Live Goods: Plants, Trees & Shrubbery

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This study covers the United States market for live goods, encompassing plants, trees, and shrubbery. Analysis of the live goods market in the US is provided by:

  • product (bedding/garden plants, indoor/patio plants, trees and shrubs, and other live goods)
  • end user (professional and consumer/do-it-yourself)
  • region (Northeast, Midwest, South, and West)
Live Goods

For the purposes of this study, live goods include items that are sold as live goods and are able to continue their life cycles following the sale.

Historical data for 2008, 2013, and 2018 and forecasts to 2023 are provided for sales in current dollars (which are not adjusted to account for inflation). Data are provided at the growers’ level (unless noted otherwise), which includes both wholesale sales to other businesses and retail sales to individuals.

Bedding/Garden Plants

Bedding and garden plants include flowering, foliage, and vegetable plants intended for outdoor use.

Indoor/Patio Plants

Indoor and patio plants include flowering and foliage plants for indoor or patio use.

Trees & Shrubs

Trees and shrubs include nursery stock such as deciduous trees, evergreens, deciduous shrubs, and fruit and nut plants.

Other Live Goods

Plants in the other live goods category include nursery stock plants such as aquatic plants, cacti and succulents, groundcover and vines, landscaping palms, and ornamental grasses.

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Purchase Live Goods: Plants, Trees & Shrubbery by the Section

  1. Live Goods: Plants, Trees & Shrubbery

    $3,900.00

    1. 1 EXECUTIVE SUMMARY

      $153.00

      1. Figure 1-1 | Key Trends in the US Live Goods Market

    2. 2 OVERVIEW

      $1,731.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | US Live Goods Market Overview

      2. 2.2 Historical Sales Trends

        $117.00

        1. Table | Live Goods Product Market, 2008 – 2018

        2. Figure 2-2 | Live Goods Product Market, 2009 – 2018

      3. 2.3 Sales by End User

        $241.00

        1. 2.3.1 Consumer/DIY vs. Professional Sales

          $82.00

          1. Table | Live Goods Product Sales by End User, 2008 – 2023

        2. 2.3.2 Consumer/DIY

          $82.00

        3. 2.3.3 Professional

          $95.00

      4. 2.4 Sales by Region

        $460.00

        1. 2.4.1 Northeast

          $92.00

        2. 2.4.2 Midwest

          $90.00

        3. 2.4.3 South

          $115.00

        4. 2.4.4 West

          $162.00

          1. Table | Live Goods Product Sales by Region, 2008 – 2023

          2. Figure 2-3 | Live Goods Product Sales by Region, 2008 – 2023

      5. 2.5 Major Factors That Impact Sales of Live Goods

        $607.00

        1. 2.5.1 Homeowners vs. Renters

          $82.00

        2. 2.5.2 Demographic Trends: Boomers & Millennials

          $82.00

        3. 2.5.3 Outdoor Living Trends

          $82.00

        4. 2.5.4 Landscaping Activity

          $82.00

        5. 2.5.5 Planting from Seeds, Bulbs & Propagative Materials

          $82.00

        6. 2.5.6 Urban Green Spaces & Park Investment

          $82.00

        7. 2.5.7 Green (Vegetative) Roofing

          $82.00

        8. 2.5.8 Climate & Seasonality

          $96.00

        9. 2.5.9 Rainfall & Watering

          $82.00

        10. 2.5.10 Native Plants & Soil Composition

          $82.00

        11. 2.5.11 Wildlife Conservation & Pollinator-Friendly Gardens

          $82.00

      6. 2.6 Major Opportunities for Growth

        $272.00

        1. Table | Growth Opportunities in Live Goods

    3. 3 CONSUMER INSIGHTS & TRENDS

      $1,953.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Key Consumer Insights in the Live Goods Products Market

      2. 3.2 Consumer Survey Trends

        $1,013.00

        1. 3.2.1 Homeownership Trends: Ownership vs. Rentals

          $82.00

          1. Table | Total Homeownership & Rentals in the US, 2008 – 2018

        2. 3.2.2 Homeownership Trends: Annual Household Income

          $135.00

          1. Table | Homeownership & Rental Trends in the US by Annual Household Income, 2008 – 2018

        3. 3.2.3 Homeownership Trends: Age Brackets

          $87.00

          1. Figure 3-2 | Homeownership & Rental Trends in the US by Age Bracket, 2008 & 2018

        4. 3.2.4 Prevalence of Outdoor Spaces at Home

          $82.00

          1. Table | Presence of an Outdoor Space at Home, 2018

        5. 3.2.5 Size of Owned Land Around Home

          $82.00

          1. Table | Percent of Households That Own Land by Size of Lot, 2008 – 2018

        6. 3.2.6 Home Improvement

          $128.00

          1. Table | Remodeling Done in Last 12 Months vs. Planned in Next 12 Months, 2008 – 2018

          2. Table | Who Completed Home Remodeling in the Last 12 Months, 2008 – 2018

        7. 3.2.7 Landscaping Preferences

          $82.00

          1. Figure 3-3 | Landscaping Preferences of Consumers, 2019

        8. 3.2.8 Water Conservation Concerns by Region

          $82.00

          1. Figure 3-4 | Consumer Concerns About Water Usage in Landscaping by Region, 2019

        9. 3.2.9 Gardening Preferences

          $82.00

          1. Figure 3-5 | Gardening Preferences of Consumers, 2019

        10. 3.2.10 Gardening by Age Bracket

          $88.00

          1. Figure 3-6 | Consumers Who Enjoy Gardening by Age Bracket, 2019

        11. 3.2.11 Live Goods Sales by Selected Demographics

          $141.00

          1. Table | Live Goods Sales by Selected Demographics

        12. 3.2.12 Live Goods Sales by Type

          $82.00

          1. Figure 3-7 | Live Goods Purchases in the Last 12 Months by Type, 2019

        13. 3.2.13 Live Goods Product Preferences

          $82.00

          1. Figure 3-8 | Live Goods Product Preferences, 2019

      3. 3.3 Major Consumer Trends in Live Goods

        $904.00

        1. 3.3.1 Low Maintenance

          $82.00

        2. 3.3.2 Food Gardening

          $82.00

        3. 3.3.3 Plant Parents & Millennials

          $82.00

        4. 3.3.4 Moon Gardens

          $82.00

          1. Figure 3-9 | Moon Garden Example

        5. 3.3.5 Hydroponics

          $82.00

        6. 3.3.6 Cacti & Succulents

          $89.00

          1. Table | Cacti & Succulent Sales, 2008 – 2023

          2. Figure 3-10 | Assorted Succulents from Altman Plants

        7. 3.3.7 Urban Living: Balcony & Rooftop Gardens

          $88.00

          1. Figure 3-11 | Urban Dwellers Percent of US Population, 2000 – 2023

        8. 3.3.8 Instagram-Worthy Plants & Other Social Media Trends

          $126.00

          1. Figure 3-12 | Instagram: #plantsofinstagram

          2. Figure 3-13 | Pinterest: Pollinator-Friendly Garden Board

        9. 3.3.9 Indoor Plants, Container Gardens, & Living Walls: Décor & Air Cleaning

          $82.00

          1. Figure 3-14 | Garden Tips' Video on NASA-Recommended Air-Cleaning Indoor Plants

          2. Figure 3-15 | POPSUGAR's Eye on Design Living Wall Installation Tutorial Video Sponsored by Lowe's

        10. 3.3.10 Community Gardens

          $82.00

          1. Figure 3-16 | GrowNYC Community Garden in Brooklyn, NY

        11. 3.3.11 Organic Gardening

          $82.00

          1. Figure 3-17 | Home Depot Garden Club Organic Gardening Banner Ad

        12. 3.3.12 Smart & Automated Equipment

          $82.00

          1. Figure 3-18 | Tertill Weed Trimming Robot

        13. 3.3.13 Xeriscaping & Water Management

          $82.00

        14. 3.3.14 Bee-Friendly & Wildlife Gardens

          $82.00

    4. 4 GROWERS SALES

      $2,255.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Key Growers Trends in the Live Goods Market

      2. 4.2 Live Goods Sales by Type

        $131.00

        1. Table | Live Goods Product Sales by Type, 2008 – 2023

        2. Figure 4-2 | Live Goods Product Sales by Type, 2018 – 2023

      3. 4.3 Bedding/Garden Plants

        $210.00

        1. 4.3.1 Sales by Product

          $82.00

          1. Table | Bedding/Garden Plant Sales, 2008 – 2023

          2. Figure 4-3 | Bedding/Garden Plant Sales, 2018 – 2023

        2. 4.3.2 Flowering & Foliage

          $82.00

          1. Figure 4-4 | Flowering & Foliage Annual vs. Perennial Bedding/Garden Plants, 2018 – 2023

        3. 4.3.3 Vegetable

          $82.00

      4. 4.4 Indoor/Patio Plants

        $101.00

        1. Table | Indoor/Patio Plant Sales, 2008 – 2023

        2. Figure 4-5 | Indoor/Patio Plants, 2018 – 2023

      5. 4.5 Trees & Shrubs

        $230.00

        1. 4.5.1 Tree & Shrub Sales

          $111.00

          1. Table | Tree & Shrub Sales, 2008 – 2023

        2. 4.5.2 Sales by Format (Balled & Burlapped, Bare Root, & Container & Other)

          $82.00

          1. Figure 4-6 | Trees & Shrubs Sales by Format, 2018 – 2023

        3. 4.5.3 Sales by Type (Evergreens, Fruit & Nut Plants, Deciduous Trees, & Deciduous Shrubs)

          $82.00

          1. Figure 4-7 | Trees & Shrubs Sales by Type, 2018 – 2023

      6. 4.6 Other Live Goods (Ornamental Grasses, Landscaping Palms, Groundcover & Vines, Cacti & Succulents, & Aquatic Plants)

        $193.00

        1. Table | Other Live Goods Product Sales, 2008 – 2023

        2. Figure 4-8 | Other Live Goods Product Sales, 2018 – 2023

      7. 4.7 Growers

        $1,356.00

        1. 4.7.1 Industry Composition

          $82.00

        2. 4.7.2 Industry Restructuring

          $108.00

          1. Table | Selected Acquisitions & Divestitures

        3. 4.7.3 Leading Growers

          $82.00

          1. Table | Leading Growers, 2018

        4. 4.7.4 Altman Specialty Plants

          $102.00

        5. 4.7.5 Central Garden & Pet (Bell Nursery)

          $107.00

        6. 4.7.6 Color Point

          $82.00

        7. 4.7.7 Costa Farms

          $119.00

        8. 4.7.8 Gardens Alive!

          $82.00

        9. 4.7.9 Green Circle Growers

          $82.00

        10. 4.7.10 Kurt Weiss Greenhouses

          $82.00

        11. 4.7.11 Metrolina Greenhouses

          $82.00

        12. 4.7.12 Monrovia Nursery

          $90.00

        13. 4.7.13 Rocket Farms

          $82.00

        14. 4.7.14 Seville Farms

          $82.00

        15. 4.7.15 TreeSap Farms

          $183.00

        16. 4.7.16 Willoway Nurseries

          $82.00

    5. 5 RETAIL SALES & DISTRIBUTION CHANNELS

      $2,115.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | Key Retail Trends for Live Goods Products

      2. 5.2 Plant & Tree Retail Sales

        $127.00

        1. Table | Live Goods Product Retail Sales by Type, 2008 – 2023

        2. Figure 5-2 | Live Goods Product Retail Sales by Type, 2018 – 2023

      3. 5.3 Plant & Tree Retail Channel Descriptions

        $158.00

      4. 5.4 Professional Retail Sales by Channel

        $82.00

        1. Figure 5-3 | Professional Live Goods Product Retail Sales Share by Channel, 2018

      5. 5.5 Consumer/DIY Retail Sales by Channel

        $99.00

        1. Table | Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2008 – 2023

        2. Figure 5-4 | Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2018

      6. 5.6 Consumer Survey Trends: Sales by Primary & Secondary Retail Outlet

        $167.00

        1. Table | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items?

        2. Figure 5-5 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items?

        3. Table | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items?

        4. Figure 5-6 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items?

      7. 5.7 Home Improvement Stores

        $159.00

        1. 5.7.1 Supplier Spotlight: Home Depot

          $87.00

        2. 5.7.2 Supplier Spotlight: Lowe's

          $82.00

      8. 5.8 Garden Centers & Nurseries

        $144.00

        1. Table | Selected Retail Garden Centers & Nurseries by Region Served

      9. 5.9 Hardware & Farm Supply Stores

        $173.00

        1. 5.9.1 Supplier Spotlight: Ace Hardware

          $82.00

        2. 5.9.2 Supplier Spotlight: True Value

          $82.00

        3. 5.9.3 Supplier Spotlight: Tractor Supply

          $82.00

      10. 5.10 Mass Merchandisers

        $140.00

        1. 5.10.1 Supplier Spotlight: Walmart

          $84.00

        2. 5.10.2 Supplier Spotlight: Target

          $82.00

      11. 5.11 E-Commerce

        $259.00

        1. 5.11.1 Amazon & Other Pure Play Platforms

          $97.00

        2. 5.11.2 Brick-&-Mortar Stores

          $105.00

        3. 5.11.3 Catalog Converts

          $82.00

      12. 5.12 Other Distribution Channels

        $82.00

        1. 5.12.1 Grocery Stores

          $82.00

        2. 5.12.2 Florists

          $82.00

        3. 5.12.3 All Other Distribution Channels

          $82.00

      13. 5.13 Marketing Trends

        $528.00

        1. 5.13.1 Brand Name Recognition & Certified Products

          $82.00

          1. Figure 5-7 | Marketing Example: Anatomy of a Proven Winners Tag

        2. 5.13.2 Labeling & Packaging Products to Reflect Consumer Lifestyles

          $82.00

          1. Figure 5-8 | Marketing Example: Labeling Products by Relevance to Consumer Lifestyles

        3. 5.13.3 Quality Assurance for E-Commerce Orders

          $82.00

          1. Figure 5-9 | Marketing Example: Assuring the Protectiveness of E-Commerce Packaging

        4. 5.13.4 Subscription Programs

          $82.00

          1. Figure 5-10 | Marketing Example: Horti Plant Subscription Promotion

        5. 5.13.5 Social Media & Other Online Venues: Pictures Sell

          $84.00

          1. Figure 5-11 | Marketing Example: The Sill on Instagram

        6. 5.13.6 Expert Advice: How to Get a Green Thumb

          $82.00

          1. Figure 5-12 | Marketing Example: Bloomscape's Official Plant Mom

        7. 5.13.7 Reduced or Limited Use of Pesticides & GMOs & Other Sustainability Considerations

          $91.00

          1. Figure 5-13 | Marketing Example: Growers Exchange Statement on Neonicotinoids

        8. 5.13.8 Heirloom vs. Hybrid Plants

          $82.00

          1. Figure 5-14 | Marketing Example: Bonnie Plants' Hybrid vs. Heirloom Plant Gardening Webpage

    6. 6 APPENDIX

      $2,725.00

      1. 6.1 Scope

        $184.00

        1. Table | Study Scope: Live Goods

        2. Table | Study Scope: US Geographic Regions & Subregions

        3. Table | Relevant Industry Codes

        4. Table | Relevant HS Codes

      2. 6.2 Definitions

        $82.00

      3. 6.3 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 6.4 Freedonia Methodology

        $1,103.00

      5. 6.5 Study-Specific Methodology

        $82.00

      6. 6.6 Sources

        $82.00

      7. 6.7 Associations & Agencies

        $82.00

      8. 6.8 Related Studies & Reports

        $82.00

      9. 6.9 Macroeconomic Assumptions

        $1,152.00

        1. 6.9.1 Economic Environment

          $147.00

          1. Table | Macroeconomic Indicators, 2008 – 2023

          2. Figure 6-1 | Annual Growth in Real GDP, 2000 – 2018, Compared to 1980 – 2005 Average

        2. 6.9.2 Demographics

          $149.00

          1. Table | Population & Households, 2008 – 2023

          2. Figure 6-2 | Annual Population Growth, 2003 – 2018

        3. 6.9.3 Consumer Spending

          $101.00

          1. Table | Personal Consumption Expenditures, 2008 – 2023

        4. 6.9.4 Residential Building Construction

          $92.00

          1. Table | Residential Building Construction Expenditures, 2008 – 2023

        5. 6.9.5 Residential Improvements & Repairs

          $82.00

          1. Table | Residential Improvement & Repair Expenditures, 2008 – 2023

        6. 6.9.6 Housing Stock

          $82.00

          1. Table | Housing Stock by Type, 2008 – 2023

          2. Figure 6-3 | Housing Stock by Year of Construction, 2018

        7. 6.9.7 Housing Completions

          $82.00

          1. Table | New Housing Indicators, 2008 – 2023

        8. 6.9.8 Commercial Building Construction

          $128.00

          1. Table | Commercial Building Construction Expenditures, 2008 – 2023

        9. 6.9.9 Commercial Building Improvements & Repairs

          $82.00

          1. Table | Commercial Building Improvement & Repair Expenditures, 2008 – 2023

        10. 6.9.10 Nonbuilding Construction Expenditures

          $245.00

          1. Table | Nonbuilding Construction Expenditures, 2008 – 2023

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