Power Lawn & Garden Equipment

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Study Number:: Industry Study 3674
Published Date: from Sep-2018
Publication Length: 220 Pages

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Featuring 56 tables and 41 figures – now available in Excel and Powerpoint! Learn More

Equipment Demand Will Grow Steadily Amid Continued Product Innovation and Expansion of the DIFM Landscaping Market

Growth opportunities primarily stem from product improvements – such as greater power, efficiency, ergonomics, and battery run time – and the expanding commercial market. In particular, as battery-powered equipment continues to penetrate both the residential and commercial markets, improvements to performance and increasing availability will boost upgrade sales and overall market value.

Key Findings in the Power Lawn & Garden Equipment Study:

Variety of Product Improvements will Support Upgrade Sales

Product development continues to support growth by broadening equipment appeal, encouraging more frequent upgrades, and supporting higher pricing. For example, mower producers are expanding their selections of zero turn riding mowers, electric walk behind lawn mowers, and robotic lawn mowers. Handheld equipment is increasingly lightweight and ergonomic, and battery-powered versions are improving. In commercial-grade equipment, smart and otherwise advanced engine technologies make for appealing equipment upgrades for professionals, who prioritize fuel efficiency, operating cost, and lower labor requirements.

DIFM Landscaping will Boost Sales of High-Value Equipment

Professional landscapers tend to use more powerful, higher-value equipment than DIYers, so equipment sales will benefit from strong growth in the Do-It-for-Me (DIFM) landscaping market. The professional landscaping service industry will continue to expand as the economy grows and supports higher consumer income and spending. The aging population also supports the DIFM market, since older homeowners are more likely to hire a landscaping service.

Battery-Powered Equipment will Make Further Market Share Gains

Battery-powered lawn and garden equipment is increasingly popular – particularly in the residential market – as a lightweight, eco-friendly, and quiet alternative to gas-powered equipment. As batteries’ power and run time continue to improve, market penetration will make significant advances among consumers. Commercial users have historically been reluctant to use battery-powered equipment, but adoption will accelerate as more professionals find that it can match the power of gas-fueled models while reducing operating costs, and as batteries that can be used across a line of equipment become more widely available.

Study Coverage

This study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by power source (internal combustion engine, corded electric, battery-powered), product (lawn mowers; turf and grounds mowers; trimmers and edgers; garden tractors and rotary tillers; chainsaws; blowers, vacuums, and sweepers; snow blowers; other equipment; parts and attachments), market (residential, landscaping establishments, golf courses, government and other), and region (Northeast, Midwest, South, West). The study also evaluates company product offerings, product development, and competitive strategies for industry competitors including Alamo Group, Ariens, Bad Boy Mowers, Briggs & Stratton, Deere, Excel Industries, Honda Motor, Husqvarna, Kubota, Metalcraft of Mayville, MTD Products, Schiller Grounds Care, Stanley Black & Decker, STIHL, Techtronic Industries, Textron, Toro, and Yamabiko.

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Historical Market Trends

Pricing Patterns

Consumer Trends

Ownership of Power Lawn & Garden Equipment

Power Lawn & Garden Equipment Purchase Patterns

Consumer Pre-Purchase Product Research Patterns

Consumer Lawn & Garden Care Practices

DIY Versus DIFM Landscaping

Environmental & Regulatory Issues

Concerns Addressed by Regulations

Air Emissions

Regulated Emissions

Power Source

Engine Design

Noise Pollution

Consumer Safety

Yard Waste

Drought & Water Shortages

Power Sources

Power Sources: Overview

Consumer Attitudes About Power Sources

Demand for Power Lawn & Garden Equipment by Power Source

Internal Combustion Engine Equipment

Electric Equipment

US Supply & Foreign Trade

US Supply & Foreign Trade: Overview

Exports

Imports

Impact of Tariffs on the Power Lawn & Garden Equipment Industry

Overview

Canada's Tariff on US Lawn Mowers

US Tariffs on Imported Aluminum & Steel

PRODUCTS

Key Findings

Sales Trends

Lawn Mowers

Lawn Mowers: Scope

Lawn Mowers: Sales Trends

Lawn Mowers: Supply & Foreign Trade

Riding Lawn Mowers

Riding Lawn Mowers: Demand by Type

Front-Engine Riding Lawn Mowers

Rear-Engine Riding Lawn Mowers

Zero Turn Radius Riding Lawn Mowers

Riding Lawn Mowers: Suppliers

Walk Behind Lawn Mowers

Walk Behind Lawn Mowers: Supply & Demand

Walk Behind Lawn Mowers: Demand by Power Source

Walk Behind Lawn Mowers: Suppliers

Turf & Grounds Mowers

Turf & Grounds Mowers: Scope

Turf & Grounds Mowers: Sales Trends

Turf & Grounds Mowers: Supply & Foreign Trade

Riding Turf & Grounds Mowers

Riding Turf & Grounds Mowers: Supply & Demand

Zero Turn Radius Turf & Grounds Mowers

Walk Behind Turf & Grounds Mowers

Stand-On & Other Turf & Grounds Mowers

Turf & Grounds Mowers: Suppliers

Trimmers & Edgers

Trimmers & Edgers: Scope

Trimmers & Edgers: Sales Trends

Trimmers & Edgers: Supply & Foreign Trade

Wire Blade Trimmers & Edgers

Fixed Blade Trimmers & Edgers

Trimmers & Edgers: Suppliers

Garden Tractors & Rotary Tillers

Garden Tractors & Rotary Tillers: Scope

Garden Tractors & Rotary Tillers: Supply & Demand

Garden Tractors

Rotary Tillers

Garden Tractors & Rotary Tillers: Suppliers

Chainsaws

Chainsaws: Scope

Chainsaws: Supply & Demand

Chainsaws: Suppliers

Blowers, Vacuums, & Sweepers

Blowers, Vacuums, & Sweepers: Scope

Blowers, Vacuums, & Sweepers: Supply & Demand

Blowers, Vacuums, & Sweepers: Suppliers

Snow Blowers

Snow Blowers: Scope

Snow Blowers: Supply & Demand

Weather & Climate Considerations

Dual- & Three-Stage Snow Blowers

Single-Stage Snow Blowers

Snow Blowers: Suppliers

Other Power Lawn & Garden Equipment

Other Power Lawn & Garden Equipment: Scope

Other Power Lawn & Garden Equipment: Supply & Demand

Other Power Lawn & Garden Equipment: Suppliers

Parts & Attachments

Parts & Attachments: Scope

Parts & Attachments: Supply & Demand

Parts & Attachments: Suppliers

MARKETS

Key Findings

Sales by Market

Residential Users

Residential Users: Scope

Residential Users: Sales Trends

Commercial Users

Commercial Users: Scope

Commercial Users: Sales Trends

Landscaping Establishments

Landscaping Services Outlook

Landscaping Establishments: Power Lawn & Garden Equipment Demand

Golf Courses

Golf Course Outlook

Golf Courses: Power Lawn & Garden Equipment Demand

Government & Other Commercial Markets

Government & Other Commercial Markets: Scope

Government Expenditures & Investment Outlook

Government & Other Commercial Markets: Power Lawn & Garden Equipment Demand

REGIONS

Key Findings

Sales by Region

Northeast

Northeast: Scope

Northeast: Power Lawn & Garden Equipment Demand

Northeast: Product Mix

Northeast: Regional Suppliers

Midwest

Midwest: Scope

Midwest: Power Lawn & Garden Equipment Demand

Midwest: Product Mix

Midwest: Regional Suppliers

South

South: Scope

South: Power Lawn & Garden Equipment Demand

South: Product Mix

South: Regional Suppliers

West

West: Scope

West: Power Lawn & Garden Equipment Demand

West: Product Mix

West: Regional Suppliers

INDUSTRY STRUCTURE

Key Findings

Industry Composition

Market Share

Competitive Strategies

Overview

Barriers to Entry

Engine Supplier Relationships

Distribution Strategies

Substitute Products

Segment Competition

Research & Development

Manufacturing

Marketing

Overview

Advertising

Branding & Sponsorships

Market Research & Trade Shows

Distribution

Overview

Home Centers

E-Commerce

Direct Sales & Distributors

Hardware Stores & Other Specialty Stores

Mass Merchandisers

Cooperative Agreements

Mergers & Acquisitions

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Macroeconomic Assumptions

Economic Environment

Demographics

Housing Stock

List of Tables

OVERVIEW

Table 2-1 | Power Lawn & Garden Equipment Demand, 2007 - 2017

Table 2-2 | Power Lawn & Garden Equipment Pricing, 2007 - 2022 (dollars per unit)

Table 2-3 | Ownership of Power Lawn & Garden Equipment by Age Group, 2018 (percent of consumers)

Table 2-4 | Ownership of Power Lawn & Garden Equipment by Region, 2018 (percent of consumers)

Table 2-5 | Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home, 2018)

Table 2-6 | Who Performs the Lawn & Garden Care at Your Home? (percent of consumers with a lawn, garden, or other outdoor space at home, 2018)

Table 2-7 | Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2018 (percent of consumers who own power lawn & garden equipment)

Table 2-8 | Power Lawn & Garden Equipment Demand by Power Source, 2007 - 2022 (million dollars)

Table 2-9 | Internal Combustion Engine Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 2-10 | Electric Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 2-11 | US Trade in Power Lawn & Garden Equipment, 2007 - 2022 (million dollars)

PRODUCTS

Table 3-1 | Power Lawn & Garden Equipment Demand by Product, 2007 - 2022 (million dollars)

Table 3-2 | Lawn Mower Demand by Type & Power Source, 2007 - 2022 (million dollars)

Table 3-3 | Lawn Mower Supply & Foreign Trade, 2007 - 2022 (million dollars)

Table 3-4 | Riding Lawn Mower Demand, 2007 - 2022 (million dollars)

Table 3-5 | Front-Engine Riding Lawn Mower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-6 | Rear-Engine Riding Lawn Mower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-7 | Selected Riding Lawn Mower Suppliers

Table 3-8 | Walk Behind Lawn Mower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-9 | Selected Walk Behind Lawn Mower Suppliers

Table 3-10 | Turf & Grounds Mower Demand, 2007 - 2022 (million dollars)

Table 3-11 | Turf & Grounds Mower Supply & Foreign Trade, 2007 - 2022 (million dollars)

Table 3-12 | Riding Turf & Grounds Mower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-13 | Walk Behind Turf & Grounds Mower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-14 | Stand-On & Other Turf & Grounds Mowing Equipment Supply & Demand, 2007 - 2022 (million dollars)

Table 3-15 | Selected Turf & Grounds Mower Suppliers

Table 3-16 | Trimmer & Edger Demand by Type & Power Source, 2007 - 2022 (million dollars)

Table 3-17 | Trimmer & Edger Supply & Foreign Trade, 2007 - 2022 (million dollars)

Table 3-18 | Wire Blade Trimmer & Edger Supply & Demand, 2007 - 2022 (million dollars)

Table 3-19 | Fixed Blade Trimmer & Edger Supply & Demand, 2007 - 2022 (million dollars)

Table 3-20 | Selected Trimmer & Edger Suppliers

Table 3-21 | Garden Tractor & Rotary Tiller Supply & Demand, 2007 - 2022 (million dollars)

Table 3-22 | Garden Tractor Supply & Demand, 2007 - 2022 (million dollars)

Table 3-23 | Rotary Tiller Supply & Demand, 2007 - 2022 (million dollars)

Table 3-24 | Selected Garden Tractor & Rotary Tiller Suppliers

Table 3-25 | Chainsaw Supply & Demand, 2007 - 2022 (million dollars)

Table 3-26 | Selected Chainsaw Suppliers

Table 3-27 | Blower, Vacuum, & Sweeper Supply & Demand, 2007 - 2022 (million dollars)

Table 3-28 | Selected Blower, Vacuum, & Sweeper Suppliers

Table 3-29 | Snow Blower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-30 | List of RSI Category 4 or 5 Winter Storms, 2007 - 2017

Table 3-31 | Dual- & Three-Stage Snow Blower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-32 | Single-Stage Snow Blower Supply & Demand, 2007 - 2022 (million dollars)

Table 3-33 | Selected Snow Blower Suppliers

Table 3-34 | Other Power Lawn & Garden Equipment Supply & Demand, 2007 - 2022 (million dollars)

Table 3-35 | Selected Suppliers of Other Power Lawn & Garden Equipment

Table 3-36 | Parts & Attachments Supply & Demand, 2007 - 2022 (million dollars)

Table 3-37 | Selected Suppliers of Parts & Attachments

MARKETS

Table 4-1 | Power Lawn & Garden Equipment Demand by Market, 2007 - 2022 (million dollars)

Table 4-2 | Residential Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 4-3 | Commercial Power Lawn & Garden Equipment Demand by Product & Market, 2007 - 2022 (million dollars)

Table 4-4 | Landscaping Services Revenue & Number of Establishments, 2007 - 2022

Table 4-5 | Landscaping Establishment Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 4-6 | Golf Courses in Operation, 2007 - 2022 (thousands)

Table 4-7 | Golf Course Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 4-8 | Government Expenditures & Investment, 2007 - 2022 (billion dollars)

Table 4-9 | Government & Other Commercial Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

REGIONS

Table 5-1 | Power Lawn & Garden Equipment Demand by Region, 2007 - 2022 (million dollars)

Table 5-2 | Northeast Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 5-3 | Selected Power Lawn & Garden Equipment Suppliers in the Northeast

Table 5-4 | Midwest Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 5-5 | Selected Power Lawn & Garden Equipment Suppliers in the Midwest

Table 5-6 | South Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 5-7 | Selected Power Lawn & Garden Equipment Suppliers in the South

Table 5-8 | West Power Lawn & Garden Equipment Demand, 2007 - 2022 (million dollars)

Table 5-9 | Selected Power Lawn & Garden Equipment Suppliers in the West

INDUSTRY STRUCTURE

Table 6-1 | US Power Lawn & Garden Equipment Sales by Company, 2017 (million dollars)

Table 6-2 | Power Lawn & Garden Equipment Demand by Distribution Channel, 2007 - 2022 (million dollars)

Table 6-3 | Selected Cooperative Agreements

Table 6-4 | Selected Acquisitions & Divestitures

APPENDIX

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant Trade Codes

Table 7-3 | Abbreviations & Acronyms Used in Study

Table 7-4 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)

Table 7-5 | Population & Households, 2007 - 2022 (million persons)

Table 7-6 | Housing Stock by Type, 2007 - 2022 (million units)

List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Power Lawn & Garden Equipment Market

OVERVIEW

Figure 2-1 | Key Trends in the Market for Power Lawn & Garden Equipment

Figure 2-2 | Annual Change in Power Lawn & Garden Equipment Demand & Durable Goods PCE, 2008 - 2017

Figure 2-3 | Selected Power Lawn & Garden Equipment Price Deflators, 2007 - 2017 (2009 = 100)

Figure 2-4 | Ownership of Power Lawn & Garden Equipment by Product Type, 2018 (percent of consumers who own power lawn & garden equipment)

Figure 2-5 | Purchase of Power Lawn & Garden Equipment by Product Type, 2018 (percent of consumers who bought power lawn & garden equipment in the last 12 months)

Figure 2-6 | Consumer Product Research: Information Sources Used, 2018 (percent of consumers who purchased power lawn & garden equipment in the last 12 months)

Figure 2-7 | Consumer Product Research: Most Important Information Sources, 2018 (percent of consumers who purchased power lawn & garden equipment in the last 12 months & researched products beforehand)

Figure 2-8 | Consumer Attitudes About Electric Lawn & Garden Equipment, 2018 (percent of consumers who own electric power lawn & garden equipment)

Figure 2-9 | Power Lawn & Garden Equipment Shipments, 2007 - 2017 (billion dollars)

Figure 2-10 | Power Lawn & Garden Equipment Exports to Selected Countries, 2017 (million dollars)

Figure 2-11 | Power Lawn & Garden Equipment Imports from China, 2007 - 2017 (billion dollars)

PRODUCTS

Figure 3-1 | Key Product Trends in Power Lawn & Garden Equipment

Figure 3-2 | Demand Growth for Selected Power Lawn & Garden Equipment, 2017 - 2022 (billion dollars)

Figure 3-3 | Examples of Lawn Mowers

Figure 3-4 | Lawn Mower Average Annual Demand Growth by Power Source, 2007 - 2017 (percent)

Figure 3-5 | Lawn Mower Exports & Imports as Shares of Shipments & Demand, 2007 - 2017

Figure 3-6 | Zero Turn as a Share of Riding Lawn Mower Demand, 2007 - 2022 (billion dollars)

Figure 3-7 | Walk Behind Lawn Mower Demand by Power Source, 2007 - 2022 (million dollars)

Figure 3-8 | Examples of Turf & Grounds Mowers

Figure 3-9 | Turf & Grounds Mower Exports & Imports as Shares of Shipments & Demand, 2007 - 2017

Figure 3-10 | Zero Turn as a Share of Riding Turf & Grounds Mower Demand, 2007 - 2022 (billion dollars)

Figure 3-11 | Examples of Trimmers & Edgers

Figure 3-12 | Trimmer & Edger Demand by Power Source, 2007 - 2022 (million dollars)

Figure 3-13 | Trimmer & Edger Exports & Imports as Shares of Shipments & Demand, 2007 - 2017

Figure 3-14 | Examples of Garden Tractors & Rotary Tillers

Figure 3-15 | Examples of Chainsaws

Figure 3-16 | Chainsaw Demand by Power Source, 2007 - 2022 (million dollars)

Figure 3-17 | Examples of Blowers, Vacuums, & Sweepers

Figure 3-18 | Blower, Vacuum, & Sweeper Demand by Power Source, 2007 - 2022 (million dollars)

Figure 3-19 | Examples of Snow Blowers

Figure 3-20 | Snow Blower Exports & Imports as Shares of Shipments & Demand, 2007 - 2017

Figure 3-21 | Snow Blower Demand by Region, 2007 - 2022 (million dollars)

Figure 3-22 | Examples of Other Power Lawn & Garden Equipment

Figure 3-23 | Examples of Parts & Attachments for Power Lawn & Garden Equipment

MARKETS

Figure 4-1 | Key Trends in Power Lawn & Garden Equipment Markets

Figure 4-2 | Residential Power Lawn & Garden Equipment Demand per Household, 2007 - 2017 (dollars)

Figure 4-3 | Residential Power Lawn & Garden Equipment Demand Share by Product, 2017 (billion dollars)

Figure 4-4 | Commercial Power Lawn & Garden Equipment Demand by Market, 2007 - 2022 (billion dollars)

Figure 4-5 | Commercial Power Lawn & Garden Equipment Demand Share by Product, 2017 (billion dollars)

REGIONS

Figure 5-1 | Key Regional Trends in the Power Lawn & Garden Equipment Market

Figure 5-2 | Power Lawn & Garden Equipment Demand Growth by Region, 2017 - 2022 (billion dollars)

Figure 5-3 | Northeast Power Lawn & Garden Equipment Demand Share by Product Type, 2017 (billion dollars)

Figure 5-4 | Midwest Power Lawn & Garden Equipment Demand Share by Product Type, 2017 (billion dollars)

Figure 5-5 | South Power Lawn & Garden Equipment Demand Share by Product Type, 2017 (billion dollars)

Figure 5-6 | West Power Lawn & Garden Equipment Demand Share by Product Type, 2017 (billion dollars)

INDUSTRY STRUCTURE

Figure 6-1 | US Power Lawn & Garden Equipment Market Share, 2017 (billion dollars)

Figure 6-2 | US Power Lawn & Garden Equipment Market: Leading Supplier, 2017

Figure 6-3 | US Power Lawn & Garden Equipment Market: Second Leading Supplier, 2017

Figure 6-4 | US Power Lawn & Garden Equipment Market: Third Leading Supplier, 2017

Figure 6-5 | US Power Lawn & Garden Equipment Market: Fourth Leading Supplier, 2017

Figure 6-6 | Power Lawn & Garden Equipment Demand Growth by Distribution Channel, 2017 - 2022 (billion dollars)

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2002 - 2017 (percent)

Figure 7-3 | Housing Stock Share by Year of Construction, 2017 (million units)

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Power Lawn & Garden Equipment

Featuring 56 tables and 41 figures – now available in Excel and Powerpoint! Learn More

Equipment Demand Will Grow Steadily Amid Continued Product Innovation and Expansion of the DIFM Landscaping Market

Key Findings in the Power Lawn & Garden Equipment Study:

Variety of Product Improvements will Support Upgrade Sales

DIFM Landscaping will Boost Sales of High-Value Equipment

Battery-Powered Equipment will Make Further Market Share Gains

Purchase Power Lawn & Garden Equipment by the Section