US Plumbing Fixtures & Fittings Report

Report Overview

Plumbing Fixtures in Demand: The Impact of Renovations, Water Efficiency, and Smart Technology on the Market's Future

Key Themes Covered in this Report:

• Rising demand for water-efficient, eco-friendly, and smart plumbing fixtures, driven by concerns over water scarcity, sustainability trends, and the growing adoption of smart home technologies.
• Increasing interest in touchless and hygienic plumbing products due to heightened sanitation awareness, particularly in both residential and commercial spaces.
• Opportunities from aging infrastructure replacement, renovation projects, and luxury upgrades, alongside a growing e-commerce shift and consumer preference for customized plumbing solutions.
• Regulatory pressures and advancements in material innovation are driving product development, with a focus on durability, sustainability, and compliance with water and energy-efficiency standards.

Featuring 97 Tables & 63 Figures!

The US market for plumbing fixtures and fittings totaled $18.4 billion in 2024. Demand for these plumbing products is expected to grow 2.3% annually to $20.6 billion in 2029. In addition to traditional demand drivers (e.g., new construction and remodeling activity), market advances will be supported by several key trends, including:

• continued growth in the size and complexity of kitchen and bathroom spaces
• new product developments that are aimed at improving sustainability, water efficiency, and smart home integration while reducing installation labor requirements to control costs and offset labor shortages
• new product designs that meet the needs of specific market sectors, such as aging in place or multifamily housing

Larger Upgraded Kitchens & Baths Drive Demand for Higher Value Plumbing

Expanding and more personalized home designs – including butler’s pantries, dirty kitchens, and spa-like bathrooms – are increasing both the number and value of fixtures and fittings installed in residential buildings. Homeowners are prioritizing premium and highly functional products with advanced features, durable materials, and aesthetic appeal, thereby boosting demand for higher value sinks, faucets, tubs, and shower systems. 

Innovation is Key to Meeting Sustainability, Installation, & Performance Challenges

The plumbing industry is responding to market pressures by developing water-efficient fixtures to meet new regulations, easy-installation products for labor-constrained markets, and advanced designs that offer both durability and performance. New product development (e.g., smart plumbing, tool-free fittings, modular plumbing systems, and customized designs) are reshaping offerings to address cost, efficiency, performance, design, ease-of-use, and regulatory requirements. 

Smart Plumbing to Gain Momentum as Connectivity Becomes a Market Differentiator 

The development of smart plumbing technology – including automated shut-off valves, touchless or voice-activated operation, leak detection, customizable settings, remote controls, and water usage monitoring – is becoming a critical competitive advantage in the plumbing industry. Smart solutions improve efficiency, reduce water waste, and decrease the risk of damage from leaks while offering convenience and flexibility to end users. As smart plumbing adoption grows, it will provide all these advantages and potentially lower operating costs, in addition to helping building owners meet new water regulation standards.

Historical Market Trends & Growth Factors

The market for plumbing fixtures and fittings can be volatile due to cyclicality in the underlying new construction market. However, this is offset to some degree by more stable demand for replacement fixtures and fittings as these items are replaced due to age, wear or remodeling activity.

The residential market accounts for a larger share of demand than the commercial market, so changes in the number of new houses built and levels of residential improvement and repair activity play a more important role in determining overall demand for plumbing fixtures and fittings each year.

Demand for plumbing fixtures and fittings in the US is influenced by a variety of factors tied to general economic growth, construction activity, renovation trends, kitchen and bath design trends, and broader market dynamics (in both residential and commercial sectors).

• Economic conditions have a strong impact on both new construction activity and the home renovation projects that might require replacement of plumbing products in both residential and commercial settings.

  • Greater consumer confidence and higher disposable incomes encourage new home purchases, renovations, and plumbing upgrades. They also increase sales of high-end or luxury plumbing products, which are chosen for aesthetic appeal or advanced features (but priced significantly higher than standard products). On the other hand, economic downturns can lead to deferred maintenance and reduced spending on non-essential improvements, including plumbing replacement.

  • In the commercial market, the health of the economy influences business expansion and commercial real estate development. A strong economy encourages investment in new facilities and upgrades to existing buildings, both of which increase demand for plumbing products.

• New residential and commercial construction directly drives demand for plumbing fixtures and fittings, which are considered essential in most buildings.

• Building renovation and remodeling levels provides more stable demand for plumbing fixtures and fittings; home renovations, including kitchen and bathroom upgrades, are especially important drivers of demand.

In addition to trends in the overall economy and construction activity, other factors impact both the number and type of plumbing fixtures and fittings purchased:

• Regulations, local building codes, and government programs can impact demand for some products. For example, incentives that promote water-saving technologies can boost demand for compliant low-flow faucets, showerheads, and toilets.

• Technological advancements, such as smart plumbing systems and touchless fixtures, can promote replacement demand and boost market value.

• Health and hygiene concerns can increase purchases of touchless fixtures and advanced filtration systems, especially in commercial settings.

• Weather patterns and water availability affect preferences for specific plumbing products, such as frost-resistant fittings in colder climates.

• Trends in kitchen and bathroom design, including changes in the average numbers of these rooms per building, can significantly impact the industry. Changes in the number of bathrooms per building or the number of sinks in kitchen areas impacts demand for both fixtures and related plumbing products. Upgrades that require new plumbing to existing kitchens or bathrooms can also boost demand.

Supply & Demand

Demand Outlook

Demand for plumbing fixtures and fittings in the US is forecast to advance 2.3% annually to $20.6 billion in 2029. This represents a deceleration from the 2019-2024 period, when pandemic-related price surges in 2021 and 2022 caused market value to grow rapidly. Going forward, gains will be supported by:

• design trends that call for homes and many commercial structures to have more and larger bathrooms

• heightened interest in installing plumbing products that lower water consumption, as these products are generally sold at higher price points

Plumbing fixtures will remain the larger segment, with sales being boosted by:

• the increasing number of fixtures in residences as homeowners add showers, lavatories, and prep sinks to their homes to enhance convenience

• rising use of more visually appealing products – such as farmhouse sinks and cast-iron bathtubs – that are higher value, which add to homes’ aesthetics and values

• increasing construction of bathroom-intensive commercial structures – such as hospitals, senior living facilities, and hotels – which increases demand for toilet and sink fixtures

Demand for plumbing fittings will be supported by:

• increasing plumbing fixture unit demand, as most fixtures are outfitted with multiple fittings to connect them to water distribution and waste lines

• rising interest in installing fittings that reduce water consumption, such as low-flow showerheads and toilet flush valves

However, demand and market value for fittings will remain lower than fixtures due to:

• the generally lower prices per unit for plumbing fittings compared to plumbing fixtures

• the durable nature of most metal plumbing fittings limiting replacement demand

Markets Overview

Plumbing fixtures and fittings are used primarily in buildings, although there are some applications in transportation equipment such as airplanes, boats, and recreational vehicles (all of which are excluded from the scope of this report). Key building market segments are:

• new residential buildings

• residential improvement and repair

• new commercial buildings

• commercial improvement and repair

The residential market is further segmented by housing type (single-family, multifamily, and manufactured housing), while the commercial market is segmented by building type (office, retail, and lodging; institutional; and industrial and other commercial buildings).

The residential market accounts for the largest share of US plumbing fixtures and fitting demand because of the:

• large number of residential structures erected in any given year

• numerous plumbing fixtures and fittings required to outfit a single-family home

• continuing popularity of kitchen and bathroom renovation projects among homeowners

Residential demand for plumbing fixtures and fittings is anticipated to rise, supported by:

• an increase in single-family housing completions

• a high level of homeowner interest in renovating and expanding kitchens and adding and renovating bathrooms

• increasing use of plumbing fixtures and fittings that can facilitate aging in place, as these products are often sold at higher price points than standard plumbing fixtures and fittings

Plumbing fixture and fitting demand in the commercial market is projected to rise, supported by:

• greater construction of commercial buildings, including hotels, retail, and institutional buildings

• efforts by building owners and managers to improve the functionality and convenience of their structures by adding more and larger bathrooms

US Plumbing Fixtures & Fittings Report Details

Key Industry Participants Driving Trends

US Plumbing Fixtures & Fittings Report Scope

This study analyzes US demand for plumbing fixtures and fittings by product type, material (for fixtures), market, and region and subregion.

Plumbing fixtures covered in this study include:

• bathtub and shower fixtures

  • bathtubs

  • whirlpool bathtubs

  • shower stalls and receptors

  • bathtub and shower surrounds, including shower pans and basins

• sink fixtures

  • lavatories (bathroom sinks)

  • kitchen sinks

  • other sinks, including those installed in bars, laundry rooms, utility rooms, washrooms, and outdoor living areas

• toilet fixtures

  • toilet bowls

  • flush tanks

  • urinals

  • bidets

• hot tubs and spas

• bottle filling stations

• other plumbing fixtures, including drinking fountains, eyewash fountains, multiuser wash stations, emergency showers, patient care modules, and portable chemical toilets

Plumbing fittings covered by the study include:

• lavatory fittings

  • two-lever controls, including 4-inch centerset and widespread types

  • single-lever controls

  • other lavatory fittings, including wall-mount faucets, commercial-grade touchless faucets, and other fittings

• bathtub and shower fittings:

  • antiscald valves (pressure-balanced and thermostatic single-lever control valves)

  • single-lever controls

  • showerheads and related fittings (massagers, rainfall showerheads, multiple-head showers, LED showerheads, aromatherapy products)

  • bathtub and showerhead combinations (handheld showerheads that are a part of the bathtub and showerhead combination, tub spouts, two-valve controls, three-valve controls)

  • personal showers (also called handheld showers)

  • other bathtubs and fittings (bathtub fillers, wall-mount faucets or taps, spray units installed independently of the main bathtub or shower fitting)

• kitchen and other sink fittings:

  • single-lever controls

  • deck faucets (kitchen faucets, bar faucets, faucets for laundry and other utility sinks)

  • miscellaneous sink fittings (wall-mount faucets, single-sink faucets, sink strainers, pot fillers, spray attachments. other sink fittings)

• other plumbing fittings:

  • lawn and hose fittings (spray guns, sprinkler fittings, flow-switching attachments)

  • flush valves and controls (toilet levers, flappers, float balls, sealant rings, tank balls, seals, seat discs, flapper chains, repair valves)

  • drains and overflows

  • sediment, sill, and other faucets

  • P- and S-traps

  • all other plumbing fittings (escutcheons; mechanical connecting fittings for iron pipes; compression fittings; fire sprinkler heads and related components; hangers, brackets, and supports; spa pumps; plugs and caps; strainers; bidet fittings; drain outlets; drain gates; and fittings not mentioned elsewhere)

Fixture materials discussed in this study include:

• porcelain, also known as vitreous china or vitrified porcelain

• plastics (acrylic and other resins such as ABS, polystyrene, and PVC)

• fiberglass

• cast polymers (solid surface and cultured stone)

• metal (stainless and porcelain enameled steel; cast iron; and other metals, including brass, copper, aluminum, and titanium)

• other materials (concrete, wood, natural and engineered stone, glass, glazed earthenware, and nonmetal composites)

Market segments are:

• new residential

• residential improvement and repair

• new commercial

• commercial improvement and repair

The residential market is further segmented by housing type (single-family, multifamily, and manufactured housing), while the commercial market is segmented by building type (office, retail, and lodging; institutional; and industrial and other commercial buildings).

Products or markets excluded from the scope of this study includes:

• behind-the-wall plumbing

• saunas

• plumbing fixtures or fittings installed in a vehicle (e.g., airplane, RV, etc.)

Historical data for 2014, 2019, and 2024, and forecasts for 2029 and 2034 are presented for both plumbing fixtures and fittings in current dollars (which are not adjusted for inflation) and for fixtures in volume terms (units). Annual demand from 2021 to 2028 is presented in the Overview.