Residential Lawn & Garden Equipment

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Lawn and Garden Equipment

This study examines the US residential market for power lawn and garden equipment. Excluded from the scope of this report is machinery used in commercial and agricultural applications. The residential market comprises equipment sales to homeowners and other individuals for private use (i.e., not for commercial purposes). Residential landscaping that is paid for by building owners or occupants and carried out by professionals is considered commercial.

Historical data for 2009, 2014, and 2019 and forecasts for 2024 and 2029 for demand are provided in current dollar terms (which are not adjusted for inflation).

Products include:

lawn mowers (e.g., riding, walk behind)
trimmers and edgers
garden tractors and rotary tillers
snow blowers (e.g., single-stage, multi-stage)
chainsaws
blowers, vacuums, and sweepers
other equipment and parts and attachments (e.g., hedge trimmers, pole saws, multi-tools, utility tractors

Excluded are push reel mowers and any other non-powered equipment.

Since the vast majority of engines for power lawn and garden equipment are used in OEM capacities, engines are excluded from the scope of this study, except insofar as they contribute to the value of the equipment that they power.

Lawn and Garden Equipment

Factors driving growth going forward include:

a return to economic growth following the pandemic
an increase in the housing stock, including single-family homes, a large source of demand
growing existing home sales, which support purchases of power lawn and garden equipment, particularly among first-time homeowners
increasing interest in high-value (even commercial-grade) equipment among lawn and garden enthusiasts
continued improvement of smart and connected technology, robotics, engine-related technologies, electric power sources, and ergonomic designs, increasing pricing and supporting greater value gains

The aging population will have a countervailing effect on residential demand. Sales of high-value, easy-to-use equipment are expected to increase. However, those gains will be offset by the increasing popularity of DIFM landscaping, which boosts demand in the commercial market.

In 2020, low interest rates have helped maintain a strong housing market despite the COVID-19 pandemic. While the millennial generation is less likely than previous generations to own homes, that is changing as the demographic ages. This cohort represents a prime opportunity for suppliers of power lawn and garden equipment as they are purchasing their first homes and need tools to maintain yard spaces.

There has also been an increase in DIY projects in 2020 due to the COVID-19 pandemic. Many consumers are staying at home for longer periods, which promotes an increase in time to do home maintenance and upgrades. Additionally, less money spent on travel and entertainment frees up funds for investment in landscaping materials and equipment.

Lawn and Garden Equipment

Power Sources: Demand Trends & Consumer Insights

Lawn and garden equipment can be powered either by an internal combustion engine (ICE) or by electricity using either a power cord or a battery:

Power lawn and garden equipment powered by internal combustion engines accounts for the majority of demand.
Electric products have increased their market share, continuing to grow year over year.
Sales of electric products have grown faster in recent years, spurred by technological advances that have made these products more competitive with traditional engine-driven equipment performance.

The distribution of electric equipment among the various types of power lawn and garden equipment is not uniform, which is often reflective of the size and power requirements of these products. For example, while walk behind mowers have seen strong gains in the share of products powered by electricity, riding lawn mowers or turf and grounds mowers have seen slower progress. The performance needed to serve some products and applications is still outside the ability of battery power.

Through 2024, battery-powered lawn and garden equipment is expected to continue to outpace the overall market and increase its share of sales. As product development continues, more consumers will continue to adopt more electrically powered products.

Electric lawn and garden equipment has primarily penetrated the residential market, while commercial users still heavily favor engine-driven products. Electric equipment fares better in residential applications since DIY landscaping is less likely than professional-type projects to require high levels of power and long run times. In the August 2020 edition of The Freedonia Group National Online Consumer Survey, 47% of total respondents and 76% of those who own any type of power lawn and garden equipment reported that they owned at least one type of electric power lawn and garden equipment.

Nevertheless, residential users expect their equipment to perform well – 71% of consumers that own power lawn and garden equipment feel that power and run time are the most important features of their power lawn and garden equipment. It is therefore critical that electric equipment can offer a certain level of performance in order to compete with engine-driven models. To this end, producers of electric equipment focus on ensuring that their products can handle intensive household tasks and that the batteries for their cordless equipment can hold a strong charge.

Among consumers who own electric equipment, the main reasons for preferring electric over engine-driven equipment include its:

light weight
low maintenance requirements
affordability
lower noise level

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Long-Term Forecast

Power Sources: Demand Trends & Consumer Insights

Pricing Trends

Consumer Trends

Lawn Maintenance & Gardening Insights

Average Lot Size & Outdoor Space Trends

Who Performs Lawn & Garden Work at Home?

Ownership of Power Lawn & Garden Equipment

Power Lawn & Garden Equipment Purchase Patterns

Power Lawn & Garden Equipment Purchasing Occasions

Factors in Selecting Power Lawn & Garden Equipment

Retail Outlets

Consumer Lawn & Garden Care Practices

Landscaping Services Preferences

4. Products

Demand by Product

Lawn Mowers

Trimmers & Edgers

Garden Tractors & Rotary Tillers

Snow Blowers

Chainsaws

Blowers, Vacuums, & Sweepers

Other Equipment & Parts

5. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

6. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

List of Tables

2. About This Report

Table 2-1 | Annual Residential Power Lawn & Garden Equipment Demand by Product, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2019 (million dollars)

Table 3-2 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2029 (million dollars)

Table 3-3 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)

Table 3-4 | Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)

Table 3-5 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)

Table 3-6 | "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of total consumers)

Table 3-7 | Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)

Table 3-8 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)

Table 3-9 | "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020 (percent of those who bought power lawn & garden equipment in the last 12 months)

Table 3-10 | "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought power lawn & garden equipment in the past 12 months)

Table 3-11 | "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought in the last 12 months)

Table 3-12 | "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)

Table 3-13 | Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)

Table 3-14 | Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020 (percent respondents who agree among those who have a yard, lawn, or garden space at home)

4. Products

Table 4-1 | Residential Power Lawn & Garden Equipment Demand by Product, 2009 - 2029 (million dollars)

5. Key Suppliers & Market Share

Table 5-1 | Selected Mergers & Acquisitions

6. Appendix

Table 6-1 | Relevant Industry Codes

Table 6-2 | Relevant HS Codes

Table 6-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 6-4 | Population & Households, 2009 - 2029 (million persons)

Table 6-5 | Housing Stock by Type, 2009 - 2029 (million units)

List of Figures

1. Executive Summary

Figure 1-1 | US Residential Power Lawn & Garden Equipment Market

2. About This Report

Figure 2-1 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2024 (million dollars)

3. Overview

Figure 3-1 | Residential Power Lawn & Garden Equipment Demand, 2004 - 2019 (million dollars)

Figure 3-2 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2024 (million dollars)

Figure 3-3 | Consumer Insights on Lawn & Garden Equipment Power Sources, 2020 (percent of consumers who own power lawn & garden equipment)

Figure 3-4 | "Why Did You Select an Electric Version of Lawn & Garden Equipment?", 2020 (percent of consumers who own electric power lawn & garden equipment)

Figure 3-5 | Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)

Figure 3-6 | Amount of Land Owned Around Homes, 2020 (percent of those who indicate they own the land around their home)

Figure 3-7 | "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020 (percent of those who bought power lawn & garden in the past year)

4. Products

Figure 4-1 | Residential Power Lawn & Garden Equipment Demand by Product, 2009 - 2029 (million dollars)

Figure 4-2 | Residential Lawn Mower Demand, 2009 - 2024 (million dollars)

Figure 4-3 | Residential Trimmer & Edger Demand, 2009 - 2024 (million dollars)

Figure 4-4 | Residential Garden Tractor & Rotary Tiller Demand, 2009 - 2024 (million dollars)

Figure 4-5 | Residential Snow Blower Demand, 2009 - 2024 (million dollars)

Figure 4-6 | Residential Chainsaw Demand, 2009 - 2024 (million dollars)

Figure 4-7 | Residential Blower, Vacuum, & Sweeper Demand, 2009 - 2024 (million dollars)

Figure 4-8 | Other Residential Power Lawn & Garden Equipment & Parts Demand, 2009 - 2024 (million dollars)

5. Key Suppliers & Market Share

Figure 5-1 | Residential Lawn & Garden Equipment Market Share by Company, 2019 (billion dollars)

6. Appendix

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 6-3 | Housing Stock: Share by Year of Construction, 2019 (million units)