Outdoor Grills, Smokers, Fryers, & Ovens

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Outdoor Cooking

US demand for outdoor cooking equipment and related accessories is expected to decline on average 3.8% per year from a high 2021 base to $4.4 billion in 2026. Sales surged in 2020 and 2021 as consumers and businesses invested heavily in outdoor spaces because of the COVID-19 pandemic; consequently, the growth outlook will be subdued as the market returns to more sustainable levels. However, several trends will help maintain sales at levels above historical norms, including:

  • continuing movement among consumers toward higher value products such as gas, pellet, and kamado grills
  • rising ownership of multiple pieces of outdoor cooking equipment to broaden the range of cooking methods users can employ outdoors
  • product development, particularly to make the outdoor cooking experience easier and more approachable for novices (e.g., Wi-Fi connectivity, combo grills)
  • a greater emphasis placed on cooking at home and better use of outdoor areas for consumers in the post-COVID world

Outdoor Cooking Is More Elaborate & Brings More Indoor Quality Outside the Home

The consumer market drives sales of outdoor cooking equipment, accounting for about 90% of outdoor cooking products demand in any given year. As the outdoor spaces of homes have become more elaborate, the incorporation of multiple pieces of cooking equipment – such as smokers, ovens, and fryers – in addition to grills has become more prevalent. High consumer interest in outdoor kitchens – which typically feature one or more cooking elements – promotes investment in these units to expand the culinary versatility of these spaces.

In addition, these spaces are being outfitted with more indoor-like qualities to provide enhanced functionality and offer more seamless transitions between indoor kitchens and outdoor cooking areas. These trends support not only more intensive use of outdoor cooking equipment per household but also purchase of higher value products with improved aesthetics.

Outdoor Cooking Equipment Is Becoming Easier to Use & More Connected

Newly released outdoor cooking equipment features state-of-the-art cooking control and connectivity. Consumers can connect to and control outdoor cooking equipment from their phones or voice-activated speakers. Grills can be programmed to cook certain foods – a feature that takes stress out of the process of cooking and facilitates entertaining. Not only are these products higher value, boosting sales levels, they are more approachable to novice grillers who are otherwise hesitant to use outdoor cooking equipment. Products that help users better control cooking temperatures can make grilling more similar to indoor cooking methods, with which many people are more experienced.

Outdoor Living & Outdoor Kitchens

While consumers have always enjoyed various outdoor activities, the concept of outdoor living (e.g., entertaining, dining, and cooking outdoors) has evolved in the last decade. Increasingly, outdoor living means furnishing outdoor spaces with more than a simple patio and grilling set, but with a number of amenities, including cooking appliances. Increasingly, it means outfitting outdoor spaces with high-quality grills and outdoor kitchen appliances to match the style and functionality of indoor spaces. Thus, outdoor living continues to drive new sales of outdoor cooking equipment.

During the COVID-19 pandemic, interest in outdoor living surged as consumer lifestyles changed. Since they were cooking more often at home (in addition to using their outdoor spaces more frequently), consumers invested in outdoor cooking equipment upgrades and additions of multiple cooking units – particularly types that allow for a variety of cooking methods – to broaden their culinary capabilities. Outdoor kitchen installations also grew during the pandemic as consumers sought to enhance the utility and style of outdoor cooking areas:

  • Popular purchases for these projects include high-end grills – usually built-in natural gas or propane types – and other cooking surfaces.
  • Consumers are also increasingly adding in cooking fixtures that can enhance flavor, such as a kamado grill.

Home renovation spending is expected to remain elevated compared to the pre-pandemic era and will continue to boost outdoor cooking product sales over the next several years. In particular, projects involving installation or expansion of outdoor kitchens will promote sales, as these projects often entail purchase of grills in addition to equipment like fryers, ovens, and smokers (in more elaborate spaces):

  • Homeowners with outdoor kitchens are generally more willing and able to invest in high-end models with value-added features and finishes that imitate the look of indoor appliances.
  • While the large number of outdoor kitchens installed during the pandemic will limit the number of installations going forward, sales opportunities exist among homeowners looking to add more units to expand the culinary capabilities of their outdoor kitchens or to upgrade to higher value models.

In addition to cooking, dining, and entertaining guests, outdoor cooking features can supplement a number of outdoor living activities, including:

  • camping
  • tailgating

These activities are also important to the outdoor cooking products industry, as participants generally own and regularly purchase additional or upgraded portable grills and other cooking equipment like smokers.

In addition, participation in other outdoor-specific activities, both at and away from home, can indicate interest in outdoor cooking. For example, at-home activities such as gardening and landscaping involve spending significant recreational time outdoors. These activities are also important indicators of demand because consumers who enjoy these activities are likely to make further use of their outdoor spaces by purchasing stylish and feature-filled outdoor cooking equipment.

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Purchase Outdoor Grills, Smokers, Fryers, & Ovens by the Section

  1. Outdoor Grills, Smokers, Fryers, & Ovens

    $2,900.00

    1. 1 Executive Summary

      $323.00

      1. Figure 1-1. Outdoor Cooking Equipment & Accessories Market

    2. 2 About This Report

      $411.00

      1. 2.1 Report Details

        $323.00

      2. 2.2 Study Scope & Product Description

        $323.00

        1. Figure 2-1. Outdoor Cooking Equipment & Accessories: Product Examples

      3. 2.3 Impact of COVID-19 Pandemic

        $323.00

        1. Table | Annual Outdoor Cooking Equipment Demand by Product, 2019 - 2022

        2. Table | Annual Outdoor Cooking Equipment & Accessory Demand by Market, 2019 - 2022

        3. Figure 2-2. Outdoor Cooking Equipment & Accessory Demand by Market, 2019 - 2024

    3. 3 Overview

      $1,476.00

      1. 3.1 Historical Market Trends

        $323.00

        1. Table | Outdoor Cooking Equipment & Accessory Demand, 2011 - 2021

        2. Figure 3-1. Outdoor Cooking Equipment Demand, 2004 - 2021

      2. 3.2 Supply & Demand

        $323.00

        1. Table | Outdoor Cooking Equipment & Accessory Supply & Demand, 2011 - 2031

      3. 3.3 Demand by Market

        $323.00

        1. Table | Outdoor Cooking Equipment & Accessory Demand by Market, 2011 - 2031

        2. Figure 3-2. Outdoor Cooking Equipment & Accessory Demand by Market, 2011 - 2031

        3. Figure 3-3. Consumer-Grade & Commercial-Grade Outdoor Cooking Equipment: Key Traits

        4. 3.3.1 Consumer-Grade

          $323.00

          1. Figure 3-4. Consumer-Grade Outdoor Cooking Equipment Demand, 2006 - 2031

        5. 3.3.2 Commercial-Grade

          $323.00

          1. Figure 3-5. Commercial-Grade Outdoor Cooking Equipment Demand, 2006 - 2031

      4. 3.4 Sales by Outlet

        $323.00

        1. Figure 3-6. Outdoor Cooking Equipment Sales Share by Outlet, 2021

      5. 3.5 Demand by Region

        $323.00

        1. Table | Outdoor Cooking Equipment & Accessory Demand by Region, 2011 - 2031

      6. 3.6 Outdoor Cooking Equipment in Use

        $323.00

        1. Table | Outdoor Cooking Equipment in Use by Fuel Source, 2011 - 2031

      7. 3.7 Pricing Trends

        $323.00

        1. Table | Outdoor Cooking Equipment Pricing by Product, 2011 - 2031

        2. Figure 3-7. Outdoor Cooking Equipment Pricing by Product, 2011 - 2026

      8. 3.8 Retail Sales

        $323.00

        1. Table | Outdoor Cooking Equipment & Accessory Retail Sales, 2011 - 2031

      9. 3.9 Global Perspective

        $323.00

      10. 3.10 Foreign Trade

        $323.00

        1. 3.10.1 Imports

          $323.00

          1. Table | Outdoor Cooking Equipment & Accessory Imports by Source, 2011 - 2021

        2. 3.10.2 Exports

          $323.00

          1. Table | Outdoor Cooking Equipment & Accessory Exports by Destination, 2011 - 2031

    4. 4 Factors Impacting Outdoor Cooking Market

      $368.00

      1. 4.1 Outdoor Living & Outdoor Kitchens

        $323.00

      2. 4.2 Demographics (Millennials, Baby Boomers, &Urbanites)

        $323.00

      3. 4.3 Product Development

        $323.00

      4. 4.4 Product Trends

        $323.00

        1. 4.4.1 Convenient & Low-Maintenance Products

          $323.00

        2. 4.4.2 Easy-to-Install & Modular Products

          $323.00

        3. 4.4.3 Smart Technology

          $323.00

      5. 4.5 Growth in E-Commerce

        $323.00

      6. 4.6 Local Building Codes: Fire Hazards & Electrical Safety

        $323.00

    5. 5 Consumer Insights

      $2,848.00

      1. 5.1 Homeownership & Property Size Trends

        $828.00

        1. 5.1.1 Homeownership vs. Rental Rates: Historical Trends

          $323.00

          1. Table | US Homeownership & Rental Rates, 2011 - 2021

        2. 5.1.2 Homeownership vs. Rental Rates: Age Groups

          $374.00

          1. Table | US Homeownership & Rental Rates by Age Group, 2011 - 2021

        3. 5.1.3 Homeownership vs. Rental Rates: Annual Household Incomes

          $323.00

          1. Table | US Homeownership & Rental Rates by Annual Household Income Bracket, 2021

        4. 5.1.4 Owned Land & Property Size

          $323.00

          1. Table | US Homeownership Rates by Property Size, 2011 - 2021

      2. 5.2 Outdoor Living Trends

        $737.00

        1. 5.2.1 Presence of Outdoor Space at Home

          $323.00

          1. Figure 5-1. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Gender, Age Group, Household Income Bracket, and Presence of Children at Home, 2022

          2. Figure 5-2. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Urban vs. Rural Area, US Region, &Housing Type, 2022

        2. 5.2.2 Participation in Outdoor Living Activities

          $323.00

          1. Table | Participation in Selected Outdoor Living Activities by Age Group, 2021

        3. 5.2.3 Outdoor Living Trends for Millennials

          $323.00

          1. Table | Statements About Plant Growing by Millennials (Aged 25-45), 2022

        4. 5.2.4 Outdoor Living Trends for Baby Boomers

          $323.00

          1. Table | Statements About Gardening by Baby Boomers, 2022

        5. 5.2.5 Outdoor Living Trends for Urbanites

          $323.00

      3. 5.3 Consumer Grilling Trends

        $1,280.00

        1. 5.3.1 Outdoor Cooking Equipment Ownership: Number of Units by Demographic

          $323.00

          1. Table | "How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own?" by Gender, Age Group, &Household Income Bracket, 2022

        2. 5.3.2 Outdoor Cooking Equipment Ownership by Living Situation

          $323.00

          1. Table | "How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own?" by Urban vs. Rural Location, US Region, Type of Housing, &Presence of Yard Space, 2022

        3. 5.3.3 Outdoor Cooking Equipment Preferences by Type

          $384.00

          1. Table | “Do You Own Any of the Following Pieces of Outdoor Cooking Equipment?" by Gender, Age Group, &Household Income Bracket, 2022

          2. Table | “Do You Own Any of the Following Pieces of Outdoor Cooking Equipment?" by Urban vs. Rural Area, US Region, Type of Housing, &Presence of Yard Space, 2022

        4. 5.3.4 Fuel Type Preferences

          $506.00

          1. Table | "When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment…” by Outdoor Cooking Equipment Owned, 2022

          2. Table | "When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment…” by Gender, Age, &Household Income, 2022

          3. Table | "When Considering the Fuel For My Outdoor Grills, Smokers, or Other Cooking Equipment…” by Urban vs. Rural Area, US Region, Type of Housing, &Yard Space, 2022

    6. 6 Outdoor Cooking Equipment

      $1,548.00

      1. 6.1 Products

        $717.00

        1. 6.1.1 Demand by Product

          $323.00

          1. Table | Outdoor Cooking Equipment Demand by Product & Type, 2011 - 2031

          2. Figure 6-1. Outdoor Cooking Equipment Demand by Product, 2011 - 2031

        2. 6.1.2 Grills

          $323.00

          1. Table | Outdoor Grill Demand by Market, 2011 - 2031

          2. Figure 6-2. Outdoor Grill Demand, 2006 - 2031

        3. 6.1.3 Ovens

          $323.00

          1. Table | Outdoor Oven Demand by Market, 2011 - 2031

          2. Figure 6-3. Outdoor Oven Demand, 2006 - 2031

        4. 6.1.4 Smokers

          $323.00

          1. Table | Outdoor Smoker Demand by Market, 2011 - 2031

          2. Figure 6-4. Outdoor Smoker Demand, 2006 - 2031

        5. 6.1.5 Fryers

          $323.00

          1. Table | Outdoor Fryer Demand by Market, 2011 - 2031

          2. Figure 6-5. Outdoor Fryer Demand, 2006 - 2031

      2. 6.2 Fuel Sources

        $827.00

        1. 6.2.1 Demand by Fuel Source

          $323.00

          1. Table | Grill Demand by Fuel Sources, 2011 - 2031

          2. Figure 6-6. Outdoor Cooking Equipment Demand by Fuel Sources, 2011 - 2031

        2. 6.2.2 Gas

          $323.00

          1. Table | Gas Outdoor Cooking Equipment Demand by Market, 2011 - 2031

          2. Figure 6-7. Gas Outdoor Cooking Equipment Demand, 2006 - 2031

        3. 6.2.3 Charcoal & Other Solid Fuel (Pellets)

          $323.00

          1. Table | Charcoal & Other Solid Fuel Outdoor Cooking Equipment Demand by Market, 2011 - 2031

          2. Figure 6-8. Charcoal & Other Solid Fuel Outdoor Cooking Equipment Demand, 2006 - 2031

        4. 6.2.4 Electric & Liquid Fuels

          $323.00

          1. Table | Electric & Liquid Fuel Grill Demand by Market, 2011 - 2031

          2. Figure 6-9. Electric & Liquid Fuel Outdoor Cooking Equipment Demand, 2006 - 2031

    7. 7 Accessories

      $840.00

      1. 7.1 Demand by Product

        $323.00

        1. Table | Outdoor Cooking Accessories Demand by Product, 2011 - 2031

        2. Figure 7-1. Outdoor Cooking Accessories Demand by Product, 2011 - 2031

      2. 7.2 Spare/Replacement Tanks

        $323.00

        1. Table | Outdoor Cooking Equipment Spare/Replacement Tank Supply & Demand, 2011 - 2031

        2. Figure 7-2. Outdoor Cooking Equipment Spare/Replacement Tank Demand, 2006 - 2031

      3. 7.3 Grill Covers

        $323.00

        1. Table | Grill Cover Supply & Demand, 2011 - 2031

        2. Figure 7-3. Grill Cover Demand, 2006 - 2031

      4. 7.4 Cooking & Cleaning Utensils

        $323.00

        1. Table | Outdoor Cooking & Cleaning Utensil Supply & Demand, 2011 - 2031

        2. Figure 7-4. Outdoor Cooking & Cleaning Utensil Demand, 2006 - 2031

      5. 7.5 Other Outdoor Cooking Equipment Parts

        $323.00

        1. Table | Other Outdoor Cooking Equipment Parts Supply & Demand, 2011 - 2031

        2. Figure 7-5. Outdoor Cooking Equipment Parts Demand, 2006 - 2031

    8. 8 Key Suppliers & Market Share

      $575.00

      1. 8.1 Industry Composition

        $323.00

      2. 8.2 Outdoor Cooking Equipment: Market Share

        $323.00

        1. Figure 8-1. Outdoor Cooking Equipment Market Share, 2021

      3. 8.3 Outdoor Cooking Accessories: Key Suppliers

        $323.00

      4. 8.4 Mergers & Acquisitions

        $323.00

        1. Table | Selected Mergers & Acquisitions

      5. 8.5 Manufacturing

        $323.00

      6. 8.6 Brand Name Recognition

        $323.00

      7. 8.7 Marketing

        $323.00

        1. 8.7.1 Conventional Advertising

          $323.00

        2. 8.7.2 Online Advertising

          $323.00

        3. 8.7.3 Strategic Media Partnerships

          $323.00

      8. 8.8 Cooperative Agreements

        $323.00

        1. Table | Selected Cooperative Agreements

    9. 9 Appendix

      $2,267.00

      1. 9.1 Scope

        $323.00

        1. Table | Relevant Industry Codes

        2. Table | Relevant HS Codes

      2. 9.2 Definitions

        $323.00

      3. 9.3 Freedonia Methodology

        $508.00

      4. 9.4 Study-Specific Methodology

        $323.00

      5. 9.5 Sources

        $323.00

      6. 9.6 Related Studies & Reports

        $323.00

      7. 9.7 Macroeconomic Assumptions

        $1,234.00

        1. 9.7.1 Economic Environment

          $323.00

          1. Table | Macroeconomic Indicators, 2011 - 2031

        2. 9.7.2 Demographic Trends

          $323.00

          1. Table | Population & Households, 2011 - 2031

        3. 9.7.3 Consumer Spending

          $837.00

          1. Table | Personal Consumption Expenditures, 2011 - 2031

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