Power Lawn & Garden Equipment
Equipment Demand Will Grow Steadily Amid Continued Product Innovation and Expansion of the DIFM Landscaping Market
Growth opportunities primarily stem from product improvements – such as greater power, efficiency, ergonomics, and battery run time – and the expanding commercial market. In particular, as battery-powered equipment continues to penetrate both the residential and commercial markets, improvements to performance and increasing availability will boost upgrade sales and overall market value.
Key Findings in the Power Lawn & Garden Equipment Study:
Variety of Product Improvements will Support Upgrade Sales
Product development continues to support growth by broadening equipment appeal, encouraging more frequent upgrades, and supporting higher pricing. For example, mower producers are expanding their selections of zero turn riding mowers, electric walk behind lawn mowers, and robotic lawn mowers. Handheld equipment is increasingly lightweight and ergonomic, and battery-powered versions are improving. In commercial-grade equipment, smart and otherwise advanced engine technologies make for appealing equipment upgrades for professionals, who prioritize fuel efficiency, operating cost, and lower labor requirements.
DIFM Landscaping will Boost Sales of High-Value Equipment
Professional landscapers tend to use more powerful, higher-value equipment than DIYers, so equipment sales will benefit from strong growth in the Do-It-for-Me (DIFM) landscaping market. The professional landscaping service industry will continue to expand as the economy grows and supports higher consumer income and spending. The aging population also supports the DIFM market, since older homeowners are more likely to hire a landscaping service.
Battery-Powered Equipment will Make Further Market Share Gains
Battery-powered lawn and garden equipment is increasingly popular – particularly in the residential market – as a lightweight, eco-friendly, and quiet alternative to gas-powered equipment. As batteries’ power and run time continue to improve, market penetration will make significant advances among consumers. Commercial users have historically been reluctant to use battery-powered equipment, but adoption will accelerate as more professionals find that it can match the power of gas-fueled models while reducing operating costs, and as batteries that can be used across a line of equipment become more widely available.
This study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by power source (internal combustion engine, corded electric, battery-powered), product (lawn mowers; turf and grounds mowers; trimmers and edgers; garden tractors and rotary tillers; chainsaws; blowers, vacuums, and sweepers; snow blowers; other equipment; parts and attachments), market (residential, landscaping establishments, golf courses, government and other), and region (Northeast, Midwest, South, West). The study also evaluates company product offerings, product development, and competitive strategies for industry competitors including Alamo Group, Ariens, Bad Boy Mowers, Briggs & Stratton, Deere, Excel Industries, Honda Motor, Husqvarna, Kubota, Metalcraft of Mayville, MTD Products, Schiller Grounds Care, Stanley Black & Decker, STIHL, Techtronic Industries, Textron, Toro, and Yamabiko.
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