Video Surveillance Equipment in the US by Product, Technology and Market

Cameras & Video Systems with Enhanced Capabilities Drive Gains

Growth will be driven by the increasing affordability of feature-rich systems that incorporate enhanced capabilities, which will:

• work to expand the base of end users that choose to install video surveillance systems

• spur replacement and upgrade demand among existing end users

Continued, though slowing, gains in construction activity will also support new system installations among the expanding base of potential end users. New construction in the trade and distribution market, where video systems are key security components, will drive gains.

Key Findings in the Video Surveillance Equipment Study:

Cameras to Post Largest and Fastest Gains

Cameras accounted for roughly half of all video surveillance system sales in value terms in 2016 and will represent 70% of additional total sales growth through 2021. Gains will be supported by a number of factors:

• Stiff price competition at all price points will result in more affordable products, expanding the potential customer base and propelling volume gains, even as it limits value sales to a degree.

• Ongoing technological advances that provide enhanced characteristics -- such as improved durability, ease of use, and picture quality -- will drive upgrade demand.

Although other components will not see advances as rapid as those posted in the cameras segment, there are a variety of opportunities for growth. For instance, rising use of ultra high definition cameras and recording equipment will support increasing sales of high quality, higher value monitors, such as 4K and 8K types, albeit from a small base. Sales of encoders will also see new opportunities as interest in HD analog systems grows.

Technological Advances Continue to Support More Frequent Upgrade Sales

Various innovations across the video surveillance industry add performance advantages and increased functional capabilities, which spur owners of existing installations to upgrade before their useful lifespans are over. The ongoing transition of the installed stock from analog to IP-based digital video systems is one such example. Technological improvements are included in more mass market equipment as prices come down. Examples include:

• IP capable thermal cameras

• enhanced HD analog cameras and recording equipment that are capable of operating with all HD analog technologies as well as traditional analog systems

• analytic technology used in conjunction with panoramic cameras that provide higher quality dewarped images

Study Coverage

This study presents historical demand data (2006, 2011 and 2016) and forecasts for 2021 by product (cameras, monitors, recording equipment, other components), technology (IP, analog), and market (trade and distribution, government, financial, educational, industrial, services, healthcare, air transport, offices, consumer, lodging, other nonresidential). The study also evaluates company market share and competitive analysis on industry competitors including Robert Bosch, Canon, Hangzhou Hikvision, Hanwha, Honeywell International, Johnson Controls, and Schneider Electric.

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Trends in Reported versus Perceived Crime Risk

Overview

Concern About Crime by Age

Concern About Crime by Consumer Type

Technological Environment

Overview

Video Surveillance as a Service

Video Analytics

Video Storage

Pricing Dynamics

Foreign Trade

PRODUCTS

Key Findings

Demand by Technology

Overview

IP Systems

Analog Systems

Demand by Product

Cameras

Cameras: Product Description

Cameras: Demand Forecast

Camera Constructions

Camera Constructions: Product Types

Camera Constructions: Product Trends

Camera Technologies

Camera Technologies: Product Types

Camera Technologies: Product Trends

Monitors

Monitors: Product Description

Monitors: Demand Forecast

Monitors: Product Trends

Recording Equipment

Recording Equipment: Product Description

Recording Equipment: Demand Forecast

Recording Equipment: Product Trends

Other Components

Other Components: Product Description

Other Components: Demand Forecast

Encoders & Decoders

All Other

MARKETS

Key Findings

Demand by Market

Trade & Distribution

Trade & Distribution Market: Scope

Trade & Distribution Market: Demand Forecast

Retail

Warehouse

Other

Government

Financial Institutions

Educational

Industrial

Industrial Market: Demand Forecast

Manufacturing

Other

Services

Services Market: Scope

Services Market: Demand Forecast

Public Venues

Casino Gaming

Other

Healthcare

Air Transport

Offices

Consumer

Lodging

Other Nonresidential

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Research & Product Development

Manufacturing

Cooperative Agreements

Marketing & Distribution

Mergers & Acquisitions

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Building Construction Outlook

Overview

Residential Building Construction

Nonresidential Building Construction

Building Stock Trends

Residential Building Stock

Nonresidential Building Stock

Business Establishment Trends

Consumer Spending Environment

Public Safety Environment

Overview

Crime

Overview

Violent Crimes

Property Crimes

Terrorism

Other Nonconventional Crimes

Fire

List of Tables

OVERVIEW

Table 2-1 | Age of Consumers Who Agree: "I worry about violence and crime," 2017 (Percent & Index)

Table 2-2 | Types of Consumers Who Agree: "I worry about violence and crime," 2017 (Percent & Index)

Table 2-3 | Average Video Surveillance System Price by Products, 2006 - 2021 (dollars per unit)

Table 2-4 | Video Surveillance System Foreign Trade, 2006 - 2021 (million dollars)

PRODUCTS

Table 3-1 | Video Surveillance System Supply & Demand, 2006 - 2021 (million dollars)

Table 3-2 | Video Surveillance System Demand by Product, 2006 - 2021 (million dollars)

Table 3-3 | Key Characteristics & End Uses by Camera Construction

Table 3-4 | Video Surveillance Camera Demand by Construction, 2006 - 2021 (million dollars)

Table 3-5 | Key Characteristics & End Uses by Camera Technology

Table 3-6 | Video Surveillance Camera Demand by Technology, 2006 - 2021 (million dollars)

Table 3-7 | Video Surveillance Monitor Demand by Product, 2006 - 2021 (million dollars)

Table 3-8 | Video Surveillance Recording Equipment Demand by Product, 2006 - 2021 (million dollars)

Table 3-9 | Other Video Surveillance Component Demand by Product, 2006 - 2021 (million dollars)

MARKETS

Table 4-1 | Video Surveillance System Demand by Market, 2006 - 2021 (million dollars)

Table 4-2 | Trade & Distribution Video Surveillance Market by Product & Segment, 2006 - 2021 (million dollars)

Table 4-3 | Government Video Surveillance System Market, 2006 - 2021 (million dollars)

Table 4-4 | Financial Institutions Video Surveillance System Market, 2006 - 2021 (million dollars)

Table 4-5 | Educational Video Surveillance System Market, 2006 - 2021 (million dollars)

Table 4-6 | Industrial Video Surveillance System Market by Product & Segment, 2006 - 2021 (million dollars)

Table 4-7 | Services Video Surveillance System Market by Product & Segment, 2006 - 2021 (million dollars)

Table 4-8 | Healthcare Video Surveillance System Market, 2006 - 2021 (million dollars)

Table 4-9 | Air Transport Video Surveillance System Demand, 2006 - 2021 (million dollars)

Table 4-10 | Office Video Surveillance System Market, 2006 - 2021 (million dollars)

Table 4-11 | Consumer Video Surveillance Market, 2006 - 2021 (million dollars)

Table 4-12 | Lodging Video Surveillance System Demand by Product, 2006 - 2021 (million dollars)

Table 4-13 | Other Nonresidential Video Surveillance System Demand by Product, 2006 - 2021 (million dollars)

INDUSTRY STRUCTURE

Table 5-1 | Video Surveillance System Sales by Company, 2016 (million dollars)

Table 5-2 | Selected Cooperative Agreements

Table 5-3 | Selected Acquisitions & Divestitures

APPENDIX

Table 6-1 | Study Scope: Video Surveillance Systems

Table 6-2 | Relevant NAICS (2012) & SIC Codes

Table 6-3 | Abbreviations & Acronyms Used in Study

Table 6-4 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)

Table 6-5 | Population & Households, 2006 - 2021 (million persons)

Table 6-6 | Building Construction Expenditures, 2006 - 2021 (billion dollars)

Table 6-7 | Residential Building Construction, 2006 - 2021 (billion dollars)

Table 6-8 | Nonresidential Building Construction Expenditures, 2006 - 2021 (billion dollars)

Table 6-9 | Housing Stock by Type, 2006 - 2021 (million units)

Table 6-10 | Nonresidential Building Stock by Type, 2006 - 2021 (billion 2009 dollars)

Table 6-11 | Business Establishments, 2006 - 2021 (thousands)

Table 6-12 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)

Table 6-13 | Violent Crime Levels, 2006 - 2015 (thousands)

Table 6-14 | Property Crime Levels, 2006 - 2015 (thousands)

Table 6-15 | Incidences of Terrorism in the US, 2006 - 2015

Table 6-16 | Selected Other Nonconventional Crimes, 2006 - 2015 (thousand arrests)

Table 6-17 | Fire Levels & Losses, 2006 - 2015

List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | US Video Surveillance Market Trends

OVERVIEW

Figure 2-1 | Key Trends Impacting the Video Surveillance Market

PRODUCTS

Figure 3-1 | Video Surveillance Trends by Product

Figure 3-2 | Video Surveillance Camera Value & Volume Demand, 2006 - 2021

Figure 3-3 | Video Surveillance Monitor Value & Volume Demand, 2006 - 2021

Figure 3-4 | Share of Video Surveillance Recording Equipment Value Demand by Product, 2006 - 2021

MARKETS

Figure 4-1 | Video Surveillance Trends by Market

INDUSTRY STRUCTURE

Figure 5-1 | US Video Surveillance Market Share, 2016

Figure 5-2 | Video Surveillance Market Leader: First Leading Supplier

Figure 5-3 | Video Surveillance Market Leader: Second Leading Supplier

Figure 5-4 | Video Surveillance Market Leader: Third Leading Supplier

Figure 5-5 | Video Surveillance Market Leader: Fourth Leading Supplier

APPENDIX

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2001 - 2016 (percent)

Figure 6-3 | Housing Stock by Year of Construction, 2016 (percent)

Figure 6-4 | US Crime Rates, 2006 - 2015 (reported crimes per thousand people)

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Video Surveillance Equipment in the US by Product, Technology and Market

Cameras & Video Systems with Enhanced Capabilities Drive Gains

Key Findings in the Video Surveillance Equipment Study:

Cameras to Post Largest and Fastest Gains

Technological Advances Continue to Support More Frequent Upgrade Sales

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