report

    Focus Reports

    This report forecasts US pet treat and chew retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 39 pages
    Free sample available
  • Food Retail: United States

    Focus Reports

    This report forecasts US food retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 42 pages
    Free sample available
  • Frozen Foods Retail: United States Report

    Focus Reports

    This report forecasts US frozen food retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 29 pages
    Free sample available
  • Meat & Poultry Retail: United States Report

    Focus Reports

    This report forecasts total US meat and poultry retail sales in pounds and nominal US dollars for 2025-2029.

    NEW! May 2025 20 pages
    Free sample available
View More

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.