Wipes

As Quoted In Nonwovens Markets

9th Edition

Featuring 54 tables and 66 figures – now available in Excel and Powerpoint! Learn More

This study analyzes the US market for wipes. For the purpose of this study, “wipe” is defined as a paper or nonwoven substrate that is soaked or otherwise infused with water or chemical additives (wet or dry) for the purpose of cleaning, disinfecting, sanitizing, chemical delivery, and other functions that are carried out on surfaces such as skin, countertops and floors, tools and parts, and many others.

Wet and Dry Wipes

Most wipes are single-use products. However, this study also covers reusable products that can be laundered and reused for a short period of time.

Excluded from the scope of this study are standard paper alternatives, such as napkins, paper towels, facial tissues, and toilet tissue, as well as long-term reusable cloths.

Demand for wipes is examined by product and market in US dollars at the converters’ level. Sales at the retail level are also provided. Historical data for 2008, 2013, and 2018 and forecasts for 2023 are presented in current dollars (which are not adjusted to account for inflation).

Key market segments for wipes include both consumer and industrial and institutional markets.

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Purchase Wipes by the Section

  1. Wipes

    $5,600.00

    1. 1 Executive Summary

      $183.00

      1. Figure 1-1 | Key Trends in the US Wipes Market

    2. 2 Overview

      $1,208.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | Key Trends in the Wipes Market

      2. 2.2 Historical Market Trends

        $136.00

        1. Table | Wipes Market, 2008 – 2018

        2. Figure 2-2 | Wipes Demand w/ Economic & Demographic Indicators, 2008 – 2018

      3. 2.3 Factors Affecting Wipes Demand

        $401.00

        1. 2.3.1 Demographic Trends

          $82.00

          1. Figure 2-3 | "Have you bought disposables wipes in the past 12 months?", 2019

        2. 2.3.2 Flushability & Dispersibility Concerns

          $133.00

        3. 2.3.3 Sustainability

          $130.00

        4. 2.3.4 Private Label Premiumization & Diversification

          $82.00

      4. 2.4 Wipes Regulations

        $371.00

        1. 2.4.1 FDA (Cosmetic, Therapeutic, &Sunscreen Wipes)

          $158.00

        2. 2.4.2 EPA

          $123.00

        3. 2.4.3 The Wiper Rule

          $89.00

      5. 2.5 Wipes Demand by Market

        $115.00

        1. Table | Wipes Demand by Market, 2008 – 2023

        2. Figure 2-4 | Wipes Demand by Market, 2008 – 2023

      6. 2.6 Pricing Trends

        $132.00

        1. Table | Wipes Prices by Application, 2008 – 2023

        2. Figure 2-5 | Selected Wipes Pricing, 2008 – 2018

    3. 3 Products

      $860.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Key Trends Among Wet & Dry Wipes Products

      2. 3.2 Wet vs. Dry Wipes: Penetration Comparison

        $315.00

        1. 3.2.1 Demand by Product

          $82.00

          1. Table | Wipes Demand by Product, 2008 – 2023

          2. Figure 3-2 | Wipes Demand by Product, 2008 – 2023

        2. 3.2.2 Consumer Markets

          $82.00

          1. Figure 3-3 | Consumer Wipes Markets: Demand Share by Product, 2018

        3. 3.2.3 Industrial & Institutional Markets

          $165.00

          1. Figure 3-4 | Industrial & Institutional Wipes Markets: Demand Share by Product, 2018

      3. 3.3 Wet Wipes

        $291.00

        1. 3.3.1 Wet Wipes: Demand by Market

          $104.00

          1. Table | Wet Wipes Demand by Market, 2008 – 2023

          2. Figure 3-5 | Wet Wipes Demand, 2008 – 2023

        2. 3.3.2 Wet Wipes: Demand by Application

          $186.00

          1. Table | Wet Wipes Demand by Application, 2008 – 2023

          2. Figure 3-6 | Wet Wipes Demand Growth by Application, 2008 – 2023

      4. 3.4 Dry Wipes

        $203.00

        1. 3.4.1 Dry Wipes: Demand by Market

          $84.00

          1. Table | Dry Wipes Demand by Market, 2008 – 2023

          2. Figure 3-7 | Dry Wipes Demand, 2008 – 2023

        2. 3.4.2 Dry Wipes: Demand by Application

          $118.00

          1. Table | Dry Wipes Demand by Application, 2008 – 2023

          2. Figure 3-8 | Dry Wipes Demand Growth by Application, 2008 – 2023

    4. 4 Consumer & Retail Insights

      $1,168.00

      1. 4.1 Key Findings

        $94.00

      2. 4.2 Retail Wipes Market

        $132.00

        1. Table | Retail Wipes Sales by Application, 2008 – 2023

      3. 4.3 Retail Wipes Market Share

        $82.00

        1. Figure 4-1 | Retail Wipes Market Share by Company, 2018

      4. 4.4 Consumer Purchasing Patterns

        $518.00

        1. 4.4.1 Types of Wipes Purchased

          $298.00

          1. Table | "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Gender & Family Structure, 2019

          2. Table | "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Household Income, 2019

        2. 4.4.2 Wipes Purchased More Than Once in 12 Months

          $218.00

          1. Table | "Which kind of disposable wipes did you buy more than once in the past 12 months?" by Gender & Household Structure, 2019

          2. Table | "Which kind of disposable wipes did you buy more than once in the past 12 months?" by Household Income, 2019

      5. 4.5 Attitudes of Wipes Buyers

        $369.00

        1. 4.5.1 Convenience & Price

          $82.00

          1. Figure 4-2 | Attitudes of Wipes Consumers: Price & Convenience

        2. 4.5.2 Usage Preferences

          $82.00

          1. Figure 4-3 | Attitudes of Wipes Consumers: Usage Preferences

        3. 4.5.3 Wipes Disposal Trends

          $127.00

          1. Figure 4-4 | Wipes Consumers: Disposal Trends

          2. Table | "How do you primarily dispose of your disposable wipes?" by Gender & Age Group, 2019

        4. 4.5.4 Flushability

          $94.00

          1. Figure 4-5 | Attitudes of Wipes Consumers: Flushability

          2. Table | "I would buy more types of disposable wipes if they were flushable" by Age Group, 2019

    5. 5 Baby Wipes

      $1,003.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | Key Trends in Baby Wipes

      2. 5.2 Demand by End Use

        $264.00

        1. Table | Baby Wipes Demand by End Use, 2008 – 2023

        2. Figure 5-2 | Baby Wipes Demand & Infant Population Growth, 2008 – 2023

      3. 5.3 Product Innovations

        $232.00

        1. 5.3.1 Natural & Eco-Friendly Formulations

          $153.00

        2. 5.3.2 Improved Packaging

          $82.00

      4. 5.4 Retail Market Trends & Market Share

        $150.00

        1. Figure 5-3 | Baby Wipes Retail Market Share by Company, 2018

      5. 5.5 Private Label Brands & Distributors

        $196.00

        1. Figure 5-4 | Baby Wipes Retail Sales: Private Labels vs. Named Brands, 2003 – 2018

        2. Table | Selected Private Label Baby Wipes Distributors & Product Lines

      6. 5.6 Producers

        $108.00

        1. Table | Selected Baby Wipes Converters & Product Lines

    6. 6 Consumer Personal Care Wipes

      $1,917.00

      1. 6.1 Key Findings

        $82.00

        1. Figure 6-1 | Key Trends in Personal Care Wipes

      2. 6.2 Consumer Personal Care Wipes: Demand by Application

        $183.00

        1. Table | Personal Care Wipes Demand by Application, 2008 – 2023

        2. Figure 6-2 | Personal Care Body Wipes Value & Volume Demand Share by Application, 2018

      3. 6.3 Personal Hygiene Wipes

        $627.00

        1. 6.3.1 Personal Hygiene Wipes: Demand by Application

          $196.00

          1. Table | Personal Hygiene Wipes Demand by Application, 2008 – 2023

          2. Figure 6-3 | Personal Hygiene Wipes Demand & Wipes Use Per Capita, 2008 – 2023

          3. Figure 6-4 | Personal Hygiene Wipes Demand & CAGR by Application, 2018 - 2023

        2. 6.3.2 Bathroom Hygiene Wipes

          $145.00

        3. 6.3.3 Feminine Hygiene Wipes

          $82.00

        4. 6.3.4 General Purpose Bathing Wipes

          $100.00

        5. 6.3.5 Other Personal Hygiene Wipes

          $126.00

      4. 6.4 Facial Wipes

        $465.00

        1. 6.4.1 Facial Wipes: Demand by Application

          $169.00

          1. Table | Facial Wipes Demand by Application, 2008 – 2023

          2. Figure 6-5 | Facial Wipes Demand & Wipes Use Per Capita, 2008 – 2023

        2. 6.4.2 Facial Cleansing Wipes

          $178.00

          1. Table | Facial Cleansing Wipes Demand by Product, 2008 – 2023

          2. Figure 6-6 | Facial Cleansing Wipes Demand & Wipes Use Per Capita, 2008 – 2023

        3. 6.4.3 Acne & Other Facial Wipes

          $117.00

          1. Table | Acne & Other Facial Wipes Demand, 2008 – 2023

          2. Figure 6-7 | Acne & Other Facial Wipe Demand & Teen/Young Adult Population Annual Growth, 2008 – 2023

      5. 6.5 Hand Cleaning Moist Towelettes

        $257.00

        1. Table | Hand Cleaning Moist Towelettes Demand by Application, 2008 – 2023

        2. Figure 6-8 | Hand Cleaning Moist Towelettes Demand & Wipes Use Per Capita, 2008 – 2023

      6. 6.6 Medicated Wipes

        $102.00

        1. Table | Medicated Wipes Demand by Application, 2008 – 2023

        2. Figure 6-9 | Medicated Wipes Demand & Wipes Use Per Capita, 2008 – 2023

      7. 6.7 Other Personal Care Wipes

        $227.00

        1. Table | Other Personal Care Wipes Demand, 2008 – 2023

        2. Figure 6-10 | Other Personal Care Wipes Demand & Wipes Use Per Capita, 2008 – 2023

    7. 7 Household Care Wipes

      $1,035.00

      1. 7.1 Key Findings

        $82.00

        1. Figure 7-1 | Key Trends in Household Care Wipes

      2. 7.2 Household Care Wipes: Demand by Application

        $164.00

        1. Table | Household Care Wipes Demand by Application, 2008 – 2023

        2. Figure 7-2 | Household Care Wipes Demand & US Households Annual Growth, 2008 – 2023

        3. Figure 7-3 | Household Care Wipes Demand & CAGR by Application, 2008 – 2023

      3. 7.3 General Purpose Cleaning Wipes

        $378.00

        1. 7.3.1 General Purpose Cleaning Wipes: Demand by Application

          $255.00

          1. Table | General Purpose Cleaning Wipes Demand by Application, 2008 – 2023

          2. Figure 7-4 | General Purpose Cleaning Wipes Demand & Wipes Use Per Household, 2008 – 2023

        2. 7.3.2 Disinfectant Cleaning Wipes

          $82.00

        3. 7.3.3 Other General Purpose Cleaning Wipes

          $82.00

      4. 7.4 Floor Care Wipes

        $187.00

        1. Table | Floor Care Wipes Demand by Product, 2008 – 2023

        2. Figure 7-5 | Floor Care Wipes Demand & Wipes Use Per Household, 2008 – 2023

      5. 7.5 Other Household Wipes

        $259.00

        1. Table | Other Household Care Wipes Demand by Application, 2008 – 2023

        2. Figure 7-6 | Other Household Care Wipes Demand & Wipes Use Per Capita, 2008 – 2023

    8. 8 Manufacturing Wipes

      $726.00

      1. 8.1 Key Findings

        $82.00

        1. Figure 8-1 | Key Trends in Manufacturing Wipes

      2. 8.2 Manufacturing Wipes: Demand by Application

        $150.00

        1. Table | Manufacturing Wipes Demand by Application, 2008 – 2023

        2. Figure 8-2 | Manufacturing Wipes Demand & Wipes Use Per Manufacturing Establishment, 2008 – 2023

      3. 8.3 General Purpose Wipes

        $121.00

        1. Table | General Purpose Wipes Demand by Product, 2008 – 2023

        2. Figure 8-3 | General Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2008 – 2023

      4. 8.4 Special Purpose Wipes

        $404.00

        1. 8.4.1 Special Purpose Wipes: Demand by Application

          $154.00

          1. Table | Special Purpose Wipes Demand by Application, 2008 – 2023

          2. Figure 8-4 | Special Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2008 – 2023

          3. Figure 8-5 | Special Purpose Wipes Demand & CAGR by Application, 2008 – 2023

        2. 8.4.2 Cleanroom Wipes

          $82.00

        3. 8.4.3 Surface Preparation Wipes

          $82.00

        4. 8.4.4 Printing Wipes

          $82.00

        5. 8.4.5 Other Special Purpose Wipes

          $82.00

    9. 9 Healthcare Wipes

      $815.00

      1. 9.1 Key Findings

        $82.00

        1. Figure 9-1 | Key Trends in Healthcare Wipes

      2. 9.2 Healthcare Wipes: Demand by Application

        $180.00

        1. Table | Healthcare Wipes Demand by Application, 2008 – 2023

        2. Figure 9-2 | Healthcare Wipes Demand & Wipes Use Per Hospital, 2008 – 2023

        3. Figure 9-3 | Healthcare Wipes Demand & CAGR by Application, 2018 – 2023

      3. 9.3 Patient Care Wipes

        $163.00

        1. Table | Patient Care Wipes Demand by Application, 2008 – 2023

        2. Figure 9-4 | Patient Care Wipes Demand & Senior Population Annual Growth, 2008 – 2023

      4. 9.4 Hard Surface Disinfectant Wipes

        $194.00

        1. Table | Hard Surface Disinfectant Wipes Demand, 2008 – 2023

        2. Figure 9-5 | Hard Surface Disinfectant Wipes Demand & Wipes Use Per Hospital, 2008 – 2023

      5. 9.5 Skin Disinfectant Wipes

        $99.00

        1. Table | Skin Disinfectant Wipes Demand by Application, 2008 – 2023

        2. Figure 9-6 | Skin Disinfectant Wipes Demand & Wipes Use Per Hospital, 2008 – 2023

        3. Figure 9-7 | Skin Disinfectant Wipes Demand & CAGR by Application, 2018 – 2023

      6. 9.6 Other Healthcare Wipes

        $130.00

        1. Table | Other Healthcare Wipes Demand, 2008 – 2023

        2. Figure 9-8 | Other Healthcare Wipes Demand & Wipes Use Per Hospital, 2008 – 2023

    10. 10 Commercial & Institutional Wipes

      $634.00

      1. 10.1 Key Findings

        $82.00

        1. Figure 10-1 | Key Trends in Commercial & Institutional Wipes

      2. 10.2 Commercial & Institutional Wipes: Demand by Application

        $135.00

        1. Table | Commercial & Institutional Wipes Demand by Application, 2008 – 2023

        2. Figure 10-2 | Commercial & Institutional Wipes Demand & Wipes Use Per Business Establishment, 2008 – 2023

      3. 10.3 Foodservice

        $210.00

        1. 10.3.1 Foodservice Wipes: Demand by Application

          $133.00

          1. Table | Foodservice Wipes Demand by Application, 2008 – 2023

          2. Figure 10-3 | Foodservice Wipes Demand & Wipes Use Per Foodservice Establishment, 2008 – 2023

          3. Figure 10-4 | Foodservice Wipes Demand & CAGR by Application, 2008 – 2023

        2. 10.3.2 Substrate Technologies

          $82.00

      4. 10.4 Other Commercial & Institutional Wipes

        $227.00

        1. Table | Other Commercial & Institutional Wipes Demand by Application, 2008 – 2023

        2. Figure 10-5 | Other Commercial & Institutional Wipes Demand & Wipes Use Per Business Establishment, 2008 – 2023

    11. 11 Industry Structure

      $2,876.00

      1. 11.1 Key Findings & Industry Composition

        $239.00

        1. Table | US Wipes Sales by Company, 2018

      2. 11.2 Market Share: Converters' Level

        $459.00

        1. Figure 11-1 | Converters' Level Wipes Market Share, 2018

        2. Figure 11-2 | Wipes: Leading Supplier

        3. Figure 11-3 | Wipes: Second Leading Supplier

        4. Figure 11-4 | Wipes: Third Leading Supplier

        5. Figure 11-5 | Wipes: Co-Fourth Leading Supplier

        6. Figure 11-6 | Wipes: Co-Fourth Leading Supplier

      3. 11.3 Industry Restructuring

        $87.00

      4. 11.4 Competitive Strategies

        $544.00

        1. 11.4.1 New Product Development

          $124.00

        2. 11.4.2 Product Line Extension

          $82.00

        3. 11.4.3 Low-Cost Position

          $82.00

        4. 11.4.4 Product Placement

          $82.00

        5. 11.4.5 Market Segmentation

          $112.00

        6. 11.4.6 Cooperative Agreements

          $121.00

          1. Table | Selected Cooperative Agreements

      5. 11.5 Manufacturing

        $148.00

      6. 11.6 Contract Manufacturing

        $82.00

      7. 11.7 Packaging Trends

        $206.00

      8. 11.8 Marketing Strategies: Portability, Convenience, Eco- Friendliness, &New Demographics

        $176.00

      9. 11.9 Distribution Channels

        $82.00

      10. 11.10 List of Industry Participants

        $865.00

    12. 12 Appendix

      $3,271.00

      1. 12.1 Scope

        $193.00

        1. Table | Study Scope: Major Wipes Markets

        2. Table | Relevant Industry Codes

        3. Table | Relevant HS Codes

      2. 12.2 Definitions

        $131.00

      3. 12.3 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 12.4 Freedonia Methodology

        $1,455.00

      5. 12.5 Study-Specific Methodology

        $82.00

      6. 12.6 Sources

        $82.00

      7. 12.7 Associations & Agencies

        $82.00

      8. 12.8 Related Studies & Reports

        $82.00

      9. 12.9 Macroeconomic Assumptions

        $1,225.00

        1. 12.9.1 Economic Environment

          $199.00

          1. Table | Macroeconomic Indicators, 2008 – 2023

          2. Figure 12-1 | Annual Growth in Real GDP, 2000 – 2018, Compared to 1980 – 2005 Average

        2. 12.9.2 Demographic Trends

          $191.00

          1. Table | Population & Households, 2008 – 2023

          2. Figure 12-2 | Annual Population Growth, 2003 – 2018

        3. 12.9.3 Housing Stock

          $93.00

          1. Table | Housing Stock by Type, 2008 – 2023

          2. Figure 12-3 | Housing Stock by Year of Construction, 2018

        4. 12.9.4 Consumer Spending Trends

          $138.00

          1. Table | Personal Consumption Expenditures, 2008 – 2023

        5. 12.9.5 Specialty Household Cleaner Industry Outlook

          $95.00

          1. Table | Specialty Household Cleaner Demand, 2008 – 2023

        6. 12.9.6 Manufacturing Outlook

          $182.00

          1. Table | Manufacturers' Shipments, 2008 – 2023

        7. 12.9.7 Healthcare Providers & Facilities

          $316.00

          1. Table | Selected Healthcare Facilities, 2008 – 2023

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