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All Smart Home Security Products to Register Rapid Growth Through 2025
Gains will be driven by technological innovation, competitive pricing, and increasing consumer familiarity with smart devices overall and optimism (however cautious) about the potential solutions they may provide. Furthermore, the cost effectiveness, ease-of-installation, and ease-of-use of smart home security systems compared to traditional types will encourage adoption across a wider range of consumer demographics.
Key Findings in the Smart Home Security Market
Best Opportunities Expected for Devices with Multiple Security Features
Given the enhanced efficiencies of smart home security systems, devices with multiple security features, such as all-in-one smart home security systems and smart security cameras with integrated alarm systems, will continue to lead the market. For example, all-in-one systems and kits represented 64% of total demand in 2017 and will remain the leading product type through 2025; however, this segment will lose market share over the forecast period, as an increasing number of consumers select more individual components, such as smart security cameras and locks, to fill out extant systems.
Smart Locks to See Fastest Growth, Driven by Rollout of In-Home Delivery Services like Amazon Key
Smart home security locks and access controls are projected to see the fastest gains of the forecast period, nearly 24% per year to $2.0 billion in 2025. Sales will benefit from the expansion of in-home delivery services such as Amazon Key, as well as the growing popularity of video doorbells.
Rapid M&A Activity Reflects the Influx of a Hot Growth Market
Recent significant activities – e.g., Amazon’s $1.1 billion acquisition of leading video doorbell supplier Ring and Alarm.com’s acquisition of iControl’s Piper business unit – indicate that leaders in both the tech and traditional home security industries are investing heavily to penetrate the smart home security market. Competition will intensify as the market continues to consolidate and actions are taken to highlight one product mix over another (e.g., Amazon announced that it will cease selling new Nest Labs’ (Alphabet) Nest smart home devices; in turn, Nest Labs announced plans to pull all Nest devices from Amazon).
This study presents historical demand data (2016 and 2017) and forecasts for 2018 and 2025 by product (smart home speakers and hubs; all-in-one smart home security systems and kits; smart home security cameras and related devices such as video doorbells; smart home safety and security alarms; and smart home locks and access controls). It also features detailed profiles of key products and industry leaders, including ADT, Alphabet (Google, Nest Labs), Amazon, Apple, Comcast, Honeywell, and Samsung, as well as discussion of demand drivers and restraints, including consumer privacy concerns (e.g., Cambridge Analytica’s breach of 80+ million Facebook users’ data), and the technological outlook for the next generation of smart home security devices.
The study also compares US and global market size for smart home security products and presents overviews for the following segments of the overall US security market:
- electronic security products
- video surveillance products
- safety and security alarms
- access control systems