Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Packaged Facts Breakfast: Retail Market Trends and Opportunities in the U.S.

Breakfast: Retail Market Trends and Opportunities in the U.S.

Industry Reports, Global

Report Overview

 

Special offer: now 20% off original full report price

 

Breakfast: Retail Market Trends and Opportunities in the U.S.

For many consumers, breakfast choices involve removing pain points that clog the flow of their day and weighing breakfast choices in terms of value for time. In each case, cost lurks in the background: the breakfast someone normally has is not a splurge or a special occasion; it’s part of the weekly budget for everyday spending. As suggested by 2006-2015 consumer usage trends, this puts portability near the top of the retail breakfast list, but healthfulness also plays a complicated role in consumer breakfast choice. Given the breadth and depth of the market, room for indulgence does exist, and while traditional retail breakfast staples have found harder going, innovation across this spectrum suggests continued opportunity, as does daypart expansion and cross-usage.

Breakfast: Retail Market Trends and Opportunities in the U.S. analyzes industry and consumer trends shaping the U.S. retail breakfast market. This report analyzes eight food and beverage categories significant to the retail market for breakfast, including hot and cold cereal; breakfast entrées and sandwiches; pancakes, waffles and French toast; breakfast baked goods; breakfast meats and meat alternatives; yogurt; breakfast & nutrition bars and breakfast supplements; and kids’ breakfast.

In each case, the report 1) trends and analyzes the given category with consideration of key demographics to provide insight into growth opportunities and challenges; 2) covers category performance as it relates to consumer attitudes and behavior toward breakfast with a focus on how users define their normal breakfast; and 3) presents marketing and new product trends that are influencing the category in the grocery aisle.

A key approach to the report involves the various ways consumers approach and define breakfast, a topic developed in its own section. In particular, it assesses how consumers define the breakfast that they normally have, as well as the relative importance they have ascribed to breakfast over time, and the degree to which consumers view breakfast as part of their routine. These results are woven into analysis as appropriate throughout the report.

The report also identifies challenges and opportunities relevant to retail breakfast marketers. It does so by digging into consumer need states that influence breakfast choices by comparing rationales for eating cold cereal and cereal/granola/ nutrition bars. To position growth opportunities within the breakfast daypart and beyond, it also analyses the extent to which breakfast foods straddle breakfast and snacking, as well as the degree to which consumers snack in the morning. Finally, it examines opportunities related to health and wellness, identifying the degree to which organic foods and gluten intolerant users eat a variety of breakfast foods; and the value consumers ascribe to healthy breakfast.

Finally, the report details usage growth in limited-service and full-service restaurant usage during 2006-2015, and the impact high-frequency restaurant breakfast users have on the retail market. It also compares consumer usage of 19 types of breakfast items at restaurants and at home, applying ratios suggesting at-home or at-restaurant usage dominance.
 

Table of Contents

    • $2,775.86

      • $323.44

      • $2,619.62

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $869.68

      • $323.44

        • $323.44

      • $374.28

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

    • $938.00

      • $323.44

      • $323.44

        • $323.44

        • $323.44

      • $615.14

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $409.55

      • $385.31

        • $323.44

        • $323.44

        • $323.44

    • $911.01

      • $468.15

        • $323.44

        • $323.44

        • $323.44

      • $405.06

        • $323.44

        • $323.44

        • $323.44

    • $591.09

      • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $628.82

      • $361.66

        • $323.44

      • $323.44

        • $323.44

    • $624.22

      • $330.54

        • $323.44

      • $323.44

        • $323.44

        • $323.44

    • $896.72

      • $483.24

        • $368.03

      • $376.11

        • $323.44

        • $323.44

    • $820.39

      • $340.20

        • $323.44

      • $442.04

        • $323.44

        • $323.44

        • $323.44

    • $1,064.36

      • $354.48

        • $323.44

      • $655.22

        • $323.44

        • $323.44

        • $334.72

    • $825.86

      • $455.76

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $325.58

        • $323.44

        • $323.44

        • $323.44

    • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

Purchase Options

Access Options

Membership

Complementary Access to Report Including:

  • consultative access to our analyst
  • unlimited downloads to reports
  • global market research in 9 languages
  • customized PPT presentations
  • passwords for your teams available
  • and more...
Become a Member
Purchase This Report

Select your license:

  • $3,195.00
  • $4,795.00
  • $7,990.00
  • — —
    Section prices in Table of Contents

Questions & Assistance

Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.
By submitting this sample request you consent to receiving marketing communications from us. See our privacy policy to learn how to unsubscribe.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • Food Market Outlook 2025: Inflation, Tariffs, the Rise of Weight Loss Medications & More

    Industry Reports

    Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences.

    NEW! May 2025 236 pages
    Free sample available
  • Pet Treats and Chews in the US Report, 6th Edition

    Industry Reports

    This report examines the $12.8 billion US market for pet treats and edible chews for dogs and cats. Historical data are provided for 2019 through 2024, with projections for 2025 through 2029.

    NEW! May 2025 175 pages
    Free sample available
  • Non-Alcoholic Beverages: United States Report

    Focus Reports

    This report forecasts US non-alcoholic (NA) beverage retail sales in nominal US dollars for 2025-2029. Total demand is segmented by type in terms of: NA beer, NA wine, NA spirits, and NA ready-to-drink (RTD) cocktails/mocktails.

    NEW! April 2025 28 pages
    Free sample available
  • Non-Alcoholic Beverages: Market Trends and Opportunities for Alternatives to Alcoholic Beverages, 1st Edition

    Industry Reports

    Non-Alcoholic Beverages is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging firms, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

    NEW! April 2025 181 pages
    Free sample available
  • Meat & Poultry Products: United States

    Focus Reports

    This report forecasts to 2029 US meat and poultry product shipments in nominal US dollars at the manufacturer level.

    NEW! April 2025 43 pages
    Free sample available
  • Ice Cream & Frozen Desserts: United States

    Focus Reports

    This report forecasts to 2029 US ice cream and frozen dessert demand in billion pounds and in nominal US dollars at the manufacturer level.

    NEW! April 2025 34 pages
    Free sample available
  • Chocolate Candy: US Market Trends and Opportunities, 15th Edition

    Industry Reports

    This Packaged Facts report analyzes the dynamics of the current landscape of the chocolate candy market.

    NEW! March 2025 340 pages
    Free sample available
  • Chocolate Candy: United States Report

    Focus Reports

    This report forecasts for 2025-2029 US chocolate candy retail sales in US dollars.

    NEW! March 2025 34 pages
    Free sample available
  • Soups & Stews: United States

    Focus Reports

    This report forecasts to 2029 US soup and stew demand and shipments in nominal US dollars at the manufacturer level.

    NEW! March 2025 28 pages
    Free sample available
  • The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies

    Industry Reports

    This report delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about Walmart grocery shoppers.

    NEW! January 2025 209 pages
    Free sample available
View More

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.