Cameras & Video Systems with Enhanced Capabilities Drive Gains
Growth will be driven by the increasing affordability of feature-rich systems that incorporate enhanced capabilities, which will:
• work to expand the base of end users that choose to install video surveillance systems
• spur replacement and upgrade demand among existing end users
Continued, though slowing, gains in construction activity will also support new system installations among the expanding base of potential end users. New construction in the trade and distribution market, where video systems are key security components, will drive gains.
Key Findings in the Video Surveillance Equipment Study:
Cameras to Post Largest and Fastest Gains
Cameras accounted for roughly half of all video surveillance system sales in value terms in 2016 and will represent 70% of additional total sales growth through 2021. Gains will be supported by a number of factors:
• Stiff price competition at all price points will result in more affordable products, expanding the potential customer base and propelling volume gains, even as it limits value sales to a degree.
• Ongoing technological advances that provide enhanced characteristics -- such as improved durability, ease of use, and picture quality -- will drive upgrade demand.
Although other components will not see advances as rapid as those posted in the cameras segment, there are a variety of opportunities for growth. For instance, rising use of ultra high definition cameras and recording equipment will support increasing sales of high quality, higher value monitors, such as 4K and 8K types, albeit from a small base. Sales of encoders will also see new opportunities as interest in HD analog systems grows.
Technological Advances Continue to Support More Frequent Upgrade Sales
Various innovations across the video surveillance industry add performance advantages and increased functional capabilities, which spur owners of existing installations to upgrade before their useful lifespans are over. The ongoing transition of the installed stock from analog to IP-based digital video systems is one such example. Technological improvements are included in more mass market equipment as prices come down. Examples include:
• IP capable thermal cameras
• enhanced HD analog cameras and recording equipment that are capable of operating with all HD analog technologies as well as traditional analog systems
• analytic technology used in conjunction with panoramic cameras that provide higher quality dewarped images
This study presents historical demand data (2006, 2011 and 2016) and forecasts for 2021 by product (cameras, monitors, recording equipment, other components), technology (IP, analog), and market (trade and distribution, government, financial, educational, industrial, services, healthcare, air transport, offices, consumer, lodging, other nonresidential). The study also evaluates company market share and competitive analysis on industry competitors including Robert Bosch, Canon, Hangzhou Hikvision, Hanwha, Honeywell International, Johnson Controls, and Schneider Electric.